Bceenmgmt

25/11/2021

a year ago i launched my business, built my brand and honoured my passions. today i have over 15 beautiful clients and i am currently curating my next dream business🥺🤍 pinch me 😭

it honestly feels like yesterday i launched bceen, onboarding my first client. yet at the same time it feels like i’ve been here forever... i think that’s what finding your purpose and passion feels like.

it brings me happy tears to reflect on the past 365 days. i can’t thank everyone who has worked with me, supported me, believed in me, referred me, shown kindness, followed me, cheered me on enough. thank you, i am celebrating today because of you.

this is 1 🤍🤍

ps, i promise to show up and prioritise my own socials in 2022 😜 you’ll be seeing more of me 🥰 and i have something exciting to announce in the new year!

10/03/2021

30/12/2020

Storytelling and concept are cornerstones at Bceen to creating coherent, compelling imagery to bring your brand more exposure 🙌🏽🙌🏽🙌🏽⁠
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Let Bceen 👈🏽 create imagery with a focus on inimitable & playful concepts that differentiate and elevate your brand ⁠

27/12/2020

Often the reason for not being authentic is a fear that the real you isn’t good enough or won’t appeal to the kind of audience you’re going after. If this is the case, take some time to consider who your target audience is and if they’re really the kind of people you want to market to. Your audience, the audience that will follow you, invest in you and share your message – that’s the audience that identifies with the authentic you.⁠
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If you’ve based your business on a persona that doesn’t reflect your values and principles you’ll find it hard to maintain the facade. Comms, branding, customer service will all be affected. Customers know inauthenticity when they see it and they won’t stick around for long once they’ve sniffed it out.⁠
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Long story short? You’re far more likely to engage and retain long-term clients, customers, followers and investors when you are authentic and transparent.⁠
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How can I be authentic in my business?⁠
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Knowing who you are and outlining your guiding principles is a brilliant way to set the tone for how you do business.⁠
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👉🏽 Tone of voice & brand guidelines⁠
👉🏽 Strategy⁠
👉🏽 Spread the word⁠
👉🏽 Boundaries⁠
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Do you believe authenticity is essential? ⁠
Let me know below ⚡️⚡️⁠

23/12/2020

Instagram story highlights allow you to establish a narrative. Story highlights are displayed on your Instagram profile, and are what visitors will see before they start scrolling through your feed. The look remains the same, like ordinary stories. However, one of the primary objectives of using Instagram story highlights is to create more extensive communication between your brand and the followers, especially new ones. From these narratives that you put into highlights, a user can construct a portrait of the brand.⁠
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You can make it look thematically with stories highlight covers. Instagram possess lots of elements that attract attention and make followers stay and explore your page for a while. Highlights and the way you design it—are some of these elements.⁠
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A common approach is to use Instagram Highlights to⁠
👉🏽 Get to know me ⁠
Show up to your audience, so the can identify and relate to you as a face, not a logo.⁠
👉🏽 Answer questions and explain a product/service⁠
This helps to inform customers and save your team from having to answer unnecessary questions.⁠
👉🏽 Show what you’ve been up to⁠
Keeping clients informed is always one of the most important objectives of businesses, and offering a behind-the-scenes look at what your business has been up to remain authentic. ⁠
👉🏽 Interact with customers with interactive polls⁠
Creating a highlight including all the ad polls you’ve posted on your Instagram Stories is a great way for followers and users to see that you’re interested in their opinions and feedback on your products or conversations.⁠
👉🏽 Answer your followers’ questions⁠
Another interactive feature you can use to capture your followers’ attention is an Instagram Story Highlight with answers to common questions.⁠
👉🏽Feature product/service tutorials⁠
Creating an album specifically for tips and tutorials for using your product or service helps to establish your credibility and build trust in your brand⁠
👉🏽Highlight your customer testimonials⁠
We all know the importance of sharing customer reviews, so be sure to share your company’s reviews with your followers, too!⁠
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Do you use IG highlights? If so WHY? ⁠
Let me know below ⁠
👇🏽👇🏽👇🏽

