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Who’s Leading the Social Media Scene? 🌍How much time do you spend scrolling each day? 🕰️ You might be surprised by where...
05/11/2024

Who’s Leading the Social Media Scene? 🌍

How much time do you spend scrolling each day? 🕰️ You might be surprised by where your country stands! Visual Capitalist, using data from We Are Social, ranks the top countries by average time spent on social media 📊

✨ Highlights from the Report:
• Average user spends nearly 2½ hours daily on social media
• Women spend 16 minutes more per day on social platforms than men
• leads in daily use, while captures the largest share of total social media time

Explore the full breakdown below — where does your country rank? 👇

Are you stuck choosing between pushing out more content or perfecting each piece? 🤔 The truth is, you don’t need to sacr...
04/11/2024

Are you stuck choosing between pushing out more content or perfecting each piece? 🤔 The truth is, you don’t need to sacrifice quality for quantity. Here’s how to balance both:

1️⃣ Set Realistic Goals
Plan that fits your schedule. Don't burn out by overpromising. Quality comes from consistency, not exhaustion!

2️⃣ Batch Creation
Film or create multiple pieces in one session. This keeps you productive without feeling rushed, giving each video time to shine ✨

3️⃣ Repurpose Content
Turn one video into a blog, short, or IG post. Maximize what you’ve made without losing quality.

4️⃣ Focus on High-Value Content
Prioritize videos that deliver value and answer burning questions. Viewers remember quality, even if quantity drops.

5️⃣ Use Analytics Wisely
Review what works best and adjust your strategy. Let data guide how often you post without sacrificing engagement 📊

Struggling to find balance? Let the AIR Media-Tech team audit your channel and help you optimize both quality and quantity 🚀

Threads Hits 275M Users! 🌟Meta’s Threads app is on fire! 🔥 After launching as Meta's answer to X (formerly Twitter), it’...
01/11/2024

Threads Hits 275M Users! 🌟

Meta’s Threads app is on fire! 🔥 After launching as Meta's answer to X (formerly Twitter), it’s skyrocketed to 275M monthly active users! 🚀 In just 3 months, Threads grew by an extra 100M users, boosted by more exclusive content and fresh vibes.

As more users leave X for Threads, the platform’s focus on organic, non-political content is standing out. Meta isn’t stopping there — while Threads doesn’t plan to add ads until 2025, it’s already shaping up to be a serious player in social media 📈

What do you think? Will Threads overtake ? 👀

  2024 in Argentina 2024 in Argentina has wrapped up, and AIR Media-Tech is back with fresh insights! For all creators c...
01/11/2024

2024 in Argentina 2024 in Argentina has wrapped up, and AIR Media-Tech is back with fresh insights! For all creators considering LATAM expansion, here are insights from AIR's Head of Business Development US, Jonathan Bruce Pelka. Take them and grow faster!

1️⃣ Monetization Beyond : ’s lower CPMs mean traditional ad revenue won’t suffice. To succeed, we recommend diversifying income with merch, memberships, and regional brand partnerships.

2️⃣ Brand Partnerships – The Reality Check: LATAM brands often seek low-cost deals. To secure fair partnerships, creators should present strong data. Tools like pin.top can help solve this puzzle and simplify securing brand deals.

3️⃣ Leverage Local Trends for Algorithm Boost: Platforms’ algorithms favor locally relevant content in LATAM, especially on and . To grow here, dive into local trends or seek expert advice.

4️⃣ New Platforms, New Audiences: Platforms like and are gaining ground in LATAM, offering early adoption advantages. Diversifying to these platforms can provide a competitive edge as the audience base expands.

5️⃣ Enhance AI with Cultural Insight: While tools are a good help, they need a cultural touch for LATAM. Use AIR’s localization services to ensure translations, dubbing and subtitles align with the local cultural nuances.

For years, AIR Media-Tech has been helping local LATAM creators grow and global creators scale in this market. We’re thrilled that events like TENT Creator Summit 2024 emerge in the region, pushing the LATAM forward.

