Whoever said pink was just a color, clearly hasn’t seen our branding! 💗💙
⭐︎ local client only ⭐︎
Video content is where its at! 🪩
If you need help creating the content that will go further and bring in your target audience, look no further! From iPhone content to the Fx6 (that’s a super fancy camera 🎥 ) we’ve got your video content covered! 🤍
Always excited and grateful for the content, but lovingggg the video footage. 😉🤍
The thing about being a girls-girl…
It makes working with beauty brands the MOST fun 🤩🤍
This just in… 🗞️
We signed on two new clients for September… 15 days in and the results speak for themselves 🤩🖤
Spoiler Alert! 🤭
We try to keep the cat in the bag, but onboarding this client has been to fun not to share.
This clients struggle: getting content.
You don’t need fancy cameras, hours of taking photos and editing, or hiring professionals to get high quality content… when you work with The Scroll 😉✨
“We” language… presented by the Eras Queen 😉
What’s the deal with hashtags? Are we still using them?
Well, despite the new emphasis on keywords, we are still using hashtags. Here’s why:
🪩 While keywords can negate the use of having to out the # symbol first, the key is still SEO.
As long as people are still searching through the hashtag feature, hashtags will remain its own lane.
🪩 We are still seeing results. While it may be a small portion, for these clients, hashtags are still a measurable way to bring in new eyes
🪩 Why not? Instagram allows 2,200 characters in your caption, so why not fill it up with keywords and hashtags for optimization?
So there you have it. Our take on 😉
So, will you continue to use them?
When you adjust your IG strategy & it works… 🕺🪩
Current Obsessed: OLIPOP
As I’ve been working on more graphic design content, I wanted to challenge myself with a more colorful and fun brand.
Swipe to see the mood board in photo two, and the feed preview in the last slide. 🧡
★ weekend recap ★
They say when you love what you do, you never work a day in your life…
This weekend was a “working weekend” and it couldn’t have gone better.
I wrapped up all weekly content calendars for monthly retainer clients, finalized a logo/brand kit project, and worked on set with two of my favorite production peeps. 😉🤍
What did you do this weekend?
We’ll be riding this Barbie wave as long as possible… 😉🩷
At its core, the algorithm aims to keep users engaged and active on the platform.
Instagram favors content that resonates with its audience - especially posts that get shared by others.
Shareable content holds incredible value as each share brings in a new audience, signaling Instagram that your posts are worth promoting. This can lead to increased visibility and higher engagement rates. It's like a personal invitation to your content, making the algorithm's job easier.
This is why growing on social media requires goals far beyond pleasing the algorithm… your main goal should be providing value and interest to your goal audience.
The algorithm is just the tool that helps you get there! 🪩
And on that note, share this with a friend who gets trapped in the algorithm talk! 😉🤍
⭐︎ the virtual package ⭐︎
To my local businesses - this package is for you too!
Weekly content calendars are part of all packages to ensure you don’t give up control when hiring help.
The benefits:
⭐︎ Consistent posting
⭐︎ Remain top-of-mind for your dream clients
⭐︎ No need to spend time thinking of content ideas, caption, editing, etc.
⭐︎ You still know exactly what is getting posted and when
This package works great for our long-distance business besties, but also fits local clients who have access to plenty of content.
Let us know if this package is a good fit for you! 🪩
★ cheers to Friday morning coffee runs ★
The right kind of style guide… 😉⚡️
The right kind of for guide… 😉
Shedding light on analytics that seem “bad”, but need to be normalized!
Have your analytics ever looked like this?
Like ‘Starbucks Coffee and Tea’ dropped to Starbucks... And ‘Dunkin Donuts’ became Dunkin... We're ditching the extra letters for a whole new vibe. 🪩
Scroll... Like, ‘scroll-STOPPING’ when people see your content on their feed...
Or the ‘scroll-BINGE’ that happens when they go to your account and see endless fabulous content... 😉
⇧⇧⇧
It's time to get serious with your social media.
