Mercedes-Benz Start Up

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Mercedes-Benz Start Up A National Program to nurture Canada's next generation of fashion designers.

Mercedes-Benz Start Up is a new initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for five years or less. By connecting these gifted individuals with an experienced panel of industry insiders, the program will mentor impressive Canadian talent to help them hone a broad range of skills and elevate their prof

ile through unique and exclusive opportunities. This unprecedented access to experts, combined with real-world practical experience, will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion. Mercedes-Benz Start Up will offer the tools necessary in creating a successful business, beyond the initial launch of a collection. Through its partnership with LG Fashion Week Beauty by L'Oreal Paris, these young designers will gain the invaluable opportunity to showcase their collection on an international platform.

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