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kapwa studio

We're an Instagram storytelling studio for POC-owned businesses.
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14/12/2022

Oh it’s here!! Let’s circle back 😂

Let’s revisit in Q1. It’s time for some rest until the new year 🥰

✨ Want to work with us in 2023? Book a discovery call with us + we’ll set a start date after January 16.

Tap the link in bio or head to 🔗 https://kapwastudio.co/book to get in touch with us.

13/12/2022

This year, the trailer for The Little Mermaid went viral as Black girls and women around the world saw themselves depicted on screen.

Recent films Encanto and Turning Red were also cultural hits.

Why are these pictures seeing so much success? They’re making historically marginalized + underrepresented communities feel seen.

Encanto was the first non-Frozen Disney soundtrack to top Billboard tracks in a decade.

Encanto told the story of the Madrigals, a family who lives in the mountains of Colombia.

And through its cultural inclusivity and relatable themes, Encanto connected with its audience and made people feel seen. There were relatable characters and songs that realistically portrayed mental health + internal hardships that tugged at people’s heartstrings.

Built on top of a foundation of cultural inclusivity, Encanto’s relatable themes transcended cultures.

As soon as Encanto launched on Disney+, hundreds of thousands of user-generated Encanto content took the Internet by storm.

What can brands learn from this?

When you connect with your customers, you make them feel seen — and that leads to:

→ Creating a foundation that attracts like-minded people + start conversations

→ Growing an engaged community of advocates who will buy for your brand for their entire life

→ Increasing traffic, sales, and frequency of purchases — all due to loyal brand advocates

Your marketing can talk to potential customers — or it can connect with your potential customers.

By incorporating cultural inclusivity + relatable themes into your marketing, you can then build bigger tables that feed + honor your community.

11/11/2022

Hi friends! ✨ This season, we’re prioritizing rest + rejuvenation — which means our 2022 books will be closing for the holidays soon.

Here are some important dates to keep in mind:

✦ We will not be taking on any new clients from December 16, 2022 - January 16, 2023.

✦ Want to onboard before end of year? Book a discovery call with us by Monday, November 14!

✦ Want to work with us in 2023? Book a discovery call with us + we’ll set a start date after January 16.

Tap the link in bio or head to 🔗 https://kapwastudio.co/ to get in touch with us.

25/10/2022

fyi we are strategists who are willing to do the work ;)

Get a done-for-you community growth strategy, content calendar, + ex*****on.

Visit https://kapwastudio.co to learn more.

Source: jessicamalnik on Twitter

22/05/2022

It’s okay to choose yourself. It’s okay to choose your happiness + purpose.

You might think that running a digital marketing agency means blurred boundaries + constant availability. But we’re building our agency to allow ourselves + our clients to thrive 💗

We hope you take this reminder that you deserve to thrive, too ✨

Thank you for this reminder.

16/05/2022

Community-centered business means — you care about about relationships first and foremost.

How are you deviating from hustle culture that glorifies urgency + equates self-worth with profit?

09/05/2022

Be human. Choose joy. Do you.

Who else is building their business in a way that aligns with their joy?

Thank you to Rawan Kayat on LinkedIn for this reminder 💜

02/05/2022

When you’re familiar with boundaries on an intellectual level + finally figure out a way to apply it 🤯🤯🤯

Thank you so much for this reminder 💜

14/04/2022

Here’s your reminder that you deserve not to settle for less just because it’s available.

12/04/2022

Community care is so important!

Thank you to Natalie, MS, LPCC for this touching insight 💜

What are your favorite ways to let others take care of you?

07/04/2022

Congratulations to Justice Ketanji Brown Jackson on your confirmation to the Supreme Court 🎉✨

Justice Ketanji Brown Jackson will be the first Black woman justice in history to sit on the U.S. Supreme Court, paving a way + setting an example.⁠

Tweets are from Michelle Obama, Min Jin Lee, and Cori Bush.

This is a historic day for the U.S.A.

31/03/2022

Swipe to read more about , the Black-owned business focusing on health + community before Amazon gains a monopoly on local Georgia brands.

