DigitAlley

24/03/2022

Quality & consistency are a must-do if you want to grow in social media.
So how do you keep showing up each time with awesome content?
Just make sure you check these few simple rules for each post!⁠
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Make sure the topic you are choosing is relevant for your audience and it has a concrete purpose: to inform/engage/sell/entertain.

Do your groundwork and understand what your audience needs and what they respond to best and then do your absolute best to address that topic by bringing something valuable to the table.

Pick your keywords and hashtags carefully (in size, relevancy and lifetime) so that they will make your content appear more.
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Consider the layout, colors, style & fonts so that they match your aesthetic and tone of voice but are also nice to look at & easy to follow.

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21/03/2022

If you are looking for some cool looking forts for your next designs give a try to these 6 ones:

Getaway
Calfine
Magilio
Vegawanty
Wagon Serif
Nighty

20/03/2022

Do you need to easily find the best keywords to target without paying for an expensive subscription?

Here are some free keyword tools to help you start your SEO with zero investment:
KEYWORD GENERATOR
KEYWORD SHEETER
KEYWORD SURFER
ANSWER THE PUBLIC
GOOGLE TRENDS
KEYWORDDIT

Save this post so you can have it at hand later

16/06/2021

There is a huuuuge amount of information out there, some things are very relevant and you would like to talk about them as well but there`s only one issue... How will you stand out?? Why would people choose to hear it from you?

Here are some ways you could make your content pop:

📍SPEAK YOUR MIND
- Your personal opinion about the topic
- What you think works & what not
- What you wish could be different

📍IDENTIFY UNEXPECTED/INTERESTING ANALOGIES
-Think of a way to explain that topic by comparing it to something else that people can relate to. For example - building a business is like building your dream body & the gym (you need to have a strategy, to be consistent, to follow-up and to invest)

📍MAKE IT PERSONAL
- Maybe you have your own story about that topic. People love to hear stories

📍BLOW THEIR MINDS WITH AN UNEXPECTED DESIGN
- Even the most boring & well known facts can become cool & share worthy when they look amazing / funny or completely crazy

📍WHAT IS YOUR WAY OF CREATING UNIQUE CONTENT? - DON`T BE SHY, LEAVE A COMMENT!

✨ If this post has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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14/06/2021

There are 4 🔑 areas to master in order to create a high-performing Instagram carousel post 👇:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ The BASICS

--> Choose ENGAGING HEADLINES for all slides

--> SIZE MATTERS - go for 1080x1350 & leave no screen for competition

--> Use SHORT & VISIBLE texts

--> Be careful with image SAFE ZONES

--> Use CALL TO ACTION (swipe to see more, comment, download...)

--> USE your CAPTION to explain more and add extra value

--> Don`t forget to OPTIMIZE your HASHTAGS

2️⃣ CAPTIVATE with your COVER - You've got 2-6 seconds to convince someone to read your post or keep scrolling.

--> Use RELEVANT & HIGH QUALITY images so that people CANNOT scroll past
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--> Add a FINGER STOPPING & SHORT headline

--> Keep GREAT CONTRAST between the elements & get COLORS in line with your aesthetic

--> Use an EASY TO READ font

--> Don`t OVERCROWD. Less is more.
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3️⃣ Use a STORYTELLING FORMAT that FITS what you want to CONVEY in the best manner possible to CONVINCE your AUDIENCE
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4️⃣ Give it all you`ve got:

--> USE ALL 10 SLIDES. Keep them ENGAGED

--> BE as CREATIVE as POSSIBLE with both your IMAGES & COPY

--> Use the ending. I`m gonna say it again: CALL TO ACTION!
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What is your biggest pain point with carousels? Comment below, I`m here to help! 👇

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Follow for more on how to grow your business online using social media & digital marketing

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13/06/2021

Why? Because they make learning possible, they make growth and improvement possible through trial and error.

So a mistake done today = a win tomorrow & forever after

✨ If you agree show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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13/06/2021

11/06/2021

A recognizable and loved brand is one of the most valuable assets a company owns. But branding is a complex process and a truly successful brand is much more than just picking a cool logo or having a well-placed advertisement or a super creative one-off campaign.

One of the first but very important steps in building a brand is choosing the name.

