Shape Marketing

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Shape Marketing

Shape Marketing is a social media agency in Edmonton taking a client-centric approach to providing u
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09/02/2022

As a business owner, you probably hear the term "social media marketing" on a regular basis because it is such a prominent part of the digital marketing landscape now, but what is it!?

To define it briefly, social media marketing is strategically creating content to connect with your target audience on the platforms they are primarily present to engage with them and promote your brand.

Social media marketing is effective because compared to traditional advertising methods the barrier to entry is low as there is no initial investment required. We also like that you can be more personal with your audience on social media which increases their trust in your brand.

02/02/2022

Hey everyone, meet Shea!

Co-founder & Visual Director at Shape Marketing 👩🏻‍🎨

“I would describe myself as a a coffee-obsessed creative with a passion for graphic design, content creation, and digital marketing. The best part of my job is watching our vision transform into a reality while we create a pieces of content that strategically showcase a brand’s identity.”

A little more about Shea...
📍 Born and raised in Edmonton
🐶 Dog mom to a feisty Shorkie named Tucker
🎨 Painting is her escape when she wants to relax
📺 Big fan of re-watching old sitcoms on Netflix (The Office and Friends are two of her personal faves)

31/01/2022

Hey everyone, meet Katrina!

Co-founder & Communications Director at Shape Marketing 👩🏼‍💻

“I am a firm believer that bringing forth the compelling personality behind the brand creator is key to reaching the right community of customers for any business. I love helping clients dig deep to find their true and authentic voices."

A little more about Katrina...
📍 Strong supporter of
🐶 She loves training her energetic pup, Sully
🏂 In the winter she loves to snowboard
🌊 Come Summer she is out on the lake paddle boarding

26/01/2022

People connect to authentic brands. Read that again.

More than ever, social media users are hyper aware of the content they are consuming. For this reason, authentically showing up for your audience is very important. If you pretend to be something you aren't or try to mimic another brand they will quickly pick up on it.

Your target audience will follow if you strategically brand yourself, create unique content, and have a genuine voice.

Need help attracting your ideal customer? DM us today!

24/01/2022

We're back!

It's no secret that we have been absent on our social media channels the past while. It is ironic because consistency is the number one best practice we preach to our clients.

Our priority is ensuring our clients get high quality content along with our full attention and sometimes that means our own socials take a hit, unfortunately.

However, we are back and ready to create some exciting content for you in 2022! Stay tuned...

20/09/2021

Eye opening. Intelligent. Impactful.

These are just a few of the words we would use to describe the workshops, and the speakers and today’s YBB Connect event.

As entrepreneurs, we all strive to learn and grow each and every day. This was such a safe space to ask questions, be vulnerable, and learn. Spending time with this group has proven that as business owners and as women we’re never alone in our struggles. Thank you for having us, thank you for educating us, and we cannot wait to meet all of you lovely humans in person someday soon. 💕

12/08/2021

When you’re up this many hours straight creating client content, sometimes all that’s left to do is laugh. Get you a business partner that gets it 💕

Which one of your besties would you start a business with — tag them below! 👇🏻👯‍♀️👯‍♂️

30/07/2021

We hope everyone has a relaxing long weekend!

27/07/2021

𝑰𝒇 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒘𝒂𝒔 𝒂 𝒄𝒐𝒍𝒐𝒖𝒓 𝒑𝒂𝒍𝒆𝒕𝒕𝒆, 𝒘𝒉𝒊𝒄𝒉 𝒐𝒏𝒆 𝒘𝒐𝒖𝒍𝒅 𝒊𝒕 𝒃𝒆? 🎨🌈

Colours speak a language that words just can't replicate. They convey the compelling emotions, feelings and experiences you hope to instill in your audience whenever they think about your brand. A custom colour pallet is not only visually appealing, it builds life and excitement into the custom experience you've created!

Need a hand putting together your colour pallet? We got you 🤗

08/06/2021

Hey you, if you’re ready to grow your social media and create a cohesive brand strategy, this is a “call” to action you’ll want to answer (pun intended). So pick up the phone and let’s get started! 😉🤳

29/05/2021

Today we are wishing Co-Founder, Kat, a very HAPPY BIRTHDAY! 🥳 🧁🎈

You are an amazing friend, kind-hearted person, and dedicated boss babe. Shape would not be the same without you and we appreciate everything you do!

May your day be filled with happiness, laughter, and of course, some wine!🍷

28/05/2021

We always tell our clients to BYOB, and no, we're not talking about a to-go cup of Pinot Noir 🍷 😉

BYOB stands for "be your own brand" and is an important phrase to us. Having a unique brand is key to standing out in the everchanging sea of competition. There is nothing wrong with taking inspiration from those around you, in fact, it’s encouraged. However, every company has different values, products/services, and people behind the scenes that make it special. Helping our clients to showcase their brand's uniqueness online is what we love to do.

Are you ready? Let's chat — and don't forget to BYOB! 😉

25/05/2021

Thank you, YBB Connect for welcoming us on to your directory and allowing us to become a part of your community of boss babes! We're so excited to connect with this beautiful and inspiring community of brilliant women!

09/05/2021

"Life doesn't come with a manual, it comes with a mother" - Unknown

These beautiful ladies are the first person we call when we need advice, when we need someone to tell us everything's going to be ok, when we're bored, when we're anything, really.

The beauty of a mom is, they are defined by not only the person who gave you life, but the person who supported you, and loved you no matter what. So, whatever this may look like, whoever this may be, we hope you're thinking about your mom today.

