The Virtual Matrix

02/08/2022

Imagine having 1,554 security officer interviews scheduled in the month of July for your security company while achieving a 30% reduction in recruitment advertising costs for the month AND your team didn't need to make a single call to get that done?

Yip - these are actual results! If your recruitment costs are higher than you would like, PM me or schedule a call at reducemyrecruitmentcosts.com to find out how we can help you!

01/08/2022

Whether you want to source applicants or customers, we can help you.

https://www.thevirtualmatrix.com

20/07/2022

If you want to close out your security officer openings, you need to increase the number of feet coming through your door!

Ask me how we moved our client from a sparsely filled interview calendar to overflowing in a matter of days (HINT - it does not include increasing Ad-Spend)

Schedule a call with me (link in the comments) if you are struggling to fill your open positions.

18/07/2022

Recruitment costs through the roof?

Are you struggling to fill your security officer openings? Watch this video and see how we solved this problem!

Follow the link below and book a call with me to discuss how we:
✔️ Streamline your pre-employment processes
✔️ Increase your applicant flow
✔️ Reduce the number of days to close a position
✔️ Reduce your overtime
✔️ Increase your employee retention
✔️ Improve your customer service

https://best.b-e-s-team.com/recruitingsolutions

10/05/2022

Have you used Google to search for anything today? How about yesterday? Or any time over the past week?

How many people in your city do you think have done a google search today?

The latest data shows that Google processes over 99,000 searches EVERY SINGLE SECOND (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).

In 1998, Google was processing just over 10,000 search queries per day! 🤯

How can you still wonder if being on page 1 of google is worthwhile for your business?

Just a question...

08/05/2022

While this is a business page, businesses are made up of people! As we celebrate Mothers all around the world, I want to celebrate 2 special ladies - my birth Mother and my Grandmother, who are no longer with us but helped shaped me to be the woman I am today.

Neither of them were perfect, but they taught me many valuable lessons about what it means to be a woman and a Mom. Through their example, I learned the type of woman and Mom I did and even did not want to be!

I most certainly have not perfected the art of being a Mom myself, but I am honored to have had both these incredibly strong women in my life to give me some kind of roadmap. They both taught me that even though life happens, who I am is who I choose to be. No one else is to blame for the choices I make! I certainly make mistakes, but every day I consciously choose to be better than I was yesterday. They also taught me that my mistakes and other people's choices and words that affect me, will only define me if I allow them to and that family isn't always related through blood!

Happy Mothers Day Mom and Gran - I love, honor, respect and miss you both more than words can say.

All my love

Jacqui

30/04/2022

Put the consumer at the heart of your marketing. Be the thing they never knew they needed-- until now.

27/04/2022

Nothing helps a local customer more than being able to Google your business and find the most accurate and up-to-date information from your hours of operation to contact information.

The best way to ensure this is to claim your business. Try Googling your company and see what comes up!

24/04/2022

Social networking sites such as Facebook, LinkedIn, and Twitter have become a staple in today's society. Most people these days seem to be on at least one social media site, and some even end up with more than one account.

With the convenience of having your life memories online and 24/7 access to all of your friends, it is easy for this habit to get out of hand.

Hell, and we all know that most people scroll their newsfeed daily! And for us marketers, that's actually not a bad thing. More people scrolling means more potential customers, which is exactly why we vouch for social media advertising!

So what are you waiting for? Let's run some Social Media ads!

21/04/2022

Search engine optimization is a process of strategies and techniques that can be implemented on a website to rank higher in search engine results. The idea behind SEO marketing is that if you have more relevant online content, then your security company website will show up more often in the search engines.

There are many components to optimize for Google's algorithms, including title tags, meta descriptions, H1 Headings, alt text for images and videos as well as page load speed. Besides, there seem to be trends that appear to work quite well, meaning that just like anything else that evolves with time, SEO is just another thing to stay on the trend wave with!

18/04/2022

Marketing in the digital space is ever-changing. Are you willing to optimize your content to make the most of these changes?

15/04/2022

Everybody loves pictures. More importantly, customers are more likely to engage with and share your content if you have more of them.

