15/10/2021
Multi-faceted producer and global phenom sagun officially announces the launch of Arden Records, a truly artist-first lo-fi label in collaboration with Platoon.
Amidst the current climate where lo-fi labels are taking advantage of early-stage producers with no bargaining power and offering inauspicious record deals, sagun, Jordan Smith (S+ MGMT), and Andrew Kwan (Romantic Music Group) set out to change the status quo and tackle one of the most prominent issues artists face in the music industry.
The official announcement of Arden Records is accompanied by a branded trailer video teasing sagun’s 6-track EP, aptly titled ‘Arden’, in collaboration with the debut label roster. The debut roster of lo-fi producers on Arden Records include: clay house (visceral, honest, and altogether unique), pecna (musicality and technicality), slow-key (transient), Trankilo (hip-hop beats), wrongnumber (hypnotic serenity), and sagun himself.
Stream the EP: https://platoon.lnk.to/ArdenEP
Press:
https://variety.com/2021/music/news/industry-moves-ingrooves-dolby-atmos-range-media-partners-1235081052/
https://www.musicbusinessworldwide.com/nepal-based-producer-sagun-launches-lo-fi-label-arden-records-in-collaboration-with-platoon/
https://www.digitalmusicnews.com/2021/10/08/arden-records-launch/
https://hitsdailydouble.com/the_bside&id=328599&title=PLATOON-SENDS-OUT-THE-TROOPS-BY-LAUNCHING-ARDEN-RECORDS
https://musically.com/2021/10/08/platoon-is-co-launching-a-lo-fi-label-called-arden-records/
https://www.musicconnection.com/artist-sagun-launches-arden-records/
https://www.allaccess.com/net-news/archive/story/212010/global-producer-sagun-launches-arden-records-with-
https://celebmix.com/sagun-launches-arden-records-in-collaboration-with-platoon/
https://wefoundnewmusic.com/sagun-platoon-launch-arden-records-a-truly-artist-first-lo-fi-label-release-6-track-ep-arden/
Sagun's work has clocked in over 200 millions streams worldwide…