We at AIR Media-Tech work closely with   and understand the pressure to constantly produce new  . Burnout is real, but t...
31/10/2024

We at AIR Media-Tech work closely with and understand the pressure to constantly produce new . Burnout is real, but there are ways to stay balanced! Here are 5 tips to help you avoid :

1️⃣ Set Realistic Goals
Break down big projects into smaller tasks. It’s better to set achievable milestones than to overwhelm yourself with an unrealistic workload.

2️⃣ Take Regular Breaks
Stepping away from the screen helps reset your mind. Short breaks between sessions can keep you refreshed and creative without losing momentum.

3️⃣ Batch Content Creation
Plan and film multiple videos or pieces of content at once. This gives you more time to focus on creativity while avoiding last-minute stress.

4️⃣ Delegate Tasks
Focus on what you love and leave repetitive or less exciting tasks, like editing or managing comments, to others whenever possible.

5️⃣ Listen to Your Body
Your health comes first! Learn to recognize the signs of stress and exhaustion early on, and prioritize rest when needed.

Remember: Your well-being is crucial to sustaining your creativity long-term. Take care of yourself, and if you’re ever feeling overwhelmed, step back and prioritize your mental health!

In Q3,   showed solid growth with 97.2M daily active users 📈 (+6M from Q2!) and a revenue jump of 68% YoY to $348.4M 💰 I...
30/10/2024

In Q3, showed solid growth with 97.2M daily active users 📈 (+6M from Q2!) and a revenue jump of 68% YoY to $348.4M 💰 Its user base is expanding globally, thanks to enhanced translation tools 🌍 and new markets are joining the conversation.

Fun fact: “Reddit” was the sixth most Googled term in the U.S. in 2024! 🚀 It’s a sign of Reddit’s increasing relevance as a place for real insights, authentic feedback, and community engagement.

For , it’s time to think about Reddit as a unique platform to build and grow your community! 💬

A live   doesn’t always mean real-time presence! Streaming pre-recorded videos offers many benefits for  . Here’s why it...
29/10/2024

A live doesn’t always mean real-time presence! Streaming pre-recorded videos offers many benefits for . Here’s why it’s worth trying:

1️⃣ Boost Your Reach
’s algorithm loves streaming! It ranks higher than regular videos, giving you even more exposure 🗣️

2️⃣ Keep Your Channel Active
A 24/7 stream keeps your channel running even when you’re not online. More views, subscribers, and watch hours without being physically present! 📈

3️⃣ Build a Community
Live streams feel more personal, helping your audience feel part of a community. And they’ll keep coming back! 💬

4️⃣ Monetization Opportunities
Live streams increase donations, Super Chats, and ad revenue. The longer the stream, the more chances for audience retention and engagement 💰

Try AIR Live Streaming. Let’s stream together! 🎥

🔔   just confirmed: video quality can drop if your Story or   isn’t getting enough views!In his weekly Q&A, Instagram he...
28/10/2024

🔔 just confirmed: video quality can drop if your Story or isn’t getting enough views!

In his weekly Q&A, Instagram head Adam Mosseri explained that videos with low engagement may get lower quality playback to save resources, and vice versa if views pick up again 🔄 added that slow connections could also trigger lower-quality playback for quicker loading.

It’s all about efficiency, but this can impact your content strategy! Low-quality videos might get even less engagement, a downward trend 📉

TikTok has announced a major partnership with UnitedMasters to bring more opportunities for indie  ! Now, independent ar...
25/10/2024

TikTok has announced a major partnership with UnitedMasters to bring more opportunities for indie ! Now, independent artists will have a shot at even greater exposure by having their music available in TikTok’s Commercial Music Library, opening new doors for engagement and income.

