PRnomics (2025)

09/12/2022

No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic. The World Cup is the ultimate celebration and dramatization of the beautiful game. The economics of the World Cup also add up to an equally dizzying spectacle. The 2022 Qatar World Cup is the most expensive of all time....

No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic.

06/12/2022

History has proved that most business failures can be attributed to a number of fundamental marketing and public relations mistakes. The challenge of starting, growing and sustaining a business has never been greater. The great news is that the formula for business and public relations success transcends time and remains unchanged. These are 7 marketing mistakes all businesses should avoid and public relations advisers should be particularly mindful of:...

Here are 7 PR mistakes to avoid as history has proved that most business failures can be attributed to a number of fundamental marketing

05/12/2022

Every public relations professional is always thinking of how to make that perfect pitch, or find creative ways to maximize coverage for clients. Inspiration can come from multiple directions. Movies could just be one of them. Let’s take a look at some famous movies that PR pros need to watch at least once. Sweet Smell of Success Not Rated, Noir/Drama…...

Movies for Public Relations professionals, Every public relations professional is always thinking of how to make that perfect pitch, or find creative ways to maximize coverage

29/11/2022

The PESO communications model stands for “paid,” “earned,” “shared” and “owned” media, and it describe how Public Relations and digital disciplines are increasingly integrating. The model was founded by industry expert Gini Dietrich. The PESO model is better explained this way: P: Paid media Channels that require money to distribute your content or ads. For instance: paid media partnerships. social media advertising, sponsored content, and email marketing…...

The PESO communications model stands for “paid,” “earned,” “shared” and “owned” media, and it describe how Public Relations and digital disciplines are increasingly integrating. The model was founded by industry expert Gini Dietrich. The PESO model is better explained this way: P: Pa...

28/11/2022

Do you sometimes ask yourself, why is the sky blue? Here's the answer. As white light passes through our atmosphere, tiny air molecules cause it to ‘scatter’. The scattering caused by these tiny air molecules (known as Rayleigh scattering) increases as the wavelength of light decreases. Violet and blue light have the shortest wavelengths and red light has the longest. Therefore, blue light is scattered more than red light and the sky appears blue during the day....

Do you sometimes ask yourself, why is the sky blue? Here's the answer. As white light passes through our atmosphere

22/11/2022

How to precisely measure public relations success has remained one of the most debated topics in the PR and marketing communications business. Public relations failures are easy to identify but measuring the degree of failure can also be a challenge. The question about how to measure PR success and failure becomes easier when you have Key Performance Indicators (KPIs) to work with....

How to precisely measure public relations success has remained one of the most debated topics in the PR and communications business.

20/11/2022

Knowing how to write a quick holding statement is a key success factor in public relations and crisis communications. So, what is a holding statement and how is it different from the traditional press release? A holding statement is the initial brief announcement that summarizes the basic facts about an incident or PR crisis situation, as the story is breaking....

Knowing how to write a quick holding statement is a key success factor in public relations and crisis communications. So, what is a holding statement and how is it different from the traditional press release? A holding statement is the initial brief announcement that summarizes the basic facts abou...

18/11/2022

Few odors are as pleasing as "new car smell"—and not just because it's nice to be in a brand new car. The scents trigger such a rush of positive feelings all at once, that many new car owners wish the smell will stay forever! It then begs the question, what is the secret of the new car smell? The new car smell is pretty much just a combination of 50+ chemicals (known as "volatile organic compounds") that are released into the car slowly, until they are decayed over time....

Few odors are as pleasing as "new car smell"—and not just because it's nice to be in a brand new car. The scents trigger

15/11/2022

Power words are certain words that copywriters and public relations people use that tend to draw an emotional response from the audience. These emotions range from curiosity and everything in between. They can be used to increase clickthrough on ads, open rates in emails, and even response rates on job applications. To help you find the best power words to use in your next PR article…...

Power words are certain words that copywriters and public relations people use that tend to draw an emotional response from the audience.

