MadTech Magazine (2024)

29/02/2024

Asos has relaunched its Insider influencer programme, which sees staff members bring “the most relevant fashion product to consumers”....

Asos has relaunched its Insider influencer programme, which sees staff members bring “the most relevant fashion product to consumers”.

21/02/2024

Analytic Partners has attained ISO 27001 certification for its entire enterprise, enhancing its existing SOC 2 Type II certification. This achievement signals the company's dedication to safeguarding information assets, following international best practices, and building trust with clients, partners, and stakeholders. The rigorous assessment and audit process demonstrate Analytic Partners' commitment to maintaining high security standards....

Analytic Partners has attained ISO 27001 certification for its entire enterprise, enhancing its existing SOC 2 Type II certification. This achievement signals the company’s dedication to safe…

14/02/2024

Zappi, a leading agile market research platform, appoints Nataly Kelly as Chief Marketing Officer and promotes Babita Earle to International Managing Director. These changes come after a year of record revenues, fueled by Zappi's consumer-centric ad development system and new AI-enabled innovation. The appointments aim to support global expansion and democratize access to consumer insights for every brand....

Zappi, a leading agile market research platform, appoints Nataly Kelly as Chief Marketing Officer and promotes Babita Earle to International Managing Director. These changes come after a year of re…

13/02/2024

The Department for Education's new campaign, "It all starts with skills," aims to inspire and equip young people, adults, and businesses with a range of technical qualifications, training, and skills. This multi-channel initiative highlights diverse opportunities in priority sectors like digital, green/low carbon, construction, and healthcare, with real learners featuring prominently. The campaign propels the Skills for Life brand into a new era, promoting inclusivity, prosperity, and transformative potential....

The Department for Education’s new campaign, “It all starts with skills,” aims to inspire and equip young people, adults, and businesses with a range of technical qualifications, …

12/02/2024

New Skills Horizon 2024 Barometer reveals 69% of tech SMEs are deploying low-cost recruitment tactics to invest in talent in light of financial challenges...

New Skills Horizon 2024 Barometer reveals 69% of tech SMEs are deploying low-cost recruitment tactics to invest in talent in light of financial challenges

09/02/2024

Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier....

Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.

06/02/2024

JOAN London and CHROMISTA creates The Cybersmile Foundation’s thought-provoking campaign addressing the rise of online mobs and cyberbullying in line with Safer Internet Day....

JOAN London and CHROMISTA creates The Cybersmile Foundation’s thought-provoking campaign addressing the rise of online mobs and cyberbullying in line with Safer Internet Day.

29/01/2024

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in select AMC theaters, it became the longest branded content spot to ever run on the big screen, according to National CineMedia, the largest cinema advertising platform in the U.S....

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in sel…

25/01/2024

More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse....

More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.

25/01/2024

Tesla plans to launch its next-generation electric vehicle production in Texas in the second half of 2025, but faces challenges according to CEO Elon Musk. The company expects notably lower sales growth this year and a struggle to maintain margins. Tesla's stock fell 6% in after-hours trading. Musk also mentioned that competition from Chinese automakers may intensify....

Tesla plans to launch its next-generation electric vehicle production in Texas in the second half of 2025, but faces challenges according to CEO Elon Musk. The company expects notably lower sales g…

20/01/2024

Complainants took issue with the tagline: 'Cancer won’t be the last thing that f*cks me.'...

Complainants took issue with the tagline: ‘Cancer won’t be the last thing that f*cks me.’

20/01/2024

For the first time in 23 years, the four largest US automakers won't air national Super Bowl ads due to the challenging automotive market. Slowing demand and high interest rates are affecting Ford, Toyota, GM, and Stellantis. The EV industry also faces challenges, with legacy manufacturers struggling to catch up with Tesla and sales lagging behind projections....

For the first time in 23 years, the four largest US automakers won’t air national Super Bowl ads due to the challenging automotive market. Slowing demand and high interest rates are affecting…

20/01/2024

Joan London’s Kirsty Hathaway has studied Calvin Klein’s Spring campaign suspiciously closely this week. She asks if women are showing double standards in sexualizing Jeremy Allen White, or is there something deeper, and frankly funnier, going on?...

Joan London’s Kirsty Hathaway has studied Calvin Klein’s Spring campaign suspiciously closely this week. She asks if women are showing double standards in sexualizing Jeremy Allen White, or is ther…

31/12/2023

Advertising legends such as Vicki Maguire, Nils Leonard and Jo Wallace told us about their lives and careers while sharing some advice for fellow creatives....

Advertising legends such as Vicki Maguire, Nils Leonard and Jo Wallace told us about their lives and careers while sharing some advice for fellow creatives.

31/12/2023

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment....

