Attention

21/09/2023

In this clip, our expert shares insights on how crucial LinkedIn has become as a platform for business leaders and marketers. Learn about its organic reach potential and know why it's critical to start building a follower base there. Don't miss out on the insights!

21/09/2023

Discover how to strategically use retargeting and LinkedIn ad filters to reach your target audience - founders and directors of marketing agencies. This video also explores the value of meaningful lead magnets in capturing enterprise accounts and enhancing intent.

21/09/2023

Watch as our in-house LinkedIn Ads expert reveals his no-fail strategy of 2020. Discover how providing free educational content turned out to be golden for our business, creating a clear distinction between potential clients and those who weren't our target audience to begin with.

08/08/2022

New Episode! "Upgrading Your Video Podcast, Utilize YouTube Shorts, and What to Post About Your Show on LinkedIn"

In this episode, Benji and Walt discuss: What we're listening to right now: Walt: Truth Be Told Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios...

In this episode, Benji and Walt discuss: What we're listening to right now: Walt: Truth Be Told Benji: Will MacAskill of Effective Altruism Fame — The Va…

01/08/2022

New Episode! "Structure Your Podcast for Success"

In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show: - The best cadence for release - The importance of micro-content - Documenting your unique POV - Why your show may n...

In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show: - The best cadence for release - The importa…

25/07/2022

New Episode! "Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?"

In this episode, Benji discusses... News: 1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews) 3 ‘Personalized’ S...

In this episode, Benji discusses... News: 1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the …

18/07/2022

New Episode! "Listener Feedback, Sound Effects, and How to Level Up Your Sound Quality"

In this episode, Benji and Ryan discuss: Podcast News: 1 The Danger of Limited Listener Feedback (Sounds Profitable) 2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org ) 3 Steady launches Spotify in...

In this episode, Benji and Ryan discuss: Podcast News: 1 The Danger of Limited Listener Feedback (Sounds Profitable) 2 When in Doubt, Leave Out the Sound…

11/07/2022

New Episode! "Favorite Podcasts, Best Hosts, and Tricks of the Trade, with Timmy Bauer"

In today's episode, Benji is joined by Timmy Bauer , Founder of Dinosaur House and host of The Literacy Advocate Podcast. We're breaking our regular format to discuss our favorite shows right now, the podcast hosts we learn f...

In today's episode, Benji is joined by Timmy Bauer , Founder of Dinosaur House and host of The Literacy Advocate Podcast. We're breaking our regular form…

05/07/2022

New Episode! "Obsessed Podcasters, How People Listen, and LinkedIn Strategy"

In today's episode, we discuss... 1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT) 2 How do people listen to podcasts? (BUZZSPROUT) 3 Veritonic Announces $7.5 Million Series A Funding Round to Power the...

In today's episode, we discuss... 1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT) 2 How do people listen to podcasts? (BUZZSPROUT…

27/06/2022

New Episode! "Podcast Discoverability, New Listeners, and How to Get Started with Video"

In today's episode, we discuss... News: 1 The Latest Data On Podcast Discoverability 2 45% of podcast listeners started listening to podcasts in the past year Member Highlight: Innovators Can Laugh with Eric Melchor Listener ...

In today's episode, we discuss... News: 1 The Latest Data On Podcast Discoverability 2 45% of podcast listeners started listening to podcasts in the past…

20/06/2022

New Episode! "Is Facebook Back in on podcasting?, Search on Apple Podcasts, and How to Use Cross-Promo"

On today's show Benji discusses: Today's B2B Podcasting News: 1 Facebook adds a podcast player in its app, powered by Spotify (PodNews) 2 Search on Apple Podcasts - How does it work? (Apple Podcast for Creators) Member Highli...

On today's show Benji discusses: Today's B2B Podcasting News: 1 Facebook adds a podcast player in its app, powered by Spotify (PodNews) 2 Search on Apple…

13/06/2022

New Episode! "The Decline of Live Audio, Marketing Your Podcast, and Where to Find Guests"

In this episode, Benji and Ryan discuss: 1 Why is Clubhouse on the Decline? 2 Buzzsprout Announces Buzzsprout Ads 3 Crooked Media Brews More Than Just Podcasts With New Branded Coffee Line Member Highlight: Accreditation Conv...

