04/04/2023
“Live your life the way you want to. Don't let someone else's idea of success make you feel like you've chosen the wrong path. Your journey may look different to everyone else's, but it's yours.” 🕊️
Social Butterfly Co.
- Home
- Social Butterfly Co.
Social Media Manager
28/03/2023
Add these dates to your content calendar for APRIL 💫
SAVE this post for when you're needing some inspiration.
27/03/2023
My social media journey 〰️
I never thought I would be someone to run my own business. I finished high school (over 12 years ago now) and had no idea what I wanted to do. A short 1.5 years of studying midwifery made me realise that anything medical related was not for me😂🙅🏼♀️
Fast forward another year and I went back to study Marketing - mainly because I felt like I needed to be studying something!
Turns out I actually enjoyed the classes (apart from accounting) and 3 years later I had a Marketing Major degree. I was always posting on social media for my job when I was studying so I felt super equipped to apply for a Marketing role that I landed at a winery shortly after I finished my degree 🍇
After 2+ years in this role and doing socials for other businesses for 5+ years - I knew I needed a change. My now-husband was convincing me to go out on my own because he runs his own business and said it’s the best way to live life 〰️ doing something you love and having work/ life balance. After my role was made redundant (peek Covid times), I took the leap and started Social Butterfly Co ✨
Today, I get to work with beautiful business owners and do something that I actually enjoy doing everyday. It’s crazy to look back at the path that led me here but I’m so glad it did and I’m so thankful for those who have supported me along the way. Can’t wait to see what this year has in store! ☺️
I’d love to know how you got to where you are in your business now! DM’s are always open.
x
Phoebe
23/03/2023
What to FOCUS your content on 👇🏼
Some brands make the mistake of assuming that what’s valuable to them is also important to their audience and they use their social platforms to focus on selling rather than considering what really matters to people they’re trying to reach (super off-putting) ✖️
Instead, I you should be focusing on creating inspirational, educational, entertaining and personal content to provide value to your following and build a community of potential customers 🙌🏼
Here are some ideas to help:
✨Content to Entertain (this doesn’t have to be funny!)
- A peek behind the scenes
- Relatable memes or quotes
- A day in the life
- Share photos of your customers with your products
- Sneak peek videos of your product
✨Content to Inspire
- Your personal business story - where you started
- Some failures/challenges you overcome and learnt from
- Client before / after
- Customer testimonial
- Case study of how you product/service aided in that persons journey
✨Content to Educate
- Answer your most frequently asked questions
- Your product / service benefits
- How-to video for a product/service
- Share common mistakes in your industry
- Share a new feature or new service offering
✨Content to Convert
- Highlight a new service/ product
- Use CTA’s to encourage website visits
- Offer a discount for user-generated content
- Sale or promotional offer
- Sign up to a newsletter
SAVE this post for later when you’re planning your next calendar!
22/03/2023
Running your own business can be super challenging but hearing words like these make those times feel worth it ☺️
Feeling very grateful to be able to work with such wonderful clients and love what I do.
21/03/2023
▪️Boss
▪️Babe
▪️Elevated
▪️Minimal
▪️Professional
A mood board is an essential part of our Brand Style Guide. It outlines the visual inspiration for your brand and includes your theme, colours and design direction to help keep your style and aesthetic consistent.
If you’re looking at your Instagram feed and not feeling inspired or happy with how it’s representing your brand then maybe it’s time for a refresh ✨
19/03/2023
NOTE TO SELF 🕊️
15/03/2023
MY TOP WEBSITES FOR FREE, BEAUTIFUL IMAGES! 📷
Save this for later or share with a friend who will find it useful 🫶🏼
13/03/2023
WHY you should be posting Instagram Carousels👇🏼
Carousels are one of the most engaging formats you can use on Instagram. Why?
Because users spend more time looking at these types of posts which tells the algorithm that your audience finds your content interesting/valuable which leads to more people seeing your post in there feed👏🏼
When done right, they’re also visually appealing, attention grabbing and leave a more lasting impression on your customers 💫
If you’re not sure where to start - see page 5 for some ideas for your next carousel!🫶🏼
Find this helpful? Follow for more tips or subscribe to our newsletter for more tips and updates!✨
10/03/2023
Find out WHY you should be utilising Instagram Carousels 👇🏼
Carousels are one of the most engaging formats you can use on Instagram!