If you're ready for exponential growth, scroll-stopping content, and a boost to your engagement... Hit us up! 😉📲
Some people watch the stock market, and some (me) watch social media search term rankings… 🤓
Did these chart-topping search terms surprise you?
Today, I worked a solid 3 hours just on content creation. 🫢💻
But let me tell you, I absolutely love this part of my job! It's where I get to be creative, experiment with designs, and fulfill my dreams of being part of the crew (as if I were some sort of genius designer) 😉⚡️
Now, not everyone can spend hours sitting at a computer, curating over 30 posts. Trust me, it's a common struggle I hear from my clients.
I mean, who actually has the time, expertise, and finesse to whip up top-notch and on-point content? (besides me 😉)
But guess what? We totally understand where you're coming from! You've got a business to run, maybe a family to take care of, countless errands and obligations... And let's not forget, you also need to find some time for self-care! 💆♀️
That's why we're here to take the stress out of content creation. Or if you prefer, just follow along for tips and tricks to make content creation a breeze! 🤍
Throw it all up on the wall…
As much as I love all of my design programs… like I can spend hours curating designs/content… sometimes it just all has to go on the wall.
There is just something about having it all right in front of you to move around and play with 🤌🏻
What’s your style? Digital or tangible?
As a millennial myself, I can honestly say most of my services, brands, and products are researched on social media.
I want to know who I’m hiring, what the company is like, how they show up online, etc.
If you aren’t sure what type of content to post, one of the best strategies I suggest for my clients is asking yourself “If I was going to buy from/hire me… what info would I want to know?”
Would your client be able to find out:
• what you do
• where you’re located
• services/prices
• how to book/buy
Or would they be lost in the content? 😵💫🤔
✨Saturday reminder✨
How much more would you show up on social media if you stopped overthinking your content and showed up authentically?
The best thing about new social media platforms?
✨ An organic algorithm ✨
Make sure you’re taking advantage of it & growing on Threads! 🤍
How was your Fourth of July? ✨
I had such a great day off - but the 4:30 AM alarm clock this morning came much too soon!
Today I am working at the Hands On Children’s Museum in Olympia to assist in filming some videos about a project they are currently working on.
The best part of my job - everyday is different. 🖤
What sets apart successful hair brands?.. 🪮✨
Sharing client transformations on your feed is an incredible way to showcase your expertise and captivate your target audience… But to truly thrive on social media, a little extra effort is needed!
Content ideas:
⚬ the products you use
⚬ tips for hair care at home
⚬ behind the scenes
⚬ “did you know” / educational content
⚬ pain points or concerns your clients might have
Once you attract a following to your account by providing value to your audience, your content will go further, and increase the possibility of reaching new and more clients! ⚡️
Unlock the secret to business success with one simple move: OUTSOURCING
the benefits:
⭐︎ sm specialists stay updated on trends and algorithm changes so your account is forever updated
⭐︎ your time is valuable - put your social media in trusted hands and give your energy back to your business
⭐︎ consistency is power, so grow faster without sacrificing control
In our content creation package, you will receive:
♡ graphic design feed posts
♡ caption and hashtag suggestions
♡ photos for stories
♡ other strategic resources
Get ahold of us today to hey started!
Here’s your reminder to check your insights… 💻
It’s so important to check your insights consistently, but if you don’t know what they’re telling you / how to read them… reach out!
We are happy to answer any of your questions and give some advice.
You can also hire The Scroll for an account audit that comes with a full explanation of your analytics + content, hashtag, and story ideas ♡
Elegant, Chic, Luxurious, Classy…
If any of these words describe your brand, you should be following these rules. The most luxurious thing a brand can do, is create ⭐︎ STRUCTURE ⭐︎
Need help implementing these rules? Slide into our DMs for some girl talk 🥂
& on a personal note - check out our new website! 🪩
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