I help entrepreneurs build irresistible funnels that sell products and services in just ONE Day! Hey there! 👋 If you’re new here, my name is Keri!
I am based in Sherwood Park, AB, but I work with clients all over the world! I’m passionate about helping online entrepreneurs showcase their fabulous personalities and amazing expertise through their marketing - all in a day’s work! My jam is in brand messaging, website optimization, email funnels, and monthly content marketing! And just cuz… here are some other “fun” facts about me! 😉
💻 I start
ed my business because we couldn’t have kids and I desperately wanted something new to give me purpose in life.
✏️ I love to draw! (I even used to have an art YouTube channel way back in the day.)
🐈 We have a “few” cats - who you’ll often see in my IG stories because they are obsessed with being near their humans at all times!
⛰️ I am an introverted person who loves to read, build puzzles, camp, and hike!
🏡 I dream of living in a lakehouse one day!
Today marks seven years since I said “I do” to my best friend and partner in crime!
His humor (aka - terrible “dad jokes”) are just the tip of the iceberg. Beyond making me laugh, he loves me unconditionally, provides unwavering support, and reminds me daily of what it means to be family.
It feels like we’ve been together for a lifetime, but I know this is still the beginning of our story. I can’t wait to see what the next chapter has in store for us!
Happy 35th birthday to my hubby, my partner in crime, my best friend. 🎂🎉 We are very bad at taking photos, but here are a few of my favourites!
Are you ready to ditch your weekly email marketing headache… 🤕 You know, the one that happens when you sit down at your desk to write the email that’s supposed to be going out to your audience in 30 minutes with no plan in place.
Listen, I get it! ➡️ Your week got busy. Things didn’t go to plan.
I’ve been there… and that harsh truth is that it’ll probably never stop being like that because that’s life as a business owner. So, what can you do?
🌟Have a game plan!
Seriously, this tip is a life changer when you’re sitting down to do things at last minute, because at least now, you don’t have to come up with an idea. It’s already there! All you have to do is write and schedule. Easy peasy!
(This tip actually works well for any of the marketing for your business. Posting weekly on Instagram? ➡️ Have a plan. Recording a weekly podcast episode. ➡️ Have a plan!)
An hour planning this out each week can save you a lot of headaches throughout the week. Trust me! So, do yourself a favor and find some time today to plan out your content for this week. See how it changes things for you.
And if you’re feeling stuck on what to email your list even after trying this tip, send me a DM so we can talk about your email marketing strategy and some options for how you can tackle this challenge in your business. 💖
Writing emails has become my absolute passion. But what makes it even better is when my clients love their results. 😍
I am now accepting VIP Day clients for November to write full email sequences. Whether you need a…
💌 welcome sequence
💌 general sales sequence
💌 Black Friday/Cyber Monday sequence
💌 re-engagement sequence
💌 know/like/trust sequence
I’ve got your back! DM me VIP Day to learn more about what’s included in a VIP day and how it works!
Imagine having my undivided attention and expertise to yourself for an entire day. Doesn’t that sound dreamy? 🤩
DM me to learn more about the day rate and how it could benefit your business.
Listen… one of the biggest mistakes you can make as a coach is not using email marketing to your advantage. It’s one part of your business that you own, unlike social media content. And you’re much more likely to show up in front of your ideal clients in their inbox than you are when they’re scrolling around on their phones!
I have seen so many past clients who have a great Instagram engagement only to lose it thanks to the next algorithm update, or a Google update that takes away half their traffic.
That’s why I’m so passionate about what I do!
So… what’s stopping you from sending emails to your list or starting email marketing?
IT’S OFFICIAL!! I’ve been waiting to share this announcement with you for weeks!
I’ve officially launched my Email Marketing VIP Days! 🎉
Now, for those of you who don’t know what a VIP day is, here’s a quick breakdown.
It’s a day where my focus is 100% on YOU – as in, I shut down my email, my social media, prep my meals and lock myself in my office, so that we can get your project done in a day!
Here are some of the benefits of a VIP day, vs. doing this kind of project over several weeks.
Fast implementation - don’t wait to launch your product or start nurturing your list! You can get these things done in one day instead of it taking weeks so that you can move onto the next step of your to-do list!
Expert support - I’ve been doing email marketing for 5+ years now, which you can tap into not only during our day together, but during the 30-days post Voxer support that is included with a VIP day.
