Social Marketing Quarterly - SMQ

20/07/2022

CFP Submission Reminder - Deadline on July 31 for SMQs special issue on social marketing's role in addressing race and racism https://journals.sagepub.com/pb-assets/PDF/SMQ_CFP_Social%20Marketing%20Role%20in%20Racial%20Equity-1642406727.pdf

28/01/2022

Call For Papers - DEADLINE EXTENDED

SMQ has extended its deadline for submissions to the upcoming special issue on social marketing's role in addressing race and racism. The new deadline is July 31, 2022. The extension is to encourage submissions for new research and practice that has come about in the last couple of years and requires additional time for completion or analysis.

https://journals.sagepub.com/pb-assets/PDF/SMQ_CFP_Social%20Marketing%20Role%20in%20Racial%20Equity-1642406727.pdf

28/01/2022

The final issue of 2021 is available online at https://journals.sagepub.com/toc/SMQ/current

Table of Contents:
- Development and Evaluation of a Research-Driven Health Communication Campaign to Increase Fruit and Vegetable Consumption Among SNAP-Eligible Ohio Adults
- Addressing Marine Wildlife Entanglement in Derelict Fishing Nets Using Community-Based Social Marketing: Case Study and Lessons Learnt
- A Critical Overview of Social Marketing in Asia
- Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives
- Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis
- Retailer Volunteerism as a Plastic Shopping Bag Governance Tool: Shoppers’ Reflections and Contributions to Environmental Social Marketing

28/01/2022

Have you seen this issue of SMQ? https://journals.sagepub.com/toc/smqa/27/3

Table of Contents:
- CBE: A Framework to Guide the Application of Marketing to Behavior Change
- Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements
- Can an Index Approach Improve Social Marketing Competitor Analysis?
- Consumer Journeys of Adolescent Girls and Young Women in South Africa: Implications for Marketing HIV Prevention Products
- The Development of an Interdisciplinary and Integrated Model of Occupational Safety

28/06/2021

Take a look at the June issue of SMQ:
https://journals.sagepub.com/toc/SMQ/current

Table of Contents:
- Using Co-Design to Create Community Advocacy for Biosecurity Behavior Change
- Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma
- What Causes Social Marketing Programs to Fail? A Qualitative Study
- Influencing the Intention to Adopt Anti-Littering Behavior: An Approach With Modified TPB Model
- Antecedents of Green Purchasing Behavior in the Arabic Gulf
- Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

15/04/2021

SMQ's latest issue tackles topics such as compulsive buying; common mistakes in social marketing; the rise and fall of social marketing in Aotearoa, NZ; and health care disparities for patients with disabilities in primary care https://journals.sagepub.com/toc/smqa/27/1

09/04/2021

Call for Papers - SMQ invites authors to submit reviews, conceptual papers, empirical articles, and case studies reflecting on social marketing’s role in addressing racial equity. The deadline for submissions is January 30, 2022.
https://journals.sagepub.com/pb-assets/cmscontent/smq/SMQ_CFP_Social%20Marketing%20Role%20in%20Racial%20Equity-1616438325.pdf

31/03/2021

“We now need a comprehensive social and behavior change communication strategy to bring down the exceptionally high vaccine hesitancy rate.” – ’s Degrees blog explores from a behavior change communication perspective

degrees.fhi360.org/2021/03/covid-19-vaccine-hesitancy-the-problem-ahead/

30/11/2020

"The goal of this formative research was identify and assess the structure of hygiene and hair care beliefs to be targeted by a social marketing intervention by integrating elements of the marketing mix and fundamental assumptions."

https://doi.org/10.1177/1524500420971700

25/11/2020

"This brief commentary lays out large ideas regarding how the social marketing field can begin to more fully address systemic racial inequality. Social marketing aims to make society better and drive us toward a more equitable future."

https://doi.org/10.1177/1524500420973063

31/08/2020

When resources are limited, organizations may be able to generate revenue by monetizing their products/services.

Explore "How One Social Marketing Organization Is Transitioning From Charity to Social Enterprise," a profile on DKT International by president and CEO Chris Purdy

07/08/2020

In what ways could in practice benefit upstream social marketing interventions? This study looks at using soft systems methodology to improve policy in Jordan. doi.org/10.1177/1524500420925810

Rich picture: Stakeholders' views on midwives' role

26/07/2020

From SMQ's current issue: "In short, social marketing’s remit for behavior change is no longer about treating down-mid or up-stream audiences and interventions in silos. It is about coordinated, multilevel, systemic change and the transformations of our communities, organizations, societies, and the world we live in."
https://doi.org/10.1177%2F1524500420925188

22/07/2020

Members of ISMA, SMANA, AASM, ESMA, & PNSMA - Did you know that your membership grants you a FREE subscription to Social Marketing Quarterly (SMQ)? To access the subscription, visit your association's member resources page.

20/07/2020

From the current issue of SMQ: A test of whether brand equity pyramid variables pertaining to a health behavior promotion product brand can be experimentally manipulated https://doi.org/10.1177%2F1524500420923352

Background: The brand equity pyramid is a theory that explains how people develop a relationship with a brand. Although the theory has received some support, fe...

16/07/2020

In SMQ's current issue: An empirical study of Normative Influence on Household Waste Separation: The Moderating Effect of Policy Implementation and Sociodemographic Variables
https://doi.org/10.1177%2F1524500420918842

13/07/2020

"If Childish Gambino Cares, I Care" A new paper from SMQ examines the impact of celebrity influence in social marketing campaigns https://doi.org/10.1177/1524500420917180

13/07/2020

The tunnel in the state of Rio Grande do Sul features a plastic curtain with four armholes for safe hugging amid the coronavirus pandemic.

01/07/2020

Featured in SMQ's current issue: Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot

Hot of the press is this month's Social Marketing Quarterly Magazine with the Waste Not Want Not Project featured on the cover. Food waste is an enormous global issue and households contribute a significant amount of organic waste to landfills. Check out the "Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot" article. It evaluated the effectiveness of the pilot project and demonstrated how social marketing could be applied to reduce food waste. https://bit.ly/WNWN_SMQ

Research Authors: Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox and Samuel Hodgkin

Partnering with: Redland City Council Eurolinx Australia, Stockland Cleveland Shopping Centre. Chefs: Dominique Rizzo, Eugene Lee from Restaurant Indriya, Mathew Lee.



Griffith Business School, Griffith University

16/06/2020

SMQ reflects back on this 2015 article by Jeff French "In the next influenza pandemic, ... be the virus mild or virulent, the single most important weapon against the disease will be a vaccine. The second most important will be communication." http://doi.org/10.1177/1524500415623527

16/06/2020

SMQ was pleased to be a publishing partner for the Agents of Change Summit that wrapped up this week. Stay tuned for a curated issue of social marketing content from the event this year

16/06/2020

We are glad to announce Jude McDivitt as SMQ’s new associate editor. Jude has served on SMQ’s editorial board for 6 years. She has spent that last 20+ years at CDC, and prior to that taught social marketing, health communication, & evaluation at Tulane. Welcome to our team, Jude!

12/06/2020

“Illegal mining ... (‘galamsey’) has adverse effect on human life, the environment, and other living organisms that support human existence.” This new paper explores applying the motivation, opportunity & ability (MOA) model to galamsey behavior in Ghana. https://doi.org/10.1177%2F1524500419901254