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The Podcast Space is here to support YOU, the podcaster — with the process of inception, ex*****on and distribution of your show so you can focus on what YOU really enjoy doing.

09/09/2024

‘You’ve made me want to go to podcasting events! I get so much FOMO from the way to cover them!’

It’s not the first and certainly won’t be the last time Podcasters tell me that the way that I cover podcast conferences keeps them informed about the news and eager to join the community IRL.

But why do I choose to bring the audience along and let them be part of it if my business doesn’t make $$ off it?

The answer is simple: audience connection and engagement.

As a former journalist I’ve covered and distilled events. As a former social media and online communications professional for nonprofits I’ve worked events. Events can build community but oftentimes the energy, lessons learned and connections are limited to the physical space- but they don’t have to be.

When I launched The Podcast Space in 2020, I knew education, inspiration and resource sharing was going to be a HUGE part of the legacy of the business.

And four years later, I can say that one of the biggest differentiations in the podcast industry has been the way I choose to connect with audiences offline and online.

In fact, it’s not uncommon to have multiple people come to me and thank me for how thoughtful and intentional the way I was covering the conference was by presenting information with a dash of FOMO.

Those people would have likely never engaged with me and the business had I not done that. Those are audiences that could become leads, podcast listeners, or future partners in business.

Every time I choose to give instead of take, that’s a positive action that will change someone’s podcast trajectory.

Legacy comes in micro and macro influence.

Use yours widely in micro ways and you will be amazed at how much and how many you can impact right here and right now.

📸

27/08/2024

So much was discussed at last week’s Podcast Movement. And if you missed my live conference coverage, you’ll want to join Thursday’s Instagram LIVE.

As usual, I will be breaking down what was shared + add my strategic view of what’s overhyped, and what you can’t live another minute without.

Will you join?

12/08/2024

Vacation mode is over, conference prep mode is on. 📝

I have been pretty silent for the past two weeks:
🤫 No podcast.
🤫 1 Social media post.
🤫 No articles.
🤫 No newsletters.

I normally don’t go silent on here but this time I decided to do it to test what would happen to o my brand and podcast if I took a break from content creation. Here’s what happened:

📊I received endless podcast guest pitches for my podcast,
📊I already received requests to connect ahead of ,
📊I got about 25% of downloads I regularly get on a monthly basis without promoting the podcast a single time
📊 I got 0 client inquiries (granted, it’s summer, not that many podcasters are looking for help in July-Aug)
📊 Got a positive reply from a really exciting brand partnership
📊 Got confirmation that I wasn’t shortlisted to any of the 13 awards I submitted myself for
📊 Got approved to speak for one of the conferences I have been eyeing for years…

But most importantly…

✅I was able to rest my creator brain (not the business owner one, though, that one is contantly running!)

In one week I will be headed to Podcast Movement in DC and will be networking, learning and connecting to other creators in the space. Time is ticking this week.

What about you? Do you unplug during vacation or schedule content while you’re away?

23/07/2024

Overworked? Near burnout? Burned out already? We've all been there! 😅

Use these true and tested episode strategies to release content this summer and avoid podfading!

Just like anything in life, podcast listenership ebbs and flows, and so does your energy to podcast.

If you have kids with you this summer, or suddenly your client list filled up (like mine did!), then it may be time to consider a change of plans, and these episode strategies give you just that!

Some of my clients even had a huge increase in listener engagement after using these themed episode series, which made the host extremely happy that they worked smarter, not harder during this period!

But let's also not forget that taking a break could also be an option. Earlier this summer I decided that due to reasons that I explained in the last episode of the season, I was going to turn the podcast into seasons... and the world didn't end - and I will continue to get listener engagement online.

An effective content strategy HELPS you stay top of mind while making the podcast an asset for your business, rather than a liability or a stressor.

So... will you be trying one of these strategies this summer?

19/07/2024

My podcast, The Podcast Space, is a Podcast Awards The People's Choice Nominee and I need your support!

As I often mention, self-nominating is important to not only acknowledge the value of the content that you're creating but also to get visibility into the work that you do.