🎵 UnitedMasters artists have already seen huge success—BigXThaPlug, Anycia, and FloyyMenor, whose hit Gata Only became ’s №1 Song of the Summer and reached over a billion streams! 🚀

With this collaboration, TikTok is solidifying its role as the go-to platform for discovering new music and uplifting independent talent. Ready to discover the next big track? 🎧

Practical steps every   can immediately apply to protect their channel 🛡1️⃣ Enable Two-Factor Authentication (2FA).Addin...
25/10/2024

Practical steps every can immediately apply to protect their channel 🛡

1️⃣ Enable Two-Factor Authentication (2FA).
Adding 2FA ensures that even if someone gets your password, they’ll need a second code to access your account 📱

2️⃣ Regularly update your passwords.
Use a mix of letters, numbers, and special characters. Changing passwords every few months decreases the chance of your account being compromised 🔑

3️⃣ Monitor channel activity.
Regularly check for unusual login attempts or changes to your account. YouTube offers security alerts that will notify you of suspicious activity 👀

4️⃣ Stay informed about policies.
YouTube updates its rules frequently. Staying informed will help you avoid fines or accidental rule violations, ensuring that your channel stays compliant 📑

5️⃣ Train your team.
If you collaborate with others, make sure they’re aware of all security protocols, including and how to safely manage your channel’s credentials 🤝

6️⃣ Backup your content.
Always store copies of your videos on external drives or cloud services. This is critical in case your channel is compromised or content is accidentally deleted 💾

Stay ahead of issues like hacks, strikes, or losing monetization with proactive protection. AIR experts are here to help—just shoot us a DM! 🌟

  has rolled out several exciting updates that can help creators engage their audiences more effectively:Poll Stickers f...
24/10/2024

has rolled out several exciting updates that can help creators engage their audiences more effectively:

Poll Stickers for 🎯
Creators can now use poll stickers in Shorts to increase engagement by letting viewers vote on different options directly in the video.

View Type Filter 🔍
YouTube is introducing a format filter in the "Views" display, allowing creators to see the breakdown of views by content type, including Shorts and long-form videos.

Super Chat Goals 💰
YouTube is testing Super Chat goals, a gamified feature for live streams and Premieres that lets creators set donation targets, with rewards and animations when goals are achieved.

Ad Category Blocking 🚫
can now block specific ad categories directly from YouTube Studio, giving more control over the ads shown on their channel, but it may impact revenue.

Stay tuned for these updates to enhance your YouTube strategy!

As a  , protecting your content is essential since it’s a reflection of your hard work and creativity. Here are some pra...
23/10/2024

As a , protecting your content is essential since it’s a reflection of your hard work and creativity. Here are some practical tips to safeguard your videos:

🔒 1. Use Watermarks
Add your logo or channel name to your videos. This not only improves brand recognition but makes copying harder.

🛠 2. Use Content ID
This tool automatically scans for copies of your videos and lets you block or monetize them if they’re stolen.

📧 3. Keep Originals and Proof of Creation
Always save the original files and creation dates as proof of ownership. This will help if you need to defend your content rights.

🌍 4. Be Cautious When Sharing
If you share unfinished projects or ideas, do it with limited access to a trusted audience.

Protect your creativity and stay secure! 💪

  is turning up the volume on its connection with the electronic music scene! 🚀This week, they launched the Electronic M...
22/10/2024

is turning up the volume on its connection with the electronic music scene! 🚀
This week, they launched the Electronic Music Hub, designed to spotlight the genre and its rising stars.

🔹 From Amapiano to Drum & Bass, electronic is booming on TikTok, with a 70% increase in related videos. Whether remixing or sharing tracks, the community is hooked!

🔹 Launching alongside the Amsterdam Dance Event, the hub is available in the UK, USA, Ireland, and more from October 21st 🌍

This move cements TikTok’s influence in music discovery, giving artists a new stage to shine 💥 Ready to vibe?

To reach viewers across borders and languages, you need a solid strategy. Let’s talk about how you can grow your channel...
21/10/2024

To reach viewers across borders and languages, you need a solid strategy. Let’s talk about how you can grow your channel and break into new markets with these 5 expert tips! 💡

1️⃣ Translate & Localize Your Content
Subtitles aren’t enough! Adapt your content to cultural norms and preferences in different regions 🗣️
Translate not just the video, but your titles, descriptions, and even thumbnails to connect better with local audiences.

2️⃣ Jump on Trends Across Borders
Stay fresh by following what’s trending in other countries and give it your personal twist! 🌐
Use tools like Google Trends to spot what’s hot and tailor it for different regions.

3️⃣ Host Multilingual Live Streams & Q&As 🌍
Live interactions in multiple languages can seriously grow your fanbase! 🎥
Use live translation software and bilingual mods to engage with global audiences in real-time.

