Hey Hoe Let's Grow Socials

15/04/2022

Stolen from @15.trees 🌳🌳💚

16/03/2022

In a well-supported, well-considered community, all things are possible. 😎

Artwork by the legendary Brenna Quinlan

26/01/2022

Today, and every day, I pay my respects to the Wadawurrung, Traditional Owners of the land on which I work, play, live and grow. Their connection to land, nature and people is awe inspiring.
•
Sovereignty has never been ceded. It always was and always will be, Aboriginal land. I recognise the past atrocities against Aboriginal and Torres Strait Islander peoples of this land and that Australia was founded on the genocide and dispossession of First Nations people. ❤️💛🖤

20/01/2022

Are you posting at the optimum time? 🧐⌚️🕵️‍♂️

Hint hint: this is just another reason why I love socials scheduling so much!

20/01/2022

As humans we have an inbuilt loathing of being ignored. 😢

Remember a time when you walked into a shop and wanted to purchase something only to be totally ghosted. I'll bet you never went back to that shop.

This is why we need to consider our online presence as a shopfront.

Ignore your clients and the word will soon spread.

Time, relationship building, engagement, these are the tools of success when it comes to nurturing clients. ⏰😘🗣👋

19/01/2022

Overwhelmed by socials? I get it.

Truly, it's not too hard when you follow this fundamental formula.🎯✨

Plan - Strategy in marrying digital (web etc) plus socials = success
Post - Engaging content wins
Engage - Loads of time, but worth the effort to watch your audience grow
Analyse - Always important, learning from mistakes (and surprise wins!) is fundamental for knowledge

If it's all too much - farm some of the work to experts. If there's no joy, pass it onto someone (like me) who really does love socials comms.

18/01/2022

We all have creative constipation at some point, you are not alone... 😔

17/01/2022

Ok, most of you will be back at your desk today after a Summer break. Hope it was amazing fun! 😍🚣🧘‍♂️⛱

Time to get organised. 📆😁⏰🗄🎯

January is a great month to tackle the year with fresh eyes and hopefully a rested mind. It's also a great time to explore and develop a few new work habits which will give some time back to you.

My number one tip is always this : BLOCK TIME AND SCHEDULE.

You'll be AMAZED at the difference it makes. ✨

I try to set aside one day per month (usually mid or third week of the month) to do all my monthly scheduling in one foul swoop.

It is LITERALLY the best thing I do all month. And for me it works. I get in the zone and the more I write the better my creativity flows.

Scheduling makes you feel so darn smug once you've done it. Set & forget. Feet up on the desk.

And for those new to it and hesitant, I totally understand. My recommendation is this - if you want to start slow, just schedule all your stories for a week and see how it feels.

The other hesitancy people often have is 'once it's done it's set'. Well no. You can always go back and amend or delete. You have the power over that.

Give it a go. Let me know how it goes for you & hit me up if you need more tips.

20/12/2021

Busy busy busy lately writing truck tonnes of blogs for the wonderful @15.trees and LOVING it.

If you’re after a last minute Christmas gift, head to the Fifteen Trees website and give the gift of trees. 😍✌🏽🌳

10/12/2021

Helping out the Greens. More info via @15.trees 🌳💚

07/12/2021

Christmas breakfast party with a bunch of cuties this morning. My colleagues at the wonderful @15.trees led by Colleen (founder/Director), LA (Projects), myself (Comms Manager and recently recruited Admin) and Sarah (Writer).
•
Check out the Insta profile and follow please.
•
We convince businesses & individuals to pay for planting groups such as Landcare to grow trees to make the world a much better place. Give the gift of native trees this Christmas. 🌳💚🤗

26/11/2021

I genuinely love interacting & making a difference online (and offline). I can help in a few ways: I write content for some clients; I consult on social & digital strategy & application for others and let them do the work; others may hire me purely to schedule their content which they have curated.
•
I believe life is about diversity & mixing it up. I love the myriad of choices we have in connecting online and which platforms to use. 😁✨✌🏽

19/11/2021

Writing blogs for clients? YES PLEASE!! It is truly one of my favourite tasks to undertake. 😁🤗

03/11/2021

Testimonials are the best tyre pumpers ever. Thank you Colleen from @15.trees
•
I love every minute working with you.
•
If you need a Comms Consultant, a blogger, content scheduler, socials & digital strategy manager, or more, get in touch.