They are visually appealing, attention grabbing, engaging and encourage your audience to spend more time looking at your post which increases your engagement rate and leaves a more lasting impression on your customers 🙌🏼
If you’re not sure where to start - see the last post for some ideas for your next carousel!
Find this helpful? Follow for more tips or subscribe to our newsletter for more tips and updates!✨
09/03/2023
FREE Social Media Tips sent straight to you 💫 Why?
Cause we’ve launched a monthly newsletter! 👏🏼
Are you a business that is wanting to level up your socials? Sign up to our mailing list and we’ll send you FREE content creation tips, Canva hacks, Instagram tips & updates and more.
www.socialbutterflyco.com.au
07/03/2023
Happy International Women’s Day 💛
07/03/2023
What you think you know and what you DIDN’T know about how the algorithm ranks feed posts and stories 〰️
Adam Mosseri broke down how exactly the algorithm works for feeds and stories and here are the KEY takeaways:
✨It looks at all of the posts / stories you haven’t seen based on the people you follow�✨It tries to asses how interested you might be in each and every one based on: �〰️the people who are posting�〰️what the post/story is actually about�〰️what you’ve been interested in in the past�〰️How many people are engaged with the story /post already (saves, likes, shares)�
✨It assess information about YOU. Do you watch more stories or interact with photos more
✨Lastly it assess if you have a relationship with the person. If you have interacted with that person in the past.��Based on all of these factors, the algorithm then predicts:
〰️how likely you are to spend time on the post,〰️how likely you are to comment/like or engage with it
〰️how likely you are to go onto the profile.
Now, SAVE this post for later and think about your target audience in each of these scenarios.
Actually put yourself in your customers shoes. What do THEY want to see from your content. What are their pain points that you can solve? What is going to make them engage and spend time on your profile?
Let me know if this was helpful in the comments below 💫
Phoebe x
06/03/2023
Ready-to-go Social Media Templates for ANY business.
Are you tired of spending hours creating content to then look at your feed and realise it isn’t cohesive or representative of the aesthetic you actually want for your brand? 🤦🏼♀️
Say hello to the Social Signature Pack 👋🏼
40 editable Instagram templates in Canva to save you the time and energy creating!
What does it include?
✨40 1080x1080 px Editable Canva Templates
✨ A modern and minimal aesthetic
✨ The pack covers a range of content pillars including - Quotes, Sale & Discounts, Announcement Templates, Educational, Interactive, Service/Product Promotion Templates and more
✨ Fully customisable text, fonts and colours
✨ All templates can be used with a FREE Canva account
Now you can have a beautiful and cohesive feed in just minutes!
Shop yours today - LINK IN BIO
27/02/2023
What We Do 〰️
The Social Butterfly is an Adelaide Creative Business for brands that are wanting to elevate their Social Media Presence.
We specialise in Social Media Management and Content Creation. As a marketer, I have a passion for creating beautiful visuals for brands that are backed with intention and strategy ✨
Our Offerings:
〰️Social Media Management // Social Starter | 〰️Social Signature | Social Superior
〰️Content Creation
〰️Branding Services
Whether you’re an established business feeling over whelmed with socials or you’re just starting a new business, I can help support you by bringing your brand to life with beautifully curated designs and imagery and a custom strategy that will help attract your dream customer / client and grow your brand 💫
Are you ready to gain the confidence back in your brand and elevate your socials?
If this resonates with you, I’d recommend checking out our website to find out more about our services and how we can tailor one of our IG management packages to your brands business needs 👏🏼
22/02/2023
MARCH DATES TO HELP YOU PLAN YOUR NEXT MONTH OF SOCIALS! 👇🏼
Save this post for later! 💫
1st: Women’s History Month / First Day Of Autumn
3rd: Women In Business Day - Shout out to your favourite women in business
4th: National Employee Day - Meet the team post / take the team out for coffee and share a photo!
8th: International Women’s Day - Who are the women that inspire you?
17th: St. Patricks Day - Take your audience behind the scenes
19th: Let’s Laugh Day - Share a funny quote or something that has made you giggle recently
20th: International Day Of Happiness - Share with your audience what brings you the most happiness in your business
21st: Harmony Day - Spark a conversation with your audience and let them know why you’re thankful for them following you on this journey
23rd: National Puppy Day - Post a photo of you and your pooch!