4️⃣ Localized AR & VR Experiences
Make your content stand out with region-specific augmented and virtual reality experiences! 🌟
Use AR filters for local holidays or VR tours that showcase cultural landmarks.

5️⃣ Dynamic Language Switching & Personalization
Make it easy for your viewers by offering content in their preferred language with personalized recommendations 💬
It makes your videos more accessible, increasing engagement from diverse audiences.

Contact us and we'll help you scale your content, including translation and localization 🌍

In the age of  -generated content and  , ensuring authenticity is more important than ever. YouTube is rolling out a new...
18/10/2024

In the age of -generated content and , ensuring authenticity is more important than ever. YouTube is rolling out a new feature that marks videos as "Captured with a Camera" when filmed using devices that meet the C2PA standards 📸

This feature will confirm that no edits have been made to visuals or sound, assuring viewers that what they see is genuine and untouched. It’s a powerful step in combating fake content, especially in the context of world events 🌎

Transparency in media is crucial, and this move by adds a layer of trust in a world dominated by AI and doctored footage. While not foolproof, it’s a big leap forward in the fight against misinformation 💪

Got a bunch of videos you love, but they’re not getting the attention they deserve? 🧐 Let’s change that! Here are some w...
17/10/2024

Got a bunch of videos you love, but they’re not getting the attention they deserve? 🧐 Let’s change that! Here are some ways to revive your older content and get it back in the game 🎯

1️⃣ Update Your Thumbnails 🎨
First impressions count. Freshen up those old thumbnails to grab attention instantly. Think bright, bold, and clear — something that stands out in a crowded feed!

2️⃣ Improve Titles & Descriptions 📝
If your video title doesn’t scream “Watch me!”, it’s time for a makeover. Use keywords that resonate with today’s audience. And don’t forget the description — add more context, keywords, and even timestamps.

3️⃣ Push it on Social Media 📲
Remind your followers about that awesome video from a while ago! Share it on Instagram, Twitter, or anywhere else you're active. Create a catchy post to drive them to your channel.

4️⃣ Add Cards & End Screens 💡
Use cards and end screens to direct viewers from your newer videos to the older ones. Keep the audience hooked by suggesting your other amazing content.

5️⃣ Playlist Power 💥
Create or update playlists that feature your old videos. This not only gives them new life but helps YouTube’s algorithm promote them as part of a curated collection.

Now go out there and give your older vids the love they deserve! 🌟

  has just announced the broader U.S. release of its  -driven Dream Track, allowing creators to generate unique, royalty...
16/10/2024

has just announced the broader U.S. release of its -driven Dream Track, allowing creators to generate unique, royalty-free audio tracks based on text prompts 💡

Initially launched in 2023, Dream Track lets you create short soundtracks, perfect for , with up to 30 seconds of music, thanks to Google DeepMind’s Lyria model 🎧 Now, it's available for ALL U.S. creators! It currently focuses on instrumental tracks (no vocals yet) ✨

Ready to add your own beat to your videos? 🚀

Does when you post your video on   really matter? For big channels with established audiences, timing plays a smaller ro...
15/10/2024

Does when you post your video on really matter? For big channels with established audiences, timing plays a smaller role. However, for small to mid-sized channels, the time of publication can make a big difference.

So, how do you find that perfect time?

1. Use YouTube Analytics 📊
Check the Audience tab in your YouTube Studio to see when your viewers are most active. This gives you a clear idea of peak hours.

2. Know your audience’s routine 🕑
Is your audience primarily students, professionals, or located across various time zones? Think about when they are likely to watch — evenings, weekends, or during lunch breaks.

3. Test different times 🔍
Experiment by posting at different times and analyzing the results. Track when your videos get the most interactions and adjust accordingly.

4. Follow trends ⏳
Certain topics trend at specific times. Pay attention to seasonal content and real-time trends for timely posting.

5. Ask your subscribers 🗳️
Why not directly ask your community? Create polls and see when your audience prefers to watch new content.

Looking to boost your channel’s performance? Get a channel audit from AIR Media-Tech experts and discover hidden growth opportunities!