So that's what I did this month. I submitted my podcast - which many of you are a listener of - and I'd love if you could vote for my show on the Best Female Hosted Podcast and Business Podcast Categories - and if you'd like to add it to the People's Choice, I'd be even more grateful!

Please comment 'vote' and I will send you a direct link to register and vote!

As always, thank you for being on that side and making this journey so worthwhile!

17/07/2024

Feeling overwhelmed with all the options when you’re starting a podcast is almost a rite of passage for all podcast beginners who are ‘figuring it out’.

Did you also feel overwhelmed when starting your show or was there an awesome resource that gave you the roadmap you needed?

05/07/2024

Let’s talk BRANDING.

Branding is the unspoken/spoken communication of your brand’s identity and messaging.

Podcasters either overthink or underthink their show’s branding, however, to create strong online and offline recognition you must understand that it plays a fundamental role in how audiences connect to your show.

Here are the brand identity elements that a podcast needs:

Name
Logo (or cover art)
Graphics and Images
Colors
Typography / Fonts
Tone and Voice
Slogan

But none of this matters if your podcast doesn’t have aligned mission and goals to serve an intentional audience.

You may feel tempted to change up your branding every couple of years but what does that also say about you and your podcast?

But want to know the easiest way to create brand recognition? YOUR FACE.

Even though podcasters can be at times camera shy, we live in a time in which hiding behind the microphone is no longer an option for the average podcaster. Sure, if you have a huge budget and can invest in ads or highly produced content, go ahead, but understand that today people want to connect to the person behind the brand.

And that’s why as the founder, strategist, editor, social media expert, and copywriter for The Podcast Space, I created a brand that relies on the human connection of an authentic self.

Do I love interior design as much as podcasting? Yes, I do. Can I bring you along for the office renovation while teaching you valuable insights into how to create a recording space that looks and sounds good? Yes, I will, because blending those elements and provide content rooted on education and empowerment is what makes my brand recognizable.

So, what do you think about the new color?

11/06/2024

🚧 CONSTRUCTION ZONE 🚧

For the past few weeks The Podcast Space’s Headquarters (aka my office 🤣) has been in construction, which as certainly reduced the amount of content that can be created…

As someone who has been obsessed with interior design for most of my life, I’m really excited to bring you along the renovation and what the space will be looking like in the future!

The idea isn’t to make the space incredibly different, but to optimize and improve the situation before - and I’m ohhh so excited to face another hot Texas summer with freshly insulation installed in this office!

From picking a paint color that will make white balance a lot easier, to the reduction of (bad) light reflection on the walls, to optimizing for sound quality, to having a cool shelf (which I will be building from scratch) a ton is being planned over here.

I’m excited to start creating content again in this room and to bring you along in the journey!

Have suggestions? Let me know below!

23/01/2024

“Então e agora, quando é o próximo meet up?”

Foi esta a última pergunta feita pela comunidade de Podcasters que se juntou a nós no evento do passado dia 20 de janeiro, no Porto! 😊

Foi um autêntico prazer passar mais de duas horas com quem ama a arte de podcasting, e conversar sobre podcasts sobre arte, linguística, ciência, e até monólogos na Natureza!

Os cerca de 15 participantes partilharam a origem dos seus podcasts, as pequenas e grandes conquistas pessoais, e até nos inspiraram a sonhar mais alto em 2024! Houve também quem admitisse que este evento foi o empurrão que precisava para finalmente lançar o podcast que tem na gaveta há anos! 🤩

Um enorme obrigado a todos os que participaram neste primeiro Meet Up para Podcasters no Porto, e aos nossos parceiros que de formas variadas contribuíram para que este primeiro encontro fosse uma realidade:

📍.pt
📢
📸

E para todos os que nos confiaram a sua tarde de Sábado, qual foi o vosso momento favorito?

🎤 .pt

🎤

🎤

13/01/2024

🎙️ Tens um podcast? Ou estás a planear lançar o teu podcast em 2024?

Sentes-te sozinho e gostavas de estar com outros podcasters como tu?

Estamos a organizar um encontro no Porto para trazer as conversas do digital para o presencial.

