Donkey Kick Digital

16/01/2025

"You're a fractional WHAT...?"

fCMO = Fractional Chief Marketing Officer 👍

30/04/2024

Finally got my hands on some copies of our book that just launched!! 🎉🍾

It’s nice to see your name in print, and I am honored to be listed among these expert marketers, YouTubers, podcasters and writers.

To be clear, they aren’t just content creators. They have a business mindset, and have cracked the code on making money with their creations…. turning that passion into a business.

Next week we’ll be celebrating at , and meeting lots of expert, new, and aspiring content entrepreneurs.

Meet us in Cleveland or attend virtually!

Links for the book and event in the comments.

09/04/2024

Nice little interview today on Linkedin Live about the launch of our new book, the creation process, and intentional model for selling and distribution.

You wonder why we're not selling via Amazon and other bookstores?

The whole premise of the book is about NOT building your business on rented land. Two hundred thousand YouTube subscribers are useless to you if YouTube shuts down your account. One million TikTok followers mean nothing if the app gets banned in your country. You spent all that time building a following, but ultimately you have no idea who those people were or how to get in touch with them. (Unless you were smartly getting them onto your email list.)

Similarly.... a million book sales via Amazon and other stores would get the book "out there" but we would have no information about who bought it or how to contact them again.

Since we aren't after money or fame (all proceeds go to charity), it's much better to sell 10,000 copies, but acquire 10,000 email addresses in the process.

A bold move. A grand experiment. We'll see how it goes - as one of the first books published by the new Tilt Publishing (which is poised to help Content Entrepreneurs get their non-fiction books out there, direct-to-consumer).

I wrote the chapter about getting started with an e-newsletter.

Wherever you are creating and promoting your content, it NEEDS to be pointing people to your email list.

If you want help starting a newsletter of your own, that just so happens to be one of the services I offer with my digital marketing business.

See who else is going to Tilt Your Business: An Interview with The Content Entrepreneur authors, and keep up-to-date with conversations about the event.

02/04/2024

Small Business Owners:

Could a documented marketing strategy, consultant on retainer, or fractional CMO be the answer to your marketing woes?

Let's talk.

17/03/2024

13/03/2024

There are really 3 ways to grow a business:
1) Increase the number of customers
2) Increase the average order value
3) Increase the frequency of orders (i.e. customer lifetime value)

Scaling a business ( #1) happens in the front end - where you acquire more leads and convert more first-time buyers.

But that first purchase is likely low-ticket. It might even cost you money.

That's why true monetization ( 2 & 3) comes in the back end - where you make more offers to your warm and hot audiences (the people who already know, like, and trust you or your brand).

Properly thought out marketing can address the front or back end of your business (or both). Once it's running like a well-oiled machine, all you have to do is pour gas on the fire (get more traffic).

12/03/2024

Attention business owners: Is your marketing working for you?

Having the courage to keep score means measuring and tweaking every step in a campaign. Be willing to change what's not working and improve upon what is. The numbers don't lie.

Playing this game is fun. Winning it is a blast.

Wanna chat about it? Set up a call or slide into the DMs.

04/05/2022

Incredible experience so far at 2022! And we're just getting started.

😆 Entrepremedian JaMarr John Johnson delivered a great message and some laughs to boot.
🤝 Jeremiah Owyang schooled us on the decentralized, peer-to-peer nature of Web3.
👓The always entertaining Ann Handley did NOT disappoint.
🎥 Roberto Clark talked YouTube success.
🪢 Wally Koval told the amazing story of Accidentally Wes Anderson.
🎧 Jordan Harbinger talked all things podcasts.
💰 Chris Guillebeau talked strategies for thriving in the new economy.
🎮 Alisha Ether ("Leesh Capeesh") schooled and entertained us about Twitch and TikTok
📚Brian Clark interviewed 5 x NYT best selling author Dan Pink.

Whew!

It's awesome to be networking with so many amazing writers, marketers, and creators. (And look at this speaker lineup!)

There is also lots of love and swag from the sponsors!

I have already learned more about Web3, creator coins, social tokens, NFTs, DAOs, and POAPs than I never knew to ask.

Tomorrow is another full day and it's going to be awesome!

29/03/2022

Online learning is absolutely exploding. If you can turn your knowledge into an online course, now is the time. If you can tailor that course to meet a corporation or industry training need, even better.

The latest e-learning statistics reveal the online learning market will be worth $325 billion in 2025. Learn about this booming industry!

15/03/2022

Lots of B2B marketers are burnt out, don't feel prepared for the year ahead, and don't believe their team is effective or has a basic understanding of marketing.

Download the FREE State of B2B Marketing Training report to assess where your team stands, and discover shifts you can make to improve your results.

Download our first-of-its-kind State of B2B Training Report to learn why over 80% of marketers don't feel prepared for their futures in marketing (and over 60% are currently looking for new jobs). This report breaks down what you can do to retain and prepare an effective, problem-solving marketing t...

03/03/2022

A product information management system, or PIM, can help B2B marketers use data and content to overcome challenges and streamline strategies. Learn more.

19/02/2022

Mark your calendars for this free webinar and up your social media game in 2022.

Get your social media marketing strategy and measurement up to speed for 2022 (and beyond). Discover how successful marketers are adapting their strategies right now in relation to ever-evolving social platforms. Sponsored by Tinuiti.

15/02/2022

Discover what Meta’s announced audience targeting changes mean for marketers using Facebook and nine alternative options to consider in your strategy.

Discover what Meta's announced audience targeting changes mean for marketers using Facebook and nine alternative options to consider in your strategy.

09/02/2022

Nearly 1 in 3 Americans are reading e-books.

With no printing, holding, or shipping costs, this is a great way to get your book to market in record time.

30% of Americans read an ebook in the last year. That and more insights from PEW's recent research on reading habits.

18/01/2022

Random content gets a random response, if any. High quality, educational content attracts the right prospects and gets them ready to buy. Learn how to do more with less in this interactive webinar put on by the pros at MarketingProfs.

Join us for an interactive session in which we break down how to implement a world-class demand generation strategy.

11/11/2021

Today we honor all Veterans and their families.

Your selfless service is appreciated.

I love the opportunity to work with other Veteran-owned businesses, and help them succeed.

Brothers and Sisters, I salute you.