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DEPTH THEORY

MARKETING MEETS MINDSET. The marketing studio where well-being brands find their flow.

08/02/2024

you get what you give [+] whether you think you can, or you think you can’t… you’re right.

what are your favorite self-sabotaging narratives? I mean, you don’t have to list them below. but when you feel into it. what are they?

what do you hear yourself say over and over again that has become who you are (or rather who you think you are)?

bust yo’self in your own old broken record rn so you can set about rewriting your narrative and build the kind of business (and life!) you envision.

drop a ✍🏼✍🏼✍🏼 if you’re prepared to break freeeee from thoughts that cloud your mindset.

imagery: photographer unknown,

05/02/2024

break free from self-imposed barriers.

shift your mindset from limiting beliefs.

affirmation — I release myself from self-imposed limitations. I am free to explore and achieve my full potential.

29/01/2024

no matter how much we schedule our time, practice meditation, or focus on regulating our nervous systems, it may not be sufficient if we’re overwhelmed with tasks.

how do we combat the overwhelm while still remaining on the right track in the long term?

when the once-flowin’ stream of productivity feels more like a challenging ascent, the answer isn’t about summoning more motivation, exerting extra effort, or refined planning, the answer is to expand perspective and begin subtracting.

have you taken a moment to pause, shift your perspective, and reflect on what truly resonates with your community to lead to conversions?

we look forward to helping you strategize what stays and what goes in creating your ideal work/life flow.

imagery by the intentional:

13/12/2023

REFLECTION.

amidst the year-end reflection, can you envision yourself a year from now?

it’s beyond difficult— I won’t pretend otherwise.

can you picture yourself in that same introspective dance, only this time, you’re looking back at a singular transformative step— the catalyst that breathed life into your vision.

picture the growth and the fulfillment in the year to come. and if you’re feeling called now more than ever to tap into the new year with an investment into your future self, consider this a sign.

visuals:

08/12/2023

connection is the key, my friends.

when life gets a bit too hectic up there in our heads, it's the perfect moment to remember that community plays a vital part of elevating frequency.

simple things like joining a yoga class, taking a stroll on the beach as you chat with a friend, or hanging out at your favorite coffee shop can help ease your racing thoughts and set you up for a more peaceful state of mind.

and... maybe... it's time to plan that retreat you've been daydreaming about...

imagery:

07/12/2023

bring to surface your industry expertise [+] expand your client base with the ripple effect of conscious marketing.

in the world of entrepreneurship, your role isn't to master every detail of the how, but to grasp the essence of the why.

stay open to the journey of discovering [+] receiving the how.

imagery:

06/12/2023

GIFT YOURSELF.

tis’ the season for wishing you had a clone to just catch a breather.

what if each month in the new year was planned and presented to you with tailored campaigns? offering done-for-you [+] actionable strategy?

drive membership with marketing crafted to call in your community [+] gift yourself a g'bye to content planning stress and overwhelm to welcome an era of effortless, effective marketing.

apply in bio to make shift happen.

content design: Kelly, of
imagery: Ali, of alivaldez.photography
studio partner: Taylor, of

04/12/2023

your job description on any day may include instructor, project manager, bookkeeper, content creator, video editor, copywriter, props stylist, creative director, tech whisperer, and number-crunching extraordinaire... the list goes on.

take a moment to step back, not just to acknowledge your impressive achievements but also to savor the seemingly small victories. embracing each moment towards growth, no matter how minor, contributes to the narrative of your entrepreneurial journey.

while it's not just about the recognition; it's about fostering a mindset that propels you forward in your multifaceted role 〰️

01/12/2023

this month (ok, every month), we're diving into the art of stepping away from the screen— because let's face it, nurturing your life outside of ownership responsibilities is the secret to pouring into your business. funny how that works, right?

plus, who knows, you might even have time for a social life (yes, it's a real thing, we promise) 😉

30/11/2023

when life outside of business brings extra stress or loneliness your way...

can you make it a reminder to prioritize well-being and seek support?

navigating challenges and facing low-income months can make you feel like you're on a solo journey. but here's a reality check— so. many. owners. are right there with you.

◯ maybe your Black Friday sale didn't roll out as you had envisioned... it's an opportunity to reevaluate [+] refine.

◯ maybe this quarter or year hasn't aligned with your expectations... it's a chance to reassess [+] adjust your strategy.