10/11/2022

The elevation of the well-branded Apple iPhone as a status symbol has been further confirmed with the announcement of the hefty N1.32 million price tag for the latest iPhone 14 by iStore Nigeria. A price announcement from the exclusive Apple outlet showed a price range from N1,032,000 to N1,329,000 and climbing. This is the first time that a mobile phone device has ever crossed the one million Naira mark....

iPhone 14 as a status symbol has been further confirmed with the announcement of the hefty N1.32 million price tag for the latest iPhone 14

08/11/2022

Public relations is an essential tool for small businesses and start-ups. It’s free and effective. Successful PR increases awareness, builds relationships, cultivates positive sentiments from the general public, and directly increases your company’s share of voice, share of mind and share of pocket. Public relations isn’t just a promotional tool for big corporations. It is a strategic communications process that influences, engages, and builds positive relationships Every business needs it. ...

Public relations is an essential tool as it provides tips for start-ups and small businesses. It’s free and effective.

07/11/2022

Every entrepreneur or public relations professional or spends a lot of time delivering messages. Whether it's leading a team meeting, pitching a client or keynoting an industry event, speaking opportunities are ever-present. That being said, public speaking is one of the biggest fears that most people have, and it's an art as much as a science. How do you become the…...

How do you become the successful speaker? Follow these amazing tips and Speaker Success Roadmap by Grant Baldwin in his best selling book.

03/11/2022

Emirates Airlines, British Airways and most of the international airlines in Nigeria have renewed their public relations war of words and action with the government. In the process, Emirates may have suspended their Nigerian services and stopped operating flights from Lagos and Abuja to Dubai. The claim of over $500 million of trapped funds is at the center of the ongoing public relations storm....

In the process, Emirates may have suspended their Nigerian services and stopped operating flights from Lagos and Abuja to Dubai.

30/10/2022

Politics has always been more talk than action. Therefore, the ability to write a great political speech is a key success factor in politics, anywhere you go. Remember, politics happens all the time, and not only during elections. Here are 7 practical tips for public relations consultants and political campaign handlers on how to write a great political speech....

The ability to write a great political speech is a key success factor in politics. Here are 7 practical tips for Public Relations consultants

29/10/2022

General Motors, the makers of Cadillac and 20 other car brands, is suspending its advertising on Twitter following Elon Musk’s takeover of the social media platform. The public relations rivalry between global brands is about to enter a new dimension. The Detroit automaker, a rival to Elon Musk’s Tesla, confirmed it is “pausing” advertising as it evaluates Twitter’s new direction. It will continue to use the platform to interact with customers but not pay for advertising, GM added....

General Motors, the makers of Cadillac and 20 other car brands, is suspending its advertising on Twitter following Elon Musk’s takeover

26/10/2022

Adidas and megastar Kanye West have parted ways, and in the process brand Adidas has prevented a public relations disaster. It’s turning out to be a valuable public relations case study. Adidas ended its partnership with Kanye West after a string of controversies including a recent anti-Semitic outburst from the musician and fashion-brand owner. The company will terminate the partnership with Ye, end production of Yeezy branded products and stop all payments to Ye and his companies....

Adidas and megastar Kanye West have parted ways, and in the process brand Adidas has prevented a public relations disaster.

24/10/2022

Public Relations and business consultants must take out time to ask themselves what it really means to be a professional. Being a professional means consistently achieving high standards, both visibly and behind the scenes, whatever your role. It’s not a trait for only elite athletes or legendary entrepreneurs. It’s a mindset. The differences between a professional and an amateurs are listed below....

PR and business consultants must take time to ask themselves if they professional or an amateur through the Public Relations self-assessment

15/10/2022

You see women in public relations almost everywhere you go. On the face of it, the public relations industry is made up of more women than men, both on the client side and agencies. That’s just one side of the story. When it comes to leadership positions in PR, it becomes almost like a men’s club. At the global level, less than 30% of agencies are run by women....

Are the challenges facing women in Public Relations real? The public relations industry is made up of more women than men but

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