Bilko Media - Digital Marketing Agency

04/08/2022

Personalizing the offer.

Any offer will work better if it highlights the client. Make it so that everyone sees themselves in the ad. By highlighting a certain group of people, we make the ad more meaningful to users, and the results of such an ad would be better.

13/07/2022

Three Reasons You Should Be Advertising On Social Media In 2022

1. Hyper-Target Customers

Did you know there are 1.452 billion active users on Instagram and TikTok has over 1.39 billion monthly active users, with 1.8 billion predicted by the end of 2022? There are so many business owners wondering how to reach more potential clients yet not leveraging social media advertising power. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics, interests etc. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend.

At our agency, we target users based on age, gender, location, interests, behaviors, website visitors, email lists and more. This data is made available to us as advertisers when we publish campaigns and allows us to use more context in our marketing campaigns to make sure we're showing relevant information to relevant people.

2. Build Audiences

On top of being able to target specific audiences directly with your marketing, you can then save this data and use it for future campaigns. Building both a social audience and a landing page audience is critical to creating consistent and future success from your marketing efforts by leveraging historical data.

3. Track ROI

Another key tool for marketers that comes from social media advertising is the ability to directly track return on investment from your marketing campaigns. For example, on Facebook, this information is built directly into its Ads Manager platform, making it possible to view your budget's performance and analyze return on ad spend (ROAS), cost per website purchase, cost per lead and much more at a quick glance. This is huge for advertisers because you can directly track how your ad spend is performing, making it possible to cut undesirable campaigns and scale well-performing campaigns to bringing even more results.

When done right, the name of the game is a small ad spend and large sales return. At our agency, we are constantly tracking performance across our ad campaigns and ensuring that our cost per result is as low as possible. The typical return on ad spend in our agency is between 4x and 20x.

So there you have it: three solid reasons advertising on social media is important. If you're interested in scaling your business - you can schedule free strategy call with our founder - Alexey, by clicking the link below https://bilkomedia.com/demo-call/

12/07/2022

Marketing Strategy. Everyone talks about it, but how to create it and do we need it at all?

Read this post to better understand 💡

12/07/2022

Our website - https://bilkomedia.com/

Speak To Our Team Schedule free strategy call now We Help Businesses Produce Spine-Chilling ROI Via Paid Advertising Stop wasting your time and money on ineffective ad campaigns. It’s time to make scale your business and blow up your sales. Book A Free Strategy Call Average ROI Generated ForOur Cl...

12/05/2021

▶️ Packaging is the visual design of social media profiles and business pages.

Just like all products need packaging, your brand needs quality design.

Why? 🤔

The packed page should remove at least some of the audience's objections, because it is from the first glance that the consumer forms an opinion about your company. Appearance is an indicator of quality.

Another plus of a packed page over an unpacked one is that the price of the targeted action with targeted advertising for a registered account is less than for an account without registration.

The main tasks of packaging:

• attract attention
• make it clear to the audience who you are, what is your product;
• increase brand awareness.

Social media design includes:

• logo development;
• creation of a banner, layout;
• preparation of corporate identity;
• creating a catchy avatar;
• design of posts, stories etc. in the same style;
• creating a watermark;
• creation of a one-page website...

So if you want you to become a brand on social networks, make people trust you and buy your products - write to us in private messages ✒

11/05/2021

So what to do to increase social engagement? 🤔

• First of all, your pages on social networks should not be filled with "buy buy buy", there should be a balance between useful content, popular (hype) content and, of course, selling content.

• The second point is to interact with the audience - to respond in private messages, respond to comments, be active on your stories. Communication on social networks is very important! Subscribers love it when real people are visible behind the face of the company, ready to answer comments and questions. So show yourself, your brand and build trust

• Broadcast live
It can be held both at events and simply for communication with subscribers. You can link online access to any event that you want to highlight in your feed. For example, you can broadcast a short broadcast during the release of a new collection.

• Give your audience the opportunity to participate in content creation
User-generated content (UGG) or user-generated content shows 4.5% more engagement than other posts and stories.

Thanks for reading to the end, I hope it was useful 📄) Write in the comments how you engage your audience, it'll be very interesting to read 👇

08/05/2021

➡️ First of all, in order to catch the attention of your potential buyers and subsequently sell them your product, you need to stand out from your competitors - unique profile design, high-quality photos, interesting content - not just "buy, buy, buy" and of course people should trust you.

In order to gain the trust of the audience, you need to be not just some company, but a brand that is interesting to follow and whose product a person wants to get. You should establish contact with people, be more than just another salesperson. People should really want your product.

And one way to achieve this is to tell stories. Don’t just write a couple sentences post - get it real.

Here is some script for a selling story 📄

-Start by discussing a specific problem with your audience.
- Wake up the problem for the reader. Emphasize why the problem is hurting the reader and urge them to urgently demand a solution.
- Provide a solution. Here's how the reader eliminates the pain you described in step 2.
- Show the reader the result of using your solution. What great benefits will they get?

(Advice 💬 - don't use stock images - instead, create something unique - a photo of your product, original design, etc.)

I gave an example of just one of the techniques for successful sales. So If you know interesting and working techniques for selling on social media - write in the comments below 👇, it will be very interesting for all of us to read and discuss it.

▶️ If you want to become a brand and get new clients on an ongoing basis - our agency can help you, write in private messages or visit our website for more detailed information. ◀️

07/05/2021

The answer is yes ✅. Your company’s website can be a highly effective marketing tool that can be very cost-efficient.

77% of today's consumers believe that a website makes your business more reliable than companies that only have social media profiles. Not having a website makes consumers trust you less, which reduces the chances of selling your product to them.

The website allows consumers to understand what your brand is. In addition, to showcase your products and services, you will also educate consumers about your company and its mission. By helping consumers understand your business, you are working on defining trust, which is an initiative to build long-term customer relationships.

Summarizing all of the above, the site, coupled with the right social media promotion strategies, your site becomes part of your sales funnel, which brings potential buyers closer to buying. And as a result, the marketing benefit from the investments made in the development of a high-quality website almost always exceeds the customer's expectations.

So if you do not have a website or you want a new one - 🖊 write in private messages and get a personalized offer

06/05/2021

Identifying your target audience 🎯 is one of the most important steps in internet marketing, so you need to pay your attention to it. Below is the method of determining the possible target audience based on the product. This is not the only existing method, but it is "basic"

📄 Here is the algorithm:

✒ 1. Perform a comparative competitive analysis of the product. Identify 2-3 key properties that differentiate the product from its peers.

✒ 2. Interview the buyer of the product. Ask about specs relevant, reasons for buying, and important features. After a detailed survey, answer the following questions:

• The key needs that the product solves?
• What are the main consumer requirements for the product?
• Socio-demographic characteristics of my audience (gender, age, occupation, social status)?
• Psychographic characteristics of my target audience (lifestyle, attitude, values, motivation to buy)?
• How and where does the customer find out about the product?
• How will a customer buy a product? • What will push him to buy?

✒ 3. Conduct a brief analysis of the product. Define:

• strengths and weaknesses of the product.
• opportunities for promotion.
• probable difficulties in promotion.

✒ 4. Segment the market. Knowing the key parameters by which users choose a product on the market, highlight the following segments:

• customers who are already purchasing your product.
• potential buyers of your product.
• people who will never be interested in your product.

✒ 5. Describe the buyer by answering the questions from point 2.

✒ 6. Make an action plan to attract clients.

✒ 7. Test the viability of your proposals.

Have you identified your target customer? If not, let me know what your product and services are in the comments below and let us find it together! 👇