23/10/2021

My first client was Her permaculture illustrations are always gold class. Her philosophical bent is always bang on. Love her work. Go follow her for awesome life & environmental insights. ✌🏽⭐️

11/10/2021

He’s making it hard for me to work today. Falling asleep on my typing hands and pretending he doesn’t know how disruptive it is. 🤣😎

21/09/2021

Times are strange. We need to rally together. Because together we are stronger. 😁

05/09/2021

Client focus: part of a new series where I shine a big light on my fabulous clients I work for.
•
Next up, is @15.trees
•
Originally Colleen Filippa, who I knew around the traps in Ballarat having heard of her great work via mutual friends, approached me to help with her grant writing in 2019. Because I loved the essence of what she did the answer was immediately “Yes!l” Plus, if my memory serves me correctly on the timing, we had already done some tree planting together with primary school students at the community garden/food security space I founded (Food Is Free Inc.) as well.
•
After a few months of grant writing for Fifteen Trees, Colleen and I hatched a bigger plan of me helping her with her PR & Socials. Colleen running a small social enterprise had a need for someone to direct and assist her with her socials to get bigger traction. I was more than happy to jump in and fill that void whilst she was busy with so many other arenas in her business. Well that’s where we truly gelled and I still get so excited about doing her social media & comms management for her.
•
Check out Fifteen Trees and you’ll quickly work out what led me to want to work with her and the small team she has around her. She had me at “planting trees for a better environmental future” but the truth is she’s just a total hoot to work with. We have such a fun time together - and truly, isn’t that what life is all about?!
•
Go take a look for yourself. And follow the Fifteen Trees online action, and if you can join up and support the awesome tree planting projects we do. Because as the placards say “There is no Planet B.” 🌱✌🏽💚

03/09/2021

I love love love doing EDM’s for clients.
•
Sign up to @15.trees monthly eNews by visiting the website or check link in their bio.
💚🪴😃

16/08/2021

Client focus: part of a new series where I shine a big light on my fabulous clients I work for.
•
First up, is
•
When Ellen approached me to help with her socials, the answer was immediately “Yes!l”
•
You know that feeling in your gut where you feel ethically aligned with a product and you want IN to help shout from the rooftops- THAT is how much you believe in it? Yeah, that feeling. That’s immediately how I felt when Ellen asked me over lunch one day, whilst we were rapping on other sustainability community issues we both are involved in. ( & to be specific.
•
Check her out and you’ll quickly work out why. She had me at “compostable packaging” to be honest. But of course - her snack bars contained inside the compostable packaging is damn good too - nutritious and plant based, vegan etc. Go take a look for yourself. And follow the We Bar None online action. 🌱✌🏽💚

13/08/2021

It doesn’t matter what you do as long as you are giving it your best and giving it a go. ✌🏽✨😃

08/08/2021

I adore compost and am totally mad for it. I even run my own composting workshops because soil health + composting is so very key to our existence. How so, you may ask?!
•
Well, it’s all inter-related. Compost = adding organics to soil right? And composting = no food scraps ending In landfill and producing toxic methane into our earth’s atmosphere right?! And healthy soil is where we grow our food right? And healthy soil = healthy food = healthy humans right?! See! It’s all inter-related.
•
And best bit - composting is easy! You can either do it yourself or hunt down your local compost receiver via or ask your local community gardens if they accept your food scraps (like we do at at our Green Space).
•
Truly, there is zero excuse why you’d be putting your food scraps into landfill. I know some city councils (like ours in Ballarat) don’t have the FOGO system yet (food organics garden organics) which makes it more of an effort to get rid of your food waste scraps - but we only have one planet so it’s worth the extra effort I reckon. 🌎 🌱♻️💚

06/08/2021

My copy of arrived just in time for Lockdown reading. Love your work Robyn and the PIP team. Such a brilliant read and sumptuous looking mag, always. 😎😘

01/08/2021

It’s National Tree Day. 🌳💚🌳💚🌳💚

To celebrate, my client @15.trees we’re supposed to be in a paddock in Narmbool (Elaine) right now planting trees to greeinify our beautiful planet. And I was joining in the fun. But pesky Covid and restrictions had other plans, but word is we will venture out in September instead.

