Casual Cattle Conversations

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Casual Cattle Conversations Equipping cattle producers with the resources they need to build profitable operations.

Don't get me wrong, I wouldn't want to work in any other industry. I just see 👀 and hear 👂 a few things that I wish woul...
30/01/2025

Don't get me wrong, I wouldn't want to work in any other industry. I just see 👀 and hear 👂 a few things that I wish wouldn't seem so loud. I'm sure other industries experience these things too.

I know some will disregard this, but maybe it will remind a person or two to keep an open mind and see the bigger picture. 🌎

What would you change about the beef industry?

28/01/2025

Do you host people on your farm or ranch?
•
•
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Lettie Nickell shared how she created revenue sources that allow her to make a living and still show up consistently on the family operation on the latest episode of Casual Cattle Conversations.

Listen to the full episode on your favorite podcast player or YouTube.

27/01/2025

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.

Chapters
00:00 Exploring Alternative Revenue Streams in Ranching03:06 The Journey to Starting an Airbnb05:59 Marketing Strategies for Success09:09 Creating Unique Guest Experiences12:04 Navigating Challenges and Building Resilience15:00 Family Dynamics and Support in Business17:52 Innovative Ideas for Utilizing Resources20:58 Final Thoughts on Alternative Revenue
Resources
Follow Lettie on Instagram
Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh

26/01/2025

Is an AirBNB a feasible way for your ranch to make secondary income? 🏠 💰

Lettie shared her journey with AirBNB and a wedding venue to add income to her family operation on the 1-27-25 episode of Casual Cattle Conversations.

25/01/2025

What do you do when things don't go as planned? Calli and CJ Thorne have an inspiring mindset and approach to taking risks in agriculture. Listen to their story on the Casual Cattle Conversations podcast.

22/01/2025

Entrepreneurship in agriculture isn't easy. Calli and CJ share how they've overcome several obstacles in their businesses this past year now that they are involved in ranching, feeding and owning a local meat locker. Listen to the full conversation on the Casual Cattle Conversations podcast.

21/01/2025

I used to experience a lot of internal conflict around being crunchy but also being a conventional farmer and rancher. Here's where I am at today 👇

EXTREMISM IS NOT THE ANSWER

There needs to be more unbiased research done.

Less assumptions need to be shouted from the rooftops.

Both sides need to be open to learning.

Both sides need to respect one another.

I could on about this for hours, but I'll leave you with this.

I think it's okay to be both.

What do you think?

20/01/2025

What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks.

Chapters
00:00 The Evolution of a Beef Business09:01 Challenges in the Beef Industry14:47 Navigating New Opportunities20:50 Delegation and Team Dynamics26:59 Local Focus and Future Prospects
Resources
https://www.casualcattleconversations.com/ranchermind-events
Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER

19/01/2025

Here's one heck of a good ranch story! 📖 This Monday, an episode with CJ and Calli Thorne releases where we talk about their business progression as cattle producers. We talk about what challenges and opportunities come with diversifying and being involved in local beef supply chains from ranching to feeding to owning a meat locker. 🥩

16/01/2025

Did you grow up eating organ meats? I didn't start consuming them until recently!

It's a tall order. But they resonate deeply in my soul. Do any of these line up with your ins and outs for this year? ...
15/01/2025

It's a tall order. But they resonate deeply in my soul. Do any of these line up with your ins and outs for this year?

14/01/2025

James Barry and I cover A LOT in this podcast episode, but the last 15 minutes are my favorite! James and I talk about consumer perception of grass-finished vs. grain-finished beef, GMOs, and CAFOs just to name a few things.

As a beef community, we need to listen to consumers. We need to be open to hearing their concerns even if we aren't worried about them ourselves.

Am I worried about GMOs? No.
BUT, I was conversing with people in a non-toxic-focused health group who told me there is glyphosate residue in beef. 🤔 This came from a fellow beef producer.

There's a new wave of concerns coming, especially with the MAHA movement. We need to listen and be open to uncomfortable conversations.

Any other "conventional" farmers/ranchers on their own health journey and coming across these concerns? What's your take?

