Not The Pig

Not The Pig An agency designed to help small (and not so small) businesses manage their social media presence.
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It's no secret that AI is growing and is increasingly appearing in the content we consume every day. And let's be honest...
14/11/2024

It's no secret that AI is growing and is increasingly appearing in the content we consume every day. And let's be honest - it's often painfully obvious when captions are AI-generated. 🤖

The language, lack of nuance, and almost robotic tone is a dead giveaway. 🧐

The key is learning how to adapt AI to our advantage. By understanding its strengths, weaknesses, and unique voice, we can craft content that seamlessly blends human creativity with AI efficiency.

So the next time you read something that feels a little too robotic, take a closer look.👀

How New Balance expanded its audience without abandoning its roots! 👟When New Balance's iconic 990 sneakers launched in ...
12/11/2024

How New Balance expanded its audience without abandoning its roots! 👟

When New Balance's iconic 990 sneakers launched in 1982, it was a hit with serious runners and "dad-shoe" connoisseurs - but invisible to broader consumers, especially younger shoppers. 🏃‍♂️

Fast forward 42 years, and New Balance has not only retained long-time fans but captivated a new generation of consumers with their thoughtful design evolution!

You may disagree, but we think New Balance is the best example of adaptive marketing without losing its traditional essence. 💡

Prove me wrong in the comments!💬

Ah, the Wicked film launch – the event we all anticipate more eagerly than Marketers waiting for the John Lewis Advert. ...
06/11/2024

Ah, the Wicked film launch – the event we all anticipate more eagerly than Marketers waiting for the John Lewis Advert. But while we are all ready to defy gravity, it seems like some collaborations were just flopping on the floor instead

While the Wicked film launch is highly anticipated, the brand's collaborations feel misaligned with its core audience. Instead of prioritising private screenings for privileged VIPs, Wicked could have rolled out a green carpet inviting underprivileged theatre kids to be the first to experience the iconic show on the big screen - a true gift for the passionate fans who make up the heart of the Wicked community. Imagine their excitement to be the first to witness the Wicked magic on the big screen!

After this disappointment we then decided to keep a closer eye on the Movie's collabs and the theme followed...

However, we're thrilled to see Wicked's collaboration with Robinsons - a fun, sparkly duo of juices that are accessible at only £1.25. This is the kind of collab that can get children excited about the new movie and bring the Wicked experience to a broader audience.

In the end, Wicked missed a few chances to sweep its true fans off their feet – not with a tornado, but with inclusivity and community love. It's a reminder that while high-profile partnerships are tempting, they should always aim to engage the people who really matter – the fans who would follow you anywhere, even to Oz.

Can you think of better ways for Wicked to engage their core fan base?

A stark reminder of why thorough research isn't just a box-ticking exercise - it's crucial.Trump's new 'Trump Will Fix I...
04/11/2024

A stark reminder of why thorough research isn't just a box-ticking exercise - it's crucial.

Trump's new 'Trump Will Fix It' campaign slogan bears an unfortunate similarity to a phrase that carries dark historical weight in the UK. This oversight demonstrates how critical comprehensive international and cultural research is before any campaign launch.

The Takeaway: Your campaign doesn't exist in a vacuum. What seems innocent in one context can carry heavy implications in another. This is why our team conducts extensive cross-cultural research for every campaign, no matter how straightforward it may seem.

We could tell you about how great we are until we're blue in the face, but nothing promotes us better than the results t...
28/10/2024

We could tell you about how great we are until we're blue in the face, but nothing promotes us better than the results that we get for our clients.

We're good at what we do. You're great at what you do. Let us take the time and stress of managing your socials on and let you continue doing what you do best.

Get in touch today for a non obligation discovery call to find out what we can do to help you
!📲 07393419991

Ok but can we talk about the PAIN of staring at that empty Canva screen?! 😅You know the drill - you've got your amazing ...
25/10/2024

Ok but can we talk about the PAIN of staring at that empty Canva screen?! 😅

You know the drill - you've got your amazing content idea ready to go, you open up Canva aaaand... crickets 🦗 Your creative - well curated- brain just goes ✨poof✨
While this is my go-to trick for pushing through design block (save this for your next creative emergency!), here's a thought that might make your day:

What if you literally never had to battle with Canva again?

Imagine this: Instead of going 10 rounds with templates and wondering if your designs actually match your brand or goals, you just... get gorgeous, scroll-stopping content emailed to you ready for approval and automatically scheduled. Ready to post. Already perfectly YOU.

(Spoiler alert: that's literally what we do 💁‍♀️)

We take your brilliant business and turn it into scroll-stopping content. No design headaches required!

Sounds dreamy, right? Pop us a DM with "DESIGN" and let's chat about making your content life a million times easier!

