Start-up founders can either make or break the success of their companies. More often than not, their management style is actually a manifestation of their self-sabotage tendencies.
Listen to the full episode on how start-ups fail, link in bio.
#genzmkt #marketing #marketingpodcast #spotifypodcasts #riversidefm #startupcommunity #audiblepodcasts #applepodcasts #youtubepodcasts
Katz and Blumler's used and gratifications theory is definitely a communication classic. Why do you listen to podcasts and what need do you want to fulfill?
Listen to the full episode on podcasting 101 with @thesunshinecollective.ph (link in bio)
P.S. We're also giving away 2 books on podcast growth. See the pinned post for details. ✨️
#genzmkt #spotifypodcasts #marketing #audiblepodcasts #youtubepodcasts #applepodcasts #riversidefm #podcasting
I cannot emphasize enough how important it is to define your purpose, and @thesunshinecollective.ph agrees!
Remember that your purpose is your anchor, so it should be timeless and relevant to YOU. ✨️
ICYMI, we have an on-going giveaway for a podcast growth book! Check out the pinned post for more details. 🎉
#genzmkt #marketing #marketingpodcast #podcasting #spotifypodcasts #applepodcasts #audiblepodcasts #youtubepodcasts #riversidefm #podcastmanagement #branding
Are you experiencing podcast fatigue? There's so much shows out there and a lot are getting started on their own shows as well.
My two cents is that podcast listening behavior is that it started to pick up during the pandemic and it is now the norm.
What are your thoughts on this? Listen to the full episode on Podcasting 101 with @thesunshinecollective.ph ✨️
Now streaming (link in bio)
#genzmkt #marketing #marketingpodcast #podcasting #spotifypodcasts #applepodcasts #audiblepodcasts #youtubepodcasts #riversidefm
The product and brand development phase is incredibly crucial for any business as it can either set them up for success or get them a one-way ticket to failure.
What are the biggest red flags of start-ups and how can we avoid these pitfalls? Let's find out more in the latest episode, link in bio.
#genzmkt #spotifypodcasts #marketing #applepodcasts #audiblepodcasts #youtubepodcasts #riversidefm #startupcommunity #entrepreneurship
How can we retain integrity and ownership of work in the era of AI? Recognizing the limitations of AI as a tool, rather than relying on it, is a good start.
We recently released episode about AI as a tool. Listen to them now and share your thoughts! (link in bio)
#genzmkt #marketing #aitools #spotifypodcasts #applepodcasts #audiblepodcasts #youtubepodcasts
Before planning your IMC campaign or doing any type of brand execution, your brand identity and strategy ALWAYS comes first.
I can't emphasize this enough - and if you've listened to most of the episodes, then you know exactly what I mean.
As a marketer, I'm allergic to brands that do not have an established identity. It's a huge pet peeve of mine to work with businesses, not brands.
Listen to some of the old episodes to know more.
#marketing #branding #genzmkt #marketingpodcast #spotifypodcasts #audiblepodcasts #applepodcasts #youtubepodcasts
What role does advertising play in IMC? How can we create compelling stories in advertising - and even comics?
@thejohnray joins us as he shares his experience as a creative in the advertising and comics space, as well as his experiences in working at an agency and as a freelancer.
John Ray is also one of the co-founders of @manilamiddleground and the artist behind Maharlika comics.
Now streaming (link in bio).
#genzmkt #spotifypodcasts #marketing #audiblepodcasts #youtubepodcasts #audiblepodcasts #advertising #comicartist
Audiences now have shorter attentions spans and prefer being sold experiences, not products.
Join me and @jedfrayne of @runitdecks as we chat about the behind the scenes of crafting engaging short video content.
Now streaming (link in bio)
#genzmkt #marketing #spotifypodcasts #audiblepodcasts #youtubepodcasts #applepodcasts #viralreels
In fear-based cultures, management's behavior completely influences communication breakdown and toxicity. Employees either stay quiet in fear or silenced when they speak up.
How can HR and management work together in ensuring that employees are safe?
Listen to the full episode with @valtamayo of @manilamiddleground
Episode 54 is streaming at all major podcast platforms (link in bio)
#genzmkt #podcastersofinstagram #marketing #spotifypodcasts #applepodcasts #audiblepodcasts #youtubepodcasts #humanresources #workculture
As more AI tools are available for creatives, how can we maintain quality and on-brand design? What are the implications of AI in the industry?
We are joined by @antonioesbi in this discussion.
Now streaming (link in bio).
#genzmkt #spotifypodcasts #marketing #marketingpodcast #riversidefm #aitoolsfordesign
Human Resources can be considered as the marketers of a company. The hiring process is how an employee becomes aware and interested in the company, and eventually converts. Retention is reliant on how the company cares for employees.
@valtamayo from @manilamiddleground joins us as we talk about how HR manages company culture and toxicity.
Now streaming in your favorite podcast platforms.
#genzmkt #marketing #marketingpodcast #humanresources #spotifypodcasts #riversidefm
Forget the USP; the Dominant Selling Idea (DSI) is a must in every marketer's dictionary. Find out why in the latest episode, now streaming at bit.ly/genzmkt
#genzmkt #marketingpodcast #spotifypodcast #PodcastPH
In the first episode of the MarkeTrends series, we looked into some of the compelling Valentine's Day campaigns this year.
Now streaming at Spotify and your favorite podcast platforms. 🎧
#genzmkt #marketing #podcasts
