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Hard Seltzer News News site for the hard seltzer industry featuring the Hard Wired newsletter.

Next Century Spirits Acquires Minority Stake of VIDE, A Look Into The Story Behind VIDEhttps://hardseltzernews.com/2024/...
31/01/2024

Next Century Spirits Acquires Minority Stake of VIDE, A Look Into The Story Behind VIDEhttps://hardseltzernews.com/2024/01/31/next-century-spirits-acquires-minority-stake-of-vide-a-look-into-the-story-behind-vide/?utm_source=rss&utm_medium=rss&utm_campaign=next-century-spirits-acquires-minority-stake-of-vide-a-look-into-the-story-behind-videIn 2018, a vision emerged in a Long Island kitchen that would soon revolutionize a virtually non-existent category: spirit-based RTDs. Ryan Laverty and Sal Campisi, the dynamic duo behind VIDE, embarked on an entrepreneurial journey that saw their spirit-based canned cocktails evolve from a local sensation to a nationwide name. In 2018, spirit-based RTDs were […]

In 2018, a vision emerged in a Long Island kitchen that would soon revolutionize a virtually non-existent category: spirit-based RTDs. Ryan Laverty and Sal Campisi, the dynamic duo behind VIDE…

Passion Tree Targets Health-Conscious Consumers with Mini Hard Seltzer in New Flavorshttps://hardseltzernews.com/2023/12...
09/12/2023

Passion Tree Targets Health-Conscious Consumers with Mini Hard Seltzer in New Flavorshttps://hardseltzernews.com/2023/12/08/passion-tree-targets-health-conscious-consumers-with-mini-hard-seltzer-in-new-flavors/?utm_source=rss&utm_medium=rss&utm_campaign=passion-tree-targets-health-conscious-consumers-with-mini-hard-seltzer-in-new-flavorsPassion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer.

Passion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer.

Hard Seltzer Leads Consumers to Find the Flavorhttps://hardseltzernews.com/2023/11/09/hard-seltzer-guides-consumers-to-f...
09/11/2023

Hard Seltzer Leads Consumers to Find the Flavorhttps://hardseltzernews.com/2023/11/09/hard-seltzer-guides-consumers-to-find-the-flavor/?utm_source=rss&utm_medium=rss&utm_campaign=hard-seltzer-guides-consumers-to-find-the-flavorAt the Molson Coors Beverage Company (NYSE: TAP) earnings conference call last week, CEO Gavin Hattersley responded to questions from the financial community about the growth of various categories at the beverage alcohol giant.

At the Molson Coors Beverage Company (NYSE: TAP) earnings conference call last week, CEO Gavin Hattersley responded to questions from the financial community about the growth of various categories at…

SYSTEM Seltzers Now Available Across The Country In Time for Dry Januaryhttps://hardseltzernews.com/2023/01/09/system-se...
06/02/2023

SYSTEM Seltzers Now Available Across The Country In Time for Dry Januaryhttps://hardseltzernews.com/2023/01/09/system-seltzers-now-available-across-the-country-in-time-for-dry-january/?utm_source=rss&utm_medium=rss&utm_campaign=system-seltzers-now-available-across-the-country-in-time-for-dry-januarySYSTEM Seltzers™, The First Inclusive Drinking System™, happily toasts to the new year with availability expansion across 45 states. With the return of the popular concept of Dry January, the Sober-curious movement and non-alcoholic segments continue to grow and gain multi-generational acceptance. SYSTEM co-founders and beverage industry veterans Anthony Spina and Matt Sievers saw a […]

SYSTEM Seltzers™, The First Inclusive Drinking System™, happily toasts to the new year with availability expansion across 45 states. With the return of the popular concept of Dry January…

Hard Seltzers: Boom or Bust?https://hardseltzernews.com/2023/02/06/hard-seltzers-boom-or-bust/?utm_source=rss&utm_medium...
06/02/2023

Hard Seltzers: Boom or Bust?https://hardseltzernews.com/2023/02/06/hard-seltzers-boom-or-bust/?utm_source=rss&utm_medium=rss&utm_campaign=hard-seltzers-boom-or-bustHard seltzer is a ready-to-drink beverage that blends carbonated water, alcohol, and fruit flavoring in a can for portability. The absolute explosion in interest around low and non-alcoholic beverages began during the White Claws Summer of 2019, when a hard seltzer brand White Claws collaborated with comedian Trevor Wallace and released a video that popularized […]