◯ you might find yourself uncertain about the next steps... it's an invitation to be vulnerable [+] build with your community.

every challenge, every slow season, every failure is a vital part of your journey and a necessary stepping stone for growth. need a reminder? there's nothing wrong with you. you're wearing all the hats [+] doing a damn good job at it. being in a slower season doesn't mean you're off track— it's a crucial part of your entrepreneurial adventure.

you are exactly where you need to be, [+] everything you envision isn't just a possibility. it's a reality waiting to unfold. tune into that frequency.

once you've reflected and tuned in to what could unfold with more fluidity... snag your complimentary 2024 marketing calendar in the bio.

imagery:

14/11/2023

in each partnership, we commit to giving back, dedicating a portion of our profits to the cause we cherish deeply: ocean conservation.

the ocean serves as our lens, offering insights into depth. but we also like to explore the connection of clean water to all else we love. art, food, leisure, environment, movement, music, culture. our relationship to the ocean is all around us.

as a vital thread connecting so much of what we love — your support is an act to preserve and protect the oceans that sustain our planet through to develop and scale technologies to rid the oceans of plastic.

here's my gentle nudge for you. why not go for the sustainable options in your purchases? opt for reusable products, support conscious brands, and reduce single-use plastics. by collectively taking these actions, we can all play a part in preserving and protecting our oceans for future generations.

11/11/2023

slow mornings at the market.

and why not put some fresh picks in your bread? a stroll through your local market and the joy of supporting small businesses is one small way we celebrate moments of depth. savoring a slower pace of life.

it's not a ritual we can always uphold every week, but it's one we make time for when life allows it. have you had a moment to savor a slower pace of life this week?

imagery by the intentional:

08/11/2023

a marketing strategy you can sustain based on your schedule, energy, and capacity.

our process is designed to serve a dual purpose.

firstly, it enables you to engage and connect with your community on a deeper level. by understanding your specific needs and challenges, we can help you build meaningful relationships with your audience.

secondly, these tailored solutions are strategically crafted to enhance your ability to convert your community's engagement into meaningful results.

whether it's increased sales, higher customer retention, or greater brand loyalty, our aim is to empower you with the tools and insights needed to make your business flourish.

imagery:

01/11/2023

with so much going on all the time, it can be easy to forget [+] reconnect with why I started this business, to support founders who find themselves constantly in motion.

with that in mind, I wanted to share some of my personal AM [+] PM rituals that have helped me in my own journey to creating space [+] reclaiming moments of time.

AM ◯ simple acts. start with something small like turning on the kettle or opening a window. a moment just for you, even if it's 60 seconds. listen to what's outside your window or how the water comes to a boil.

AM ◯ mindful movement. this means movement for enjoyment, not a specific gain or outcome. this could be gentle stretching, yoga, or a nice walk to tap into the senses.

AM ◯ affirmations. this could be a word to guide the flow of the day. I personally find value in connecting my affirmation with what I'm putting into my coffee (cinnamon, turmeric, and maca for me each have their own intention word). see what flows.

PM ◯ sips. tea for an after-dinner unwind. sit, sip [+] mindfully enjoy each mouthful as you decompress from the day.

PM ◯ unwind practice. start turning the lights down low an hour before bed [+] introduce an aromatherapy practice to create a memory pattern for relaxation [+] sleep. opt for a book. message me for my current reco!

P.S. there's not one person who is perfect at doing these every day by any means, but I know how beneficial they are when I do. what are some ways you to reconnect to the moment in front of you?

30/10/2023

each founder's journey is unique, shaped by distinct lifestyles and demands. when we're in perpetually in flow it's often challenging to take a moment to breathe.

we're dedicated to helping you not only consistently show up but to do so with an unwavering sense of purpose. in pursuit of this mission, we uncover systems, boundaries, and strategies that seamlessly align with your unique circumstances. all to enhance your ability to convert your community's engagement into meaningful results.

25/10/2023

developing a marketing presence with depth goes beyond fostering community and sales conversions.   it operates as a portal to prioritizing your well-being, to reclaim your time. and in this endeavor — you are able to enhance your everyday rhythms.   this holistic approach recognizes the importance of nurturing your what fuels you, proving that a mindful focus on well-being can transform your everyday operations for the better.

imagery by the intentional:

05/10/2023

REFOCUS YËR ENERGY.   as your companion in reclaiming precious time and alleviating stress in the upcoming year — DEPTH THEORY’s 2024 Campaign Calendar has been crafted to nurture the space you require to step back from the relentless pressures within the sea of social media marketing.

it's not just about posting content — it's about building a thriving community [+] driving conversions.

find your flow. fo’ free. link in bio.

28/09/2023

fuel your studio [+] personal well-being with strategic prompts that leverage AI.  time waits for no one. go on that adventure while marketing is planned months in advance.   these strategic prompts serve as catalysts for studio growth — supporting you in crafting compelling content, building your community, and driving meaningful sales.

FAQ found by clicking Pilates Studio Content Marketing via link in bio or simply send a direct message 🕊

imagery: limestone valley in the Derbyshire Peak District, England. photographer unknown.

07/09/2023

A PODCAST!?

casually sweatin’ sharing this as I’m equal parts ecstatic and nervous about my very first podcast feature!

at the top of August .tolliday.yoga of and I sat down to find ourselves chatting experiences that redefine perspective in both business and life. allowing travel to transform you from within.