14/01/2025

Tell me how cold it is without telling me….and go ⬇️

💭 I asked ChatGPT what matters to ranchers. I enjoyed reading through the responses and couldn't help but think how comp...
13/01/2025

💭 I asked ChatGPT what matters to ranchers. I enjoyed reading through the responses and couldn't help but think how complex and beautiful this business and way of life is for so many of us.

💰 We need to be profitable but we care so deeply about being good stewards.
👦 We act with the next generation in mind.
🗣️ We show up as leaders when it is time to create or stop policies and regulations.

Ranchers are the true leaders of our world 🌎

Is there anything else you'd add to this list?

13/01/2025

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers.
Chapters
00:00 Revolutionizing the Supply Chain for Organ Meats02:54 The Value of Organ Meats in Nutrition06:11 James Berry's Culinary Journey and Mission09:06 The Birth of Pluck: A Solution for Nutritional Needs11:57 Understanding the Nutritional Benefits of Organ Meats14:50 Cultural Shifts and the Decline of Organ Meat Consumption18:03 Addressing Myths About Organ Meats20:52 Practical Tips for Cooking and Incorporating Organ Meats28:50 Incorporating Organ Meats into Your Diet33:03 The Benefits of Organ Meats for Ranchers39:11 Understanding Grass-Fed vs. Corn-Fed Beef47:10 The Future of Ranching and Consumer Education

Resources:
Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER
https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

12/01/2025

Do livestock producers hold the 🔑 to improving health for millions of people? James Barry shares why he is passionate about helping more people consume ❤️ organ meats to improve their health and how cattle producers can tap into this health trend on tomorrow's episode of the 🎙️ Casual Cattle Conversations podcast.

09/01/2025

🤯 Did you catch that dollar figure? That's a huge impact for ranchers!

Learn about different advantages and strategies for crossbreeding by listening to the full episode on the Casual Cattle Conversations podcast.

09/01/2025

🤯 by the results that come from industry collaboration 🤝

If you missed last week's 🎙️ episode due to the holidays, here is your sign to go back and listen. Even if you didn't miss it, 🎧 LISTEN AGAIN!

Ian, Suzy and the entire Breedr team are making 🌊 in the beef industry that are bound to change the business of ranching forever!

Check out Casual Cattle Conversations wherever you listen to your favorite shows.

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Videos

Do you host people on your farm or ranch? • • • Lettie Nickell shared how she created revenue sources that allow her to make a living and still show up consistently on the family operation on the latest episode of Casual Cattle Conversations. Listen to the full episode on your favorite podcast player or YouTube. #farmlife #ranchlife #airbnb #glamping #familybusiness #familyfarm #cattleconvos

How to Create Ranch Revenue with an AirBNB
How to Create Ranch Revenue with an AirBNB

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry. Chapters 00:00 Exploring Alternative Revenue Streams in Ranching03:06 The Journey to Starting an Airbnb05:59 Marketing Strategies for Success09:09 Creating Unique Guest Experiences12:04 Navigating Challenges and Building Resilience15:00 Family Dynamics and Support in Business17:52 Innovative Ideas for Utilizing Resources20:58 Final Thoughts on Alternative Revenue Resources Follow Lettie on Instagram @lettienickell Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh

Is an AirBNB a feasible way for your ranch to make secondary income? 🏠 💰 Lettie shared her journey with AirBNB and a wedding venue to add income to her family operation on the 1-27-25 episode of Casual Cattle Conversations. #airbnb #farmlife #ranchlife #agriculture #familybusiness #cattleconvos

What do you do when things don't go as planned? Calli and CJ Thorne have an inspiring mindset and approach to taking risks in agriculture. Listen to their story on the Casual Cattle Conversations podcast. #entrepreneurship #farmlife #ranchlife #podcast #leadership #smallbusiness #cattleconvos

Entrepreneurship in agriculture isn't easy. Calli and CJ share how they've overcome several obstacles in their businesses this past year now that they are involved in ranching, feeding and owning a local meat locker. Listen to the full conversation on the Casual Cattle Conversations podcast. #entrepreneurship #farmlife #ranchlife #smallbusiness #agriculture #cattleconvos