Hard seltzer is a ready-to-drink beverage that blends carbonated water, alcohol, and fruit flavoring in a can for portability. The absolute explosion in interest around low and non-alcoholic beverages…

ThirstyFrog Sets Sailhttps://hardseltzernews.com/2022/09/07/thirstyfrog-sets-sail/?utm_source=rss&utm_medium=rss&utm_cam...
07/09/2022

ThirstyFrog Sets Sailhttps://hardseltzernews.com/2022/09/07/thirstyfrog-sets-sail/?utm_source=rss&utm_medium=rss&utm_campaign=thirstyfrog-sets-sailNew at the buoyant RedFrog Pubs on Carnival Cruise ships is ThirstyFrog Hard Seltzer. The entry fr... Please LOGIN or REGISTER TODAY! Username or E-mail Password Remember Me Forgot Password

New at the buoyant RedFrog Pubs on Carnival Cruise ships is ThirstyFrog Hard Seltzer. The entry from Carnival includes Piña Colada and Berry Hibiscus. "For the last few years, hard seltzers have grown…

Wine Country Network Launches 3rd Annual Canned Challenge Competitionhttps://hardseltzernews.com/2022/08/23/wine-country...
26/08/2022

Wine Country Network Launches 3rd Annual Canned Challenge Competitionhttps://hardseltzernews.com/2022/08/23/wine-country-network-launches-3rd-annual-canned-challenge-competition/?utm_source=rss&utm_medium=rss&utm_campaign=wine-country-network-launches-3rd-annual-canned-challenge-competitionBROOMFIELD, Colorado, August 23, 2022 — Wine Country Network, Inc., publisher of Wine Country International® Magazine and producer of numerous highly respected professional beverage competitions, has announced that it is accepting entries for the Canned Challenge through October 14, 2022. The Canned Challenge, set to take Place October 22-23, is the world’s first professionally judged […]

BROOMFIELD, Colorado, August 23, 2022 — Wine Country Network, Inc., publisher of Wine Country International® Magazine and producer of numerous highly respected professional beverage competitions…

Neatly Spiked™ Takes Top Prize at Seltzer Land Jersey Shorehttps://hardseltzernews.com/2022/08/20/neatly-spiked-takes-to...
24/08/2022

Neatly Spiked™ Takes Top Prize at Seltzer Land Jersey Shorehttps://hardseltzernews.com/2022/08/20/neatly-spiked-takes-top-prize-at-seltzer-land-jersey-shore/?utm_source=rss&utm_medium=rss&utm_campaign=neatly-spiked-takes-top-prize-at-seltzer-land-jersey-shoreNEW JERSEY—Neatly Spiked™, the female-founded, green-tea infused, vodka seltzer that has been on the market for just a year, took home the top prize at Seltzer Land Jersey Shore 2022. Besting established, national brands, Neatly Spiked was voted ‘Overall Favorite’ by nearly 1500 people on August 13, 2022, at Shoretown Ballpark. Neatly Spiked, founded by […]

NEW JERSEY—Neatly Spiked™, the female-founded, green-tea infused, vodka seltzer that has been on the market for just a year, took home the top prize at Seltzer Land Jersey Shore 2022.

Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientisthttps://hardseltzernews.com/2022/07/24/tell-me-whey-dairy...
24/07/2022

Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientisthttps://hardseltzernews.com/2022/07/24/tell-me-whey-dairy-hard-seltzer-developed-by-cornell-scientist/?utm_source=rss&utm_medium=rss&utm_campaign=tell-me-whey-dairy-hard-seltzer-developed-by-cornell-scientistNorwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam Alcaine. Alcaine is a food scientist and associate professor in the College of Agriculture and Life Sciences at Cornell University. The new hard seltzer utilizes ingredients that are typical cast aside […]

Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam Alcaine. Alcaine is a food scientist and associate…

Seltzer Category Expanded for 2022 Craft Beer Marketing Awardshttps://hardseltzernews.com/2022/02/11/seltzer-category-ex...
11/02/2022

