09/07/2023
Let's look at 2023 Afrobeats Breakouts
The wider the reach of Afrobeats across the shores of Africa, the more diversified the sound in the craftsmanship of the yearly breakouts.
While the realization of the outside world comfortably laying their hands on Afrobeats has threatened the stakeholders of the genre in recent times, it is comely that the multidimensionality of the soundscape in the Nigeria of today is homemade.
Pre-streaming era in the plot of the genre, Afrobeats was sparse and disjointed to the point of seclusion; those whose sound voices what is considered a low life were starved of representation.
Even the "street hop" category of prestigious indigenous awards could not blot the prejudice. These sets of artistes were not "elite" enough and they continued to lose out on the progress of the bestselling African genre.
And until lockdown in 2020, the Alte community shared a fate quite similar to the "street" musicians'.
For the latter, it took the transition of folks like Oritse Femi, the persistence of Terri G or even more recently, the doggedness of Portable or the everyday tenacity of Seyi Vibez, to achieve inclusion in the Afrobeats conversation in all sectors of Nigerian media.
For the former, the advent of Odunsi, Tems and a host of others was heroic enough to salvage the situation.
This reluctant inclusiveness of sounds from the place of unorthodoxy and especially street life continues to change and improve the taste of Afrobeats.
Just like previous years, 2023 came with its own breakouts of Afrobeats newbies spanning their respective artistries across the soundscape to diversify Afrobeats. Here are five of them:
1. Odumodublvck
Odumodublvck is cut from the several pieces of linens hung in Nigeria's deepest ghettos like Warri, Ikwerre, Ajegunle, Onitsha, Agege, Oshodi, Aba, Ekosodin, Mushin or even Asaba.
Big Kala's rap is a language easily understood by the perceived low-borns inhabiting these slums.
Odumodu rose above the sarcasms of rapping in "capital letters" to become the hottest newcomer in the game in 2023.
The tags of "Afrocultism" on his style of music is closely linked to the kind of art covers that accompany his music; the choice of words in his lyrics too.
Odumodu has used the odds to his advantage as he takes the first step to cross into the UK with an ode woven for Declan Rice.
It was just a matter of months before the industry succumbed to his magnetic pull; cosigns from Davido, Wizkid, Adekunle Gold, Blaqbonez; and even over the seas; Declan Rice and Ian Wright poured out to reward his efforts.
2. Spyro
2022's Billing was a statement for Spyro in the face of the floating Afrobeats industry. He would plaster his name in every mouth in 2023 with the release of Who's Your Guy.
Originally a church boy, Spyro's music is aimed at Gospelizing Afrobeats, perhaps, as he publicly claimed; even though his deployment of secularism renders his intention unrealistic.
A peculiar feature of Spyro's artistry that continues to captivate the ears is his stylistic infusion of Christian hymns in his hook; Billing's hook is a reworking of the hymn I Surrender All.
Where Spyro is unable to deploy the melody of a hymn, he instinctively creates an original one. That his style also borders the the Gospel dance-music icon, Yinka Ayefele, is heartwarming.
Spyro boasts of a monster hit in Who's Your Guy and is a new voice to reckon with as Afrobeats plays out infinitely in 2023.
3. Bloody Civilian
Bloody Civilian took her name from the dehumanizing tag of Nigerian soldiers for ordinary nationals. Beyond the bizzare stage name is a bizzarer experience shaping her style of music.
To her name is an appearance on one of the soundtracks that formed the background of the current edition of the movie, Black Panther.
According to the songstress on Vogue in 2022, the countless abuses faced by women is a fuel for her music.
With the violence portrayed in How To Kill A Man and the psychological wahala paraded on her debut EP, Anger Management, Bloody Civilian's artistry offers the crudeness of an undiluted palm wine to the overworked listeners.
Her fusion of sounds is aided by her knowledge of beat production, and as the majority of the industry fights it out for the remains of what is left of the mainstream Afrobeats sound, Emoseh Khamofu's temperamental Afro-fusion offers hope of uniqueness to the exploring Afrobeats mind.
4. Shallipopi
Shallipopi stemmed from the benevolence of Tik Tok and took the mainstream media by storm with the release of Elon Musk.
Pluto Boy is a sort of symbol for a particular category of Nigerian big boys; it is there in his lyrics.
The Amapiano yet again aids the rawness of the street in Shalli. Only that, this time around, the Pidgin is distant from the regular one spoken across Nigeria.
Shallipopi's language is marked by the roots he has in Edo, and that continues to lash out in his lyrics.
As Shalli cruises through 2023 with his breakout hit, he shares the Naira Marley experience after days in the clutches of the law.
You would be amused by Shallipopi's carefreeness when he referred to himself as an ex-convict on his comeback release after detention.
5. YKB
YKB instantly becomes puzzling each time you try to pin his sound on an already existing Afrobeats protocol; you would name two, then three, four and more.
YKB picks from the sounds of more than five known Afrobeats authorities including Wande Coal, BNXN, R***r and even Fireboy.
Yusuf Kan Bayi, briefly renamed YKB, has enjoyed some spotlights through the release of the Yusful Music extended playlist in 2023.
YKB is another talent whose strength is concentrated on vocality and lyricism. The singer is fluid in singing and creative in lyrics.
With a resonant hit in both San Siro and Bo Card, YKB will look to end 2023 on recommendations in discussions pertaining to Revelations of the Year.
📸: Odumodublvck
📝: Profiling 's SAY AFROBEATS [2nd Edition]
✍️: Sam George Mac
✅ African hoptspot