02/02/2024
A "commercial keyword" typically refers to a keyword or phrase that indicates commercial intent when used in online search queries. In other words, it's a term that suggests the searcher is interested in purchasing a product or service related to that keyword.
For example, if someone searches for "buy iPhone X," "best laptop deals," or "cheap flights to New York," these are considered commercial keywords because they indicate that the searcher is likely in the market to make a purchase.
Commercial keywords are important for businesses because they help identify potential customers who are actively looking to buy products or services. Companies often target these keywords in their online advertising campaigns, search engine optimization (SEO) efforts, and website content to attract qualified leads and drive conversions.
Understanding and effectively targeting commercial keywords can significantly impact the success of online marketing strategies and help businesses reach their target audience at the right moment in the buying process.