Será um momento para partilharmos os nossos desafios e conquistas, aproximar a comunidade de podcasters e dar voz ao teu projeto.

Junta-te a nós num ambiente descontraído que vai contar com 3 experts em podcasts e comunicação:
🎤 Daniela Crespo, Coach de Comunicação e host do podcast “Bem Fala Quem Está de Fora”. A Daniela ajuda pessoas a comunicar a sua mensagem com mais confiança e naturalidade. É curiosa, criativa e gosta da Natureza. Adora estar em silêncio mas não dispensa uma boa conversa.
🎤 Diogo Pires, Radio Host na Mega Hits e autor do podcast “Manual de Boas Ideias”. Acredita que “não somos apenas uma coisa” por isso, ao seu papel de comunicador e storyteller, junta o de Empreendedor responsável por uma agencia digital, Formador em escolas de comunicação e Voice Over Actor.
🎤 Ana Xavier, é Marketer Digital e de Estratégia de Conteúdos para Podcasters e host do podcast “The Podcast Space”. Tendo desenvolvido o seu primeiro podcast em 2008, produzido podcasts para rádios online em Londres, e residente nos EUA desde 2016, a Ana tem uma visão global e pioneira sobre o mundo dos Podcasts. Apaixonada por criar ambientes colaborativos e educativos, a Ana é colaboradora e oradora em iniciativas desenvolvidas por marcas internacionais como a Riverside FM, Ecamm, e Podcast Movement.

Detalhes do evento:
Sábado, 20 de Janeiro 2024
15-17 horas
Temporada Cowork Café

A entrada é livre mas inscreve-te para assegurar o teu lugar porque as vagas são limitadas (25)!

Contamos contigo? Visita o link nos nossos perfis para te registares!

08/01/2024

Atenção podcasters! 🙋‍♀️

Em 2024 queres:
🤝 Conhecer mais podcasters como tu?
📡 Melhorar a visibilidade do teu programa?
🎤 Começar (mais) um podcast?
🗣️ Partilhar experiências e desafios?

Então inscreve-te no nosso encontro no Porto para trazer as conversas do digital para o presencial!

Detalhes do evento:
20 de Janeiro
15-17 horas
Centro do Porto (Local será anunciado brevemente)
Entrada: 0€

Inscreve-te para assegurar o teu lugar porque as vagas são limitadas! Link disponível nos nossos perfis.

Sobre as organizadoras:
🙋‍♀️Daniela Crespo, Coach de Comunicação e apresentadora do Podcast Bem Fala Quem está de Fora
🙋‍♀️ Ana Xavier, Marketer Digital para Podcasters e apresentadora do Podcast The Podcast Space

Tens alguma questão? Fala connosco!

—

Hey podcasters! 🙋‍♀️

In 2024 do you:
🤝 want to meet more like-minded podcasters?
📡 increase your podcast’s reach?
🎤 start a(nother) podcast?
🗣️ share wins and obstacles?

Then join our Podcasters Meet up in Porto where we’ll bring the digital chats to the real world!

Event details:
January 20th
3-5 PM
Porto City Center (location will be announced very soon!)
Price: free

Vacancies are limited so sign up to ensure your spot!

About the organizers:
🙋‍♀️Daniela Crespo, Coach de Comunicação, host of Bem Fala Quem está de Fora
🙋‍♀️ Ana Xavier, Digital Marketer for Podcasters, host of The Podcast Space

Do you have any questions? Drop us a message!

01/11/2023

Everyone who's tired of following the same old routine and seeing limited results when it comes to podcasting say "I".

🙋

TBH, if you're going to make it in this industry, you need to have a strategy in place and be ahead of technology -- WE GOT YOU!

If you're looking for a fresh perspective and innovative ideas to make your podcast stand out, our upcoming event, , is the answer you've been searching for.

Our event promises to revolutionize the way you approach podcasting.

Be prepared to explore new strategies, discover creative insights, and gain an edge in the competitive world of podcasting.

If you're serious about podcasting success and want to keep your show relevant in the ever-evolving landscape, this event is a must-attend. Secure your FREE spot today and start your journey to a podcasting revolution.