💛 Save this post for later or share it with a friend! X
01/02/2023
Have you been using the new QM feature on IG? 🤫
I personally LOVE the Do Not Disturb features on my phone and use it all the time!
My schedule goes on at 9pm and off at 7am so I don’t get any notifications pop up on my phone in that time unless I open it. Before I used this, I would be constantly checking my notifications and I lost so much time at night to endless refreshing and scrolling 🫠
I love that with this feature I can be a little more clear about my time on the gram too! 👏🏼 If you want to set healthy phone/lifestyle boundaries I highly recommend the DND feature too (Settings > Focus > Do Not Disturb)
Will you be trying it out? 👇🏼
30/01/2023
February is almost here so use these key dates as quick & easy content ideas! 💡
Save this post to refer back to when your creating your graphics ✨
24/01/2023
KIND WORDS 🫶🏼
Thank you Lisa. I have absolutely loved working with you too ☺️✨
19/01/2023
Divinenefer Collective 💫
Taking a moment to appreciate the new re-brand we did for the beautiful Stell and her business
A place for alignment rituals, daily wellness habits, crystals, beauty and women's circles & retreats 🌱
She has a Women’s Retreat in Sydney in August 2023. It is a space for women to connect, ground and release through meditation, art, sound and crystals. 🫶🏼
Check her out
18/01/2023
What does the new Instagram navigation up-date look like? 👀
Head of Instagram, Adam Mosseri recently spoke about Instagram’s new navigations and the purpose behind it - which is to bring it back to what Instagram is trying to achieve: bringing people together over what they love 🫶🏼
The focus is on three things:
1: Inspire people to express themselves ☝🏼
2: Help people discover what they love 💛
3: Spark a connection between people over what they find✨
Launching in Feb, the new IG navigation will no longer have the shop button in the centre, instead you will find create button 🙌🏼
It will look like: Home 〰️ Search 〰️ Create 〰️ Reels 〰️ Profile
The create button will be front and centre. Don’t worry - you will still be able to shop through feed posts, reels, stories and ads. This change is to make it easier for people to create, be entertained and connect with friends over things they love!
Personally, I’m all for this update! 😍 Trying to find the create button at the top of the page can be frustrating and it makes way more sense for it to be in the centre of the navigation!
What are your thoughts on the update?👇🏼
13/12/2022
A modern, minimal and neutral mood board for my lovely client ✨
12/11/2022
Happy World Kindness Day 💛
11/11/2022
Friday m o o d 💭
Are you wanting to elevate your feed - but just a cost effective freshen up, not long term help with your socials? My Style Guide process includes creating mood boards to visually represent your brands look and feel. Plus customised colour palettes, fonts, social templates and more.
✉️ [email protected]
〰️ limited spots available for 2022
09/11/2022
Instagram is finally rolling out IN-APP scheduling! ✨
Third party apps can be super beneficial, especially if you're interested in other features of the app like their analytics, but if you're someone who uses one of these apps to schedule your posts but you don't really need any of the other features, then this IG up-date will be perfect for you!
You will soon be able to schedule and auto post your photos, carousels AND reels within Instagram 🙌
07/11/2022
A few snaps from our little getaway this weekend⛱
Nala’s first beach trip away and she loved it 🥹💛
31/10/2022
In case you need a reminder to show yourself some self love🤍
This time of year is full on to say the least, so we need to make sure we're taking care of our emotional, physical and spiritual well being. Create your non-negotiable self care rituals now, to help you avoid the burn-out feeling as we get closer to Chrissy🎄
26/10/2022
Did you know Christmas is in 60 days?😦 If you haven't started planning your promo's - don't worry, swipe for some inspiration that can work for all industries 💰💡
If you're needing some quick, on-brand graphics made for you business this silly season, reach out via DM or email 🎄
04/10/2022
Been a little quiet on here over the past couple of weeks as I have been celebrating my 30th and our 6 month wedding anniversary 💗 lots of time with friends and family & my heart is full ✨
Address
Website
Alerts
Be the first to know and let us send you an email when Social Butterfly Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Contact The Business
Send a message to Social Butterfly Co.:
Shortcuts
- Address
- Alerts
- Contact The Business
- Claim ownership or report listing
-
Want your business to be the top-listed Media Company?
Share