Peace of mind - Imagine how good it will feel to get the email marketing projects off your to-do list and working in the background of your business to boost your sales and build the know, like, and trust with your people.
Does this sound intriguing? Send me a DM and let’s talk about what this could look like for you!
P.S. This will work for bloggers, coaches, and service providers alike!
Struggling to get more clients booked? 😫 Let me spill the secrets of how savvy coaches leverage email marketing to turn things around and fill their calendars with eager clients!
Tip #1 - Build a targeted list of potential clients and segment them based on where they are in their journey!
Tip #2 - Write compelling, personalized email content that speaks to their fears, pains, and goals!
Tip #3 - Use automations to nurture leads without having to spend your precious time on the content hamster wheel.
Tip #4 - Offer tons of amazing value for free! This can come in the form of tips, how-to content, sharing your experiences, etc., and then relating it back to them!
Tip #5 - Build the know, like, and trust with each person who signs up to your email list.
Ready to transform your coaching game? Which one of these tips do you need to focus on first? ⬇️💭
When I first got started in email marketing for my blogging business, I felt SO confused. 😵💫 Sound familiar?
First, you have to wade through all the different platforms to figure out which one is best.
Then, once inside a platform, the tech gremlins start to give you that dreaded headache. You can’t figure out where anything goes, how to set up an automation, how to get people’s information in. 🌪️
AND, before you know it, you’ve given up on email marketing and have run over to social media instead because it’s “easier”.
But here’s the cold hard truth - the money is in the list!
And I know, that sounds so cliche - but I can say with absolute certainty - it’s true.
💥It’s the place in the online marketing space where you’re most likely to get your content in front of your audience’s eyes.
💥It’s the place in the online marketing space where you can build that know, like, and trust factor with your audience.
💥It’s the place in the online marketing space that you OWN.
And that’s why I am so passionate about helping business owners learn how to make email marketing simple and effective. Whether you’re a service provider, a coach, or a blogger like I was, email marketing can be the tool 🔧 that helps you take your business to new heights.
I’m curious - what are you passionate about in your business? What’s your why for getting started?
Well, the moment is finally here… 😬 After testing several VIP days, I have learned that email marketing is 100% my jam! So, I will be shifting to email marketing services officially as of October 1st!
I am SO excited for this next chapter in my business. 💖
I will be sharing a lot more details in the coming weeks, but if you have any questions about what kind of email marketing I will be focusing on, feel free to send me a DM.
You need clarity AND a strong value proposition in your CTAs to get more people to take that desired action!
In a world where attention spans are shorter and there is more noise than ever, you don’t have time to beat around the bush or be “cutesy” about how you can solve your customers problems or what actions you need them to take to get results.
🌟Clarity and a strong value proposition will help you stand out and get more people to pay attention - plain and simple!🌟
To help spark some ideas, I’ve shared 10 examples of strong CTAs that actually WORK. So, save this post for later when you need some ideas, inspiration, or even to check the strength of your CTAs against these examples.
And if you know someone who could benefit from this, share it with them too. They’ll be thanking you for sure!
Think of how much time you would save ⏳if you had a vault of custom content ideas ready to use!
This ⬆️ was something I implemented in my business 3 months ago, and to say it saves me time with content creation would be an understatement. Now, I’ve added this to my list of VIP day options so you can get your own custom content vault!
DM me “VAULT” to learn more!
Brand messaging is like the secret language your business speaks to the world. Are you using it effectively on social media? 🤔
I know some people avoid using it because they don’t want to sound robotic.
And then there are those who haven’t set up the brand messaging guidelines in their business… YET.
But trust me when I say ⬇️
🌟 it becomes EASIER to create social content when you have brand messaging
🌟 your squad of super fans will SPOT your posts from a mile away, all thanks to that consistent messaging
🌟 and people will learn that your business has the SOLUTION to their problem!
Think of brand messaging as the secret code that lets your business have a heart-to-heart with the world. How will you use that in your social media strategy today?
Save this post for later!
Keep your marketing SUPER SIMPLE 💥 This will be the difference between a marketing strategy that you can sustain vs. one you can’t!
By honing in on the core pillars of a killer funnel - Brand Messaging, Lead Magnet, Email Funnel, Simple Website, and Ongoing Marketing - you create a streamlined customer journey that makes it easier for your raving fans to be customers!