Here are some things to think about when doing this:

1. Instantly says WHAT your BUSINESS IS ABOUT

2. Has something UNIQUE or DISTINCTIVE

3. Is SIMPLE to read and pronounce

4. Is easy to REMEMBER

5. No TRADEMARK or COPYRIGHT issues

6. WEBSITE DOMAIN and SOCIAL HANDLES are available

7. Sparks INTEREST or EMOTION and/or CURIOSITY

8. Will remain RELEVANT as the business develops

✨ If this post has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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Follow for more on how to grow your business online using social media & digital marketing
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10/06/2021

Focus on your audience & the GROWTH will follow

📍Just like the algorithm of Instagram, Youtube, TikToK ...you want to ensure 2 key things:
- give people the content they enjoy/search
- make them engage as much/long as possible

This will push your content forward

4 Questions to ask yourself:

📍1. “Who are the people I can help?” - Get specific about who your audience is.
Let`s say you are a fitness instructor. Your audience is not just sporty people. You can have several segments - people who want to reshape their body, people who want to maintaing their physique, people who want to improve their health through fitness. Each of their needs is different.

📍2. “How can I help them in a way no one else is?” - Overlap the answer from point 1 with your offering and create a personalized approach for their specific needs. Go the extra mile!
Continuing the example, this would mean adapted training programs & content for each type of clients identified + connected areas where you can help them. Example - you can partner up with a nutritionist and add to your offering also an expert diet to help your customers attain faster what they want (gain muscle, lose weignt, get healthier)

📍3.“How can I make them want to hear from me?” - Craft your communication in a way that makes them feel unique and cared for.
Delight and surprise them with simple add-ons - an ebook on the exact topic you know they need, a special collaboration.
Going with our example - you can partner up with a psychologist and create a material on how to easily create new habits and maintain them (this is a topic that can help all the segments we identified earlier).

📍4.“How to go forward?” - Measure everything you are doing & act on insights

09/06/2021

For more inspiration check out https://youtu.be/qK6HFT9-Gp8

Stories are a fantastic way to build that relationship with your followers. Allowing them to get to know you a bit better as well as the behind the scenes of your business.

Different designs styles can help you become a better storyteller on the stories format and your my users to stay connected or to interact.

But with the very crowded space nowadays how do you get people to stop scrolling and get that finger stopping, eye-catching design?
Here is one cool idea to make your stories super interesting – animated background using just emoticons.

✨ If this Instagram Story Tutorial has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨
What's your biggest struggle when it comes to Instagram Stories? Let me know in the comments!

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Like & Follow DigitAlley if you want to learn how to grow your business online using social media and other online marketing platforms
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09/06/2021

🎨Branding is an emotional experience and colors are extremely powerful and can evoke so many emotions. It’s important any brand`s color palette is a reflection of the brand personality but it should also be based on what feeling should be awakened in the target audience.

🍭So when choosing a brand identity and even when designing something as simple as a post you should always ask yourself - “How/what do you want people to feel?”
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🧑‍🎨You want to be perceived as natural, familiar/warm, entertaining, adventurous or sophisticated? Color has a big role to play in transmitting each of the above.
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✨ I`m curious to hear what each of these 5 color palettes says to you
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👇🏻So be brave and leave your thoughts in a comment.

✨ If this post has helped you, follow for more, show some love with a double tap & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

07/06/2021

🧑‍💻🧑‍🎨 Spending hours on design as a content creator is a pain sometimes but there`s always a hack or two out there to help.

🍭This one is about Canva
Unless you are a Pro Canva user there`s a good chance you don`t know about Styles

👉Styles is an option you can find in the “More section” and it allows you to customize your design by applying a specific color palette and font combinations.

👉There is quite a good variety of options from which you can choose. Once you selected a style you can even Shuffle it. This will change the combination of colors and fonts available for that style by mix & matching between the elements of the design.

👉If you have the Pro version of Canva you can even set your own color palette and your preferred fonts.

👉This is a trick that helped me save tons of time with my designs so if you`re a Canva fan you will certainly love it.

✨ If this post has helped you, follow for more, show some love with a double tap & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

07/06/2021

For more inspiration check out https://youtu.be/wfKshtZwlQ0

Stories are a fantastic way to build that relationship with your followers. Allowing them to get to know you a bit better as well as the behind the scenes of your business.

Different designs styles can help you become a better storyteller on the stories format and your my users to stay connected or to interact.

