26/11/2022
Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. Its growth in the 1990s and 2000s altered how companies and brands use technology for marketing. Digital marketing campaigns are increasingly common, combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and social media marketing. This is due to the increasing integration of digital platforms into marketing strategies and daily life.
