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Not The Pig

Not The Pig An agency designed to help small (and not so small) businesses manage their social media presence.
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28/01/2025

We're suckers for great ad creative 🐔

Kellog's newest OOH campaign has been all over our LinkedIn feed's this week and we were so surprised to find how split the public opinion was on it.

It was bold
It was brave
It was simple

AND it got people talking

What more could you ask for?

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22/01/2025

There was no way Instagram was letting TikTok have the limelight this week.

With more updates than we have coffee's in a day, it's hard to keep up with the Social Media landscape but that's why we do what we do, so you don't have to!

If you're looking to outsource your Social Media Management to a freelancer then get in touch!🧡

16/01/2025

The difference between a post that gets your community engaged and one that lays stagnant? A four letter word.

👇If you'd like more tips and tricks for your marketing give us a follow
📲If you'd like to save the faff and let us do it for you, give us a ring!
07393419991

09/01/2025

Most businesses are failing at community building. ❌

You have to remind yourself true engagement isn't about bombarding your audience with sales pitches. 🙅‍♂️
It's about adding value – share industry insights, offer helpful resources, provide entertaining content that sparks conversation, or even simply share stories that relate to your audience. ✨

what are some of your biggest challenges when it comes to building a strong community?

06/01/2025

When it comes to marketing your business it makes logical sense to create posts to sell your services / product, but what if we told you that this method is sabotaging your sales?

People follow social pages for a number of reasons but more often than not it breaks down into

🐷 if the posts are entertaining
🐷 if the page adds value to the follower
🐷 if the content is educational
🐷 if your brand is inspiring

Get these key points in place to grow your community, then sprinkle in your ads and if you've successfully targetted your audience the sales will follow

30/12/2024

You may still be getting over the feast that was Christmas Day but have you thought about how to get your business booming in the New Year?

Social Media is such a valuable tool to help grow your business and we've got the success stories to prove it.

We've got the rare availability for 2 new clients so if you're interested in hearing what we can do for you, get in touch now

📲 07393419991

17/12/2024

🐷NEW SERVICE🐷

We are now offering Account Audits (sounds boring but stay with us😂)

What we'll do for you👇
🧡Analyse your social accounts from Reach, Impressions, Engagement and Followers tracking what went right, what went wrong and what you need to do to get to the next step.
🧡Send you two beefy documents, one with all of the nitty-gritty details (spreadsheets galore) and one more creative document analysing specific content and suggesting tweaks (or overhauls) to get your content converting into sales 🎺

We know all too well that when you're in the thick of a brand you can have blinkered vision and can completely miss glaringly obvious mistakes that can stop your customers from interacting with you.

That's why we'll do it for you. We've got over 6 years experience working with Small (and large) brands across a huge span of industries so you can trust that we know exactly what we're talking about.

Send us a DM or give us a call to find out more💬

📲 07393419991

11/12/2024

What brands expect after posting their Spotify wrapped

26/11/2024

Controversial Christmas ads before December even begins! 🌟

Marketing disruption arrives early this year.

Brands are transforming holiday narratives through provocative storytelling. John Lewis breaks store ad traditions, Coca-Cola experiments with AI recreations, and Boots reimagines Christmas through Mrs. Claus, challenging gender stereotypes.

These aren't just advertisements—they're cultural provocations. Brands are evolving from product sellers to social commentators, using festive campaigns to challenge norms and spark critical conversations.

2024's message? Authentic marketing means being bold, challenging perspectives, and engaging audiences beyond simple product promotion.

Drop your thoughts in the comments! 🎄✨

14/11/2024

It's no secret that AI is growing and is increasingly appearing in the content we consume every day. And let's be honest - it's often painfully obvious when captions are AI-generated. 🤖

The language, lack of nuance, and almost robotic tone is a dead giveaway. 🧐

The key is learning how to adapt AI to our advantage. By understanding its strengths, weaknesses, and unique voice, we can craft content that seamlessly blends human creativity with AI efficiency.

