Karim Darwish

30/11/2023

Do you feel uncomfortable promoting your business?

Many small business owners don't like self-promotion.
They don't want to be pushy, salesy, or sound manipulative.

These are all valid concerns and it makes you a good person!

✅ The good news is there is a better and more authentic way
to promote your business.

In this clip, my fellow StoryBrand guide, Samuel Lopez ⚡️, and I talk about how the StoryBrand marketing framework helps you shift the focus to your clients and invite them into a compelling story where they get their problem solved and achieve success!

What's your biggest marketing challenge when promoting your small business?

29/11/2023

3 questions your website header needs to answer:

1. What do you do
2. How it helps your customers thrive
3. How they can get it from you

In the first 5 seconds when a visitor lands on your website.

In this clip, I review a Roofing company website header to make sure:
1. The message is clear
2. Hooks visitors
3. Gives them a clear direction

Watch the full review video here: https://mtr.cool/ctegzvwbcj

Need a homepage review? (or know a business that needs one?) DM your website.

29/11/2023

3 questions your website header needs to answer:

1. What do you do
2. How it helps your customers thrive
3. How they can get it from you

In the first 5 seconds when a visitor lands on your website.

In this clip, I review a Roofing company website header to make sure:

1. The message is clear
2. Hooks visitors
3. Gives them a clear direction

Full review link in the comments below.

Need a homepage review? (or know a business that needs one?) DM your website.

28/11/2023

Many business websites confuse clients and turn them away.

Jenna Shriver has a great website for her personal brand, and she was gracious to let me feature it on my online educational series to help other business owners clarify their websites and increase sales.

Thank you, Jenna 🙏


Watch the full review video on YouTube: In the comments below.

P.S.: DM if you want me to review your business website.

13/10/2023

Can you communicate a clear message with fewer words?

Join the Message Clarity challenge for your next Post:

- 5-7 sentences per post
- 10 words or less per sentence
- Up to 3 hashtags only
- Use one 'and' only if needed
- Use one comma only if needed
- Tell a story
- Invite your audience to take action

Clarity is your superpower.

Share with someone to take the challenge with you!

12/10/2023

Perhaps the hardest but most critical part of running a business is getting your marketing right...
You can keep spending money on marketing without the confidence it’s being spent on the right things, or you can pinpoint exactly what needs to change. ..
➡ Take a 10-minute assessment and get your free custom marketing plan that grows your business here:

https://www.karimdarwish.com/mymarketingplan

11/10/2023

"Companies tend to sell solutions to EXTERNAL problems, but people buy solutions to INTERNAL problems." Donald Miller, Building a StoryBrand. ..
Many businesses focus their message on their customer's 'external problem' only...
If you can identify the inner struggle your customers are having and offer a genuine solution, you will build a stronger bond and trust because you will make them feel seen and understood!

11/10/2023

Many businesses are losing money because their message is not clear. This leads to:

❎Confused clients
❎Missed opportunities
❎Wasted time and effort
❎Stress and frustration

➡️Your business deserves marketing that works!

With clear and compelling marketing and sales messaging, you will

✅Attract new clients
✅Retain existing clients
✅Maximize your revenue
✅Scale your business

👋Book Your Brand Strategy Call today to get your customized marketing plan!

Impactful Brand Messaging to Scale Your Business

03/10/2023

Want to get your customers' attention? Try these 5 steps ⤵

1. Talk about their problem
2. Show empathy
3. Demonstrate authority
4. Offer a solution
5. Guide them to success

➡ Take your free marketing assessment here: https://bit.ly/3tfgUlA

26/09/2023

5 reasons your marketing is turning clients away ⤵

👉 Your message is confusing
Clients don't understand what you offer and how it will improve their lives.

👉 Not addressing a specific problem
Clients don't feel heard and understood when you don't address their problem.

👉 Not communicating a clear solution
Clients don't know how you will help them solve their problem.

👉 Not offering a clear and simple plan
Clients are overwhelmed by the process of getting your products and services.

👉 Not calling clients to take clear action
Clients don't know what step to take to work with you.

✅ Help your clients choose you by:

- Crafting a clear message
- Addressing their problem
- Positioning your product as the solution
- Offering a simple plan
- Calling them to take action

✅ Take Your Free Marketing Assessment at https://www.karimdarwish.com/

22/09/2023

🎉 It's OFFICIAL! I just became a StoryBrand Certified Guide! 🎉

🙌 It's been an honor to learn from and alongside some of the greatest marketers, communicators, and storytellers!

🙏 Thank you to the amazing StoryBrand team for walking us through a great certification week!

🙏 Thank you to my colleagues and managers for the opportunity to pursue this certification!

🙏 Thank you to the incredible team getting certified with me for your genuine support and encouragement!

💪 So grateful and excited to join the StoryBrand community!