29/03/2022

We all know Amazon Go doesn’t need to be in Georgia to monopolize more local Georgia brands 👀

is a Black-owned brand with access + well-being of Autistic people at top of mind 🥺💜 we’re here for it!

Source: Nailah Herbert at Go Capway

26/03/2022

Happy Bangladesh Independence Day! 🇧🇩

This year, Bangladesh is celebrating its 51st year of independence. Swipe ➡️ to read about its long road to liberation.

25/03/2022

Don’t live to work, work to live.

Thanks to Joseph Lam for this message 🤎

10/03/2022

Swipe ➡️ to learn more about , a Filipino-owned business 🇵🇭 celebrating Filipino culture by educating the community about ube + showcasing ube within a category of its own.

Although it’s rising in popularity, ube is commonly mistaken for sweet potato or taro.

Remember: your story has the power to change the way people see + experience the world ✨

What’s a common misconception about your culture?

10/03/2022

This week the world celebrated , but it’s also been a sad week for gender equality 💔

South Korea’s presidential election results forecast a difficult five years for gender equality.

President-elect Yoon has vowed to replace Gender Equality Ministry — which argues that women should be able to live a life beyond the patriarchal family structure — with a new ministry focused on children, family and population instead.

Thank you to Hawon Jung for sharing this informative thread + educating us on the state of women’s rights in South Korea.

Even in this century, there are women subject to oppression by the outcome of legislation. And it’s not just happening in other countries.

Right now, Florida’s LGBTQ+ community are being targeted by the hateful Don’t Say Gay bill. The bill is on its way to the Governor, whose approval is expected, since he’s expressed his support for this bill in the past.

It’s a reminder that we are still fighting for equality. We are fighting for legislation and governments that value everyone — regardless of their gender identity and sexual orientation.

As brands, our voices have the power to change the way people see and experience the world.

You have the power to change the culture, influence how people feel, and expand the horizon of what they know.

Find the full thread about the outcome of the election by Hawon Jung () on Twitter here: https://twitter.com/allyjung/status/1501555856156024840

08/03/2022

Happy International Women’s Day!

Today we're celebrating these women entrepreneurs who use their businesses as a tool to pay homage to their culture + also change the conversation.

Swipe ➡️ to read about these women entrepreneurs changing HERstory through business.

→ Sahra Nguyen (), founder of

→ Melissa Gallardo (), founder of

→ Ciara, founder of

→ Camille Ehiorobo (.ca), founder of

→ Kim () + Vanessa () Phạm, founders of

→ Sana Javeri Kadri (), founder of

Your brand can put food on the table, but it can also build bigger tables that feed, honor, + educate your communities.

There are so many more incredible women changing HERstory through their work. Tag a trailblazer you know below 💜

08/03/2022

Happy International Women’s Day! ⁠
⁠
Today we're celebrating these women entrepreneurs who use their businesses as a tool to pay homage to their culture + also change the conversation.⁠
⁠
Swipe ➡️ to read about these women entrepreneurs changing HERstory through business.⁠
⁠
→ Sahra Nguyen (), founder of ⁠
⁠
→ Camille Ehiorobo (.ca), founder of ⁠
⁠
→ Sana Javeri Kadri (), founder of ⁠
⁠
→ Melissa Gallardo (), founder of ⁠
⁠
→ Ciara, founder of ⁠
⁠
→ Kim () + Vanessa () Phạm, founders of ⁠
⁠
Your brand can put food on the table, but it can also build bigger tables that feed, honor, + educate your communities.⁠
⁠
There are so many more incredible women changing HERstory through their work. Tag a trailblazer you know below 💜

03/03/2022

We all deserve to feel seen 💜 / Tweet by MrLukeCarthy via Twitter

When was the first time you felt represented on-screen?

28/02/2022

Today, we're celebrating one-year of partnership + the beginning of kapwa studio! 🥂

Happy one-year to taking chances, believing in ourselves + investing in community!

There’s something special about growing your community + staying true to what our elders taught us: there’s more than enough food for everyone at the table.

Tag a business or creative partner you’re so glad you reached out to connect!

👀 Swipe to see the day Krista slid into Alexis’s DMs.

22/02/2022

Airbnb recently reported its “strongest ever” fourth quarter results, but what does that mean for brands?

