Ice Cream for Everyone

30/03/2022

À l'occasion de la sortie du nouveau film Sonic 2 au cinéma, c'est assez amusant de regarder et se rappeler de la pub pour le jeu vidéo Sonic 2 qui est sorti en 1992, et curieusement très ironique et décalée (on peut y voir un hommage aux produits miracles vendus sur les chaînes de shopping), mais aussi assez en phase avec les années 90.

https://youtu.be/JM7viKTmBOQ

#1992 Merci à BoingBoing pour l'inspiration : https://boingboing.net/2022/03/30/enjoy-this-retro-ad-for-sonic-the-hedgehog-2.html

Sonic The Hedgehog 2 commercial, 1992 With the impending release of Sonic 2 this weekend, one could argue that Sega’s iconic mascot is more popular than ever. If you’re even s…

15/03/2022

Euh, dans la catégorie "bad design = bad buzz;" ou encore "quelqu'un à sérieusement dit oui, j'approuve ce design," une semaine après la Journée Internationale des Droits de la Femme le bureau du Premier Ministre en Australie est sous le coup de feu pour ce nouveau logo du Women's Network, qui est d'apparence disons légèrement phallique... Autant dire que le nouveau design n'a pas particulièrement été bien reçu (c'est un euphémisme). De ce que j'en vois pour le moment en tout cas, c'est une news avéré et évidemment décriée un peu partout.

SBS News en Australie https://www.sbs.com.au/news/article/insulting-out-of-touch-australians-lambast-phallic-new-womens-network-logo/

09/03/2022

C'est en train de faire le tour des réseaux depuis hier, et en tout cas pour le moment l'activité de communication que j'ai trouvé la plus intéressante pour souligner les biais (plus ou moins) inconscients que l'on a vis-à-vis des genres, à l'occasion de la journée internationale des droits de la femme. Ça a été réalisé par l'agence CPB London et le bureau d'études Perspectus Global, qui ont conduit une étude pour examiner les biais inconscients des enfants.

https://www.campaignlive.co.uk/article/international-womens-day-campaign-cpb-london-highlights-unconscious-gender-bias/1748611?

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10/01/2022

It's the last episode of Teaching Tangents, we are retiring the show! As we explain in the video, logically flowing from our previous episode about completing 2021 and creating 2022, we looked at Teaching Tangents, and decided it's time to close the show as it stands.

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

09/01/2022

We finished our season with some time to spare in 2021 so we spend this episode talking about practices for completing the year and creating themes or intentions for the new year. It's a different format than usual, we'd be glad to hear what you think.

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

If you have questions for future episodes, please contact us: [email protected]

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

09/01/2022

We finished our season with some time to spare in 2021 so we spend this episode talking about practices for completing the year and creating themes or intentions for the new year. It's a different format than usual, we'd be glad to hear what you think.

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

If you have questions for future episodes, please contact us: [email protected]

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

09/01/2022

We finished our season with some time to spare in 2021 so we spend this episode talking about the books we read and that inspired us over the course of 2021; enjoy! It's a different format than usual, we'd be glad to hear what you think.

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

If you have questions for future episodes, please contact us: [email protected]

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

09/01/2022

In this short episode, we wrap and conclude our third season on the theme of career and go over a few of the main things we talked about and learned over the course of this season's episodes.
School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.
Please send us any and all questions to [email protected]
Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents
Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g
Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​
Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

05/12/2021

In this episode we discuss the question: "Why is it people change careers again?" (regular and discerning viewers might notice something about this episode's question)

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

05/12/2021

This is a Teaching Tangents Teaser Trailer, in the full episode we discuss the question: "Why is it people change careers again?" (regular and discerning viewers might notice something about this episode's question)

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

22/11/2021

In this episode we discuss the question: "Why do people change careers?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

22/11/2021

The full question we discuss in this episode is: "How can we know that we are creating a career that really suits us?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

22/11/2021

This is a Teaching Tangents Teaser Trailer, in the full episode we discuss the question: "Why do people change careers?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

22/11/2021

This is a Teaching Tangents Teaser Trailer, in the full episode we discuss the question: "How can we know that we are creating a career that really suits us?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

31/10/2021

The full question we discuss in this episode is: "When does a series of jobs become a career?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

31/10/2021

This is a Teaching Tangents Teaser Trailer, in the full episode we discuss the question: "When does a series of jobs become a career?"

