One of the best pieces of advice I got as I was starting my own business was to simply start taking action. I had the idea, I just needed to be bold and take the first steps. Start perpetuating forward motion, be ferocious, patient, and truly believe in yourself. Success will come with the right attitude and perseverance.
Planning out your social media calendar for next month? Here are some important dates coming up! 🎉
All month: Black History Month
1: First day of Black History Month (Us) / Chinese New Year / National Freedom Day
2: International Groundhog Day
3: International Golden Retriever Day / National Girls and Women in Sports Day
4: National Wear Red Day / World Cancer Day / 2022 Winter Olympics Opening Ceremony
8: Safer Internet Day
9: National Pizza Day
10-13: New York Fashion Week
11: International Day Of Women And Girls In Science
13: Superbowl Sunday / Galentine's Day
14: Valentine’s Day
15: Lantern Festival / National Flag of Canada Day
17: Random Acts of Kindness Day
18: National Drink Wine Day
18-20: Nba All Star Weekend
18-22: London Fashion Week
20: 2022 Winter Olympics Closing Ceremony / Daytona 500
21: Presidents’ Day (*Us)
22: National Margarita Day
22-28: Milan Fashion Week
27: Sag Awards
28: Isra and Mi'raj
10 Social Media Trends That’ll Be Huge in 2022
10. Brands Let Loose on TikTok
TikTok was the cool kid on the block in 2021, and that won’t change in 2022.
With over 1B monthly active users, TikTok is a space for anyone and everyone – with a less filtered and curated vibe than Instagram.
Brands who’ve pivoted to TikTok like The Washington Post or Starface, have been able to tap into the fun, zany, and bold side of the platform. And with 60% of TikTok users being Gen Zers (the ultimate trendsetters), we predict more brands letting loose and trying to tap into that market.
With TikTok, brands can be more casual and experimental. We’re looking forward to seeing how this trend evolves throughout the year.
Social media is the wild west – it's constantly evolving. And while it can be overwhelming when a new feature drops or a trend emerges, it allows you to experiment and see what works best for your specific audience and goals.
Was this valuable? Share with a small business owner who might find it helpful!
Content Repurposed from my favorite scheduling platform, @latermedia ❤
10 Social Media Trends That’ll Be Huge in 2022
8. Rise of the LinkedInfluencer
LinkedIn and influencer: two words you likely never thought would work together.
But in 2022, think again.
“LinkedIn is an underrated platform,” says marketing strategist and LinkedIn creator Sara Lattanzio. “They’ve started to invest more in creators. From the Creator Mode rollout to global creator programs, they’re making it easier to share content and grow an audience. It’s just the beginning.”
LinkedIn even launched its first Creator Accelerator last year, with creator Jon Youshaei encouraging others not to sleep on the platform. But why LinkedIn’s sudden popularity? “The shift to work from home culture made many people realize the importance of creating a memorable personal brand outside of the one you have with your company,” shares Marketer and Creator, Danica S. Nelson. “LinkedIn is a great way to create visibility and showcase thought leadership within your broader network.”
Not to mention, the engagement potential is bananas.
So what is forecasted for 2022? It's predicted more creators using the platform, professionals growing their personal brands, and CEOs positioning themselves as experts in their field. “What I hope we don’t see more of is the recycling of polls that ask whether internships should be paid or unpaid. Enough please,” adds Danica.
Was this valuable? Share with a small business owner who might find it helpful! I'll dive into more specifics for 2 more trends the coming days, so you'll feel set-up for success! 🙏
Content Repurposed from my favorite scheduling platform, @latermedia ❤
10 Social Media Trends That’ll Be Huge in 2022
3. Short-form Vertical Video is Here to Stay
Short-form vertical video has boomed, thanks to the rise of TikTok and Instagram Reels.
Not only is video content an engaging form of storytelling and a way to drive sales, it’s also a major growth hack:
-Videos on Instagram get more engagement than other formats
-Tweets with videos generate 10x more engagement than those without
-Pinterest reported a 240% increase YoY of organic video pins from 2020 to 2021
In the past year alone, we’ve seen brands and creators use video to connect with their audience on a deeper level, spotlight products, and raise awareness about causes they care about.
In 2022, we think we'll see a lot of new trends and creative content pop up – whether it's fun editing transitions or in-depth tutorials.
TIP: Over 430M people in the world are Deaf or Hard of Hearing, and 85% of video on Facebook is watched without sound. So, we suggest using subtitles (or captions) on your videos to make them more accessible.
Reels can be scary, but let's overcome this fear together 💖 I'll be posting reels like it's nobodies business! Join me 😚
Was this valuable? Feel free to share with a small business who might find useful 🙏 I'll dive into more specifics for 7 more trends the coming days, so you'll feel set-up for success!
Content Repurposed from my favorite scheduling platform, @latermedia ❤
10 Social Media Trends That’ll Be Huge in 2022
1. The Creator Economy Will Boom
The creator economy is now worth over $100 billion, and we predict it’s just getting started.
Many platforms have started to heavily invest in creator marketplaces and creator tools – like TikTok, Instagram, Pinterest, and even LinkedIn.
These tools help make it easier for creators to connect with their audience and collaborate with brands!
As social media platforms move more into the e-commerce space, it makes sense to invest in creators who are driving engagement, growing engaged communities, and promoting products.
Was this valuable? Feel free to share with your favorite creators 🙏 I'll dive into more specifics for 9 more trends the coming days, so you'll feel set-up for success!
Content Repurposed from my favorite scheduling platform, @latermedia ❤
6 Instagram Marketing Trends You Need to Know in 2022
Trend #1: The Introduction of Chronological and Suggested Content Feeds
Your eyes are not deceiving you: the chronological feed could be making a comeback very soon.
So what does this mean for Instagram in 2022? We’re putting our money on a new Home feed that has the option to toggle between a “Suggested For You” and a chronological “Following” feed.
Trend #2: Video Formats Will Merge
Instagram already merged IGTV into Feed Videos – but we’re hedging our bets on a more streamlined Instagram video offering in 2022. With feed videos, Reels, and Instagram Stories all still at play, it’s highly likely that Instagram will move towards a more unified approach.
Trend #3: Creator-led Commerce Will Change the Way We Shop
In 2022, Instagram will be rolling out their native creator affiliate program more widely, which will provide a significant monetary incentive for influencers of all sizes to sell products on behalf of brands. Creator-led shopping is about to go mainstream – so don’t be surprised when your Instacart receipts reach new heights in 2022.
Trend #4: The Rise of Brand Personalities
Gone are the days where Instagram was solely for sharing aesthetically-pleasing pictures. Now, the app is home to something much more impactful: community and conversation. In a nutshell, it means it’s time to bring your personality to the table.
Trend #5: Video Memes Will Reign Supreme
Memes will forever be a recipe for instant success – but in 2022, video memes are where it’s at on Instagram. As Instagram continues to prioritize short-form videos above all other formats, video memes are set to be one hot ticket for viral success.
Trend #6: New and Improved Community Engagement Features
When it comes to conversation prompts, no one does it quite like Instagram. So what could we see in the next 12 months? First up, we predict that engagement-driving stickers (such as the Question sticker) will enter