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying …

14/12/2023

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), has announced the launch of a new location in Newcastle. The launch will further strengthen OMG’s presence across the UK, accelerate the group’s market-leading digital, data and tech offering, and create up to 170 jobs over the next three years. It will be led by newly appointed Managing Director, Pete Coates, who joins from iProspect UK. ...

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), has announced the launch of a new location in Newcastle. The launch will further strengthen OMG’s presence…

11/12/2023

Independent digital growth-marketing agency Growthcurve has been appointed by breathing exercise app Lungy to handle its growth and marketing strategy....

Independent digital growth-marketing agency Growthcurve has been appointed by breathing exercise app Lungy to handle its growth and marketing strategy.

11/12/2023

After making great strides this year with its first ever Christmas TV ad, Lovehoney has smashed another milestone with its biggest ever TV spot. The Christmas TV ad was made in collaboration with creative agency Leith, and features real life customer reviews of the sexual wellness brand’s products....

After making great strides this year with its first ever Christmas TV ad, Lovehoney has smashed another milestone with its biggest ever TV spot. The Christmas TV ad was made in collaboration with …

06/12/2023

This holiday season, bring joy and innovation to your home with our exclusive Christmas gift guide. Explore brilliant and innovative gifts, blending cutting-edge technology for a smarter, connected living space. Perfect for tech enthusiasts, home automation lovers, and those who appreciate a connected home. Unwrap the possibilities and make this season brighter with the best gifts for a smarter home....

This holiday season, bring joy and innovation to your home with our exclusive Christmas gift guide. Explore brilliant and innovative gifts, blending cutting-edge technology for a smarter, connected…

06/12/2023

76% of UK consumers believe brands should be transparent in their social impact activity in response to current and emerging societal issues....

76% of UK consumers believe brands should be transparent in their social impact activity in response to current and emerging societal issues.

05/12/2023

Joe Wicks and Nikki Wicks have appointed Joint as the creative agency for their business The Body Coach....

Joe Wicks and Nikki Wicks have appointed Joint as the creative agency for their business The Body Coach.

04/12/2023

CEO Daniel Ek announced the cuts in a memo to employees today. They’re expected to impact around 1,500 people at the company....

CEO Daniel Ek announced the cuts in a memo to employees today. They’re expected to impact around 1,500 people at the company.

03/12/2023

This Christmas, delve into the world of beauty and wellness with our curated list of extraordinary gifts that not only pamper your loved ones but also elevate their overall well-being. From cutting-edge technology to luxurious self-care sets and ethical indulgences, this collection ensures that your gifts transcend the ordinary, making this holiday season truly special....

This Christmas, delve into the world of beauty and wellness with our curated list of extraordinary gifts that not only pamper your loved ones but also elevate their overall well-being. From cutting…

03/12/2023

Walmart has ceased advertising on social media platform X, citing better alternatives to connect with customers. The Elon Musk-owned site, formerly Twitter, faces advertiser departures due to concerns about antisemitic content....

Walmart has ceased advertising on social media platform X, citing better alternatives to connect with customers. The Elon Musk-owned site, formerly Twitter, faces advertiser departures due to conce…

03/12/2023

Explore a magical Christmas Gift Guide for all. Elevate your gifting experience with thoughtful presents, from innovative tech accessories to cozy relaxation essentials. Discover the magic and joy of the season....

Explore a magical Christmas Gift Guide for all. Elevate your gifting experience with thoughtful presents, from innovative tech accessories to cozy relaxation essentials. Discover the magic and joy …

01/12/2023

In a rambling interview at the New York Times’ DealBook Summit, Elon Musk suggested advertisers fleeing X were blackmailing him and could kill the platform....

In a rambling interview at the New York Times’ DealBook Summit, Elon Musk suggested advertisers fleeing X were blackmailing him and could kill the platform.

29/11/2023

Independent creative agency, Joint, has hired Sam Jones as its New Business & Marketing Director to help drive Joint’s new business goals and expand its portfolio of clients....

Independent creative agency, Joint, has hired Sam Jones as its New Business & Marketing Director to help drive Joint’s new business goals and expand its portfolio of clients.

27/11/2023

Explore our Christmas Gift Guide for joy-sparking presents! From STEM learning with PYXEL™ to thrilling scooters and virtual pet fun, find the perfect gifts to make this holiday season truly unforgettable....

Explore our Christmas Gift Guide for joy-sparking presents! From STEM learning with PYXEL™ to thrilling scooters and virtual pet fun, find the perfect gifts to make this holiday season truly unforg…

26/11/2023

Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive....

Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive.

26/11/2023

Discover innovative Christmas gifts for a smarter home in 2024. From crafting plant-based milk with Milky Plant to enjoying premium audio with Soundcore Motion X500, elevate your festivities with tech magic....

Discover innovative Christmas gifts for a smarter home in 2024. From crafting plant-based milk with Milky Plant to enjoying premium audio with Soundcore Motion X500, elevate your festivities with t…

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