Protecting our youth: The rise of microcelebrities on social media

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Protecting our youth: The rise of microcelebrities on social media

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A campaign to protect youth microcelebrities from exploitation on social media and raising awareness for major drivers of this such as wage theft, underpayment and mental health.

14/10/2022

EXCITING NEW CONTENT COMING SOON💭

Watch this space for all the latest on the TikTok youth📱

07/10/2022

Check THIS out...

23/09/2022

To kick off this campaign on Facebook, we're sharing some key statistics that highlight the pre-existing landscape in which this exploitation of underaged microcelebrities is taking place.

With more and more children wanting to become influencers the lack of regulation surround these 'kidfluencers' is a major grey area within Australian legislation.

Wage theft, underpayment and unclear working hours/conditions seem rife, yet there has been very little research undertaken on these concerns - neither in academic or policy spheres.

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