Which part of the funnel is your favorite and least favorite part to set up!?
3 ESSENTIAL elements you need on your website to explode your email list growth! 🚀
🤔 Are you dreaming of turning website visitors into devoted email subscribers?
Of course you do! It’s your gateway to sharing more incredible content, game-changing products, and building lasting connections! 💕
So, how can you explode your email list growth? Here are my top 3 tips! ⬇️
🌟 #1 - Add A Call To Action To Your Header
Your website's header is prime real estate (because it’s everywhere!) – so make it count! Choose your best Lead Magnet and create a compelling CTA for it!
🌟 #2 - A Call To Action In Your Hero
Your homepage's hero section acts like a dazzling storefront window. Captivate hearts and minds with an enticing freebie and call to action that beckons them to join your email community!
🌟 #3 - Make Content Specific Freebies & CTAs (On Pages and Posts)
Finally, make time to create freebies that are specific to the type of content you’re creating. These will convert 100x better than unrelated or general freebies!
Which of these elements do you need to implement in your business? Share below!
I’m constantly reminded how important it is to keep a simple marketing strategy.💻
When starting any business, most of us get caught up in the "shiny objects" - all the tools, tactics & strategies that promise to help you grow your business faster.
(I was GUILTY of this in the early days of my business!)
But here's the truth - once you have the 3 essentials of marketing nailed down, you don't need much else!
🔥Brand Messaging (Takes less than 2 hours to do!)
🔥The Foundations (a SIMPLE website, compelling lead magnet, and sales funnel!)
🔥Ongoing Marketing Strategy (for just ONE long-form platform and ONE short-form platform)
When you can just focus on doing these three things and doing them WELL, you'll see the magic start to happen!
Wouldn't you rather put 100% of your energy into one thing and see 100% of the results INSTEAD of 25% of the results from 4 different things? 🤔
Let's simplify and get back to basics. You got this! ✨
Save this post for later!
3 types of lead magnets that MAKE SENSE! 🤯
Hey coaches - are your lead magnets working for you? Do you have a lead magnet set up in your funnel?
If you answered yes, cool, you can keep on scrolling!
But if you answered no... it's time to get creative! Here are 3 types of lead magnets that make sense for your business!
👉 An implementation guide that matches the content!
How many times have you read a blog post or listened to a podcast, only to be left wondering, “How do I actually put this into practice?”
Offering an implementation guide is a great way to help your audience turn their newfound knowledge into action!
👉 A resource that makes life for your community easier!
Most people listen to or look at content because they need help in a certain area - and you're there to give them that help. But what if you could also make their life that little bit easier or give them a quick win!?
Offering a tool or resource that will make their life easier will help showcase your expertise and add value to their lives! (Who wouldn't want to work with that coach!)
👉 A free strategy session!
How do you feel when you hear the term "discovery call." Intimidated? Nervous? Personally, I find this terminology to be a turn-off.
But what about the term strategy session? Or a strategy coffee chat? To me, this feels way more inviting, something you want your potential clients to feel!
Offering something like this is a great way to show your potential clients that you're genuinely here to help them! 💪
Which idea from this list is your fave!? Let me know in the comments! 🤗
In a world of ever-changing algorithms and trends, there’s one thing that never changes - your ability to forge authentic, lasting connections with your community. 💪
So, don't worry about:
➡️ having the "perfect" marketing strategy
➡️ making the most beautiful graphics or a flawless video
➡️ or even getting every single detail right
Instead, just focus on helping and connecting with your audience. The rest will fall into place! 🤗
Are you TIRED of it taking WEEKS just to…
✨get a product ready that you can sell to your audience
✨make an eye-catching lead magnet
✨make the bonus content for your membership site or coaching program
I hear ya!
That’s why I have started offering VIP Days… you can wake up with nothing but end the day with something TANGIBLE! How great would that be!?
What is something you’ve been putting off for weeks due to an already jam-packed schedule!? Share in the comments below. ⬇️
(And don’t worry, we’ve ALL got something! 😉)
💭Client Question: How can you create marketing materials that sound like me and appeal to my ideal clients?
Whether you want to work with me to create a website 💻 that converts, social media content 📱 that is engaging, or an email funnel ✉️ that warms your leads, there is one incredibly IMPORTANT step that will lay the foundation for everything else we do!
