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Marketing Voice🌐💻From SEO to social media and everything in between, we share knowledge and insight

21/02/2025

You’re not behind in life. You’re on your own unique journey! 🌱✨

03/03/2023

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Digital marketing has come a long way since the first clickable banner ad appeared in 1994. Back then, online advertising was a novelty, but it quickly grew in popularity as more people went online.

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Email marketing became a popular way to reach potential customers, with companies using email newsletters and promotions to stay top-of-mind with their audience.

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As search engines like Google became more popular, search engine optimization (SEO) became a crucial aspect of digital marketing. Companies worked to optimize their websites for search engines, so they would appear higher in search results.

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With the rise of social media, companies started using platforms like Facebook, Twitter, and Instagram to connect with their audience. Social media marketing quickly became a powerful tool for building brand awareness and engaging with customers.

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In recent years, marketing automation has become increasingly popular. Companies use tools like chatbots and marketing automation software to streamline their digital marketing efforts and reach their audience more effectively.

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Digital marketing is constantly evolving, with new technologies and strategies emerging all the time. But one thing is clear: digital marketing has transformed the way companies reach and engage with their audience.

06/02/2023

🤓Idea generation, which involves looking for new items, is the first stage. When choosing a new product, businesses pay close attention to the needs and wants of the market. You can also come up with ideas by researching your competitors' offerings. Companies attempt to understand why consumers prefer a competitor's product or what additional customers need from that product. Top management is another source that businesses look to for innovation. For instance, Apple's Steve Jobs is renowned for actively contributing to idea generation. Ideas are also developed in research organizations made up of scientists, patent holders, colleges, and universities.🤟

23/01/2023

🦸‍♂️Marketing initiatives related to positioning are in charge of communicating the customer's USP. This can be advanced, though, with differentiation.

💼Differentiation is the process of giving the product more meaning by emphasizing qualities other than the main topic. The goal of differentiation is to present the important advantages in a unique way that makes them difficult for rivals to imitate and brings financial rewards to the business.🔥

16/01/2023

😇Understanding and gratifying consumer needs, wants, and desires is the marketing department's primary duty.

🙏Consumer behavior includes all facets of the acquisition, use, and disposal of goods and services. Within the context of the customer, groups and organizations are taken into consideration.👜

19/12/2022

☝️Selecting the target market: The market that the organization chooses to offer its products to is referred to as the target market. Not all market niches are profitable for a company.🗣

13/12/2022

🎯Consumer requirements and wants are always changing in this dynamic market with the free flow of information and cutting-edge marketing initiatives.💥

02/12/2022

🖥The main tasks are receiving materials, running the business, delivering finished goods, selling and marketing, and providing customer service.

27/11/2022

Numerous studies and research have proved that consumers will buy things that have the highest perceived value.👀

21/11/2022

Each and every marketer agrees that the client experience is crucial. However, most marketers only pay attention to the aspects of that experience that they can directly influence.👥

16/11/2022

Every intriguing company concept seems to be surrounded by boundless possibility. But it's wise to be aware of the local wildlife before you enter the water.👌

Understanding the current environment, market changes, and marketing trends is made easier by competitive analysis. Filling in the gaps with well-known rivals also makes it simpler to identify areas where you might have an edge over your rivals. But conducting a competitive analysis entails much more than following rival companies on Twitter.🐦

14/11/2022

According to the product philosophy, customers are willing to pay more for high quality and consistent performance, thus businesses concentrate on making well-made products📬

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