14/12/2020

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”⁠
– Amrita Sahasrabudhe⁠
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If we peel away the surface level and look beneath, the reality is that many marketing campaigns are being built on a structured pyramid. Because once that new platform becomes saturated with competitors, or once budgets stop continually flowing into paid strategies, new business can dry up quickly. Then you will find same place you were before you jumped in.⁠
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To avoid this scenario, your digital campaign must be built upon a strong foundation. Which leads me into a Digital Foundation Pyramid, which shows how the base of your digital campaign is built on marketing fundamentals, not individual tactics. ⁠
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Brand⁠
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The core of your digital campaign is first based on your brand as a whole. Your brand is the essence of your company: your identity, your personality, your voice, your culture, your presentation. It is how your organization speaks, moves, sounds, acts. Everything you say or do is a reflection of your brand, even if you are not intentionally doing so. ⁠
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Message⁠
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All of the digital channels and platforms we talk about on a daily basis: social media, email marketing, lead generation, SEO, Facebook, Instagram, Adwords, etc…those are all distribution channels. They are ways in which we distribute our company’s vision, message, and purpose. They are the world’s most powerful megaphones.⁠
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Content⁠
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If you know who you are and what you want to say, now you need to say it. “Content” is any medium you use to get your message across and engage with your audience.⁠
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Distribution⁠
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Distribution is how you get your content, your message, and your brand out to the world. ⁠
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Analytics⁠
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The final stage of your Digital Foundation is to assess the impact of your campaign. Are you seeing more traffic to your site? Are they converting into new leads? And most importantly, is your campaign moving you forward towards your overarching business goals and objectives?⁠
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Where are you at in building your Digital Strategy? Do you need help identifying this within your campaigns - send me a DM, I'd love to chat 🙋🏽‍♀️

09/12/2020

Look at building a brand, just as you would a house. It all starts with a blueprint, plenty of creativity, and endless hours of research 🕣⁠
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Peel back the layer of your name and logo, what do you find? ⁠
Defining your brand is no easy task. It really means looking into what makes your company tick, and deciding which attributes you want your customers to recognise when they see your company. Think to yourself, if I approached my company as a customer, what would I find? Can I connect with it on an emotional level?⁠
After all, your brand is the culmination of every emotional experience a customer has with your company.⁠
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So, how do you begin to build an incredible brand?⁠
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Start by asking yourself these questions 💬⁠
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1. What’s your purpose?⁠
2. How can you make a connection?⁠
3. Are you consistent?⁠
4. Are you versatile?⁠
5. Do you know your competitors?⁠
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Do you need help establishing a brand foundation? I am here to help - send me a DM 💥

30/11/2020

So how do you increase Instagram engagement and get likes on Instagram?

Let's dive into 21 ways to generate more likes.

1. Use Your Instagram Stories
2. Share Your Post on Other Platforms
3. Share Behind the Scenes Photos
4. Share User-Generated Content
5. Use Relevant and Local Hashtags
6. Make Your Account Public
7. Master Your Online Branding
8. Have a Consistent Theme
10. Complete Your Profile
11. Tap Into IGTV
12. Ask Your Followers Questions
13. Master Your Captions
14. Follow Fans, Influencers, and Other Accounts
15. Post Consistently on Instagram
16. Find Your Best Time to Post
17. Create Content Outside the Box
18. Tag Popular Accounts
19. Use Instagram’s “Carousel” Feature
20. Partner with an Influencer
21. Share More Video Content

Would you add anything else? 👇🏼👇🏼

29/11/2020

WHY IG STORIES?

