29/11/2023
Las Vegas' Sphere, a massive dome covered in LED screens, is becoming a hotspot for digital advertising with brands like Coca-Cola and Xbox displaying 360-degree ads. YouTube's takeover for its NFL Sunday Ticket marked the venue's first major ad buy. Despite reported losses of nearly $100 million, Sphere Entertainment Co. anticipates a surge in advertising revenue, with costs ranging from $450k a day to $650k a week. Advertisers value Sphere's unique and uncluttered environment, emphasizing brand legitimacy and social amplification. With a healthy ad pipeline, Sphere aims to capitalize on events like CES and the Super Bowl.