Just spotted Tesco's new campaign proving the power of strong branding! The campaign strips their iconic brand down to t...
24/10/2024

Just spotted Tesco's new campaign proving the power of strong branding!

The campaign strips their iconic brand down to the bare minimum, betting on one simple truth - a strong brand lives in the gaps our minds automatically fill in. 🤔 Tesco does this brilliantly.

By replacing their letters with seemingly unrelated food items, they've demonstrated remarkable confidence while compelling viewers to pause, engage, and solve this visual puzzle 🧩 - something a standard supermarket aisle photo could never achieve. That magical "aha!" moment when you decode the message? Pure branding genius! ✨

Whether you think this ad is successful or not, you knew what it was pretty quickly! What are your thoughts on this campaign?

If you know you know👀What are social media trends you'd like to kill? Don't hold back on the comment section we're all e...
23/10/2024

If you know you know👀

What are social media trends you'd like to kill?

Don't hold back on the comment section we're all ears!

Reels are a surefire way to increase your organic reach so here's three trending audios WC. 20th October and how to use ...
22/10/2024

Reels are a surefire way to increase your organic reach so here's three trending audios WC. 20th October and how to use them 👉

Call it Content Creation made easy? Easier?

The majority of the content we share is for our clients, so we don't always get to shout about our successes. In July we...
21/10/2024

The majority of the content we share is for our clients, so we don't always get to shout about our successes.

In July we went viral with our own content which gave us the perfect opportunity to shout from the rooftops.
(Until we became very busy with our clients and it got pushed to the side🤦‍♀️)

We've now got a rare opening for new clients and thought, what better time to show you that we know what we're talking about!

Want to see more of our examples?

Comment below and we'll ping you our portfolio

🎃 Beware the Biggest Crime in Social Media Management! 👻Posting and Ghosting! 🚫👻Don't let your hard work drift away like...
17/10/2024

🎃 Beware the Biggest Crime in Social Media Management! 👻

Posting and Ghosting! 🚫👻

Don't let your hard work drift away like a lonely ghost in the social media universe. Instead, engage with your community and build meaningful relationships! 💬✨

Sounds like a faff? Let us handle it! Our team will take care of everything for you.

Interested? DM us TREAT, and we'll share our portfolio showcasing the scarily good results we achieve for our clients! 📈🔥

Okay, we'll stop with the Halloween puns now. 😜

Fun Facts in Marketing -Over 7.1 billion people around the globe use mobile phones. 📱 -Videos receive 1,200% more shares...
15/10/2024

Fun Facts in Marketing

-Over 7.1 billion people around the globe use mobile phones. 📱
-Videos receive 1,200% more shares than text and image content combined. 🔗
-The concept of influencers dates back to the 1760s. 👥
- Only 26% of companies utilise social media. 📉
- 71% of consumers are likely to recommend a brand after having a positive experience on social media. 💬

PSA: NO ONE WANTS TO EAT AT A RESTAURANT WITH BLAND PHOTOSFor a viewer to stop scrolling or interact with your image bas...
10/07/2024

PSA: NO ONE WANTS TO EAT AT A RESTAURANT WITH BLAND PHOTOS

For a viewer to stop scrolling or interact with your image based post it must be -
👁️ Eye catching /🤤 saliva inducing

We utilise the magic of ✨Lightroom✨ to make our clients photos look just as scrummy as they do in real life!

If you’re looking to step up your photography game, send us a dm! We currently have the rare availability for new clients 🔥

We’ve just had the absolute joy of seeing a logo we designed nearly 2 years ago installed onto one of our previous clien...
15/05/2024

We’ve just had the absolute joy of seeing a logo we designed nearly 2 years ago installed onto one of our previous clients new clinic and we’re still obsessed!

Send us a dm to join the celebrations at the end of next month!🐷
17/04/2024

Send us a dm to join the celebrations at the end of next month!🐷

Is April Fools Day , aka how far will legal let us stretch this joke?🫠 Here are just some of my favourite April Fools ca...
02/04/2024

Is April Fools Day , aka how far will legal let us stretch this joke?🫠
Here are just some of my favourite April Fools campaigns I saw across Instagram and TikTok yesterday!🃏

I only fell for one this year, thanks to 🤦🏼‍♀️

Let me know what your favourites were and if you fell for any this year!!!

Is   and his latest deal with Amazon Prime influencing platform changes?He is the King of Youtube it goes without saying...
02/04/2024

Is and his latest deal with Amazon Prime influencing platform changes?

He is the King of Youtube it goes without saying...

However, his newest deal with is taking him to new heights and adding long deserved credibility to a group of creators with the money and skillset to create blockbuster worthy content.

I recently listened to podcast with this is what I took from it....

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