🌳 If you can, get out and hug a tree today.
🌳Even BETTER, if you can, plant a tree - do it.
🌳Even BETTER still you can kick in bucks for our campaign to grow trees in wonderful Tasmania - we are planting a bunch of trees in the shape of a heart. 💚

What better day than TODAY to help us (please) 🙏🏽🌳

https://www.gofundme.com/f/i-heart-trees

16/07/2021

Lockdown 5.0 hurts. We all are feeling it, in different ways. But we are unified in working hard to look after each other and our community’s health. Do the things we know work - wear a mask, don’t go out except for the 5 reasons, book to get vaccinated ASAP if you haven’t already (I’m in for first injection Monday morning). And take care of your well-being as an absolute priority. 💛

07/07/2021

Does this remind you of anyone? 🧐😜

If you are truly struggling with keeping up with socials and no time for your actual day to day operational work, then something is amiss. Why not shovel that over to someone else to do - oh, like me!!

I can schedule your pre-written content for you.

Or I can help you write more engaging content and feed you strategy ideas with cut-through so you don’t feel like a Social Media Screen Slave.

Or I can do the whole damn thing for you.

Pick me, pick me, pick me! That’s what I do.

Comms/socials strategy or engagement curator or scheduler - you choose! Pay me a few hours a week and I’m all yours! More info required? Hit me up at [email protected]

I literally LOVE to help. 😁😘

01/07/2021

Good question - where ARE all the men? How do we engage men more to follow us on socials if we are enviro/social change agents when statistically they don’t? It’s a hard nut to crack, but I believe we can. Think of your audience before you post re content curation BUT also think about the segments not in your current audience segments and hone in on that. My advice is to work out the grey area. There is always grey area if you just try to find it. ⭐️💛

30/06/2021

Happy World Social Media Day to all my clients and the rest of you lurkers! 😆 But we know it’s world social media day everyday, don’t we. 😁😁

25/06/2021

For those who think socials managers just do a little scrolling (social listening), a little posting(community engagement) and not much else, this is not even the tip of the iceberg. There’s strategy, scheduling, content curation, eNews, blogs, SEO and that’s just for starters. I’d you need advice on how to make your socials more effective with better cut through amongst the noise of the Social Media Jungle, hit me up! Let’s talk. 😎

23/06/2021

I genuinely love interacting & making a difference online (and offline). It’s the reason I set up Hey Hoe Let’s Grow Socials.
•
So what is HHLGS and how can it apply to you!?
•
I can help in a few ways: I write content for some clients; I consult on social & digital strategy & application for some others and let them do the work; others may hire me purely to schedule their content which they have curated. I believe life is about diversity & mixing it up - and there’s many ways to skin a cat. I love the myriad of choices we have in connecting online and which platforms to use.
•
I love the impact socials can have, particularly when it empowers and creates social change. Which is why I offer different services for the different needs of my client base. Some may like me just to do their eNews. Some might like me to be their full box & dice Socials Manager and drive the bus entirely for them. Others might like me to help them change gears, but steer their own way and act as their consultant.
•
Then there are others who need a course to learn the tips & tricks themselves, which is why I invented my 10 Week x 1 hour online HHLG course for the “All you need to know to be a socials & digital warrior and strut your own stuff” via the HHLG social media way.
•
And then there might be some of you who just appreciate some tips here and there via my social media platforms - and that is ok too. Lurkers, stick around…I love to give! And will be dishing out the tips.
•
Whatever category you fall into, don’t hesitate to get in touch to discuss how I can help you. 🤗

17/06/2021

Me to clients : “I’d love to help you with your socials right now, but I have something very important to tend to in my desk in-tray first”. 🙀🐈😹

Meet Fred. HHLG Socials trusty office cat.

Do you have an office fur baby helper who lies in your In Tray and helpfully pops up on Zoom with an on screen tail swish cameo?