AIR Media-Tech team is heading to   2024 in Cannes, France! 🎉 From October 18-20, we'll be diving deep into the future o...
14/10/2024

AIR Media-Tech team is heading to 2024 in Cannes, France! 🎉 From October 18-20, we'll be diving deep into the future of kids' content, exploring the latest trends, data, and innovations 📊

This is a fantastic opportunity for content , industry leaders, and visionaries in the global kids' content industry to come together, share ideas, and inspire! 🚀

Are you attending too? Let’s meet up, exchange insights, and explore potential collaborations on growth and additional monetization of kids’ content on and beyond! DM us to arrange a meeting 🤝

Stay tuned for updates! ✨

According to the latest Piper Sandler report,   is one of the top platforms for daily video consumption among teens, com...
14/10/2024

According to the latest Piper Sandler report, is one of the top platforms for daily video consumption among teens, coming in at 27%—just slightly behind at 30%! 🎥

Meanwhile, Instagram remains the most used social platform, though takes the lead as the most liked app 📱 , though losing a bit of ground, is still a solid third, while Pinterest is unexpectedly gaining interest too! 📌

What does this mean for ? 👀

🔹 YouTube is still a massive hub for young audiences. Keep focusing on creating engaging content for this growing teen viewership.
🔸 ’s surge shows that it’s not just about following trends, but about the power of established connections.

Key Takeaway: Stay flexible, focus on YouTube for video content, but don’t overlook the potential of Instagram and TikTok for engagement! 💡

In honor of World Mental Health Day, TikTok has launched new initiatives aimed at supporting creators and combating burn...
11/10/2024

In honor of World Mental Health Day, TikTok has launched new initiatives aimed at supporting creators and combating burnout. 💆‍♂️💭

✨ Biggest news: TikTok is partnering with Headspace to offer 6 months of free access to the app for 20,000 creators. This initiative is designed to help creators avoid burnout and manage audience expectations.

🧠 Creators who prioritize mental health can now share their experiences and help reduce the stigma around mental health issues.

📚 On top of that, TikTok has introduced the Creator Academy Playbook with tips on how to create content focused on mental health. Plus, webinars with experts are available to boost awareness among creators.

This is a great opportunity for creators to take care of themselves and support their followers! 🤝 Remember, protecting your mental health is key to long-term creativity and success. ✨

Keep creating and stay balanced! 💪❤️

What kind of YouTube Shorts can go viral for music creators? 🎶 Whether you’re a singer, producer, or musician, here are ...
10/10/2024

What kind of YouTube Shorts can go viral for music creators? 🎶

Whether you’re a singer, producer, or musician, here are some hot ideas for everyone! 🔥

1. How to Play Famous Melodies on Your Instrument 🎼
Show a quick tutorial on playing popular melodies. Close-up shots of your fingers and added tabs or notes can make this super engaging!

2. Mini Singing Lessons🎤
Teach viewers how to hit high notes without straining or share quick vocal exercises. Perfect for a short yet valuable vocal tip!

3. How to Tune Your Guitar/Bass Without a Tuner🎸
Show how to tune by ear in under a minute. This is a lifesaving tip for musicians without a tuner!

4. Acoustic Covers 🎶
Perform a minimalist acoustic version of a popular song using one instrument. These stripped-down performances are always a hit!

5. Songs in Different Genres 🎷
Reimagine a popular song in a new genre. Turn a pop hit into jazz or a hip-hop track into rock for a fresh and viral idea!

6. Covers in Foreign Languages 🌍
Performing songs in another language is impressive and can attract a global audience. It’s a unique way to connect with diverse cultures!

7. Original DJ Remix 🎧
Showcase your DJ skills by remixing well-known songs. Fast-paced, energetic remixes are perfect for Shorts!

8. Rap Remix on Famous Speeches 🎶
Take a well-known speech or interview clip and add rhythm and flow, turning it into a catchy rap!

9. Live Performance Clips 🎸
Share highlights from your live performances, whether on stage or in your bedroom. Capture the energy and emotion of your music live!

10. Behind the Scenes 🎛️
Show the process behind creating your original song — from writing to recording. It makes the final product feel even more special to your audience.

