15/11/2023
Dear business owner, cheer up and keep going! šŖš¾
Iām rooting for your success! š¤
The Content Marketing Babe
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- The Content Marketing Babe
Hi! I'm Piriye. I help you make more sales & revenue, so you can grow your business!
14/11/2023
Everyone is NOT your customer and by the end of this workshop, you'll have such a deep understanding of those you should be attracting and selling to for best results.
This workshop is for small business owners who are experiencing poor engagement and sales and want to get more effective results from their marketing.
We'll have a live class on November 30th and Iāll teach you what you need to know about your target market, segments, and customer avatarsā¦
And how to use them to supercharge your marketing and sales! š
For the next 8 days after our live class (Dec 1st-8th), you'll have access to me in a WhatsApp group so that you can ask questions and get them answered while you work on your tasks.
The first 10 business owners to submit their tasks will have them reviewed and dissected by me, and they'll get personalised insight into their market and customers.
If you're tired of struggling to get solid results from your content, ads and marketing then you cannot afford to miss this workshop!
Send me a message now to purchase a ticket to the workshop and get ready to learn and implement these secrets that will transform your marketing results and business! š
13/11/2023
ā ļø If youāre posting content and only your friends and family are engaging to support you, then thereās a big problem somewhere.
As a Marketing Specialist, one thing Iāve seen is that a lot of business owners donāt really know who their ideal customers are.
And Iām not talking about knowing their age, location and gender. NO!
If you want to build a thriving business and get strangers to find your business and buy from you, then you must know WHY they buy. Simple.
What are the problems they are having that your product/service solves?
What do they need to see and hear from your content to drive them to send that message and purchase that product?
Itās time for you to stop doing guesswork and get a clear understanding of who your customers are!
This is exactly what Iāll be teaching you in the Uncovering Customer Secrets Workshop! š„³
Itāll be a very practical workshop and weāll be together for 8 whole days to get into the minds of your ideal buyers and find out what they really care about.
Iāll also teach you how to use these insights to create content, ads and campaigns that bring you massive sales and results!
The workshop holds on November 30th and the price doubles on that day as well.
Send me a DM now to sign up for the workshop at the early chicken (yes, chicken š) price and get ready for a powerful time thatāll change the game for your business!
10/11/2023
Itās a horrible thing to lose your business accounts, especially when it could have been avoided! š©
Please protect your account using these tips and ensure that you do number 2 often!
Which of these 3 do you already have in place and which ones will you be adopting immediately?
06/11/2023
Garbage in, garbage out! š
Itās what you feed to Metaās ad system that they will use. They wonāt work any magic for you and fix the issues with your targeting, post, and so on.
Let me know if you learnt something from this and follow me @ācontentmarketingbabe for more tips and strategies to help you run ads that convert! š„³
04/11/2023
You can get good results BUTā¦
ā ļø You must be very strategic!
You need to put your best foot forward as always!
1} Your targeting must be on point.
2} The post you promote must have what it takes to grab and hold attention.
3} Your offer must be delicious and make people want to jump on it immediately.
And so on!
These are just a few of the things Iāll be teaching you in my mini ads course, Visibility Unlocked!
Iāll teach you:
1} How to set up the right systems for ads, including how to create a prepaid ad account to solve your payment issues. š³
2} The 7 secrets of high-converting ads and how to ensure that you tick all the right boxes to get the best results. ā
3} How to run ads from your mobile phone - Facebook, Instagram and Meta ads manager app. š±
4} What retargeting ads are and how to run these very effective ads. š
This mini-course is short and straight to the point, with practical guides and examples.
There are also some super bonuses included to help you with your audience targeting! šÆ
If youāre ready to expose your business to hundreds and thousands of people and get a good portion to engage and buy from youā¦
Then send me a message to grab the Visibility Unlocked š mini-course today!
04/11/2023
Are you struggling with low visibility for your business? š
Are you tired of posting and having only 30 people see your content?
Are your DMs dry, with no single enquiry from anyone about your products?
Do you only make sales when your family/friends make pity purchases from your business?
Dear business owner, business and making sales is a game of numbers. š§®
Your product can be the absolute best in the market, but if no one knows that the product exists, if no one knows that your business exists, you still wonāt make sales!