With over 500 million daily users, Instagram Stories are a great way to reach potential new customers — and build a stronger connection with your existing community.⁠
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IG stories helps users to capture everything in between posting visuals in feed and create a bigger, richer story then a series of individual photos can provide. Stories are temporary too - they hang around for 24 hours and then they're gone, just like the weekend that just flew by ...⁠
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So, why and how can your brand use Instagram Stories?⁠
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1. You won't be bombarding your customers in your main feed⁠
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Posting lots of content is all well and good but you don't want to annoy your audience by posting too much. ⁠
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2. They allow you to get creative and show another side to your brand⁠
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You can have a lot of fun with Instagram Stories, that's for sure. Instagram enables you to show off your creative ideas and engage with your audience.⁠
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3. Connect with other Content Creators or Influencers ⁠
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A great way to use Instagram Stories is to allow takeovers of your account. You could get in touch with loyal customers and ask them to act as brand ambassadors by doing a 24 takeover of your Instagram account OR you can pay Influencers that are already apart of your brand journey.⁠
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4. Interact with your Audience⁠
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Instagram Stories have tons of easy-to-use features that encourage audience engagement — from one click polls to instant emoji slider stickers. The temporary, 24-hour time frame is a good way to promote discounts and competitions. The timeframe creates a buzz around a deal and gets people to take decisive action quickly by visiting your website or throwing your brand a Direct Message. ⁠
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Why do you use IG stories? 👇🏼👇🏼⁠

25/11/2020

Don't have funds to compete with big brands on marketing? There are plenty of free marketing tactics small businesses can do that deliver results on little to no budget.

1. Build a email list
If you’re looking for free or low-cost marketing strategies, email marketing should be at the top of your list—which is why it’s at the top of this one.

2. Use of Socials
Some of my favourite free social media marketing tactics are:
- Hosting a giveaway
- Tutorials
- Personalising your brand
- Sharing relatable content
- Sharing insights, tips & informative information

3. Create free resources
You have plenty of knowledge about your industry, otherwise you wouldn’t have made it this far. What are you an expert in? How can you convey this information to others?

4. Implementing a referral program
By creating a referral program for your existing customers, you’re both incentivising them to bring in new business, and strengthening those potential business relationships by using social proof.

5. Interacting with on brand Instagrams, Facebooks, Youtube, Twitter, Blogs and so on
Make sure you’re joining in the conversation.

6. Build a cross-promotional relationship with complementary businesses

Strengthening your network is always a good idea, but consider leveraging your connections for a mutually-beneficial marketing relationship—or, reach out to new contacts.

7.
Create a Loyalty Program

This doesn't have to be nearly as expensive as it sounds. To implement a loyalty program, it could be something as simple as a strategic email list. Let's say you have an email loyalty sign-up sheet at your register. You can entice customers to sign up by emailing a birthday coupon, or giving them store credit when they refer someone.

8. Partner With Another Business

Creating mutually beneficial relationships can be really helpful for a couple of reasons. First and foremost, you can create a small business ally that sends customers in your direction. Second, you have someone to learn alongside.

25/11/2020

Inspired by my love for conceiving imaginative opportunities that are the perfect match between my talent and brands, I create compelling content and engagement for my clients. ⁠
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I offer dedicated, expert representation, whilst guiding you every step of your Bceen journey, to say ahead of the game. I want to help you create meaningful conversations with your target audience in powerful, measurable ways. To be personal, relevant, relatable, and specific. This is why meaningful, results-driven campaigns are the cornerstone of Bceen. ⁠

25/11/2020

Ever caught yourself scrolling through the gram and thought: I wish my platform looked this good?⁠
Let me curate that feeling for you when you look at your own platform.⁠
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I understand you don't have time to consistently post compelling, engaging, relatable, scroll stopping content to your social platform. Let me create a social platform that attracts your ideal customer, grows your audience, and makes you stand out. Paired with our content packages, I offer bespoke packages for your every social need.⁠
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Don't be shy, drop me a message. Let's become friends before anything else x

25/11/2020

Influencer marketing works because people trust people.⁠
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It is my mission to align you with the talented influencers and brand ambassadors who will celebrate and amplify your brand message. From campaign conception and management to market research and insights, I handle every step of your Bceen journey, leveraging my work with over 350 influencers.⁠
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Bceen manages tailored influencer marketing campaigns based on your brand's unique goals. By partnering with aligned influencers on a range of digital social platforms, my bespoke marketing campaigns guarantee a universal reach.⁠
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What are you waiting for? Let's explore your Influencer Bceen journey together!

