05/01/2022
~~Social Media Marketing~~
Here are some common terms you need to know when developing your social media marketing strategy.
Content
Content is whatever you post on social media. It can be a Facebook status update, a video on Instagram, a Tweet, and so on. Content comes in many different forms, and you need to tailor it to each platform. What’s even more important than content, though, is context.
Context
Gary Vaynerchuk said, “Content is king, but context is God.”
For instance, you might have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people are likely to see it. On Twitter, however, that same joke as a tweet might crush it. Plus, anyone can get in on the fun. When looking at the most retweeted, funniest Tweets ever, we can see even the CIA sees the value in using social media to create some positive buzz.
Social media marketing CIA tweet
The opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead. And that brings us to hashtags.
Hashtags
By now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. They make your content easy for users to discover and therefore more likely that they’ll share it.
Shares
Shares are the currency of the social media world. When people engage and interact with your content, that’s good. But when they share it, that is the time to celebrate.
A great social media tool to measure shares and the overall impact of content is BuzzSumo.
Engagement
This is a general term referring to how people interact with the content that you produce. It can be a like, a reaction, a comment, or a share. All of these are good, but the shares are where it’s at.
Now that we’ve covered some social media definitions, let’s take a look at the core pillars of social media.
Core Pillars of Social Media Marketing:
There’s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy.
Brands like BooHoo, Depop, and Chipotle excel at social media, and there’s one simple reason: they integrate the core pillars of social media marketing.
There are five main pillars. Let’s talk through them one by one.
1. Strategy
A sound social media marketing strategy is the backbone of your social media presence. Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience.In case you’re not sure, a content strategy consists of getting the “Right content, to the right people, at the right time.”
create valuable content
drive engagement
increase conversions
2. Planning and Publish
Social media is a powerful tool, but you can’t just go out there and start publishing content without a plan behind it.
When you’re planning content make sure that you:
Know your audience: You need to know the demographic of your audience in order to connect with them.
Focus on quality: The quality of content is just as important as the quantity.
Consider your brand: Keeping in line with your brand values is crucial.
When it comes to publishing, there is one golden rule: consistency. A regular publishing schedule keeps people coming back for more.
3. Listening and Engagement
Plan your content and above all, actually engage with your audience.
Your feedback might not always be positive; but, if you don’t make changes, neither will the tone of your responses.
Listening and engagement are all part of a successful digital transformation, especially if you’re going to enhance the overall customer experience.
It’s also worth mentioning that social listening isn’t just about customer experience. It can allow you to:
pick up on new trends
identify new streams of income
gain industry insights
find influencers in your niche
Need some assistance to get started with social listening? Hootsuite has a free introductory tool for measuring key terms and hashtags.
4. Analytics
The success of any social media marketing campaign depends on analytics for tracking and collecting data. Without this information, you can’t:
understand user behavior
refine your strategy
find which platform works best for your brand
discover the best times to post
analyze your competitors
Once you have all this, you’ll know with certainty what works and what doesn’t. That way you can spend more time on what does, and waste less. In turn, analytics will inform the decisions that you make for future campaigns—and highly influence the success rate.
I will share more information in my next post. Please like and follow for more.😊