If youāre ready to expose your business to a large number of your target market and increase your visibility, leads and sales, then this mini-course is for you.
Youāll learn:
1} How to set up the right systems for ads, including how to create a prepaid ad account to solve your payment issues. š³
2} The 7 secrets of high-converting ads and how to ensure that you tick all the right boxes to get the best results. ā
3} How to run ads from your mobile phone - Facebook, Instagram and Meta ads manager app. š±
4} What retargeting ads are and how to run these very effective ads. š
This mini-course is short and straight to the point, with practical guides and examples.
š Unlock visibility for your business today by sending me a message to grab this course!
P.S. Thereās a special gift on targeting for the first 100 people to purchase! š
03/11/2023
You will struggle to make sales and grow your business if you donāt know and pay attention to your numbers! š§®
Iāve said a lot in the slides, so read through, do the assignment and let me know your expected sales based on your reach in the last 30 days.
02/11/2023
Did you look at your BUSINESS RECORDS for October yesterday?
Did you check how much sales you made? How many new customers you served?
How many old customers came back to make another purchase?
Did you check your insights on social media? How many people did you reach? Did your engagement go up or down?
Did you check how effective your marketing was?
Did you run ads? How much did you spend? Did it yield results? How many DM enquiries did you get? How many were you able to close?
Do you have staff? How was their performance last month? Who did a great job and who could have performed better?
Are there any gaps in their skills? Do they need training? Do you need to fill up a vacant role? Are they handling too many tasks so much so that it's making them less effective?
As a Business Owner, you can't run away from reviewing your business' performance.
Okay fine, you can run away. But you shouldn't!!!
If you don't review, you won't be able to SPOT PROBLEM AREAS that need fixing.
You won't be able to SEE WHAT'S WORKING so that you can do more of it.
Please. Review the perform of your business last month today!
Do we have a deal? š
Piriye Dima-Dede,
Revenue Strategist for Small Businesses.
01/11/2023
Happy new month! November will be a great one for you and your loved ones!
I can say this confidently because itās my birth month, he he. āŗ
Cheers to a beautiful month of November! š¤
30/10/2023
This is a highly frustrating issue and I feel your pain! š¢
The good news is that you can clear the bill, the not so great news is that the high exchange rate will make your bill much more expensive than it really is.
And thatās one of the benefits of having a prepaid ad account. You get to fund in naira and spend in naira, no dollar card necessary!
In my mini ads course, Visibility Unlocked, youāll learn how to create a prepaid ad account step-by-step! š„³
This is part of the systems I show you how to set up before I teach you how to run ads that increase your brand reach and expose your products to more prospective customers.
Send me a DM if youāre ready to put an end to this payment issue once and for all, so that you can unlock massive visibility for your business! š
28/10/2023
Black Friday is the hottest sales season of every year!
If you know you plan to run ads for your special offer, then ensure you keep these things in mind.
Which of these 3 tips are you just learning about for the first time?
P.S. If youāre ready to learn how to run ads thatāll convert this sales season, then click the sign up button or the link in my bio to get my mini ads course: Visibility Unlocked!
Thereās a free gift on audience targeting for the first 100 buyers. š„³
27/10/2023
I couldnāt say goodbye to my first love, thatās why Iām here. š¤
Hi! My name is Piriye Dima-Dede and Iām a Marketing Specialist for women in business.
I work with amazing, intentional women to grow their businesses and get to a place where they are earning steady revenue.
My goal for this page is to teach you how to use paid advertising to increase your visibility and get in front of new prospective customers.
Iām here to save you from making ad mistakes thatāll cost you money and leave you frustrated.
Iāll be sharing a lot of tips and strategies for running Meta (Facebook, Instagram, WhatsApp) ads the right way!
You can check my highlights to start learning from the existing lessons.
I started running ads in 2019 and ads are my first love. Thatās why even though Iāve changed direction to speak more about business foundations and marketing strategy on my main page: @āpiriyedede
I couldnāt stop talking about paid ads and decided to keep doing just that on this page!
I canāt wait to help you achieve more growth in your business by showing you how to run ads that convert.
