30/01/2023
Build your personal brand online.
Do you want to know the single most powerful professional life hack out there?
Having a personal brand.
When people know who you are, they reach out to you.
When people know what you're all about, opportunities come your way.
When people know what value you can provide, they want to work with you (and only you).
And all of those things come as a result of sharing what you know and putting yourself out there--a.k.a. building a personal brand.
Whenever I explain this concept to people, the majority see it as a cost. "But it will take a long time for people to know who I am and what I do," they say.
And they're right. It's definitely an investment. But it's an investment that pays returns you will never see by continuing to approach business one coffee conversation at a time.
Building a personal brand allows you to scale your knowledge. And that's power.