25/11/2020

PRODUCT PHOTOGRAPHY 📷 ⁠
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Whether you have a finely tuned vision, or cannot fathom where to begin, I will work with you to create a distinctive style and brand image. ⁠
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My mission is to get to know you and your brand before picking up the camera as I get it, handing over the creative reins to develop your brand image is bloody scary. But, my goal here is to understand you, your brand & ideal customer before we move forward on your Bceen journey.

25/11/2020

Do you track your metrics? And if you do, do you collate the data? If not - what's the point of tracking? ⁠
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Here are 10 essential metrics you need to be tracking weekly if not daily.⁠
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💡Engagement - any action someone takes on your page.⁠
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💡CTR - click-through rate, represents the number of clicks on your post.⁠
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💡Impressions - represent the number of times a post was shown.⁠
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💡Reach - represents the number of people who saw your content.⁠
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💡Clicks - the number of clicks your content received.⁠
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💡Landing Page View - number of views your website received.⁠
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💡ROAS - return on AD spend, represents how many dollars you will receive for every dollar you spend.⁠
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💡CPC - costs per click refers to the price you pay for each click.⁠
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💡Purchase Value - refers to the total dollar value of orders.⁠
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💡 Results - a goal you are wanting to achieve.⁠
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Do you track any of these?

25/11/2020

Dried/preserved flowers are like a time capsule. They capture the beauty and the vibrancy of natural flowers for a long, long time. ⁠
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Admittedly, I am a dried flower addict 🙋🏼‍♀️🙋🏼‍♀️

25/11/2020

Are you struggling to grow? lacking engagement? ⁠
If this sounds like you LETS TALK ABOUT IT⁠
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✏️ You're just posting for the sake of it, you are not purposefully posting. Are you here to teach? to create brand awareness? You need the strategy to succeed.⁠
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✏️ Your bio is shi*t. This needs to be sharp and straight to the point to drive clicks and traffic.⁠
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⁠✏️ Continually posting duplicate photos⁠
Trust me, loyal Instagram users will be quick to unfollow you if you’re constantly posting duplicate photos and videos.⁠
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✏️ Not responding to your audience⁠
Serve your people, show them you are engaged, concerned and interested.⁠
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✏️ Not Using Hashtags Properly⁠
Hashtags play a vital role in the discovery of your posts on Instagram. However, people usually make either one of two different mistakes with using hashtags: either they use improper hashtags or they don't bother using them at all. They should be relevant, short and easily searchable for all.⁠
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✏️ Buying Followers⁠
Try to grab the attention of your followers in an organic way, rather than going unnaturally.⁠

25/11/2020

You can do anything, but not everything. ⁠
A good reminder for us all.⁠
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Work-life balance means something different to every individual, I am working toward being able to disconnect from my phone 1hr before I go to bed. Instead utilising that time to connect within me by journaling and meditation. ⁠
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How do you maintain a work-life balance?

25/11/2020

The art of STORYTELLING ⁠
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Let’s get people talking, people who don’t just believe in your brand, but believe the people and purpose behind your company. Bceen crafts entirely bespoke, intimate, and innovative campaigns that set conversations alight.⁠
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Seeing is believing, so it’s time to Bceen 👀⁠

25/11/2020

We are living in an attention economy, so for you to capture your audience’s interest you have to give them something that they can connect with. ⁠
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Your message and your story are everything; every single person has their own story and each one of us tell the story in our own way. I’m here to ignite your story. ⁠
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Let's begin your Bceen journey! ⁠
[email protected]

25/11/2020

I’d love to build an ongoing relationship with you, one that ensures consistency within your images; a style that is recognised and loved by your ideal customer. ⁠
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If you are interested in exploring this further or ready to bring your brand voice to life, let’s chat!