Itās your turn now. Introduce yourself and what you do/sell in the comments! š¤
17/10/2023
LOCATION TARGETING STRATEGIES
A key part of running more effective ads is targeting the right locations. Let's look at two location strategies:
1} THE BIG FISH, SMALL POND STRATEGY:
With this strategy, you narrow down your location to one or a few cities close to you and focus all your advertising budget there.
Imagine that there's a food brand called Foodgasm and the brand is located in Port Harcourt Rivers State.
Chef Piriye should only target Port Harcourt, Onne and Bonny Island in her ads.
These are areas she can easily cover and her goal is to be a big fish in these small ponds.
She wants to run ads consistently in just these locations until she is well-known and the go-to person for tasty meals of all kinds!
Use this strategy if your ad budget is really small or if you want to dominate one area before moving on to another.
2} THE DEEP TARGETING, WIDER NET STRATEGY:
This strategy shares similarities with strategy 1, but there's a key difference.
Instead of focusing on cities, you go really deep with your location targeting and select neighbourhoods, estates and other much smaller areas.
For example, instead of targeting Port Harcourt, Onne, and Bonny Island, Piriye will target:
Golf Estate, Woji Housing Estate, Evo Road G.R.A.
Now, these are neighbourhoods in Port Harcourt City and here's the catch with using this strategy:
When you target these specific locations, your goal is to attract people who live or frequent such places.
If you have an estate or area in your city that's a hotspot for affluent people or you want to target people right next to your store or address for easier delivery, then you can go really deep with your targeting like this.
HOWEVER! (Yes, I have to shout it.)
Because these locations are not very broad, your audience size will be small, really small.
And here's where the 'wider net' part comes in.
When using this strategy, DON'T USE ANY INTERESTS, DEMOGRAPHICS OR BEHAVIOURS.
Just stick with broad targeting otherwise, you'll reduce your audience size even more and your ads may not run at all.
Even if they run, they might be more expensive than normal.
This strategy is best if you want to attract a specific type of people and you know where they hang out.
You can also use this to drive more people to visit your store by targeting the closest locations to you.
Finally, you can use this strategy when running 'free delivery' offers. Simply target neighbourhoods close to you so that the delivery cost is not such a huge expense for your business.
These are 2 location strategies that you can try and I will recommend that you start off with one of these if your marketing budget is limited.
How do you normally do your location targeting and will you be trying this out now?
Piriye Dima-Dede,
Your Partner in building a legacy.
12/06/2023
Some Basic DON'Ts When Running Ads
1) DON'T use a new Facebook account to attempt to run ads:
Notice how I said 'attempt'? That's because Facebook will restrict that account immediately and most times, they don't release it.
Ensure that the Facebook account you're using for your or your client is at least 3-6 months old (at least oh).
And it should be active. Profile picture, friends, some activity here and there, etc.
2) DON'T have a Facebook account for your business:
This one drives me crazy.
So let's say I have a Facebook account called Super Hot Babe Piriye.
Instead of creating a page for my business, I will now open a brand new Facebook account and give it my business name.
That is a recipe for disaster because:
A) Only people are allowed to have Facebook accounts. Pets, businesses, communities, etc are to create pages or groups.
B) You can't verify the identity of that business: If you try to run ads with that account and they restrict the account, what will you do when they ask you to verify your identity?
Do you have a PVC with your business name and picture? How about NIN? š
You'll be doomed, my friend. Doomed!
3) DON'T use a name that's not your Government name:
You see that 'Super Hot Babe Piriye' I mentioned above?
A name like that will put me in hot water. Facebook wants you to use your 'unsexy' Government name. The way it is on your birth certificate sef š¤£š¤£š¤£
It'll even make life easy for you when it's time to verify your identity because your first and surname will match.
So please, remove the fancy names and put your Government name there. You can add nicknames to your profile and those other informal names can go there!
4) DON'T be caught without 2FA: I mean, do I need to explain?
2FA is a form of added protection for you.
If you don't want to lose your account and have your name changed to Priyanka Chopra to be used to scam people, then 2FA is a must.
You can simply use their phone number and it's so easy to set up.
Plus, it's now a REQUIREMENT for all advertisers, which I fully support.