So the next time you read something that feels a little too robotic, take a closer look.👀

12/11/2024

How New Balance expanded its audience without abandoning its roots! 👟

When New Balance's iconic 990 sneakers launched in 1982, it was a hit with serious runners and "dad-shoe" connoisseurs - but invisible to broader consumers, especially younger shoppers. 🏃‍♂️

Fast forward 42 years, and New Balance has not only retained long-time fans but captivated a new generation of consumers with their thoughtful design evolution!

You may disagree, but we think New Balance is the best example of adaptive marketing without losing its traditional essence. 💡

Prove me wrong in the comments!💬

06/11/2024

Ah, the Wicked film launch – the event we all anticipate more eagerly than Marketers waiting for the John Lewis Advert. But while we are all ready to defy gravity, it seems like some collaborations were just flopping on the floor instead

While the Wicked film launch is highly anticipated, the brand's collaborations feel misaligned with its core audience. Instead of prioritising private screenings for privileged VIPs, Wicked could have rolled out a green carpet inviting underprivileged theatre kids to be the first to experience the iconic show on the big screen - a true gift for the passionate fans who make up the heart of the Wicked community. Imagine their excitement to be the first to witness the Wicked magic on the big screen!

After this disappointment we then decided to keep a closer eye on the Movie's collabs and the theme followed...

However, we're thrilled to see Wicked's collaboration with Robinsons - a fun, sparkly duo of juices that are accessible at only £1.25. This is the kind of collab that can get children excited about the new movie and bring the Wicked experience to a broader audience.

In the end, Wicked missed a few chances to sweep its true fans off their feet – not with a tornado, but with inclusivity and community love. It's a reminder that while high-profile partnerships are tempting, they should always aim to engage the people who really matter – the fans who would follow you anywhere, even to Oz.

Can you think of better ways for Wicked to engage their core fan base?

04/11/2024

A stark reminder of why thorough research isn't just a box-ticking exercise - it's crucial.

Trump's new 'Trump Will Fix It' campaign slogan bears an unfortunate similarity to a phrase that carries dark historical weight in the UK. This oversight demonstrates how critical comprehensive international and cultural research is before any campaign launch.

The Takeaway: Your campaign doesn't exist in a vacuum. What seems innocent in one context can carry heavy implications in another. This is why our team conducts extensive cross-cultural research for every campaign, no matter how straightforward it may seem.

28/10/2024

We could tell you about how great we are until we're blue in the face, but nothing promotes us better than the results that we get for our clients.

We're good at what we do. You're great at what you do. Let us take the time and stress of managing your socials on and let you continue doing what you do best.

Get in touch today for a non obligation discovery call to find out what we can do to help you
!📲 07393419991

25/10/2024

Ok but can we talk about the PAIN of staring at that empty Canva screen?! 😅

You know the drill - you've got your amazing content idea ready to go, you open up Canva aaaand... crickets 🦗 Your creative - well curated- brain just goes ✨poof✨
While this is my go-to trick for pushing through design block (save this for your next creative emergency!), here's a thought that might make your day:

What if you literally never had to battle with Canva again?

Imagine this: Instead of going 10 rounds with templates and wondering if your designs actually match your brand or goals, you just... get gorgeous, scroll-stopping content emailed to you ready for approval and automatically scheduled. Ready to post. Already perfectly YOU.

(Spoiler alert: that's literally what we do 💁‍♀️)

We take your brilliant business and turn it into scroll-stopping content. No design headaches required!

Sounds dreamy, right? Pop us a DM with "DESIGN" and let's chat about making your content life a million times easier!

24/10/2024

Just spotted Tesco's new campaign proving the power of strong branding!

The campaign strips their iconic brand down to the bare minimum, betting on one simple truth - a strong brand lives in the gaps our minds automatically fill in. 🤔 Tesco does this brilliantly.

By replacing their letters with seemingly unrelated food items, they've demonstrated remarkable confidence while compelling viewers to pause, engage, and solve this visual puzzle 🧩 - something a standard supermarket aisle photo could never achieve. That magical "aha!" moment when you decode the message? Pure branding genius! ✨

Whether you think this ad is successful or not, you knew what it was pretty quickly! What are your thoughts on this campaign?

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