Omni Digital (2024)

08/05/2023

I used to struggle with [PROBLEM] but now I'm [DREAM OUTCOME]

For years, I had this [PAIN]. I tried [COMPETITORS] but the [PAIN] didn't go away.

But I only managed to [ACHIEVE DREAM OUTCOME] once I tried [SOLUTION].

I was able to [LIST BENEFITS], even without [OBJECTIONS]

[CTA with urgency] E.g There's limited stock left.. Don't wait any longer..

This is a rough structure and definitely needs to be fleshed out a lot more, depending on the product / solution.

But you can use this to frame your prospect's mind properly, so they'll be hungry & desperate for your product even before they reach your landing page!

If you're struggling with marketing your product, comment below and I'll come up with an ad structure for you!

06/05/2023

Here are five ways to frame a prospect's mind & make your product irresistible.

Call your target audience out: The first step in framing your prospect's mind correctly in a Facebook ad is to identify your target audience. This includes understanding their needs, preferences, pain points, and buying behavior. Once you clearly understand your target audience, you can craft your message to resonate with them.

Use attention-grabbing headlines: A catchy and relevant headline is critical to grabbing your prospect's attention and framing their mind. Use powerful words and phrases that address your target audience's pain points and offer a clear benefit or solution.

Focus on benefits, not features: Instead of listing the features of your product or service, focus on the benefits. Explain how your product or service solves a specific problem for your target audience and why they should care.

Use social proof: Social proof, such as customer reviews and testimonials, can be a powerful tool in framing your prospect's mind. Use social proof to show how your product or service has helped others and build trust with your target audience.

Create a sense of urgency: Creating a sense of urgency in your Facebook ads can encourage your prospects to take action. Use time-limited offers or limited quantities to create a sense of urgency and motivate your target audience to act quickly.

In my next post, you can steal the exact ad copy / video script structure that we use to generate millions in sales.

04/05/2023

Many advertisers neglect the single most important purpose of FB ads, which is to frame your prospect's mind & prepare them to take action!
Framing involves setting the context of how your prospect perceives your product or service.

If you can successfully frame your prospect's minds, they'll want to purchase even before visiting the product page or landing page.

The ad has to capture their attention, create interest in your product, and motivate them to take action.

Your ad has to differentiate your product or service from your competitors and position it in a way that resonates with your target audience.

Speak directly to your target audience and their problems, & be as detailed as possible. They'll know that you understand their problems and that your solution can solve their problems.

In the next post, I'll talk a bit more about what to include in your FB ads to frame your prospects better!

21/04/2023

This client is an education company in Singapore that used to run Facebook Lead Ads to collect leads for a high ticket coaching program.

The previous cost per acquisition (CPA) used to be in the ~$50 price range. The client was still able to generate profits with this CPA but was definitely looking at ways to lower the CPA which would allow them to scale and get more leads.

Many of the leads were also unresponsive (pretty common complaint for Facebook Lead Ads)

When we took over the account, we did an audit to analyze past campaigns to find gaps that I can improve on.

Here are the 3 main gaps I found:
➡ Not using a landing page to qualify leads. As it is very easy to submit your contact details on Facebook Lead Ads, it is common to receive leads that are not serious or simply tapped on the lead form by mistake.
➡ Used only the Lead Gen objective on Facebook
➡ Used the same ad image and ad copy for 2 years which probably caused ad fatigue.

What we did:
✔ I created a highly converting landing page with Clickfunnels.
Pro-tip: Creating a landing page that is designed for conversions is costly and time consuming, but it is totally worth the investment. You can get lower CPAs and better qualified leads through a landing page. When you make your leads work a little harder to submit their interest, you know they are hungry for your offer and hence this leads to a better response rate.
✔ Used the Conversion objective on Facebook, meaning I’ll be able to reach a different audience compared to Facebook Lead Ads
✔ Created 2 new ad images which were very different from the old ad image
✔ Used long form copywriting to target a niche specifically and differentiate the program
✔ Ran both the Conversion & Lead Gen campaigns to see which would perform better.

As you can see, the changes in ad copy & ad image for the Facebook Lead Ads caused CPA to drop from $50 to $30, a 40% decrease.

But the results from using a landing page was even better!

By changing the objective and creating a landing page, the CPA dropped from $50 to $21.

With a much lower CPA, it’s time to scale up!