04/09/2023

Going LIVE on Instagram today at 3 PM CT to share everything about my sabbatical, including how I got a nearly 1300% download increase on my podcast, how I maintained an online presence while being away, and if I really stayed 'away'.

I'll be doing a LIVE Q&A answering some questions I got about how that affected my podcast and my business, and if I'd do it again - and if you should do it too!

Make sure you add it to your calendar!

31/08/2023

What a whirlwind of a sabbatical month! 🌪️😊

So excited to be back after a month in Europe surrounded by family, jet legged brains and tons of old and new friends!

I've since returned to Dallas with a full heart, a buzzed brain, and a true appreciation for the work that I get to do in the podcasting space.

While I'll break down a few UNEXPECTED podcast news in a few days, and a few incredible opportunities that came out of it, I just have to thank the wonderful and .media who opened their calendars to have a drink and chat about life and some podcasting things!

I'm truly excited to be back, and can't wait to hear YOUR news :) Excited for September?

I know I am!

22/07/2023

As podcasters, we need to get some 'Ken energy'...

Impostor syndrome often leads to analysis paralysis, and overthinking, which in turn leads to podcaster burnout.

In the second half of the year, let's practice more:
✨ self-grace
✨ confidence
✨ bravery

14/07/2023

Opening the feed to memes because... why not? 💅

Podcasting isn't just about talking to the microphone, it's so much more!

✨ It requires overcoming our fears of taking space in the online world!
✨ Knowing that our peers are going to be watching - and that means both cheerleading and criticizing!
✨ Constantly battling impostor syndrome - even when we've been doing the work for years!
✨ Having to grapple with the feeling of being a beginner again - publicly!
✨ Experiencing constant fear of messing up!

But here's the truth - podcasting is one of the most powerful tools for you and your business. So go ahead podcaster, and take a risky action today!

05/07/2023

Do the work, support your community, but also rise to the occasion, even if you don't feel prepared.

Nothing's impossible they say...

And that's the truth.

Last week I've been awarded 's Marketing Maverick of the Year, among 9 other fantastic leaders who do extraordinary work in the industry.

Did it feel surreal to be surrounded by both inspirational leaders who are in the early stages of their carrer, fortune 500 leaders, but also trailbrazers who have dedicated their whole lives to question and change the status quo? Yes it did!

It also felt surreal because 3 years ago, I set a few goals for The Podcast Space. One of them was to be recognized for the work that I do for my community of multi-linguals: and last week, I checked off that box.

This is such a reminder that progress is made by small steps and actions that compound after time, and even though you may not see your impact yet, things are in motion, so keep going.

Keep creating content for:

🎙️those who urgently need it,
🎙️your past self,
🎙️your current self,
🎙️the listeners who don't know yet what their next step is.

In a nutshell, keep creating 'imperfect' content that drives you forward. Get your authentic voice heard.

26/06/2023

Let's talk improvising a Minimum Viable Product for your podcast!

In case you missed it, last week I realized that I messed up over here - I left Dallas missing a solo episode for the month of June and I'm only flying out to Dallas tomorrow. That means I won't really have that much time to record a coherent episode - have you heard of mind fog due to jet lag? Also, I know for a fact that I will mess up more, which will add up in the editing and focus time - so it was a risky option to do it so last minute.

And yes, I do have pre-recorded interviews that I could use, but those are time bound, and wouldn't flow into my content calendar, so the best next thing... was to ask my good friends from my hometown (where I was last week), and who do have audio equipment at hand, to lend me some space, equipment, and do a quick audio episode instead of skipping a week.

I had so much fun - not once for a second I thought:
- My listeners will think I'm a fraud because I, a podcast content professional, messed my own planner,
- It won't be as good because it's audio-only,
- My inspiration won't flow as well because I'm not in my wonderful office!

None of that crossed my mind - all because I know the content, transparency and commitment take the lead in this situation.

If you're curious about this week's episode, make sure that you're subscribed on your favorite podcast platform!

