10/11/2021
The bigest mistake that you can make is to think of everything other than your target audience. Among your target audience is a male or female who is going through something, has exciting plans, feels depressed, or is looking to improve. To see your followers as an inanimate wave of numbers that you work with, is to defeat the aim of the game all together. Who are you trying to drive towards your business, a number, or a person?