✔ More ad sets with different targeting
✔ Increase budgets for winning ad sets
✔ More ad creatives to prevent ad burnout

After running the campaign for 1 month, we spent a total of $3,431 on Facebook & Google ad spend, and achieved $42,696.60 of revenue, which was a ROAS of 12.44x!

Furthermore, around 10 students signed up for an upsell package, creating at least an additional ~$15,000 in revenue.

20/04/2023

Here’s how I fired my boss & left my 9-5 for good..

I know many people out there who are unhappy at their jobs, dragging themselves to work because they HAVE to, not because they WANT to.

Starting an accidental side hustle was a real game-changer for my career..

I was forced to learn new skills that I had zero experience in and it gave me the opportunity to practice these skills in a risk-free environment.

I started learning digital marketing when I started a small education business as a side hustle. I had to learn how to build my own Wordpress website from scratch..

I learned how to do SEO and Google ads... Facebook ads.. copywriting etc mainly from reading blogs, FB groups, asking questions on forums, and watching YouTube videos.

Along the way, I also spent 5 figure amount on courses. Some were useful, some were not.

A side hustle is a really low-risk way of trying out entrepreneurship. Many people dream of being their own boss but not everyone might like it once they actually try it.

Once the side hustle took off, I could actually contemplate leaving the corporate world behind. I no longer HAD to stick to my 9-5.

It provided a financial cushion once I decided to leave my job. Having a second income made it less stressful as I was still able to pay the bills after quitting.

I also believe a side hustle gives you a higher chance of finding your "Ikigai". I think the more things we try, the higher the chance we have of discovering what we love. I realized I was really passionate about digital marketing as I just kept consuming related content non-stop. I wanted to learn as much about marketing as I could.

Honestly, a side hustle is super fun. It’s so much fun working on your own business and it could lead to more incredible things.

When I started my side hustle almost 10 years ago, I had no idea it’ll lead me from a banking career to starting my own digital marketing agency.

Starting a side hustle helped me leave the 9-5 for good. It might help you too.

Sure, it will take a lot of hard work and sacrifice, but it’s worth it.

If you've read till here, this post must have given you some value. Hit the share button so someone else can benefit too!

14/09/2022

Your B2B business is in high gear. You’re aggressively expanding. You’ve got growth goals for the next 5 years, and therefore are ready to take on an approach to marketing that is much more strategic, and less tactical.

You’re an expert in so many things, but marketing may not be one of them. This makes this major decision especially challenging.

Hiring someone to create your comprehensive marketing plan is just the first part. You also need to hire an agency or an internal team to execute the actual marketing work. So should you hire an internal marketing team, an agency, or a blended model of the two?

An outsourced CMO has the experience and know-how to create a comprehensive marketing plan and has the team with the necessary skills to execute the plan. I've seen companies with great products but without marketing expertise, causing them to lose revenue and market share to their competitors. Don't make the same mistake!

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

13/09/2022

A savvy business knows that its marketing strategy is only as good, solid, and successful as the people who execute it. It's no different with a CMO or outsourced chief marketing officer - they need to be able to understand what needs to be done and have an excitement about starting up new campaigns for things to get off on track!

Getting a marketing expert to make marketing decisions can save your company time and money over the long run. I've seen clients make expensive mistakes such as building a website on the wrong platform, which could have been easily avoided if the right person was making the decision.

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

12/09/2022

Outsourcing is not always the obvious solution for small businesses, as the idea of bringing in someone with new ideas and different methods can be intimidating and even overwhelming. However, the fresh insights, unbiased point of view, and varied experience of an outsourced CMO has the potential to revitalize your business and motivate your team to produce truly original work.

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

10/09/2022

WHAT IS AN OUTSOURCED CMO?
An Outsourced CMO is a marketing officer who works with different companies on a contract basis. They provide guidance to companies while not being a part of their company's day-to-day operations.

WHY HIRE AN OUTSOURCED CMO?
Hiring an Outsourced CMO can be a benefit to small companies that don't have enough time or money to hire a full time marketing manager.

HOW WILL AN OUTSOURCED CMO IMPACT A BUSINESS?
A critical question you must ask yourself when considering how to grow your business is who needs to be on your bench to give you the best chance to achieve the lofty goals you’ve set. An Outsourced CMO is a strategic marketing leader who can understand all of the moving parts and pieces inside of your organization, including past marketing campaigns assets that you have on hand, such as customer lists, ebooks, webinars, etc.

HOW WILL AN OUTSOURCED CMO WORK WITH OR IMPROVE MY CURRENT MARKETING TEAM?

