Yellow Brickroad

27/06/2022

Remembering our late co-founder on his birthday. Happy Birthday, Goutam. Sending you art, peace and love.

01/06/2022

Note on , from our Co-Founder's desk:

"Research says that mental well-being and routine are good buddies. Having a healthy routine in your life helps you stabilise, heal and function better. Behavioural Science says that if you make a routine for yourself and follow and track it for a considerable time then you run a chance of converting it into a habit, and a lifelong habit if you are lucky (read ‘lucky’ as 'consistent'). So let me tell you how my four-legged 'influencer' in life is helping me journey through routine and habits.

Sondesh, has some routines that he follows very strictly, and over time they have become his habits:
1. He likes to chew a dentastix immediately on waking up and drink water (his dentastix and water appear on time to help his routine)
2. He starts his workday (he is Yellow Brickroad's mascot) with piggy, popu, or chicki (his toys, read 'Sondesh's teammates')
3. He plonks himself in front of the air conditioner irrespective of the fact if it is ON or OFF (and surprisingly, the air conditioner does get switched on by someone)
4. He follows the routine of having a hot roti while the team are having their nutritious lunch (and his hot roti appears on time to help him follow his routine)

Having such a companion can be very motivating! If Sondesh can do it can't I try too? Therefore, I am following this health routine, hoping that some/most of it turn into a habit:
1. Begin my day very early with one hour of Yoga
2. Join my online health club every morning after Yoga
3. Be careful and mindful about my food (nutrition), water intake, device time, sleep
4. Count my steps (have some goals to meet)

I must say that the routine is making my days better. Somehow I am getting more time in the same 24-hours.

If a healthy routine is missing from your life, I request you do try and bring a routine. Start small and build it day by day. And if you are already following a routine, then I hope you make a new goal for yourself.

Hope you design your life for wellness and well-being. And may the dentastix, hot roti or any other emotional, physical, financial, spiritual, existential wellness you are seeking, finds its way into your life. Because, if Sondesh can do it, so can YOU=WE dear friends!

23/12/2021

As we embrace the spirit of Christmas at the end of a difficult year, YBR expresses heartfelt gratitude for all the things which have made it a little better.

In this season of giving and sharing, YBR's Christmas Tree is our gift to you! You can pick all words which have resonated with you this year and kept you going. May they remain with you in the coming year too.

Wishing you and your loved ones a happy and safe holiday season.
Merry Christmas and a Very Happy New Year!

03/11/2021

We wish you a safe, healthy and joyful Diwali!

15/10/2021

We wish you joy and good health. And perseverance and resilience. We wish you growth, self acceptance, peace and fulfillment. Above all, we wish you a beautiful life. Happy VijayaDashami and Seasons greetings!

08/08/2021

"मैं अकेला ही चला था..मगर लोग आते गए और कारवां बनता गया"

Yellow Brickroad's core collective team met over a virtual today. Highlight of the meet were as follows:
1. Jaw dropping Yoga asanas by the young Chief Guest Aadi, son of Kesab Karmakar
2. Remembrances and gratitude
3. Collective Booing to COVID-19
4. A very successful round of dumb charades - it was interestingly very doable virtually ( )
5. Lip-smacking food to end the afternoon

Yellow Brickroad's core collective is a bunch of enthusiastic self-employed people who work towards finding their together. YBR is extremely grateful and thankful to have all these amazing people on board. As a team, we look forward to creating honest, intriguing and valuable experiences for our clients, end users and ourselves in this journey.

- With Saon Bhattacharya, Kesab Karmakar , Sammak Dutta, Ishani Bhattacharya, Vikas Kumar, Tanisha Dutta, Nandita Sengupta.

02/01/2021

Step by step. Word by word. 2021.

13/11/2020

Happy Diwali! Stay safe. Stay strong. Stay healthy. 🙏

27/10/2020

Stay safe, stay healthy. Shubho Bijoya.

- with Apollo Clinic Narendrapur
Illustration by Kesab Karmakar

22/10/2020

শারদীয় শুভেচ্ছা.

Sharing a creative we did for Apollo Clinic Narendrapur, who are offering some very good health packages this season. This Durga Pujo please stay safe, stay healthy. Visit their page for more details.

The beautiful illustration here is done by Kesab Karmakar.

19/08/2020

Behaviour change is about learning, and 'learning to learn'. Sharing an article by Pria India, Rajesh Tandon

“wash hands frequently”, “use hand sanitiser”, “wear mask”, “maintain physical distance (of 6 ft)”, “work and study from home”….a series of instructions have been communicated to all Indians (indeed all citizens around the world) since...

16/08/2020

We are happy to have worked on this book promo video for Penguin India. Sharing by Bharat Sundaresan.

An ordinary man living an extraordinary and very very inspiring life!

The story continues.

https://www.facebook.com/watch/?v=435383910201007

26/06/2020

Happy Birthday, Goutam. Sending you love, peace and your favourite flowers.

19/05/2020

"Stay still within, even if the world around you is all sound and fury" - Ruskinbond

Happy Birthday Mr Ruskin Bond! Stay safe, stay well.

18/05/2020

Was attending a webinar, where someone asked a question - "Is enough content being generated for children beyond the Coronavirus safety and handwash diktat?"
It's a very important question, don't you think?

Sharing a book promo video done for Penguin India.

11/04/2020

When artists-friends collaborate to create a piece on 'hope & perseverance', something beautiful happens.

Sharing 'Ekdin', a small narrative on hope.

Writer and Voice Artist: Roopsha Dasguupta - Ray
Art: Nandita Sengupta
Motion Graphics: Vikas Kumar
Creative Production: Yellow Brickroad

11/04/2020

When artists-friends collaborate to create a piece on 'hope & perseverance', something beautiful happens.

Sharing 'Ekdin', a small narrative on hope.

Writer and Voice Artist: Roopsha Dasguupta Ray
Art: Nandita Sengupta
Motion Graphics: Vikas Kumar
Creative Production: Yellow Brickroad

31/03/2020

Do you know what are Mr Ruskin Bond's favourite things?

Sharing a promo done for Penguin India.

24/03/2020

घर से सुन्दर और कुछ नहीं. घर ही जीवन है. Please घर पे रहिये, खुद सुरक्षित रहिये, दूसरों को सुरक्षित रखिये. यह आपसे आज की सबसे बड़ी मांग है. जीवन को एक मौका दीजिये, समय के साथ चलिए.

घर पे रहिये.

24/03/2020

"There is no place like home". Let's fight COVID-19. Please stay home. Stay safe. Work from home. Spend time with your loved ones. Maintain hygiene. Give life a fighting chance.

STAY HOME!

26/11/2019

We grew up seeing your work. It has been an extremely inspiring journey, Sir.
Rest in peace.

26/10/2019

Wish you and your loved ones a peaceful and bright Diwali.

06/10/2019

Durga 🙏
- with Ballygunge Pratisthan "Durgabari", Nandita Sengupta

12/08/2019

Remembering 'Laxmi's story', drawn by Goutam Sengupta for Meethi Cheeni & Friends.

27/06/2019

Yellow Brickroad fondly remembers Goutam Sengupta (Founder, YBR) on his birthday. You will be missed very much.

26/02/2019

Yellow Brickroad is very sad to announce the demise of it Founder and Creative Director Goutam Sengupta.
- with Nandita Sengupta

11/02/2019

Nov-Dec-Jan - we cracked unique design challenges, introduced new aspects of quality checks to take care of BIG size design projects, added new dimension of services to take care of client requirements involving distribution of the collateral we design and print for our clients. Living, walking and talking the true spirit of a one-stop-shop communication design house.