11. Pretend You Can’t Sing in Public 🎤
Start singing off-key in public, only to shock everyone by revealing your real talent. This twist makes for an engaging Short!

12. Imitating Celebrity Voices 🎙️
Challenge yourself to mimic famous voices in quick Shorts. It’s a fun way to entertain your audience with a new celebrity impression in each video!

Test these ideas and create viral content! 🎬
Need help growing your channel and distributing your music? Contact us, and let’s boost your success together! AIR Media-Tech is here to help you succeed in the music world 🎶

Need gear for your gaming setup?🧐Check out what creators recommend! 👇1️⃣ Microphone: Shure SM7B💵 Average price: $400This...
09/10/2024

Need gear for your gaming setup?🧐
Check out what creators recommend! 👇

1️⃣ Microphone: Shure SM7B
💵 Average price: $400
This dynamic microphone is a staple among pro streamers and YouTubers. It delivers crisp, clear audio, making sure your commentary is always heard. It’s perfect for gaming videos, as it reduces background noise while picking up even the most subtle sound nuances.

2️⃣ Capture Card: Elgato HD60 X
💵 Average price: ~$160
When you need to record console gameplay or stream at high quality, this capture card offers smooth 1080p/60fps recordings. It’s easy to set up, making it ideal for both beginners and seasoned creators who want seamless performance during live streams or video captures.

3️⃣ We**am: Logitech StreamCam
💵 Average price: $170
For game creators who want to add facecam reactions to their streams or recordings, the Logitech StreamCam is a top choice. It offers 1080p at 60fps, ensuring smooth, professional visuals. It also has auto-focus and smart exposure, perfect for when you're in a fast-paced gaming session.

4️⃣ Lighting: Elgato Key Light Air
💵 Average price: ~$130
Proper lighting can make a huge difference in your streams or videos. This compact, easy-to-control LED light enhances your on-screen presence, adding a professional touch to your game streams. Adjustable brightness and color temperature settings make it perfect for any setup.

5️⃣ Headset: SteelSeries Arctis 7
💵 Average price: ~$220
This wireless gaming headset provides high-quality audio, a comfortable fit for long sessions, and a retractable microphone. Its immersive sound quality will help you stay in the zone while also offering clear voice communication during multiplayer games or live streams.

🎮 Mastering the art of gaming content isn't just about skill, but also about having the right tools! Equip yourself with this professional gear, and your gaming videos and streams will reach new heights.

Got questions or need help boosting your channel? Contact us, and we’ll help you strategize for success! 😎🎬

Key Takeaways from YouTube EMEA Youth Summit in London! 🚀Last week, the AIR Media-Tech team gathered insights from the s...
08/10/2024

Key Takeaways from YouTube EMEA Youth Summit in London! 🚀

Last week, the AIR Media-Tech team gathered insights from the summit about the future of kid-friendly content on YouTube! 🎉

🔑 Key trends for MFK (Made for Kids) creators:

1️⃣ 100M+ monthly active users on YouTube Kids — the top destination for kids globally 🌎
2️⃣ Multi-format engagement: Unlock your content's potential with Shorts, Long-form, Live, and Podcasts 🎧
3️⃣ TV views are growing fast for kids’ content — more shared viewing with families! 👨‍👩‍👧‍👦
4️⃣ Podcasts grew by 130% in the kids' category — a great opportunity for storytellers! 🎙️
5️⃣ New monetization features are on the horizon… 💰 (but it’s still a secret!)

These trends highlight the rapid growth of YouTube Kids, and we’re excited to be part of this future! 🏆

Thanks to YouTube for the warm reception and inspiration! 💫

YouTube has finally sorted out that annoying bug that wrongly flagged and removed some channels for “spam” issues.All af...
08/10/2024

YouTube has finally sorted out that annoying bug that wrongly flagged and removed some channels for “spam” issues.
All affected channels and most videos are back! 😎

Your subscribers and content are safe! 💪
YouTube shared the update on X: “We know this caused some disruption, and we appreciate your patience while we fix it all.” 🛠️

Has your channel or video been affected by this bug? 🧐

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