19/11/2024
Quick Email Analysis for Better Results in Less Than a 1 Minute 🚀
Want a fast, actionable way to improve your email marketing? Here’s a simple trick I often recommend to business owners and marketers looking to fine-tune their strategies:
Do a quick competitor email analysis!
Here’s how you can make it work for you:
Step 1: Collect Competitor Emails 📥
Create a folder in your inbox, subscribe to your key competitors' newsletters, and start saving their emails. You’ll start seeing patterns in no time. Aim to collect a decent batch—10 to 20 emails should give you a clear picture of their approach.
Step 2: Analyze Subject Lines 👀
Open that folder, minimize your email window, and take a single-screen capture of all those subject lines. Now you have a snapshot of what your competitors are focusing on. Are they leaning into urgency, curiosity, or exclusivity? Notice any common themes?
Step 3: Upload and Get Feedback with ChatGPT 🤖
Upload that image to ChatGPT and ask for feedback on what works and what doesn’t. Ask it which subject lines are most and least engaging, and why. This will help you understand why certain headlines pop and others fall flat. ChatGPT can offer insights into the language, tone, and emotional triggers used, which you can then adapt to your messaging.
Step 4: Apply the Insights to Your Strategy 🛠
Now that you understand what makes those subject lines effective, let’s put it into practice. Select 1-2 headline styles that resonate with your brand. Adjust the language to match your brand voice, and use the insights you gained to make it compelling for your audience.
For example:
👉🏻 If your competitors are using urgency (e.g., “Last Chance to Save 50%!”), try something similar, but make it unique to your offering: “Only a Few Spots Left! Don’t Miss Out.”
👉🏻 Or, if curiosity-based headlines are working well (e.g., “This Simple Trick Changed Everything”), adapt it to your niche: “One Small Change to Boost Your [Service/Product].”
Step 5: A/B Test Your Variants 🧪
Don’t rely on a single iteration. Test multiple subject lines! Create 2-3 variations and A/B test them to see which performs best. This gives you concrete data on what resonates most with your audience.
Where to Start and How to Measure 📊
Launch your A/B test to a small audience segment to see which subject line draws more opens. The key metric here is the open rate for subject lines. For the email content, focus on click-through rate (CTR) or conversion rate, depending on your campaign goals.
Once you know which version performs best, roll it out to your larger list.
Remember, the goal is to learn and optimize with every campaign—so keep testing, tweaking, and measuring.
Competitive analysis doesn’t have to be complex or time-consuming. With a quick snapshot and some testing, you can start outperforming the competition in your email game. 🚀
Let’s create smarter, data-backed strategies that drive results!