I can go on and on about the DON'Ts of ads, but let me stop with these 4.
Did you learn something new? Let me know in the comments!
09/06/2023
I had so many truths and lies to choose from but I finally settled on these 3.
Which one do you think is the lie? š
07/06/2023
It really is!
Thatās it oh, thatās the caption.
06/06/2023
Ah, human behaviour strikes again.
Youāre selling to other people, not robots or smartphones.
Itās easy to forget when youāre just punching in targeting options and setting up your ads without actually seeing anyone.
One thing I try to do is to place myself in the shoes of the people Iām trying to target.
If Iām targeting stay-at-home mums, whenās the best time to reach them?
Will they be online 24/7? Of course, not.
Will they need to run the buying decision by their partner, extending their conversion timeline? Possibly.
Do all these easily forgotten things affect the results of my ad? YES!
Donāt discount the effect of consumer behaviour on any marketing activity, paid ads included!
Over to you, do you agree with this or do you have a different opinion?
Share your thoughts in the comments and follow me @āthecontentmarketingbabe for more paid advertising lessons like this!
05/06/2023
Itās easy to get carried away with the quest for visibility, that you forget that social media works in both ways.
Yes, it can get you lots of visibility and potential customers.
Yes, it also gives aggrieved customers an avenue to amplify their bad experience with you.
Yes, it can help you build a community around your business.
Yes, it can also alienate you from people in certain circles as they only need one person to have a rude, scam or horrible encounter with your brand for the entire gang to stay clear.
Social media is a double-edged sword.
Ensure that as you push for more visibility and sales, you also have systems in place to ensure that your audience and customers are actually pleased with your service.
Ensure that thereās only 'good' to be amplified when it comes to your brand.
Have you ever paused purchasing from a business because they were called out or a friend warned you off? š
I certainly have.
03/06/2023
You missed the first preorder price and youāre about to miss out on the current one too!
The price of the HCA Bundle will go up on Tuesday, June 6th when the bundle is released.
Run to the link in my bio to grab the bundle at the current price!
P.S. Have questions about the bundle? Shoot me a DM!
02/06/2023
On this video shoot day, everything was going wrong.
I worked late into the night and woke up early, so I was already exhausted.
I finally managed to pick myself up and start setting up and then my village people struck.
I hit my left foot against a chair and an old injury on my toe started bleeding again.
At that point, I just wanted to sit on the floor and cry but alas, I had to put on my big girl panties.
I cleaned up the injury and finished setting up.
Next problem: My scarf refused to cooperate with me. I had to keep tying and retying before it finally sat put.
Oya now, start recording. I was tongue-tied.
Yes, I usually have so many bloopers while shooting but today was so bad.
Itās like my brain was daring me to see if I can really handle this shoot today.
I was like āBish, you donāt control me. So get with the programme!'
I finally found my groove and recorded every single video on my shoot list.
Phew. On days like this, I ask myself why Iām not a Sicilian Tycoonās Introverted Bride.
But I guess life doesnāt work the way it does in Harlequin novels.
Have you ever had such a terrible, horrible, no-good, very bad shoot/business day like this?
31/05/2023
I know this is the message someone needs to start June strong.
Just start! You wonāt know some of the answers until you start that activity, that project.
Stop waiting to have all the resources on ground and start with what you have.
Deal?
Now share this so other people can see this message too!