The Outsourced CMO also provides a level of experience and support guidance that the organization is potentially lacking currently. This means the CEO or whoever else has been wearing the hat of the CMO can spend their time focusing on other areas of the business. While the Outsourced CMO grows the marketing team’s capabilities and capacity, and provides momentum, through leadership.

The perfect outcome for an Outsourced CMO is to support and encourage the growth of your current marketing team, and hire additional marketing support as needed.

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

09/09/2022

Once you have an idea of what you want to create content on, follow these 7 tips and tricks to help boost your social post engagement and make your content stand out from your competitors.

Tip #1: Be Unique & Write For Your Audience

Pro Tip: Share success stories from previous customers to make people feel positive about your brand.

Tip #2: Create an Attention-Grabbing Opening Line

Pro Tip: Use words like “you” and “your,” capital letters, fun emojis, and even hashtags to make the first line of your caption stand out.

Tip #3: Use Power Words

Tip #4: Ask a Question

Tip #5: Include a Call-to-Action (CTA)

Tip #6: Name Drop

Tip #7: Be Positive

Social media can be tough to compete for our audiences attention. Here are 7 tips about what you should post, blog and share to give them content they want.

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

08/09/2022

How do you fast-track your way up the corporate ladder or set yourself apart from the competition, particularly if you’re a digital nomad or looking to become a successful freelancer? 🤔

Check out these 8 essential niche skills to keep you relevant in the ever-changing digital industry. 🤩

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

07/09/2022

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing.

As a local or small business owner, taking advantage of digital marketing is key to success. The barriers of entry into the marketplace are minimized when compared to traditional forms of marketing. Learn how you can take advantage of the digital space with these top tips.

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🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

06/09/2022

Are you starting a new business? Then read this first 👇

Starting a new business is all exciting and overwhelming.

Do you wish there was someone to help you out by sharing some tips before you start a new business?

If your answer is yes, then it's your lucky day.

Because if you're looking to start a new business today, there are few things you need to wrap your head around.

Today we will be sharing 7 tips to help you out with your new business.

Let's start.

1.Start Today!
If you're looking forward to starting a new business, please start today. Don't overthink and delay the decision. There are so many people who only dream and do nothing, please don't be one of them. Be an action taker.

2.Be prepared to work hard
If you're starting a new business, be ready to put in the hours of work. You have to put in hours to build a business from scratch. But, it will be all worth it in a few years.

3.Research, Research, Research
Take your time and do your research to figure out all the nitty gritty details of your business.

4.Network and Connect
Network and connect with like-minded people, fellow businessmen and experts in your field. This will help you get exposure, gain knowledge and get to learn from their experience.

5.Find yourself a Mentor
A great mentor can help you save your time and money through their experience. So get yourself a great mentor.

6.Utilize your time well
Spend your time on activities that matter the most. Make good use of your time.

7.Don't Compare yourself with others
Don't compare yourself with others. Because chances are you might be comparing your stage 1 with someone else's stage 10.

We hope this post will help you in your journey of starting a new business. We wish you good luck.

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

05/09/2022

How to manage stress as an Entrepreneur? 🤔

If you're an entrepreneur, you’ve surely had days when you were overwhelmed with stress, right?

This is a part of being an entrepreneur.

So, if you know it's a part of the equation, now a question rises.

"How do you manage stress?"

Here are 5 tips to help you manage stress as an entrepreneur.

1.Don't ignore your body's stress signals
If your body is giving you signals such as anxiety attacks, sweating or an increased heart rate, please don't ignore it.

2.Write down what's bothering
Experts say that journaling helps you reduce stress. Write down what's bothering you on paper or digitally.

3.Take a Break
This is important. If you're overwhelmed with stress, please consider taking breaks. Take breaks for as long as you want and come back when you're ready to roar again.

4.Spend Time Socializing With Friends
If you're overwhelmed with stress, try hanging out with your friends. Socializing helps you reduce stress.

5.Delegate what you can
Delegate the tasks that are time taking and are not so important. This will help you reduce the stress of tasks that aren't important.

Apply these tips to reduce the stress of being an entrepreneur.

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

03/09/2022

7 Books every entrepreneur should read 👇

Here is a list of 7 Books that you must read as an Entrepreneur:

1.How to Win Friends and Influence People

2.Rich Dad Poor Dad

3.Sell like Crazy

4.The Psychology of Selling

5.Thinking, Fast and Slow

6.The 4-Hour Workweek

7.Crush It!