The theme for the 3rd season is "career." Please send us all your career related questions to [email protected]

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Listen and subscribe to the audio only episodes: https://anchor.fm/teaching-tangents

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

24/10/2021

The full question we discuss in this episode is: "Is a career a discovery or a creation?"

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

The theme for the 3rd season is "career." Please send us your career related questions to [email protected]

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

24/10/2021

This is a teaser trailer for the full question we discuss in Teaching Tangents S03E03: "Is a career a discovery or a creation?"

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

The theme for the 3rd season is "career." Please send us your career related questions to [email protected]

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

19/10/2021

The full question we discuss in this episode is: "Was there a defining moment in your career progression? Did it affect what happened next?"

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

The theme for the 3rd season is "career." Please send us your career related questions to [email protected]

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

19/10/2021

This is a teaser / trailer video for our new episode about career progression. School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

Our theme for this third season is "career." Please send us your career related questions! [email protected]

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

Follow James D'Souza: https://www.jamesdsouza.com​​
https://www.twitter.com/jamesdsouza76​​
https://www.instagram/jamesdsouza76​​

Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
Twitter: https://www.twitter.com/Hippowill​​
Insta: https://www.instagram/Hippowill

17/10/2021

School only takes you so far when it comes to tackling life’s big questions. Join us on wild tangents as psychology teacher James D’Souza and brand strategist Willem van der Horst delve into one of those complex questions in every episode. If you’ve ever asked yourself a question like “Is it pointless to aim lower than 100%?”, or “Do I need a purpose in life?”, and enjoy random inspiration, then this is for you.

The theme for the 3rd season is "career." Please send us your career related questions to [email protected]

Here are the four urls to the common media references mentioned in this episode, and for the season:
- How to pick a career (that actually fit you), by Tim Urban in the Wait But Why blog https://waitbutwhy.com/2018/04/picking-career.html
- What do you desire? - Alan Watts https://youtu.be/JCUFs2qJ1bs
- The Sword Maker https://youtu.be/g2BLg756_4M
- Yuval Noah Harari's advice on how to adapt with the 21st century https://youtu.be/dSz_qzX-t-g

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Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: https://www.icecreamforeveryone.net​​
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28/09/2021

I've seen a version of this screenshot of an Adage article about Coca-Cola's review that has been going on for nearly 10 months. Of course, the immediate irony being that 200 people working globally in hundreds of meeting - and that's at Coca-Cola, you can multiply that by at least 4 for the big network contenders, and add all the people from other independent agencies, and the final numbers don't exactly scream of "agility and speed and creativity."

As some of you may know, the length of agency-client relationships has become shorter; there are few quant studies on the topic, but this paper from the AAAA quoting The Bedford Group, states they went from an average of 7.2 years in 1984, to 5.3 years in 1997, and today "it is thought to be less than three years."

Of course it's not quant but analysing the ins and outs, I think of the efforts Omnicom went through creating We Are Unlimited for McDonald's in 2017, to lose the account less than three years later in 2019.

Those numbers don't mention the time and effort to get into the relationship in the first place. I'm reminded of a scene in the TV series The West Wing (best show ever), where character Leo McGarry (played by John Spencer, RIP), explains to candidate Matt Santos (Jimmy Smits) that if won, after the year-long exhausting campaign, the US presidency is not 4 years long. The actual governing is rather about 18 months long. The rest is getting into it, midterms campaigns, and reelection campaign.

With that story in mind, seeing that agency-client relationships take about as long to get into as the White House, but last about a year less, I wonder how much actual brand-building and marketing the winner will get to do. I wonder what the time frame is like. One global campaign, maybe two? A few opportunities for local innovation and awards? And reassurance the winner can plaster the world in the usual required staples, whatever they are. I may sound cynical, but I think it's also valuable to be realistic about what pitching for this kind of huge global account really entails. And regardless of the answer there may not be another choice for the big networks involved than to keep going in order to, well, keep going, as it were.

There's also another sentence in the article that caught my attention:

"Coca-Cola’s review represents a major agency consolidation that is expected to result in significant agency fee savings."

Call me cynical, but I also think this seems more important than the "agility and speed and creativity" mentioned in the CMO quote.

https://adage.com/article/marketing-news-strategy/behind-coca-colas-new-agency-and-marketing-approach/2367646

https://www.aaaa.org/index.php?checkfileaccess=/wp-content/uploads/legacy-pdfs/4As-Ave%20longevity%20of%20account%20relationships.pdf