Seltzer Category Expanded for 2022 Craft Beer Marketing Awardshttps://hardseltzernews.com/2022/02/11/seltzer-category-expanded-for-2022-craft-beer-marketing-awards/?utm_source=rss&utm_medium=rss&utm_campaign=seltzer-category-expanded-for-2022-craft-beer-marketing-awardsDeadline Extended to February 14 The Craft Beer Marketing Awards is in its third year recognizing “the very best marketing in the brewing industry.” The first-of-its-kind program launched nationally in 2020, awarding trophies featuring a statue of a tattooed arm triumphantly crushing a beer can, to breweries and creative agencies “crushing it” in the beer […]

Deadline Extended to February 14 The Craft Beer Marketing Awards is in its third year recognizing “the very best marketing in the brewing industry.” The first-of-its-kind program launched nationally…

Drifter Expands Portfolio w/ Nordic-Style Ginhttps://hardseltzernews.com/2022/01/18/drifter-expands-portfolio-w-nordic-s...
18/01/2022

Drifter Expands Portfolio w/ Nordic-Style Ginhttps://hardseltzernews.com/2022/01/18/drifter-expands-portfolio-w-nordic-style-gin/?utm_source=rss&utm_medium=rss&utm_campaign=drifter-expands-portfolio-w-nordic-style-ginDrifter Cocktail Company is expanding its lineup of canned craft cocktails to include the Nordic-Style Gin & Tonic. The new ready-to-drink (RTD) beverage joins Drifter’s family of cocktails “inspired by global spirits and drink traditions.”

Drifter Cocktail Company is expanding its lineup of canned craft cocktails to include the Nordic-Style Gin & Tonic. The new ready-to-drink (RTD) beverage joins Drifter’s family of cocktails “inspired…

Smart Elves Stuff Stockings with These RTDshttps://hardseltzernews.com/2021/12/22/smart-elves-stuff-stockings-with-these...
22/12/2021

Smart Elves Stuff Stockings with These RTDshttps://hardseltzernews.com/2021/12/22/smart-elves-stuff-stockings-with-these-rtds/?utm_source=rss&utm_medium=rss&utm_campaign=smart-elves-stuff-stockings-with-these-rtdsWhether enjoyed over ice or chilled, these three full-strength RTDs are the ideal size for grown-up stocking stuffers and will almost certainly make Santa’s job a little easier this year.

Whether enjoyed over ice or chilled, these three full-strength RTDs are the ideal size for grown-up stocking stuffers and will almost certainly make Santa’s job a little easier this year.

Tilray Acquires Breckenridge Distilleryhttps://hardseltzernews.com/2021/12/20/tilray-acquires-breckenridge-distillery/?u...
20/12/2021

Tilray Acquires Breckenridge Distilleryhttps://hardseltzernews.com/2021/12/20/tilray-acquires-breckenridge-distillery/?utm_source=rss&utm_medium=rss&utm_campaign=tilray-acquires-breckenridge-distilleryCanadian cannabis and pharmaceutical powerhouse Tilray continues to secure its footing in the US with the acquisition of Breckenridge Distillery in Colorado.

Canadian cannabis and pharmaceutical powerhouse Tilray continues to secure its footing in the US with the acquisition of Breckenridge Distillery in Colorado.

CACTI Hard Seltzer Becomes Overnight Collectiblehttps://hardseltzernews.com/2021/12/15/cacti-hard-seltzer-becomes-overni...
15/12/2021

CACTI Hard Seltzer Becomes Overnight Collectiblehttps://hardseltzernews.com/2021/12/15/cacti-hard-seltzer-becomes-overnight-collectible/?utm_source=rss&utm_medium=rss&utm_campaign=cacti-hard-seltzer-becomes-overnight-collectibleEarlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.

Earlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.

