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24/05/2023

Feeling a little stuck? Here are 10 quick content ideas for a fitness studio!

22/05/2023

DON'T FORGET YOUR HASHTAGS! Remember back in the day when hashtags seemed like a fad and a little... stupid? Well, they're not! 🫢

Hashtags help to point your content in the right direction and act as another way to reach your target audience 🙆🏻‍♂️ Plus, they can add context to what your content is about!

But, how many should you be using? Every account is different, so it's best to play around with different hashtags and quantities to see what combinations lead to the best engagement rates.

With a solid hashtag strategy that implements well-targeted strategies for your specific business or industry, you can expect to reach the most appropriate audiences and customers! 🥳

Let's get those hashtags going!

15/05/2023

Check out that before and after! 🪩

Sometimes you may have the ideas, but not always the ability to successfully execute and add value to those ideas. It's a lot of work to build up each idea AND design it AND make it enticing. I get it!

For example, this client had a great pool of ideas, but they struggled to illustrate that content to make it look enticing. Once we set up a branding kit and found a better way to transform their content, we saw engagement rates shoot up and increased their following by over 30%!

So, what if you didn't have to sweat the design process anymore? 👀 Send us a message and let's get started!

12/05/2023

What exactly is "Social Media Management"? It can feel like a lot! 🫥

Essentially, it's everything that encompasses operating and managing any social media page. Depending on your goals for social media, it can entail a lot of different things.

For example, if you're focused on growth, SMM will involve much more than a page that's focused on just having a general social media presence.

Plus, SMM involves a LOT of technicalities and tiny details that may seem a bit irrelevant (but are absolutely not) 🧭

Namely, did you know that on top of creating content, writing a caption, optimizing the post time, and determining the strongest hashtags, you should also be adding alt text to help with SEO? For EVERY post! 🤯

Now imagine you're putting up a minimum of four posts per week on two platforms (ex. Facebook and Instagram). That's 20 well-crafted ideas that you have to put together EVERY month!

I don't want to stress you out, but it's definitely not as simple as throwing up a random image and hoping people will follow along. Effective social media management can truly elevate your brand, and with time it gets easier 💚

So, are you ready?

05/05/2023

Is your social media in need of a spring cleaning refresh? Spring is the best time of year (I think so, at least 😮‍💨) so why shouldn't your social media match that energy?

I get it. It can seem daunting and like a lot of work. And maybe it is! But our promise to you is that your social media implementation will be as easy as possible – and absolutely worth it.

Not sure where to start, or what exactly needs fixing? Send us a PM or message us at [email protected] 🫡

01/05/2023

Who doesn't want to look good? Remember, branding is way more than your logo and tagline – it's the lifeblood of your social media! 😮‍💨

In simple terms, your branding is the "identity" that your business takes on in the minds of your audience.

So, how can you control your brand image? Through social media, there are many factors to take into consideration to truly perfect your branding 🫡

For example, your brand voice is the way that you communicate with your customers online. Depending on your business, you may choose to sound more professional, confident, friendly, or approachable. It makes a serious impact!

Your content should also be easily recognizable by having a consistent color palette, format, and typeface ✨ It should SCREAM who you are so that your audience knows before they even look at the username.

I personally love designing branding kits. It's like creating a fun rulebook that makes your brand feel even more legit! ❤️‍🔥 Let's do it!

28/04/2023

First impressions matter. Your business's social media profile is an important indicator of your brand's legitimacy, so why shouldn't you perfect how it looks?

This includes standardizing your profile picture, tagline, contact information, and more – across ALL platforms.

Think of Apple, for example. Would you expect them to have different versions of their logo, inconsistent taglines, and outdated contact information on each platform? Probably not...

Further, you need to make sure your account is enticing as soon as someone comes across your page 🤩 Think to yourself, what types of content can I share that truly excites people AND looks good?

So, let's get those users (and hopefully eventual followers) excited when they see your page!