💥Your Brand Messaging!💥
When I started my first online business, almost ten years ago now, brand messaging was one of those things that was completely overlooked. I had a website, I had a social presence, but it didn’t feel like ‘me’ and it definitely wasn’t appealing to my ideal client!
(My sales reflected it too!)
And for YEARS, I thought I just needed to create MORE content, MORE offers, MORE funnels (the list goes on).
But more ISN'T the answer to your business woes!!!
The answer is your BRAND MESSAGING!
BEFORE I can create content, design a website, or build an email funnel that works like a well-oiled machine to bring you more leads and sales, we have to get to the ROOT of your brand messaging.
And that is where I come in! 🤩
If you've already got your brand messaging figured out, we can move on to those marketing project VIP Days that you're so excited about!
BUT, if you don't have your messaging dialed in - let's get you sorted out first!
Book a Brand Messaging VIP Day with me, and let's get your messaging dialed in!
During our day together, we can:
➡️ Dial in your one-liner
➡️ Outline your value proposition
➡️ Map out your ideal client's story and the problems they need solved
➡️ And outline a REALISTIC marketing strategy
💥 Ready to hit the hearts and minds of your ideal clients!? DM me BRAND MESSAGING for more deets!
I just wrapped up a 1-day VIP Day, and I am OBSESSED with how fantastic this email funnel turned out! 🤩
Today’s tasks included:
💥 Mapping out the funnel, which included a welcome sequence, a sales sequence, and two post-sales sequences (one for people who buy and one for people who don’t)
💥 Writing and editing emails with stylized text, GIFs, etc.
💥 Setting up the back end of the funnel in MailerLite.
So after just ONE day, this client now has a lead magnet that leads to a sales sequence to boost sales in the business!
Imagine waking up with no funnel and ending the day with an entire sequence that runs on autopilot. Doesn’t that sound like a dream? 🪄
Well, now you can!
I’ve got five VIP Day spots left for the summer. Grab yours while you can!
Just send me a DM so we can book your discovery call to see if this would be a good fit for your business! 😄
Meet the team! 👋
With so many new followers, I thought it would be a good idea to introduce the other part of my team, who also happens to be my sister, Kathleen!
Now, I get some wild looks 👀 when I tell people my sister is working for me. And I get it - mixing business and personal is risky. 🫤
However, working with my sister was a no-brainer for me!
✨ She’s one of the few people who can understand my scattered thoughts.
✨ She has no problem telling me when I’m off my rocker.
✨ And she makes work SO much more fun!
Whenever we are together, we laugh, we have the best ideas, and we respect each other so much!
Now, you won’t see her much as she is in the background of my business. However, I could NOT do what I do without her.
Here are some fun facts about her you might like to know!
💻 She is currently at University studying graphic design. So, sadly, she won’t be part of my team forever!
🐴 She lives on an acreage with four horses.
🦗She HATES crickets and is currently plotting a plan to get rid of them forever.
🐱🚗 Like me, she loves cats and drives a car with a manual transmission.
And as much as we aren’t alike, we are very much are! (As often pointed out by our husbands! 🤣)
👉 Your turn! Tell me a little something about your team or something interesting about you!
designstudio
Questions I get asked all the time include:
👉 How can I reach more people on social media?
👉 Why aren’t any of my products or services selling?
👉 What should I say to get people’s attention?
I wish there were an easy answer, but the truth is that online marketing and sales require strategy, dedication, and a lot of hard work. It can be overwhelming to figure out where to start or who to target in order to make your business a success.
That's why I've created a framework with three key steps that can help online business owners get started on the right foot with their marketing.
✨ STEP #1 - Clarify Your Brand Messaging
If you don't know what problems you're solving or who your target audience is, it'll be difficult to make an impact with your marketing. Take time to define your brand's messaging and focus on creating content that resonates with your target audience.
✨ STEP #2 - Optimize Your Website Or Main Platform
Getting the attention of your ideal customers won't do any good if you don't have a website or platform that's optimized for conversions. While I recommend having a website to do this, you can also use a social media platform or even a Google Document!
✨ STEP #3 - Nurture Relationships
Finally, you need to nurture those amazing relationships you're creating! This could mean sharing valuable content, creating an online community, or using email marketing.
Online business owners have to be strategic and dedicated if they want to make sales. With these three tips, you'll be able to get off to the right start and see success! 🙌✨💕
Want help marketing your online business? 🤗 DM me, and let's turn your struggles into success! 💪🏼
It warms my heart to see how much happier my clients are after taking the leap to level up their marketing! 🥰
Now I want you to think about your business goals for the rest of 2023.