But with the very crowded space nowadays how do you get people to stop scrolling and get that finger stopping, eye-catching design?
Here is one cool idea to make your stories super interesting – wrapping your characters or your main points of focus.

✨ If this Instagram Story Tutorial has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

What's your biggest struggle when it comes to Instagram Stories? Let me know in the comments!
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Follow DigitAlley if you want to learn how to grow your business online using social media and other online marketing platforms
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05/06/2021

Content is the bread and butter of any social platform out there, be it Instagram, Youtube, Tiktok, Snapchat or whatever else. The KEY to success is making sure you stand out, are memorable and make an impact.

HOW?

🍭 TELL A STORY - people remember stories 22x more than facts and figures and storytelling can drive up conversion rates by up to 30%.

🍭 SERVE A CLEAR PURPOSE – clearly focus on 1 or 2 of the following: inform/educate, motivate or inspire, entertain or sell/promote.

🍭 OFFER A GREAT CONTENT EXPERIENCE – Make your content EASY TO CONSUME and deliver in the RIGHT FORMAT, in the right place and ENGAGE

🍭 GIVE EXPERT ADVICE - being an expert gets you credibility and trust and makes people more willing to buy your products or services.

🍭 FOCUS ON SOLUTIONS - be the exact solution to your audience`s exact issue

🍭SHOW PERSONALITY - depending on your niche you can use humor, be provocative, share from personal experience, choose a unique visual style or showcase your team or yourself.

🍭 USE BRILLIANT DESIGN - first impressions are 94% design-related and 46% of consumers perceive credibility of a brand from its visual appeal & aesthetics

🍭 BE RELEVANT - Understand your audience`s behavior and their level of expertise & craft content that meets their needs.

🍭 BE RELATABLE - When you saw a piece of content that described your situation perfectly, did you feel a connection?

🍭 RESEARCH - give relevant data from reliable sources.

✨ If this post has helped you, follow for more, show some love with a double tap & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

03/06/2021

Starting out on social media? Follow these steps and your growth is guaranteed:

1. RESEARCH before you pick your NICHE and ensure it meets the 4 criteria: PASSION, SKILLS, EXPERIENCE, DEMAND

2. LEARN from the best in your niche and follow them. It will enable you to understand WHAT your AUDIENCE WANTS and also you will BE UP-TO DATE

3. RESEARCH the CONTENT SHARED in your niche, understand what FORMAT your audience likes best and DEFINE your CONTENT PILLARS (the main topics you will focus on)

4. DRAW your CONTENT PLAN, CREATE the content for a full month and SCHEDULE it. This will give you enough time to work for the next month and KEEP CONSISTENT

5. Take the time to PERFECT YOUR PROFILE. No matter the platform this will be your PITCH so it needs to be at it’s best

6. Make sure you are SEARCHABLE and people will find you. Each platform is using a type of keywords (hashtags, tags, keywords) so find out how to best OPTIMIZE CONTENT for your specific platform

7. Identify HACKS that will SAVE you TIME (for example using templates or saving your keywords/tags as shortcuts)

8. ENGAGE with your audience & peers but in a non spamy way and make sure you bring them VALUE

9. TRACK and UNDERSTAND your results. Don’t focus on the numbers but on WHAT the numbers TELL YOU (what is your most engaging content, at what time your audience is most active, the profile of your audience)

10. Make sure to identify WHAT is LACKING and IMPROVE

✨ If this post has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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Follow DigitAlley for more on how to grow your business online using social media & digital marketing
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01/06/2021

Do you want to start an online business, but aren't sure where to start?
Remember that people tend buy products and services or consume content from a SPECIALIST

They also tend to convert faster and with less resistance
So talking, writing, teaching, making vlogs and content for everyone will make you end up with no one tunning in.

Steps to find your niche

1. Brainstorm starting from your skills & passions
To start off try answering these questions: What do people regularly tell you you're good at? What's your training or education in? What special skills or knowledge have you developed through your work?

2. Figure out if there's a market for your niche
Identify the keywords that best describe what people in your niche would search for .
Search volume for these keywords & related keywords will give you an idea of the interest size but you will also see the competition level
Use the keywords as hashtags on other social platforms and see: how much content is out there, how do people engage with it, are there any specific areas (subniches) that seem to be of big interest?

3. Narrow down and identify how you can be the unique solution to your target consumer`s problem

✨ If this post has helped you show some love with a double tap & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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Follow if you want to learn how to grow your business online using social media & digital marketing
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31/05/2021

Discover 30 content ideas for your social media calendar this month.