21/04/2023

If you've ever managed a social media page, you're probably familiar with your buyer personas. Essentially, they allow you to assign human characteristics to a variety of data points, which helps in your overall marketing tactics 🤓

So, why is this so important? Imagine you're pumping out content on all of your social media, but it doesn't exactly address any of your audience's concerns. Wouldn't that be... pointless?

With your buyer personas nailed down, you can be sure that your efforts are tailored and targeted to the exact people you want 🫡 In turn, you're addressing specific pain points, which makes it easier for people to buy into your brand. That is the goal after all, right?

I personally love putting together buyer personas. Plus, if you already know your audience, they're not too difficult to create (but no worries if not) 😁

Let's get creative!

19/04/2023

Can you run your business without social media? I'd say... not really! At least, not very effectively.

Let's imagine a few different scenarios.

🟢 You're a newer business that's looking for new customers. Social media is a GREAT way for people to get to know you and what your business has to offer. Plus, it's a great way to connect with others. Most important? It shows that you're dedicated to your brand and passionate about sharing how you can help people.
⚪️ You're vacationing somewhere new and you want to find the best restaurants, activities, events, hotels, and more. Instagram and TikTok often offer the BEST insight into what those places offer, because they're visual, straight to the point, and easy to navigate. I've definitely started to rely more and more on social media to plan my vacations!
🟢 You're a well-established business, but your social media channels are lacking. What does that portray to competitors, and even more, what does that portray to future customers? If you've been around for a long time and you don't have any (good) social media, it might seem like you're an outdated company that may not work the most efficiently.

These are just a few real-life examples of how your social media presence can largely alter customer perception towards your business.

Even more, Forbes says that businesses with little-to-no social media presence are seen as less accountable, less trustworthy, and less credible 🫣 Who wants that?

So, keep this in mind whenever you question whether or not your business needs social media – I'd STRONGLY recommend it!

17/04/2023

Hi, I'm Michael! 👋🏼

I'm the one behind The Year Is, and my main goal is to make social media implementation easy for you! I've been working in social media for a few years, but it wasn't until recently that I decided to start working for my own clients 😁

I grew up in South Florida and have been in Miami for the past few years, but I'm now living in Madrid (shhhh, I'm still working on my Spanish!) 🫣

With The Year Is, my main goal is getting you or your business caught up with social media. After all, the year is 2023... why shouldn't your socials reflect that?

12/01/2023

📣 Take control and join the conversation! 📣

Social media is a great way to connect with clients, the community, and other businesses. By making your brand active online, you can join conversations about your business, industry, and customer experiences. Why WOULDN'T you want to take part?

09/01/2023

Lately, this song has been exactly how we feel... A new year means it's About Damn Time to kick it into gear with your brand's social media! 🪩

We get it – implementing social media can feel like a lot of work, but we aim to make that transition as easy as possible for your team 😎 Plus, we want to make your workload as simple as it can be so that you're not completely inundated with all things social media.

We're your ultimate social media resource, and we're here to help YOU! Shoot us an email at [email protected] to elevate your business to the modern age.

04/01/2023

Did you know that your company’s social media presence can tremendously affect how trustworthy your business seems?

According to Trustpilot, businesses should “expand their online presence to increase trust in their brands.” Further research suggests that for many people, “brands active on social media are more trustworthy than those who aren't.”

As a business owner, building trust with clients is one of the most important factors in a successful business, which social media can help strengthen.

02/01/2023

The year is 2023 – it's time to kickstart your social media presence! At The Year Is, we make it as simple as possible for you to implement a solid, tailor-fit strategy for your social media.

Research clearly highlights that for many people, brands that are active on social media are seen as more trustworthy than those that aren't. We don't know about you, but we'd certainly like our customers – new and old – to feel that they can trust us! What do you think?

19/12/2022

2023 Loading... Is your business prepared?

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