05/06/2023

Every podcaster dreams of hitting 1,000 downloads per episode, but not everyone knows exactly how to turn those into:

✨ 1,000 business leads
✨ 1,000 meaningful conversations
✨ 1,000 speaking opportunities
✨ 1,000 dollars of paid podcast content

If you don't have clarity on why you're creating content, it's hard to understand what impact your podcast has in your business. You can learn all about it on my
"Grow your Podcast's ROI in 30 minutes" $0 consultation.

Comment 'ME' for the link!

23/05/2023

Audience engagement comes in different ways - more than just downloading episodes and subscribing to the show.⁠
⁠
Here are 5 creative ways to talk to your listeners online. 🎤⁠
⁠
Will you try some? ⁠
⁠
Let me know below!⁠
⁠
⁠

19/05/2023

Replays: sloppy or strategic?

Hearing some of you mention how you've been going 3 years strong without a single replay is definitely inspiring us, but I stick to my arguments about how replays are a core element of entrepreneur's podcast strategy.

In this week's episode, I'm breaking down WHY you actually should consider replays, because let's be honest - not all listeners play every episode.

Episode 18 is available on all podcast platforms and YouTube.

16/05/2023

Podcasting is an incredible vehicle to make your dreams come true. However, about 70% of podcasters do the bare minimum. 😳

You may be in that 70% because you're constantly overwhelmed with the week-to-week task list.

Or maybe you aren't experiencing growth so that's decreasing your motivation.

Whatever it is, your show can actually fill in more gaps in your business than you think.

I've covered 7 goals you can set for your podcast on episode 4 of The Podcast Space, and you MUST listen to it so that you can realize your podcast's potential.

Want to learn how to grow FASTER and stand out ONLINE?

DM me so we can work out a tailored plan for you!

15/05/2023

My friend Zack once said that podcasters should focus on creating a podcast that is 'unpausable' and I never forgot it, because it's 🥇 podcast advice right there.

What's the podcast that you can't pause?

12/05/2023

Your titles are costing you listeners.⁠
⁠
But the good news is that that's totally a quick fix!⁠
⁠
Here's what to do next time you're uploading a new episode:⁠
⁠
✅ Do add numbers (it helps with information retention) but try to keep them as short as possible. I.e. #100 TITLE, or 97. TITLE⁠
✅ The name of your show isn't required in the tile, at all. Your listeners know it's your show through the cover art, or the name of the show appearing next to the title⁠
✅ Regular Listeners pick episodes based on the title. Try to answer the question, 'why should they care on this episode/ or what will they learn?'.⁠
✅ Unless your guest is famous in your industry or known to most people, their name won't compel anyone to listen in. If you're adding their name, put it at the very end. ⁠
⁠
Your titles are precious real estate. Be intentional about what you include in it. ⁠
⁠

06/05/2023

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How do you measure how your podcast has affected the quality of your network? 🤔 You may have heard that podcasts are phenomenal tools to increase the quality and depth of your network... but how do you do it, and how can you measure the impact it can have in your online influence and your business? If you've been wondering about it, you must certainly make time for this week's podcast episode: S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network So... what about you? How has your podcast been able to grow your podcast and influence? Let me know below! #podcast #podcastgrowth #podcasttactics #podcastmarketing #podcastguesting #podcaststrategy #influence #onlineinfluence

Are you guilty of using this 'strategy'?🤭 You're not alone! Most podcast advice says 'promote the podcast and the listeners will come', but the truth isn't quite like that. This type of post is only a nudge, and it doesn't explain what's in it for the listener, or why they can't miss it. Lazy marketing yields lazy results. 🤓 Want to grow your downloads and turn passive listeners into raving fans? Let's talk! #podcast #podcasting #podcaststrategy #pedropascal #nicolascage #pedropascalmemes #podcastmemes #podcastmovement #podcasters #podcasters #podcaststrategist #marketingforbusinesses #podcastersofinstagram

Speaking with Lloyd George about the journey of content creation, diversity and inclusion was such a treat. His approach to content creation makes the process attainable for podcast beginners, and we truly enjoyed the conversation about the importance for business owners to ensure that their audience feels represented in the content. This episode is a must-listen, and if you feel compelled to learn more about podcasting, we highly recommend Lloyd's recently released LinkedIn Learning course about podcasting. #dei #podcasting #diversity #blackcreators #podcasting #podcasts #blackpodcasters #contentcreation #diversityandinclusion www.thepodcastspace.com/podcast/3-lloyd