04/09/2023

👉 The 4 stages of an engaging story…

- Conflict
- Stakes
- Resolution
- Transformation

👉 How can you use this in your marketing?

- Lead with the problem your customers are having (Conflict)
- Highlight what’s at stake. (Stakes)
- Provide a solution. (Resolution)
- Foreshadow the success. (Transformation)

👉 Example:

- Many first-time homebuyers can’t afford a 20% down payment. (Conflict)

- Making them feel stuck spending too much money on renting. (Stakes)

- At [Business Name], we pair homebuyers with the best down payment plans. (Resolution)

- So that they can be free from renting and build wealth with homeownership. (Transformation)

➡ How are you using storytelling in your marketing?

24/08/2023

"Invite your customer into a story they get to be the hero of."

- Many businesses talk a lot about themselves...

- About their values, mission, history, how they started...their products and services.

- They make themselves the hero of the story.

- Customers aren't interested in hearing about your business.

- They want to hear about their problems and the solutions you can offer to help them.

- How are you helping your customers overcome their obstacles and achieve their objectives?

- What stakes are you helping your customers avoid?

- What transformation are you helping your customers have?

✅ Dr. J.J. Peterson, Head of StoryBrand, shares how to use a StoryBrand framework to personalize AI results to position your customer as the hero and your business as the guide!

"You are Yoda, and your customer is Luke Skywalker."

"You are Gandalf, and your customer is Frodo."

✅ Watch the full interview here: https://www.youtube.com/watch?v=-y2laY_-NVw

15/08/2023

Many businesses struggle to reach enough clients! They feel overwhelmed by marketing that doesn't work. In this video you will learn how to apply the elements of great storytelling to build trust and a genuine relationship with more clients.

In this video you will learn the elements of great storytelling and how to apply them in your business to attract and engage more customers. Storytelling has...

24/07/2023

Credibility is one of the pillars of success for your business. Here are 5 content types your business needs to create to establish credibility, build trust, and position your business as a voice of expertise and authority in the market:

1. Client Testimonials
2. Case Studies
3. Reviews and Ratings
4. Data & Metrics
5. Client Logos

How are you establishing your brand credibility? Let me know in the comments below.

20/07/2023

A lot of small businesses struggle to reach new clients because they don't have a clear understanding of their target audience. They spend too much time and energy on content and marketing that is not focused or directed at any specific audience in mind. If you want to create compelling content that drives more engagement and increases conversion, you need to know:

1. Who are the people you want to reach.
2. What do they need.
3. What problems are in their way.
4. What solution is your business offering.
5. What differentiates you from the competition.

Answering these 5 questions will transform your marketing, help you reach and engage more clients, and will contribute to your business growth.

18/07/2023

A lot of busy entrepreneurs struggle to keep up with content creation. They feel overwhelmed by all the content they have to come up with, create, and publish for their businesses.

Without a content plan, you may waste time and energy overworking yourself and your team.

✅In his free workshop, you will learn content planning strategies to stay organized, consistent, and time-efficient.

🔗 Get Access Today: www.karimdarwish.com

18/07/2023

Content creation can be overwhelming and time-consuming. You may find yourself spending countless hours brainstorming, creating, scheduling, and managing a lot of content without much time or energy left to focus on managing and growing your business.

A content strategy can help you offload the stress of content creation and give you time and energy back to build a successful business.

Here are 7 proven strategies to create content on a tight schedule.

18/07/2023

Most business owners do not have a clear social media strategy. They spend too much time, energy, and money trying to be on as many platforms as they can and create as much content as they can hoping to reach their target audience.

This is not a good or sustainable strategy and it only adds too much pressure and stress on the business. Here are the 6 elements of a successful social media strategy to help you build a strong and sustainable online presence for your business.

18/07/2023

What should your business post on social media?

A lot of business owners struggle to find content to post on their business's social media profiles. They feel overwhelmed and stuck. Here are the 3 main content types every business need to post to reach and engage their ideal clients and grow a strong online presence.

18/07/2023

How to track social media success?

Likes and follows are cool but they don't tell you much about the success of your business.

You could be posting fun and entertaining content that is attracting a lot of new followers, likes, and shares but not driving any qualified leads, demos, or sales.

Here are 4 key metrics that you need to be tracking to measure your business growth.

18/07/2023

How to choose the right social media platforms for your business?

Ask yourself these three questions:

1. Which platforms are your audience on?
You're in business because you are solving a problem for your clients. If you need to reach more clients on social media, you need to be on the platforms that they are using.

2. Which platforms align with your business goals?
Each social media platform offers different features from ad management to live video and more. Choose the platforms that will help your business achieve its goals.

3. Which platforms do you have the resources to be on?
Social media can be very time-consuming. If you don't have time to create long-form videos consistently for example, then maybe YouTube is not your best option at first. Start with the platforms that you can manage well first, that will not put more load on your business.