I used to experience a lot of internal conflict around being crunchy but also being a conventional farmer and rancher. Here's where I am at today 👇 EXTREMISM IS NOT THE ANSWER There needs to be more unbiased research done. Less assumptions need to be shouted from the rooftops. Both sides need to be open to learning. Both sides need to respect one another. I could on about this for hours, but I'll leave you with this. I think it's okay to be both. What do you think? #farmlilfe #ranchlife #crunchy #womeninagriculture #cattleconvos

Embracing Risks in Ranching: CJ & Calli Thorne’s Journey
Embracing Risks in Ranching: CJ & Calli Thorne’s Journey

What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks. Chapters 00:00 The Evolution of a Beef Business09:01 Challenges in the Beef Industry14:47 Navigating New Opportunities20:50 Delegation and Team Dynamics26:59 Local Focus and Future Prospects Resources https://www.casualcattleconversations.com/ranchermind-events Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER

Here's one heck of a good ranch story! 📖 This Monday, an episode with CJ and Calli Thorne releases where we talk about their business progression as cattle producers. We talk about what challenges and opportunities come with diversifying and being involved in local beef supply chains from ranching to feeding to owning a meat locker. 🥩 #farmlife #ranchlife #entrepreneur #meatlocker #feedlot #directtoconsumer

Did you grow up eating organ meats? I didn't start consuming them until recently! #farmlife #ranchlife #organmeats #holistichealth #wellness #directtoconsumer #cattleconvos

James Barry and I cover A LOT in this podcast episode, but the last 15 minutes are my favorite! James and I talk about consumer perception of grass-finished vs. grain-finished beef, GMOs, and CAFOs just to name a few things. As a beef community, we need to listen to consumers. We need to be open to hearing their concerns even if we aren't worried about them ourselves. Am I worried about GMOs? No. BUT, I was conversing with people in a non-toxic-focused health group who told me there is glyphosate residue in beef. 🤔 This came from a fellow beef producer. There's a new wave of concerns coming, especially with the MAHA movement. We need to listen and be open to uncomfortable conversations. Any other "conventional" farmers/ranchers on their own health journey and coming across these concerns? What's your take? #farmlife #ranchlife #organmeats #healthtrend #holistic #regenerativeranching #cattleconvos

Why Ranchers Should Pay Attention to the Organ Meat Health Trend
Why Ranchers Should Pay Attention to the Organ Meat Health Trend

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. Chapters 00:00 Revolutionizing the Supply Chain for Organ Meats02:54 The Value of Organ Meats in Nutrition06:11 James Berry's Culinary Journey and Mission09:06 The Birth of Pluck: A Solution for Nutritional Needs11:57 Understanding the Nutritional Benefits of Organ Meats14:50 Cultural Shifts and the Decline of Organ Meat Consumption18:03 Addressing Myths About Organ Meats20:52 Practical Tips for Cooking and Incorporating Organ Meats28:50 Incorporating Organ Meats into Your Diet33:03 The Benefits of Organ Meats for Ranchers39:11 Understanding Grass-Fed vs. Corn-Fed Beef47:10 The Future of Ranching and Consumer Education Resources: Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

Do livestock producers hold the 🔑 to improving health for millions of people? James Barry shares why he is passionate about helping more people consume ❤️ organ meats to improve their health and how cattle producers can tap into this health trend on tomorrow's episode of the 🎙️ Casual Cattle Conversations podcast. #farmlife #ranchlife #organmeats #healthtrend #holistic #regenerativeranching #cattleconvos

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Who We Are

Casual Cattle Conversations is a podcast that shares the stories and practices of different ranchers. All topics related to ranching and the beef industry are expressed through this show. The host, Shaye Koester, strives to connect ranchers across the country through sharing their advice and different stories for others to hear.

Why a podcast about ranching? Shaye is passionate about the beef industry, education and believes in the power of storytelling. She started this podcast to tie all of her passions together in a way that would benefit others who are also passionate about the ranching lifestyle.