Kelly’s new podcast TRANSFORM WITH TRAVEL was created to inspire you to explore the world, to be curious about what other cultures have to teach us and to allow the transformation of travel to occur within you.

honestly, hours after the recording I was thinking shiiiiiit did I even share what I wanted to share? did I even answer the unknown questions the way I’d want my people to hear? should I have quote some of the legends I lend my thoughts to? you’ll have to tell me 🙃

in episode 002 we chat about how every destination, esp. when solo traveling, is an opportunity for growth and uncovering our potential if we choose to do so.

when was the last time you let curiosity be your compass?

here’s a glimpse into the goodness —

5:38 • starting a business and the freedom it allows

10:11 • placing yourself in an environment to grow

13:15 • livin’ my ethos and choosing Northern Italy to explore in 2023

16:00 • experiencing (the best!)

19:01 • setting intentions

24:24 • addressing the fears of others

26:58 • leaning into learning

32:30 • wellness routines while traveling

35:10 • pocketing those little moments

feelin’ beyond fortunate for this intentional corner of the internet. you’ll have to share your favorite takeaway with me 🤍

17/08/2023

INTERCONNECTED.  
brand identity design and social development for Fells Point Studio, The Collective.
 together in their reciporical form, the designs symbolize unity from an interconnected collective. 
a sense of togetherness and transformation foster an embrace to the message of values and origin of missions flowing within Baltimore’s creative community that will step through The Collective’s door.  a daydream of a project for me not just in the subject, inspiring founders + redefining creative wellness, and the collaboration of bringing consciousness to the community — but in that the physical location of is where my roots are in Baltimore, Maryland.   more to share, soon. 

07/08/2023

crossing the modest threshold of Potter's House, your eye is immediately drawn to the framed view of the garden, a palette of green that pulls you inward, through to the heart of the house.

what’s currently guiding you inward towards the heart of your mission?  take time to immerse in your why and you'll rediscover the profound connection.  

 

31/07/2023

your time is invaluable, and I’m here to help you make the most of it.  with these ChatGPT Studio Prompts, you can now generate engaging and effective marketing content in minutes 〰️

amidst a whirlwind of operational tasks and ownership responsibilities, there is barely room time to catch a deeeeep breath, let alone focus on marketing efforts.  forget the countless hours staring into a screen hoping for a strategy to materialize. the Community Collection covers Scheduling, Community, and Pilates Transformation 💫   leveraging the AI-powered strategy will empower you to create captivating content, foster a thriving community, and drive impactful sales.
 take a deep breath and reclaim your time by clicking the link in bio 🫶🏽  

31/07/2023

your time is invaluable, and I’m here to help you make the most of it.  with these ChatGPT Studio Prompts, you can now generate engaging and effective marketing content in minutes 〰️

amidst a whirlwind of operational tasks and ownership responsibilities, there is barely room time to catch a deeeeep breath, let alone focus on marketing efforts.  forget the countless hours staring into a screen hoping for a strategy to materialize.  leveraging the AI-powered strategy will empower you to create captivating content, foster a thriving community, and drive impactful sales.  take a deep breath and reclaim your time by clicking the link in bio 🫶🏽    

29/06/2023

PERSPECTIVE

each engagement with your brand should leave individuals longing for more of its impact within their lives.

through imagery and corresponding copywriting anchored to a purpose-based strategy — you have the ability to address and overcome shared concerns, obstacles, and aspirations that individuals may have before even stepping into the studio.

a shift of strategy may be exactly what the studio needs to convert to sales this season 〰️

24/05/2023

INTERNAL AWARENESS

how can we grow (in both business and life) without watering ourselves?

I mean really — when was the last time you took time away from building your brand to immerse in a soul-fueled activity?

leavin' some ideas for the week at hand below 🙏🏽 over here thinkin’ they may even unlock some new perspectives…

mindful observation ☁️ find a quiet spot under the sun and simply observe your surroundings. pay attention to the details—the colors, sounds, and movements of nature. engage your senses and allow yourself to be present in the moment.

explore a nearby trail 🌿 research nearby walking or hiking trails and take a short excursion! immerse yourself in nature, enjoy the scenic views, and get a bit of exercise at the same time.

take a stroll 🌞 step outside and go for a leisurely walk around your neighborhood, a nearby park, or any green space close to you. enjoy the fresh air and take in the sights and sounds of nature. if there's sand nearby.. you know where i'll be!

remember, even a short break spent outdoors can have a positive impact on your well-being and overall productivity. ooof, doesn't that sound nice?

imagery by the intentional:

30/04/2023

they say each person is connected to everyone else in this world by only six other people. six degrees of separation. six people stand in the way between me and every other person on this planet. allegedly.

if you’re not sharing the why behind your brand you’re missing out on a core avenue of growth (and radical connection). the above is not only true but wholeheartedly bona fide for shared experiences with like-minded individuals.

open your platform to activate your community, find the depth of connection — see if the above is true for your business and convert your people along the way.

30/03/2023

you just reached a digital resting point.

you deserve time and space to do the things that are an extension of the why behind your brand. by immersing in the little things— you leave room for mind restoration and energy replenishment.

on a granular level 〰️ think about time to yourself flowin' into the connection of your business (and life).

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