In this episode, Benji and Ryan discuss: 1 Why is Clubhouse on the Decline? 2 Buzzsprout Announces Buzzsprout Ads 3 Crooked Media Brews More Than Just Po…

06/06/2022

New Episode! "Twitter's Create Hub, Listener Ratings, and The Future of Ads"

In this episode, Benji talks about: 1 Twitter’s New ‘Create’ Hub for Podcasters 2 Podcast listeners tend to rate newer and smaller shows higher Listeners tend to rate older podcasts lower than newer ones, while the overall "p...

In this episode, Benji talks about: 1 Twitter’s New ‘Create’ Hub for Podcasters 2 Podcast listeners tend to rate newer and smaller shows higher Listeners…

31/05/2022

New Episode! "The Rise of Video, Content Marketing Over Informercials, and The Next Trend in Podcasting"

In this episode, Benji Block and Angela Chong talk about: 1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE MOST USED U.S. PODCAST PLATFORM AND LISTENERS PREFER FUNNY AND ENTERTAINING ADS TO RATIONAL “FEAT...

In this episode, Benji Block and Angela Chong talk about: 1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE MOST USED U.S. PODCAST PL…

23/05/2022

New Episode! "Listener Retention, Targeted Contextual Audiences, & 5 Questions You Should Ask"

In this episode, Benji Block talks about: - How to increase listener retention on your podcast. - The 5 most targeted contextual audiences in podcasting. - Provides 5 questions you should be asking about your podcast.

In this episode, Benji Block talks about: - How to increase listener retention on your podcast. - The 5 most targeted contextual audiences in podcasting.…

06/05/2022

New Episode! "Podcasting Simplified, Becoming a Guest, & Show Prep Length"

In this episode, Dan Sanchez and Benji Block talk about : Riverside's integration with Anchor Anchors' addition of video podcasting Morning Brew's articles about the perfect length of a podcast ad Member Highlight: Raising Pr...

In this episode, Dan Sanchez and Benji Block talk about : Riverside's integration with Anchor Anchors' addition of video podcasting Morning Brew's articl…

25/04/2022

New Episode! "New Show Analytics, NFTs, and How to Get Featured by Apple"

In this episode, Dan Sanchez and Benji Block dive into: Apple's new Analytics iHeart Media adding NFTs The launch of Snippet.fm Club Member Highlight: Thought Leadership Leverage How long should your podcast be? How do you g...

In this episode, Dan Sanchez and Benji Block dive into: Apple's new Analytics iHeart Media adding NFTs The launch of Snippet.fm Club Member Highlight: T…

18/04/2022

New Episode! "Microphones, YouTube, and Second Tier Podcast Apps w/Dan & Angela"

In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community. Men...

In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and …

04/04/2022

New Episode! "Gong's Process For Shipping Consistent Creative Content w/Sheena Badani"

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong . - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Tha...

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong . - Creating a culture of creativity - Identifying clea…

28/03/2022

New Episode! "What a Podcast Marketing Strategy Should Look Like w/Carey Straetz"

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics . They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to ...

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics . They cover: - The podcast she helped launch …

25/03/2022

New Episode! "Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner"

In this episode, Dan Sanchez talks to Micah Zayner , a Senior Marketing Manager at Courier . They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results h...

In this episode, Dan Sanchez talks to Micah Zayner , a Senior Marketing Manager at Courier . They cover: - How to find the right communities. - Micah's e…

14/03/2022

New Episode! "The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth"

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell . - How Kathleen is now approaching audience growth. - What it means to be audience-focused. - And the one thing you have to accomplis...

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell . - How Kathleen is now approaching audience growth. - What it…

11/03/2022

New Episode! "Advice For Managing the Creative Ideas of Your Team w/Mark Jung"

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly . - Dooly's MVP model for content - How he ranks creative content ideas - And the advice he would give to his past self before building a med...

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly . - Dooly's MVP model for content - How he ranks creative content ide…

10/03/2022

New Episode! "How to Grow Your Audience by Engaging With Reddit w/Thomas Igou"

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept . They discuss: - Different definitions of community - How to engage with Reddit - The insights people are missing from ignoring channe...