It's time to reintroduce myself... I'm Ana, Podcast Content Strategist, Founder, and Goof In Chief of The Podcast Space. From 'broadcasting the news' in primary school in my small hometown in Portugal (a city dating from the Roman Times, called Chaves), to preparing 'family shows' as a child, I was always the chatty one. I always had a passion for communication, helping others, and building authentic relationships. And at 18, I moved to College in Porto, to study Communications and Journalism, where I learned about my first love: radio. During my first internship in one of Portugal's main radio stations, my brilliant mentor shared with me that my talents would be better suited as a radio host / DJ because I have 'too much personality' to be a journalist. To this day, I'm so thankful for him - his wise words and support, guided me to where I am today. After a short experience as a radio host and journalist, I move to London, UK to learn about Radio and Broadcasting in the country that set the world standard (through the BBC). In London, I was able to produce and co-host so many incredible online radio shows and podcasts, while working other jobs, including one as a Digital Marketeer in a nonprofit. There, I mastered my communications skills on a limited budget - a reality that I've learned is true for most small business owners! The move to Dallas, TX came in 2016 after meeting my husband, who was moving to the US due to work. So I restarted my network from scratch: not knowing anyone else more than my husband and a couple of his friends, I was connected with someone who was expanding their podcast department and needed help. For two years I've learned all about livestreaming podcasts, running shows with regular people (not media trained), and I really fell in love with educating hosts on content strategy and ways to become a better host. January 2020 was the leap for me to start The Podcast Space: a family member passed away and I realized I wanted the freed

Nothing beats the feeling of receiving your first email, private message, or tag on social media from a podcast fan! Here's how you can create podcast episodes that transform passive listeners into raving podcast fans: 🧠 Know what's unique about you 🧠 Understand what your listeners want and need 🧠 Don't shy away from sharing actual helpful information 🧠 Don't be afraid to be unapologetically you #podcastfans #podcastcommunity #podcasttips #podcasthack #podcastadvice #podcaststrategy #podcastlisteners #growth #podcastcommunitytips #podcaststrategist #podcasters #podcastlife #happiness #passionproject #knowyourwhy #unapologeticallyyou #personalbranding #podcastersofig #podcastmemes

As a former broadcast journalist and radio host, I can promise you that having media training to host a podcast isn’t that big of a deal. In my career I have worked with 40+ entrepreneurs and business owners and having previous training didn’t make a world of difference in the success of their show. About 5-7 years ago, people wanted hosts who looked like pros - today people want to hear podcasts from ‘real and authentic humans’ who they can easily connect with. So - are you human? Can you research a topic or have a conversation about it? Then go ahead and start that podcast - or take on the next level challenge! #podcast #podcasts #podcastmyths #ethicalpodcastadvice #podcaststrategist #podcastgrowth #podcaststrategy #onlinemarketing #podcastshow #podcastforbusiness #ethicalbrand #smallbusinessowner #femaleleader

Happy Tuesday! Do you still remember the first time someone asked you about podcasts and you had a chance to say you had your own? How did it make you feel? And now? Does it still give you butterflies in your stomach to talk about it? Or have you felt the drag? Did you know that we help podcasters get their mojo back and create meaningful change through their content? It's time to put the excitement back into YOUR podcast to help you convert passive listeners into raving fans #podcast #halloween #tips #podcasttips #podcasthacksandtips #podcastgrowthstrategy #podcaststrategy #podcaststrategist #female #womenpodcaster #womenwhopodcast #femalepodcasters #futureisfemale #wsw #womensupportingwomen #dowhatyoulove #strangerataparty #podcastmemes

Do you know the feeling? Finding a batching style that works for you is the difference between having a stressful week or an easy week, even when things go wrong. On Maximize Your Podcast Content course, I teach you 6 different ways to batch so that you can thrive when you podcast. Want to learn more, let me know below! Happy Monday!

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