Try breaking up pieces of text or information with a picture or two that relate to that section!

12/04/2022

Hiring a marketing agency is one of the best decisions you can make for your security company. By working with security industry specialists, you'll be able to reach new heights and see success like never before.

Then, there's the notion of doing it all on your own.
If you opt for the latter, remember that there's a huge learning curve in marketing.
With that in mind, your best bet would be to do... Both!

First, learn the ins and outs yourself and then, hire an agency that specializes in the security industry when you want to automate yourself out of the process.

How do you approach marketing? Comment below and let us know!

11/04/2022

Check out our new blog on "The Importance Of Digital Marketing In The Security Industry"
https://loom.ly/Aq66TRs
Comment your favorite point below!

Tailored Lead Generation, Social Media & Online Presence Management for Security Companies | The Virtual Matrix | Digital Marketing for Security Companies

09/04/2022

Are you ready to push the envelope?

06/04/2022

Are you a forward-thinking security company ready to take the next step towards your best digital marketing strategy?

Let's get right at it together!

05/04/2022

Early morning customer meeting means breakfast on the go…

03/04/2022

Is your business's digital reach wide enough?

Increase traffic and exposure by developing and optimizing your online presence. An easy way to start engaging more with your audience and grow your online traffic is to start a blog.

What topics do you think you could write about? Comment below!

31/03/2022

Social media platforms are the perfect place for security companies to advertise their products and services. The platforms offer a variety of advertising options, including sponsored posts, video ads, and others.

Security Companies can target their ads to specific demographics, making it easy to reach the right customers. Additionally, social media platforms provide analytics that help security companies track the effectiveness of their ads. So really, the question isn't whether or not you should use social media platforms but WHEN will you start using them.

What's your favorite platform for advertising? Comment below!

28/03/2022

Clients love continuously finding new ways to better themselves and their businesses.

Make sure your content helps them do that!

25/03/2022

Security companies often do not realize that most of their website pages have very little organic traffic from google.

With enough time and the right resources, more and more traffic that comes from Google will be organic and you won't have to rely on paid traffic!

22/03/2022

As technology advances, so does the way security companies market their products and services.

In order to stay ahead of the curve, security company owners need to be constantly learning new trends and techniques. However, this can be difficult when you’re constantly busy with day-to-day tasks.

Nevertheless, you should consider delegating whatever you can, so you can stay aware of the flow of the market and what actually works!

19/03/2022

Marketing never stops! The only way to gain and maintain a lead amongst your competitors is to continue to tweak and "innovate" your security company’s marketing and customer outreach strategy.

16/03/2022

There are many ways to keep a security company website fresh and relevant, but there is one that cannot be ignored: updating the content and parts of the design!
The internet moves quickly, which means that if you don’t update your site on a regular basis it will quickly fall behind the times.
More importantly, though, updating your site regularly also gives you an opportunity to reach people who may not have visited in a while.
Here are 5 signs your security company website needs an update!

13/03/2022

Is your security company among these top 5?

10/03/2022

If you're not getting the conversions you want, it's time to call the experts!

The Virtual Matrix can help security companies of all sizes turn their traffic into customers. We specialize in improving website design, SEO, and PPC campaigns to get your business ranking higher and bring in more leads.

Don't miss out on the potential your business has - call us today!

08/03/2022

Security companies spend a lot of their time and resources attempting to push a sale any way they can. It is easy to forget that the customer is oftentimes more interested in how your service is going to help them and their business as opposed to the general service you offer. It is important to ensure your customer feels you care about them by tailoring your services according to their needs!

08/03/2022

Does your security company’s website and different social media platforms represent your companies services accurately?

Many security agencies lose valuable business solely because clients do not find sufficient information when doing their own research.

01/03/2022

Does your security company need a powerhouse for your digital marketing solutions that will actually bring in results?

Look no further than The Virtual Matrix.

With our team of dedicated experts, we'll take your business to the next level, using our cutting-edge strategies and tactics.

Contact us today to get started!

www.thevirtualmatrix.com

25/02/2022

Watch this informative video on customer segmentation!

https://loom.ly/aKTfeBk

Or read the blog post here: https://loom.ly/MCo_76o