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept . They discuss: - Different definitions of community - How to e…

09/03/2022

New Episode! "How Fleetio Generated 200+ leads Through YouTube In One Month w/Lori Sullivan"

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio . - Fleetio's approach to YouTube - Their content production process - The results they've seen from the channel so far

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio . - Fleetio's approach to YouTube - Their content production pr…

09/03/2022

5 Star Review: "Dan is a class-act marketing interviewer: Dan really knows how to pull great insight out of guests. He brings value to each episode. Keep up the great work!" via

Dan is a class-act marketing interviewer: Dan really knows how to pull great insight out of guests. He brings value to each episode. Keep up the great work!

08/03/2022

New Episode! "From B2B Marketing to Media Company And Back Again w/Chris Stephenson"

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk . - Three major operational differences between content marketing and what a media company does - The one major factor between conte...

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk . - Three major operational differences between content mark…

07/03/2022

New Episode! "How to Destroy Distractions for Your Marketing Team w/Charlie Riley"

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield . They talk about: - Four ways to create more white space to do deep work. - Why most marketers are failing to execute the basics. - ...

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield . They talk about: - Four ways to create more white space to …

04/03/2022

New Episode! "How and Why Growth Hacking Can Build an Audience w/Lauren Patrick"

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula . What growth hacking really is and where it came from. The massive gains Curricula has seen to their owned media because of these h...

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula . What growth hacking really is and where it came from. The …

02/03/2022

New Episode! "Power of SEO Applied to Audience Growth w/Brian Robinson"

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce . - The role SEO can play in attracting an audience for other channels - How SEO can build an audience by itself - What most peop...

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce . - The role SEO can play in attracting an audience for o…

28/02/2022

New Episode! "Two Marketers Talk Media & Audience Growth Trends w/Justin Schmidt"

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity . They discuss: - The emerging trend of B2B companies actually becoming media companies - Dan pitched his idea of having two separate...

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity . They discuss: - The emerging trend of B2B companies actuall…

25/02/2022

New Episode! "The True Cost of Building an Audience Growth Engine w/Andie Ostrowski"

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius . In the episode we talk about: Her first failed attempt at turning her marketing department into a media company What it t...

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius . In the episode we talk about: Her first failed at…

24/02/2022

New Episode! "Overcoming Perfection, Forgoing Polish, & Starting Your Content Journey w/Michael Hartmann"

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets . We talked about the most common obstacles around building an audience: - Overcoming perfectionism...

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets . We talked about the most …

23/02/2022

New Episode! "Stop Trying to Make Your Messaging Perfect (Do This Instead) w/Caitlin Cassady"

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation . They discuss: - What to do rather than perfect your messaging - How to collaborate with others without water...

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation . They discuss: - What to do rather th…

19/02/2022

5 Star Review: "Congrats!: Excited for this show and to learn how to level up audience growth!" via

Congrats!: Excited for this show and to learn how to level up audience growth!

18/02/2022

New Episode! "The Systems Your Lacking to Scale Audience Growth w/Lisa Hackbarth"

In this episode, Dan Sanchez talks to Lisa Hackbarth who is a Senior Marketing Campaign Manager at ChaosSearch . In the interview we cover: - How her journey as a small business owner impacted her content marketing. - What pr...

In this episode, Dan Sanchez talks to Lisa Hackbarth who is a Senior Marketing Campaign Manager at ChaosSearch . In the interview we cover: - How her jou…

16/02/2022

New Episode! "How Privy Passed 15K Podcast Downloads Through Better Distribution w/Daniel Murphy"

In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy . We talk about: What a winning distribution plan looks like How to get the most out of what you currently have

In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy . We talk about: What a winning distribution plan looks like How …

14/02/2022

New Episode! "Audience Growth As Modern Public Relations w/Cassidy Shield"

In this episode, https://danchez.com talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science . In this episode we cover: What you can expect with traditional media What Narrative Science with a comb...

In this episode, https://danchez.com talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science . In this episode we cover: What …

13/02/2022

5 Star Review: "B2B marketers need this show right now!: Love the mixture of solo episodes and interviews with marketers who really understand how to build an audience, not just hit an…" via

B2B marketers need this show right now!: Love the mixture of solo episodes and interviews with marketers who really understand how to build an audience, not just hit an MQL quota.

11/02/2022

New Episode! "Pay to Play: How to Advertise Your Way to Audience Growth w/Adam Shaw"

In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth. You will: - See how much budget to spend on paid for audience growth. - Get some inspirat...

In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth. You will: - See h…