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ā Youāll have unending issues if you do this, especially when you run ads! Instead of creating a Facebook account just for your business, create a Facebook PAGE instead. If youāre a business owner, Iām here to make advertising and marketing easy for you. Follow me @ācontentmarketingbabe to know when I share more helpful content like this. . . . . . #ContentMarketingBabe #FacebookAds #FacebookAdsForBusiness #FacebookAdsExpert #FacebookAdsForBusinesses #FacebookAdsSpecialist #FacebookAdsStrategist #InstagramAdsExpert #InstagramAdsManager #WomenInPortHarcourt #PortHarcourtVendors #PortHarcourtBusiness #PortHarcourtBusinessWomen #PortHarcourtVendor #PortHarcourtBusinessHub #PortHarcourtBusinessOwners #LagosVendors #AbujaVendors #LekkiBusiness #LekkiBusinessWomen #AbujaBusinesses #AbujaBusinessWomen #UyoVendors #IkejaBusiness #CalabarVendors #BeninVendors #IbadanVendors #AsabaVendors
Running ads is NOT enough! Paid ads will get you more visibility and traffic, yes. BUT, you need to have a proper strategy that covers how you'll attract, engage and convert people to customers. Paid ads are just there to get you more visibility quickly. They will not help you maximise visibility for your business, build trust, close DMs, form stronger relationships with your audience, etc. You MUST plan for how you'll take your business to the next level, paying attention to every single part of it. From your products to your target market to your content and so on... Paid ads are just one tiny part of the entire pie! What marketing activities do you carry out for your business? Let me know in the comments and follow me @ācontentmarketingbabe for more ads and marketing tips like this! . . . . . #ContentMarketingBabe #FacebookAds #FacebookAdsForBusiness #FacebookAdsExpert #FacebookAdsForBusinesses #FacebookAdsSpecialist #FacebookAdsStrategist #InstagramAdsExpert #InstagramAdsManager #WomenInPortHarcourt #PortHarcourtVendors #PortHarcourtBusiness #PortHarcourtBusinessWomen #PortHarcourtVendor #PortHarcourtBusinessHub #PortHarcourtBusinessOwners #LagosVendors #AbujaVendors #LekkiBusiness #LekkiBusinessWomen #AbujaBusinesses #AbujaBusinessWomen #UyoVendors #IkejaBusiness #CalabarVendors #BeninVendors #IbadanVendors #AsabaVendors
Part 1 - Your ad creatives are vital!
Do some marketing today!
Avoid these mistakes if you run a B2B! Part 2!
Dear food vendor, come closer let me tell you something. š¤
More organic reach = More visibility and customers for your business! #TheContentMarketingBabe #PortHarcourtCreative #PortHarcourtCreatives #PortHarcourtSocialMediaManager #SocialMediaManagerPortHarcourt #WomenInPortHarcourt #SocialMediaManagerInPortHarcourt #NigerianCreators #AccraVendors #SMEConnectGH #GHBusiness #GhanaBusinessWomen #SmallBusinessNairobi #SmallBusinessKenya #UgandanBusiness #SmallBusinessDaressalaam #TanzaniaBusiness #SmallBusinessMombasa #WomenInBusinessGH #ShoppingKenya #KenyanBrand #KenyanBusiness #SocialMediaManagerGhana #SocialMediaManagerInGhana #SocialMediaManagerInAccra #SocialMediaManagerAccra
Your budget may be small but you can make the best of it with these tips! #TheContentMarketingBabe #PortHarcourtCreative #PortHarcourtCreatives #PortHarcourtSocialMediaManager #SocialMediaManagerPortHarcourt #WomenInPortHarcourt #SocialMediaManagerInPortHarcourt #NigerianCreators #AccraVendors #SMEConnectGH #GHBusiness #GhanaBusinessWomen #SmallBusinessNairobi #SmallBusinessKenya #UgandanBusiness #SmallBusinessDaressalaam #TanzaniaBusiness #SmallBusinessMombasa #WomenInBusinessGH #ShoppingKenya #KenyanBrand #KenyanBusiness #SocialMediaManagerGhana #SocialMediaManagerInGhana #SocialMediaManagerInAccra #SocialMediaManagerAccra
Iād rather show my ads to 1,000 people 5 times each, than 10,000 people only once! #TheContentMarketingBabe #PortHarcourtCreative #PortHarcourtCreatives #PortHarcourtSocialMediaManager #SocialMediaManagerPortHarcourt #WomenInPortHarcourt #SocialMediaManagerInPortHarcourt #NigerianCreators #AccraVendors #SMEConnectGH #GHBusiness #GhanaBusinessWomen #SmallBusinessNairobi #SmallBusinessKenya #UgandanBusiness #SmallBusinessDaressalaam #TanzaniaBusiness #SmallBusinessMombasa #WomenInBusinessGH #ShoppingKenya #KenyanBrand #KenyanBusiness #SocialMediaManagerGhana #SocialMediaManagerInGhana #SocialMediaManagerInAccra #SocialMediaManagerAccra
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