16/06/2021

That level of excitement when you see your clients products out in the wild whilst you are shopping. Spotted today at Hattie and the Wolf 😛😘 I do socials for outstanding Ballarat based snack business We Bar None which prides itself on zero waste, delicious snack bars & crackers (plus composting products) and also was the first Victorian snack company to use ABA certified compostable wrapping. 100% Plant based, and 100% made with love. Ellen who runs We Bar None also walks the talk, which is why I love working with her to make her business really shine on socials. Go ahead & give us a follow please. 🤗😍

07/06/2021

Choosing the right hashtags is important. 😂 We tackle hashtag strategy together as one of the learning modules when you sign up for Hey Hey Let’s Grow Socials in my 10 week online course. And I promise you - it’s FUN! 😃

05/06/2021

One of my clients Fifteen Trees (I’m their Socials & Comms Consultant 😁) are dedicated to helping business & individuals reduce their carbon footprint by supporting community tree planting projects.

Honouring World Environment Day we are offering free keep cups to (Australians only) renewing or new Friends of Fifteen Trees. Go to @15.trees for more info.

Sign up as a ‘Friend of Fifteen Trees’ with a purchase 60 trees for us to plant on your behalf.

Why 60?

The average Australian lifestyle produces 15,000kg carbon every year. Over a lifetime a tree can collect and store 268kg of carbon. Therefore 60 trees planted annually will go a long way to reducing your carbon footprint for 12 months.

60 🌳 x 268kg C = 16,080 kg.

From $4.30/tree, you can purchase the 60 trees outright ($260) or in instalments ($24/month).

https://15trees.com.au/individuals/memberships/

Help us support Australian community tree planting project this winter/spring.

04/06/2021

It is World Environment Day! Take time out to do one or two kind acts for Planet Earth today. She gives so much, it's nice to give back. 🌳💚

I wrote this manifesto some time ago for which I thought I'd share on this special day.

It mentions 'we' because who knows, hopefully in the future, I can grow to 'we' and have others enjoy the path with me.

"At Hey Hoe Let's Grow, we are big minded green thumbs, Earth Lovers, big hearted nature freaks and savvy media and horticulture experts who passionately believe that everyone is capable of leading a more nourishing and sustainable life.

We do this by working across various disciplines to manifest social change and help re-envision the places our clients, participants and fellow gardener’s work, play and gather.

We believe in order to achieve this we must take an ‘It Takes A Village’ approach to empowering & educating our local and global communities via our vast suite of services. These include enlightening and empowering workshops, online and physical education tools, revamping and curating businesses digital and social spaces, for green-minded clients and whatever other means necessary to greenify our world."

04/06/2021

Hi,

My name is Lou Ridsdale.

For those who are new to my world, WELCOME, I love meeting new people. 👋😁

Since I made a life-changing decision to move from the city (Melbourne) to my home town of Ballarat (Victoria, Australia) over a decade ago, my world really did make a rather sharp turn from PR specialist in music/entertainment industry of two decades, to repurposing that passion for comms/PR into my new found love : gardening/environment/sustainability/social causes.

Fast forward to June 2021, and here I am, after quite a few years doing comms/socials for others and really loving it, and a taking advantage of COVID Lockdowns to get a number of university socials/digital courses under my belt, to launching Hey Hoe Let's Grow Socials.

So what is Hey Hoe Let's Grow Socials?

Well, it's something I've been cooking up now for over 18 months and something I'll reveal properly as time passes.

It combines my love of connections, effective communication and the green world around us aiming for goodness/positive social change.

What you need to know for now:

🟢 HHLG Socials is an off-shoot of my Hey Hoe Let's Grow brand (which involves me delivering gardening workshops/writing & comms for clients/community orgs/publications etc). I felt it was timely to separate the two, for clarity.
🟢 HHLG Socials main focus is delivery of a short 1 hr x 10 week online course for those in the enviro/sustainability/social change sectors wanting guidance on socials/digitials from basic info right through to strategic planning.
🟢 HHLG Socials will also be a good go-to for anyone struggling with social media for a swag of easy-to-digest tips'n'tricks applicable to all industries.
🟢 HHLG Socials is designed to empower those who complete the course and update/refresh those keen to brush up on their skill-set.
🟢 HHLG Socials ensures a fun learning environment.
🟢 HHLG Socials also offers social media one-off services such as social media health check up for each of your existing platforms. More on that soon!

Feel free to hit me up at [email protected] for all the juicy info.

{Pic taken at ABC Ballarat when I was delivering a compost talkback session for ABC Hobart using a Good Life Permaculture handbook as local reference guide}.

04/06/2021