Thank you, Michaela Jefferson, for this insight into Airbnb’s marketing strategy 👀❤️

Airbnb sees marketing as a way to educate + build connections — not buy customers.

In 2019, they shifted their marketing spend from performance-driven to brand-driven — and their CFO said that was the right shift in 2019, 2020, and again in 2021.

What does that mean for brands like you?

1️⃣ Put what makes you unique into words + repeat it everywhere to build customer recognition

2️⃣ Show, don’t tell: use stories to show what makes your brand unique — and connect with your customers at the same time

3️⃣ Nurture relationships (with press, other businesses + brand ambassadors) that can help you amplify 1 + 2 above

When you take these 3 simple steps, you put in the work to create brand advocates — those people who feel so passionate about your brand, they rave about you to their friends, family + followers.

Do you have any questions about brand-driven marketing? How are you currently creating brand advocates?

Read Michaela’s article on Marketing Week → https://www.marketingweek.com/airbnb-cfo-performance-brand/

22/02/2022

If you’re a business owner, you’ll love this insight... ⁠
⁠
Growth takes a village (keep reading for more details 👀)⁠
⁠
In Filipino language 🇵🇭, the word "bayanihan" literally means "being a community.”⁠
⁠
It represents community coming together to achieve a common goal. Everyone gives into the community + receives from it too.⁠
⁠
Sometimes it might seem like you have to tackle things on your own, but at the end of the day it takes a community to thrive.⁠
⁠
We have numbers from brands in multiple niches to back it ➡️ posts amplifying the community help you reach the community, too. Whether it’s:⁠
⁠
→ Collaborating with other brands or creators to amplify a message⁠
⁠
→ Reposting (+ crediting) something that helps the original creator reach a larger audience⁠
⁠
→ Creating a helpful guide that features other brands + gives to your community⁠
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This act of bayanihan in your business helps you + your neighbors grow. You can create genuine connections, build trust with your community, while helping other brands flourish at the same time 🌿⁠
⁠
Bayanihan is one of our core values at kapwa studio because everything starts with community. It’s our reminder to act from a place of abundance, because our elders taught us there’s more than enough food for everyone at the table ;) ⁠
⁠
Tag your favorite POC service providers + business owners who give to the community! We’d love to share some of your stories in ours 🤎⁠
⁠
[Image Description: A tweet by us (.co on Twitter) stating, “In Filipino language 🇵🇭, the word 'bayanihan' literally means 'being a community.'⁠
⁠
It represents community coming together to achieve a common goal. Everyone gives into the community + receives from it too.⁠"]

21/02/2022

Happy International Mother Language Day! This is a day to promote awareness of — and celebrate 🎉 — linguistic + cultural diversity.⁠
⁠
If you’re a POC or BIPGM (Black, Indigenous, People of the Global Majority), you might’ve grown up feeling ostracized or weird when you brought your culture or language to school.
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Days like today are so important to celebrate the linguistic + cultural diversity that make us who we are.⁠
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That’s one of the reasons we’re obsessed with how our client bridges cultural, generational + language gaps. ⁠
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Parents Are Human is a bilingual connection card game offered in 7 languages (including English, Simplified + Traditional Chinese, Vietnamese, Spanish, Korean, or Filipino/Tagalog).⁠
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It’s the perfect way to bring together bilingual families, or practice a language you’re learning. We know this because we were Parents Are Human customers before became our client!⁠
⁠
We’d love to hear: What’s your mother language? What languages do you speak? What cultures do you hold close to your heart?⁠
⁠

17/02/2022

To all who see themselves in Christina Yuna Lee, your lived experience is valid + worthy of being protected 💜

Source: Min Jin Lee via Twitter

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[Image Description: A tweet by Min Jin Lee ( on Twitter) stating, “As a person of color from a modest family, I have felt both *hyper visible* when hated and hunted and *invisible* when ignored and underrepresented in most spaces of power. I never take my race off and leave it at home. It’s neither a bad nor good thing. It’s my lived experience.

It gives me no consolation when I hear ‘It’s not always about race.’ The idea of racial extraction or discounting wounds me because I am always with my race. It is in my skin, eyes, and hair. I am never without it. For me to function, I need to be at peace with my racial self.