💥 Think about the kind of community you want to build!
💥 Think about your revenue goals!
💥 Think of how effortless you want your marketing to be!
Wouldn’t it be great to sit down at your 💻 and know you have a funnel that is WORKING FOR YOU in the background, know exactly WHAT you want to say to your audience on social media, and have a website that CONVERTS your traffic into RAVING FANS!
Wouldn’t it be even better to get these things done in ONE DAY instead of drawing out the process for months and months!? 😃
Below are some examples of things we can get done in a day:
-Brand Messaging
-Marketing Strategy Intensive
-Content Strategy Intensive
-Funnel Strategy Intensive
-Website Copy
-Lead Magnet Copy
-Sales Page or Landing Page Copy
-Funnel Copy
-Website Design
-Lead Magnet Design
-Landing Page Design
-Sales Page Design
-Funnel Integration & Setup
-MailerLite Set Up
-ConvertKit Set Up
Spots are filling up quickly, so grab your spot now for my Book Me For A Day Service! I can’t wait to get you the results you’ve been dreaming of!!! 🥰
Repeat after me!!
Marketing my business is easy! My community loves hearing from me and the value I share! ❤️
Slacking off on marketing your business… hear me out for a sec!!!
Far too many of us OVERANALYZE what we want to market, but we never actually put anything out there!
👉 You want to have the “perfect strategy” before you get started.
👉 You don’t want to “annoy” your audience.
👉 You get analysis paralysis when deciding “what” to do or say.
And I get it because I’ve been where you are before! But here’s a TRUTH 💣 for you!
How you market your business is going to be FOREVER-CHANGING!
💥After running five variations of an email sequence, you’ll discover which ones your readers like the most!
💥 Through A LOT of trial and error, you will learn what content you enjoy creating and how you want to show up!
💥 You’ll get to know your community better and better every day!
So, INSTEAD OF GETTING STUCK in the never-ending planning phase of how you will market your business, I DARE you to take the first small step today!
❌ Don’t plan it out!
❌ Don’t go looking for ideas or inspiration.
Just take action and get it done!!! And remember - the more you market your business, the more you’ll learn, and the EASIER it will become!
Are you ready to stop sitting on your hands and get to work marketing your business!? If you are, like or save this post!
Hey there! 👋 If you’re new here, my name is Keri!
I am based in Sherwood Park, AB, but I work with clients all over the world! I’m passionate about helping online entrepreneurs showcase their fabulous personalities and amazing expertise through their marketing - all in a day’s work!
My jam is in brand messaging, website optimization, email funnels, and monthly content marketing!
And just cuz… here are some other “fun” facts about me! 😉
💻 I started my business because we couldn’t have kids and I desperately wanted something new to give me purpose in life.
✏️ I love to draw! (I even used to have an art YouTube channel way back in the day.)
🐈 We have a “few” cats - who you’ll often see in my IG stories because they are obsessed with being near their humans at all times!
⛰️ I am an introverted person who loves to read, build puzzles, camp, and hike!
🏡 I dream of living in a lakehouse one day!
I’d love to learn more about you! Send me a DM if we’ve never met before! ☺️
📷 Photo: Me walking in the pouring rain because I was desperate for some fresh air after 5 straight days of rain!
I just wrapped another VIP Intensive with a client where we:
- Audited her entire online business
- Developed a 6-month task list & plan geared toward increasing her traffic and revenue!!!
I am SO excited to see how making these changes to her website, email sequences, and social media presence will change her business!
The definition of insanity is doing the same thing over and over but expecting different results...
What have you been doing that ISN'T bringing results to your business?
Aren't you tired of writing blog posts that NEVER get read? 😫
If you don't have a strategy for your blog posts or any method to your madness, readers won't be compelled to actually read! Plain and simple!
So, how do you fix this?
One of my favorite ways to do this (and there are many!) is to create content that addresses their:
👉fears
👉pains
👉or goals
Take inventory of the last 5 blog posts you wrote. Do any of them address a fear, pain, or goal your ideal reader might have?
Be the first to know and let us send you an email when Keri Baker - Kaybee Services posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Keri Baker - Kaybee Services:
Want your business to be the top-listed Media Company?