Save this post and refer back to these when you’re stuck on what to post next.

I know it can be challenging to find fresh social media content ideas especially when you have to post something every day on several platforms.

But we know by now that fresh, quality content that catches users’ attention and stops them from scrolling is the best way to grow on social media. People will be curious to see what you post next and more likely to engage with your content and who knows, maybe even become a customer.

With this cheat sheet of solid content ideas you’ll never find yourself staring at a blank content calendar again.

PERSONAL approach

v How you relax
v A day in the life of…
v Your process for…
v Your inspiration
v Things you whish you knew earlier
v Your experience (good & bad)
v Your journey

BUSINESS side of things

v Planning & organization tips
v Useful tools & resources
v Success stories
v New product / update / project
v Soon to come
v Brand/business story
v Popular Trends

EXPERTISE

v Industry myths
v Industry secrets
v Mistakes to avoid
v Tips & Tricks
v Tutorials
v Making of
v Did you know that...
v Repurpose popular content

COMMUNITY

v Giveaways
v 1:1 Coaching
v Quizz
v Testimonials
v Shoutouts
v FAQ`s
v Contests
v Challenges

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Like and Follow if you want to learn how to grow your business online using social media and other online marketing platforms
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30/05/2021

8 KEY THINGS you should know BEFORE starting on SOCIAL MEDIA

Being successful on Instagram, Facebook, TikTok, Youtube and any other online platform involves a lot of work, consistency and strategy.
And when I say successful, I am not talking about Likes, follows, views and any other vanity metric but to using all the above mentioned channels as tools to grow your awareness and of course your business.

While actually setting up an account might be easy, growing one involves a lot of aspects. So this post aims to talk about the key things you should think of and establish before starting.

1. Know your TARGET AUDIENCE

WHO they are --> What is their profile, both demographic details such as age, gender, family status, income, education, location but also psychographic data such as interests, values, personality and activities they enjoy.

WHAT they want --> Their needs expectations, preferences, barriers, triggers and driving factors

WHY should they pick you --> What would be their reasons to buy your product or service or consume your content.

HOW should you will reach them --> What are the key messages they respond to and topics they are interested in. Where, when and how often can you reach them. What type of content they like to consume (articles, videos, podcasts) and how does this content look like.

2. Know your COMPETITORS

WHO are they --> Biggest and fast growing in your niche

WHAT are they about --> Products they offer, what they communicate about, what works best for them. What is their unique advantage

WHY do people choose them

HOW they do it --> What are their main messages, their identity, when, where and how often they communicate

3. Know Your STRENGHTS and WEAKNESSES

There will a lot of things to handle: coming up with new ideas, design, video editing, copywriting, engaging with your community, analyzing your results using analytics and drawing conclusions and insights. Out of all these there will be things that you can do yourself and others that you will outsource (sooner or later) based on your skill level, time and available resources.

4. Know your GOALS
Be SPECIFIC about WHAT you want to ACHIEVE.
Be sure you can MEASURE your GOALS and always know where you are
Aim for something ATTAINABLE and design the clear way to get there
Is it RELEVANT and meets your passion, skills and resources?
Plan for it and create a clear timeline

5. PLAN in advance
Create a clear posting calendar and plan your activities (generating ideas, documenting the topics, design, copywriting, optimizing, publishing and engaging with your audience.

6. LEARN and OPTIMISE

Analyze your AUDIENCE & their FEEDBACK: what content engaged them the most, why did they like it (topic/format/design), what would they like and you are currently not doing, when they engage most
This will drive your future content, scheduling and areas of development

7. Looks DO matter

RESEARCH says that you have about 50 milliseconds. to make a GOOD FIRST IMPRESSION.
Also Every £100 a business spends on design increases turnover by £225
Design matters because it affects us emotionally.
So you should ensure all your content follow the same branding and aesthetic so that your presence look consistent.

8. Be CONSISTENT

Right frequency + Quality Content = More chances to make an impact; Better customer experiences; Memorability; Credibility; Reputation; Brand trust; Community

If this post has helped you show some love & don’t forget to save it for your future reminder and share it with someone who will find it useful! ✨

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Like & LFollow DigitAlley if you want to learn how to grow your business online using social media and other online marketing platforms
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