Each one of us has a race, and each one is good. I am saying this obvious thing because when members of my race are injured, insulted, and murdered, I have to pay attention so I can be safe. I want you to be safe, too. Grieve, rest, and also resist.”]

15/02/2022

🍝 Have you ever had Filipino spaghetti? It’s the Filipino adaptation of traditional Italian bolognese.

What makes Filipino spaghetti unique is its sweet sauce — traditional tomato sauce sweetened with banana ketchup. Oh, and it’s topped with hot dogs 🌭😂

🤔 Ever wondered — what is banana ketchup + where did it come from?

Filipino food scientist and activist María Y. Orosa invented banana ketchup. Maria Orosa dedicated her work to empower her country to be more self-sufficient by replacing imported foods.

During World War II, tomatoes (an import to the Philippines) were limited in supply. So María Orosa invented banana ketchup, a sweet + tangy sauce that uses bananas — abundant and local to the Philippines — as its base.

Banana ketchup, which might have red food coloring to emulate tomato-based ketchups, is now a staple in Filipino pantries + culture today.

All thanks to María Orosa, who wanted to empower her country to become self-efficient.

Don’t you love a bit of food history?

10/02/2022

Black Lives Are Precious 🤎 Thank you, J.S. Park for this incredible translation.

[Image Description: A tweet by J.S. Park 박준 ( on Twitter) stating, “흑인의 생명은 소중하다. In Korean, the phrase Black Lives Matter translates to Black Lives Are Precious. You more than matter. You are more than worthy of protection. Black lives are beloved, cherished, dignified, and made in the Image Divine. ]

09/02/2022

How much is your time worth?

According to Forbes, one social media platform requires 32 hours of work each month. Spending that amount of time on social media per month, we estimate you would publish about 3 posts per week and 1 reel per month.

→ Content research, ideation + writing: 24 hours
→ Community engagement + customer service: 6 hours
→ Editing 1 reel per month: 2 hours (yes, only 1 reel 🤣 and not including filming!)

With people spending an average of 2.5 hours on social media each day, social media is essential to businesses that want to connect with their customers and grow their business.

💡 Tip: Create sharable content that evokes emotion so your customers feel compelled to share to their own audience!

🏮 Next-Level Tip: Take on social media experts (like kapwa studio) to manage your social media platforms so that you can spend 32 hours making executive, high-level decisions in your business.

08/02/2022

How much is your time worth?

According to Forbes, one social media platform requires 32 hours of work each month. Spending that amount of time on social media per month, we estimate you would publish about 3 posts per week and 1 reel per month.

→ Content research, ideation + writing: 24 hours
→ Community engagement + customer service: 6 hours
→ Editing 1 reel per month: 2 hours (yes, only 1 reel 🤣 and not including filming!)

With people spending an average of 2.5 hours on social media each day, social media is essential to businesses that want to connect with their customers and grow their business.

💡 Tip: Create sharable content that evokes emotion so your customers feel compelled to share to their own audience!

🏮 Next-Level Tip: Take on social media experts (like .co) to manage your social media platforms so that you can spend 32 hours making executive, high-level decisions in your business.

07/02/2022

Who else misses seeing this many shoes 🥺

Just feeling nostalgic about pre-pandemic family gatherings where everyone somehow left the party with more food to take home than they brought 😂

Source: HITZ Malaysia

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After three years of virtual cheerleading, we’ve now registered a company together, landed two DREAM clients, + finally met for the first time in person! So what is ‘kapwa studio’? In Filipino language, kapwa means “a shared humanity“ or “the identity we share” — It’s like seeing Ali Wong, Angelia Trinidad, or Ruby Ibarra rise to success, hearing their stories, + seeing a part of your humanity reflected from them. And this stands with our vision for kapwa studio — to perpetuate culture through community, storytelling + strategy. We’ve learnt that the experiences of our POC clients truly represent the diverse stories we have as bodies of culture. You have so much to share of your unique experiences + culture that will resonate with others, and we’re so excited to empower you to share it! With love + ube lattes, Alexis + Krista P.S. Tag a business owner who loves their culture in the comments!

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