Sending love to the Shape momma's and all the other moms out there — Happy Mother's Day! 💖💐

30/04/2021

Ready to make the most of your social channels? We're at your service — let's chat! 👩🏼‍💻 💬

26/04/2021

It’s always a good day to order in from Urban Diner! Kat’s personal fav is the grilled cheese... mmmmm... 💭 🧀 🍞

We’re so thankful for all the amazing local businesses providing delicious take out options and working hard to keep their doors open for us!

19/04/2021

What is the best and most effective social media platform out there?

‼️Spoiler alert — there really isn't one!

Different platforms exist for a reason, and they are beneficial in different ways. Think of it this way, you wouldn't expect to find information on the leading makeup brands at an engineering conference, just like Twitter likely wouldn't be your first choice to find colour coordinated wedding themes.

Choosing the right platform(s) for your brand is all about digging into who your audience is, and where you're most likely to find them. If you meet them where they're at, it won't be long before you're their go to source on that platform for everything your brand has to offer!

16/04/2021

As small business owners ourselves we know there’s a lot of late nights glued to the computer screen.

Anyone notice Kat wearing a pair of glasses in our last post?
Although we’re both lucky to have decent vision, we’re always rockin’ blue light lenses to protect our 👀 while we work. Light with blue wavelengths, while handy during the daytime to keep us awake, can impede that much needed restful sleep during the night at high levels of exposure.

Beware the blue light, night owls🦉

12/04/2021

Here’s a little to start Monday off right. Anyone else a night owl? 🙋🏻‍♀️ All my best ideas seem to flow better once the sun goes down. Sometimes I look up and the only light left in the room is my computer screen 😂🦉🌙

05/04/2021

What does it take to make the client content magically appear? ☕️ ☕️ and ... you guessed it.. more ☕️!

We can all have a few extra cups on Monday right?

02/04/2021

Your brand is unique — your social media strategy should be too!

Could we create a few months worth of pre-made, generic content to fill up your channels? Sure. Will this tactic keep your audience engaged in a meaningful way? Likely not.

Pushing out generic content frequently does keep you present on your channels. However, it doesn't allow you to connect with your audience in a way they will fully appreciate and remember long term. Quality > quantity, meaning there is no "one size fits all" digital strategy.

Our goal is to help you create meaningful, consistent posts that connect with and build a genuine community of followers.

Social media is a marathon not a sprint — slow and steady wins the race! 🐢 🐇

29/03/2021

When we decide on a path for ourselves, it’s insane the way it unfolds. We can get tangled up in the ambiguity of it all. The truth is, you don’t need to know every single detail in order to go for it. Trust that you might not know how, but you’re going to figure it out.

25/03/2021

Admitting you made a mistake when it comes to promoting your brand is difficult. In reality, all of us are doing most things involving our business for the very first time. Your brand is a work in progress, shaped one day at a time, one decision at a time.

So often, marketers will continue on with an idea that isn't flourishing rather than holding their head up and saying "this just isn't working." There's a lot of trial and error involved in building a successful brand. So, if you need to say to yourself "I screwed up" every once in a while, know that we've been there. We're here to help you look back, recognize where things may have gone wrong, and help brainstorm a new plan moving forward!

22/03/2021

“Mom, instead of working today, can we just cuddle instead?” 🐶

18/03/2021

There are so many small businesses out there forging on through this pandemic like total troopers. So many that we tip our hats to and look up to as they evolve under the most impossible of circumstances. in particular is so near and dear to our hearts here at Shape Marketing. Although we sampled many coffee shops in the beginning (and we mean many — sooo much ☕️ ) Remedy is where we were able to truly start building our little business from the ground up. I can't remember how many nights we sat in a Remedy cafe with our coffees, dreaming up what we wanted this business to be. In fact, as I write this post I'm sitting across from Shea, chai latte in hand. Some things never change. So thank you, Remedy, for being there for us as we chase our dreams. 🌈

We're always looking for other local sweet spots to brainstorm our next big idea. Let us know your favs below!

24/02/2021

SEO, Hootsuite, copy, keywords, bitly, PPC and the list of marketing lingo goes on. These are all important components of a social media strategy — if used effectively.

Digital marketing is a big piece of the pie when it comes to growing a successful business. However, the trends change quickly and consistently; it’s not always easy to stay on top of what’s current when you’ve got about 100 other competing priorities — we get it! It also isn’t cheap to invest in content creation and post scheduling apps that help to streamline the process. We created Shape Marketing as a helping hand to fill this gap for entrepreneurs like you! Leave this piece of the pie to us. We’ll be creating an effective digital strategy with content personalized to your specific brand while you attack that to-do list and scale your amazing business!

10/02/2021

Colours colours all around! But what do they mean?

The psychology behind the link between colours and human behaviors speaks to a brand's unique personality. The colours you choose reveal your brand's major values and create a recognizable visual identity.

Here are a few stats that explain the impact of colours and customer perceptions (source below):

𝓑𝓻𝓪𝓷𝓭 𝓻𝓮𝓬𝓸𝓰𝓷𝓲𝓽𝓲𝓸𝓷: improved by 80% through strategic use of colours
𝓑𝓻𝓪𝓷𝓭 𝓹𝓻𝓮𝓼𝓮𝓷𝓽𝓪𝓽𝓲𝓸𝓷: a consistent colour scheme across all platforms increases revenue by 23%

Need a hand creating a strategic colour scheme for your brand? Send us a DM — we're here to help!

(source: https://bit.ly/3azJVLW)

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://shapemarketingyeg.com/

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