AB InBev Pours Water on Travis Scott’s CACTIhttps://hardseltzernews.com/2021/12/14/ab-inbev-pours-water-on-travis-scotts...
14/12/2021

AB InBev Pours Water on Travis Scott’s CACTIhttps://hardseltzernews.com/2021/12/14/ab-inbev-pours-water-on-travis-scotts-cacti/?utm_source=rss&utm_medium=rss&utm_campaign=ab-inbev-pours-water-on-travis-scotts-cactiOn Friday Anheuser-Busch reported the discontinuation of rapper and entrepreneur Travis Scott’s spiked seltzer, CACTI. The alcohol beverage giant’s announcement comes just over a month after ten people were crushed to death during a crowd surge at Scott’s Astroworld Festival in Houston. “After careful evaluation, we have decided to stop all production and brand development […]

On Friday Anheuser-Busch reported the discontinuation of rapper and entrepreneur Travis Scott’s spiked seltzer, CACTI. The alcohol beverage giant’s announcement comes just over a month after ten…

High Noon Named Beverage Brand of the Year at 2021 Wine Star Awardshttps://hardseltzernews.com/2021/11/28/high-noon-name...
28/11/2021

High Noon Named Beverage Brand of the Year at 2021 Wine Star Awardshttps://hardseltzernews.com/2021/11/28/high-noon-named-beverage-brand-of-the-year-at-2021-wine-star-awards/?utm_source=rss&utm_medium=rss&utm_campaign=high-noon-named-beverage-brand-of-the-year-at-2021-wine-star-awardsThe brand quickly set itself apart from other products in the crowded hard seltzer space with its use of real spirits and real juice.

The brand quickly set itself apart from other products in the crowded hard seltzer space with its use of real spirits and real juice.

INTRODUCING PRIMER ELECTROLYTE CHARGED HARD SELTZERS: THE FIRST EVER MULTI-ABV VARIETY PACKS LAUNCHING FEBRUARY 2022http...
18/11/2021

INTRODUCING PRIMER ELECTROLYTE CHARGED HARD SELTZERS: THE FIRST EVER MULTI-ABV VARIETY PACKS LAUNCHING FEBRUARY 2022https://hardseltzernews.com/2021/11/17/introducing-primer-electrolyte-charged-hard-seltzers-the-first-ever-multi-abv-variety-packs-launching-february-2022/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-primer-electrolyte-charged-hard-seltzers-the-first-ever-multi-abv-variety-packs-launching-february-2022After 10+ years helping to shape popular lifestyle beverage brands like White Claw and Pabst Blue Ribbon, co-founders Anthony Spina and Matt Sievers dreamt to redefine the drinking experience. For centuries drinking has been a key force in daily social life, but the way we as a society are drinking is significantly shifting and category […]

After 10+ years helping to shape popular lifestyle beverage brands like White Claw and Pabst Blue Ribbon, co-founders Anthony Spina and Matt Sievers dreamt to redefine the drinking experience.

5 RTD Cocktails to Enjoy on National Happy Hour Dayhttps://hardseltzernews.com/2021/11/11/5-rtd-cocktails-to-enjoy-on-na...
11/11/2021

5 RTD Cocktails to Enjoy on National Happy Hour Dayhttps://hardseltzernews.com/2021/11/11/5-rtd-cocktails-to-enjoy-on-national-happy-hour-day/?utm_source=rss&utm_medium=rss&utm_campaign=5-rtd-cocktails-to-enjoy-on-national-happy-hour-dayThe holiday season is arriving sooner than expected. National Happy Hour Day is Friday, November 12, and this year we’re not wasting time mixing drinks. We’re celebrating ready-to-drink (RTD) style with bar-quality canned cocktails. “Happy Hour” is thought to have originated around the turn of the century as the title of an entertainment program for […]

The holiday season is arriving sooner than expected. National Happy Hour Day is Friday, November 12, and this year we’re not wasting time mixing drinks. We’re celebrating ready-to-drink (RTD) style…

Canopy Growth Continues Expansion of RTD Beverages with THChttps://hardseltzernews.com/2021/11/10/canopy-growth-continue...
10/11/2021

Canopy Growth Continues Expansion of RTD Beverages with THChttps://hardseltzernews.com/2021/11/10/canopy-growth-continues-expansion-of-rtd-beverages-with-thc/?utm_source=rss&utm_medium=rss&utm_campaign=canopy-growth-continues-expansion-of-rtd-beverages-with-thcCanopy will focus on future growth by preparing its products for the anticipated widespread legalization of cannabis in the US. Products such as the company’s portfolio of CBD and THC beverages will lead the way for Canopy in the United States’ budding market.

Canopy will focus on future growth by preparing its products for the anticipated widespread legalization of cannabis in the US. Products such as the company’s portfolio of CBD and THC beverages will…

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