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

03/09/2022

How to create a Perfect Social Media Strategy? 👇

Social Media for Businesses today is as important as fuel for a car. You cannot operate it without fuel!

So, in order to build a reputable presence on Social Media, you have to come up with a perfect strategy.

Gone are the days when you can just post anything and grow on social media

So, how do you create a perfect social media strategy in 2022?

Here are 7 steps to create a perfect social media strategy

1.Set Goals
Why are you on Social media in the first place? What do you want to achieve from it? Make clear goals.

2.Research your Target Audience
Spend a lot of time researching your target audience. Get to know their pain, problems, desires, dreams, etc.

3. Set the Objectives and KPIs
Set your objectives and KPIs to track the metrics that matters the most and contribute to your business.

4.Pick the platform
There are multiple social media platforms available these days. Pick the best platform for yourself according to your research.

5.Find an inspiration
Just like everything, you need to have a role model on social media. Pick an account or multiple accounts for inspiration.

6.Share Content
Share valuable content for your audience that can help them overcome their problems. Valuable content is the gateway to your success.

7.Track and Analyze
Track and analyze your performance on a regular basis to improve your social media strategy.

Apply these tips to craft a perfect social media strategy.

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

02/09/2022

Here are 5 things you must do before starting a new business👇

Starting a new business is all excitement and overwhelming.

You have to do so many different things at different levels and at different times.

Because when you're doing a business, it's all on you.

In that hustle, you might forget to take some necessary steps that are so important for your business.

Here are 5 things that you MUST do before starting a new business.

1.Do your Research
This is an extremely important step. Before you jump into any market, you must do your research to find out what problems are people having in your market and how can you solve those problems.

2.Audit the Market Demand
Study the market and analyze the market demand, market gap and potential opportunities. Use Google Trends!

3.Business Plan
Write down your Business plan. Having a written plan and expected goals will help you track your progress.

4.Availability of Resources
Make a list of resources and check for the availability of resources that you'll need to execute your plan.

5.Get a Mentor
Find yourself a mentor. A mentor can help you with their expertise and knowledge.

Keep these tips in mind before starting a new business and you'll find it easier to run your business.

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

26/05/2022

15 FREE Tools to Grow your Instagram 🤯👇

You all know how important it is for Instagram growth to create and share content on Instagram.

We talked about that in the previous post as well.

But, how do you create and share content?

What are the tools required to create and share content?

So, today we're sharing a list of 15 FREE Tools that you can use to create and share content on Instagram, and yes, for FREE.

For Content Ideas:
Analyze your own and competitor's Top posts on Instagram
Answer the public
Ubersuggest
Quora
Reddit

For Content Creation:
Canva
Figma
Freepik
Pexels
Unsplash

For Management:
Facebook Creator Studio
Google Drive
Google Sheets and Docs
Asana
Trello

Use these 15 FREE Tools and start creating and sharing valuable content on Instagram.

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

25/05/2022

How to Create a Magnetic Instagram Profile in 2022 🧲👇

Instagram is THE platform to be on for businesses in 2022

But, as the competition is increasing day by day, you need to stand out in this sea of Instagram accounts.

So, how do you stand out and grow your Instagram account?

By being unique and building a magnetic profile that attracts your audience and they cannot leave the profile without following you.

How do you make that possible? By following these 5 tips we're sharing with you.

1.Optimized Name
Optimize your name so as to rank on search results for your niche. Include keywords in your name and make your profile searchable.

2.Profile Picture
Profile picture represents you and your business on Instagram. Make sure your profile picture is professional and represents you in a way you want to present yourself in front of your audience.

3.Instagram Bio
Bio can convert profile visitors into followers. Share who you are, what you do, and how you can help them in your Bio. Make it clear and precise.

4.Highlights
Treat your highlights like a mini website containing different pages. Showcase your products, share your vision, tell your story, answer FAQs, etc in Highlights.

5.Valuable Content
Share valuable content on your feed and stories. Without valuable content, you'll find it extremely hard to grow on Instagram in 2022.

We hope now you're ready to build a Magnetic Instagram profile in 2022. Btw…

🚀 If you're in Singapore and want to grow your business and get more customers for your business, DM us "Work". Let's grow your Business now!

Omni Digital

08/05/2023

06/05/2023

04/05/2023

21/04/2023

20/04/2023

14/09/2022

13/09/2022

12/09/2022

10/09/2022

09/09/2022

08/09/2022

07/09/2022

06/09/2022

05/09/2022

03/09/2022

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