CryptoNews

11/03/2021

Advertising is great, for brands who can afford to interrupt the content we want to consume. I appreciate some ads that tell a great story or are very clever and open about interrupting my content with something emotional or funny. But I honestly don’t even remember the brands behind many of the ads that made me laugh the most.

I appreciate Dove for “Real Beauty.” I give them credit for what they were trying to do. I am sad that they stopped.

I appreciate Always for “Run Like A Girl,” but the impact would have been greater if they ignited a movement and created a real content brand from all that momentum. THAT could make a real impact on the world and would help change the brand perception of the brand.

Interestingly, the brands I mentioned earlier, Starbucks and Apple, do very little advertising. The best ad ever was Apple’s 1984, which told a story of disruption in a compelling way. But it was backed up and followed by products that truly changed my life.

But if we’re being honest, we don’t want to be advertised to, any more than we want to be sold to. And this is true especially for stuff we don’t need.

When a site plays an auto-play video ad, I hate them for it. But I hate the brand even more. Because I know they are the one paying for it. Publishers have to make a living. So I give them some slack. But the brand gets the brunt of my frustration.

So we have moved beyond a time of tolerating ads to actually having interrupted ad-driven experiences cause us to think negatively about them.

03/03/2021

SpaceX plans to build a new factory in Austin, Texas – adding another expansion to the region from one of Elon Musk’s companies after the billionaire founder moved there last year.

The plan for the facility was revealed in a company job posting, which seeks an engineer for its Starlink satellite internet division.

“To keep up with global demand, SpaceX is breaking ground on a new, state of the art manufacturing facility in Austin, TX,” the company said in the posting.

SpaceX noted that the factory is designed for “high volume manufacturing,” specifically to make “millions of consumer facing devices.” For its satellite internet network, those devices are known as the Starlink Kit and include the antenna (or dish) that connects to the satellites, Wi-Fi routers and antenna mounting hardware

Currently the company’s Starlink unit is based in Redmond, Washington – a few miles east of Seattle. The Redmond facility has developed and produced Starlink equipment to date, with the company building upwards of 120 satellites per month.

The company did not immediately respond to CNBC’s request for comment on its plans for the Austin factory.

SpaceX’s plans for the new factory were first reported by Austin-based NBC affiliate KXAN.

03/03/2021

Interactive Content Will Become Mainstream

Interactive content is anything that people can click on, swipe, or interact with online. According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer.

In 2020, more companies will experiment with interactive content types, such as:

Quizzes and polls
Augmented reality ads
360-degree videos

These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company.

02/03/2021

Planning, implementing, and optimizing your digital marketing program

Begin the launch of your digital marketing program by first determining your audience and goals, and then putting in place metrics to ensure you’re always improving.

Step 1: Identify and segment your audiences. Today buyers expect a personalized experience across every touchpoint. To do this, you must understand their demographic, firmographic, and technographic attributes as well as how to address their questions and pain points.

Step 2: Establish goals and measurement strategy. Use audience information to determine personas and get a clear view of their sales journey to establish your goals and measurement strategy. Important metrics include impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, cost per lead (CPL), effective cost per thousand (eCPM), as well as back-end metrics like return on investment (ROI), return on ad spend (ROAS), first- and multi-touch attribution, and lifetime customer value (LCV).

Step 3: Set up your adtech and channels. Ad technology can take some time to navigate, so make sure you have the right data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPS), and ad exchanges in place before you get started. Align your team, communicate everyone’s objectives, and show how their channels fit into the big picture of digital marketing.

Step 4: Launch and optimize. Digital marketing can be used for acquisition, nurturing, building customer loyalty, and branding. Review metrics regularly, so you can know where you are excelling and where you need work to become a leader in this high-impact, high-demand space.

01/03/2021

Coinbase is going public through a direct listing, but it’s not giving investors many indications as to how private investors value the stock.
According to its prospectus, only 2.1 million shares were sold all last year, way below the trading in companies like Palantir, Spotify and Roblox ahead of their direct listings.
“The lack of trading activity does create a situation where the company and its advisors have significantly less ability to set a market-driven reference price,” said Kelly Rodriques CEO of pre-IPO marketplace Forge.

01/03/2021

01/03/2021