25/11/2020

Don't have funds to compete with big brands on marketing? There are plenty of free marketing tactics small businesses can do that deliver results on little to no budget.⁠
⁠
1. Build an email list ⁠
If you’re looking for free or low-cost marketing strategies, email marketing should be at the top of your list—which is why it’s at the top of this one.⁠
⁠
2. Use of Socials ⁠
Some of my favourite free social media marketing tactics are:⁠
- Hosting a giveaway⁠
- Tutorials⁠
- Personalising your brand ⁠
- Sharing relatable content ⁠
- Sharing insights, tips & informative information ⁠
⁠
3. Create free resources ⁠
You have plenty of knowledge about your industry, otherwise, you wouldn’t have made it this far. What are you an expert in? How can you convey this information to others?⁠
⁠
4. Implementing a referral program⁠
By creating a referral program for your existing customers, you’re both incentivising them to bring in new business, and strengthening those potential business relationships by using social proof.⁠
⁠
5. Interacting with on-brand Instagrams, Facebooks, Youtube, Twitter, Blogs, and so on⁠
Make sure you’re joining in the conversation.⁠
⁠
6. Build a cross-promotional relationship with complementary businesses⁠
⁠
Strengthening your network is always a good idea, but consider leveraging your connections for a mutually-beneficial marketing relationship—or, reach out to new contacts.⁠
⁠
7.⁠
Create a Loyalty Program⁠
⁠
This doesn't have to be nearly as expensive as it sounds. To implement a loyalty program, it could be something as simple as a strategic email list. Let's say you have an email loyalty sign-up sheet at your register. You can entice customers to sign up by emailing a birthday coupon, or giving them store credit when they refer someone.⁠
⁠
8. Partner With Another Business⁠
⁠
Creating mutually beneficial relationships can be really helpful for a couple of reasons. First and foremost, you can create a small business ally that sends customers in your direction. Second, you have someone to learn alongside.

25/11/2020

At first glance of your feed, people should know exactly who you are. If it doesn’t tell people exactly who you are, you need to change your content strategy. ⁠
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Who is your account for?⁠

25/11/2020

USING HASHTAG STRATEGY TO GROW YOUR AUDIENCE ⁠
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Trending Hashtags: Monitor this on Google+ & Twitter. When you see a topic trending that is relevant to your business make a content update, and include the hashtag.⁠
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Local Hashtags: Research local hashtags to reach an audience close by, search-related tags to your business ⁠
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Measure, measure & measure - utilise IG post insights to monitor to performance and impressions of your chosen hashtags. if the impressions are low, it's time to change up your hashtag strategy! ⁠
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VERY IMPORTANT ~ If the hashtag you are using is banned, your post will be hidden - so do not sabotage your growth strategy and make sure you check your tags before using them. ⁠
Simply go to IG explore page and enter the hashtag⁠
If the hashtag is banned you will see a message from Instagram advising this hashtag is hidden at the top of the page.⁠
If the hashtag does not show up at all, this suggests it is too hidden from IG. ⁠
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Side note: don't place your hashtags in your caption, ensure this is your first comment on your post.⁠
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Have you come across any banned hashtags in your social space? 👇🏼

25/11/2020

Storytelling and concept are cornerstones at Bceen to creating coherent, compelling imagery to bring your brand more exposure. ⁠
⁠
Let Bceen create imagery with a focus on inimitable & playful concepts that differentiate and elevate your brand. ⁠
⁠
⁠
⁠🤍🤍⁠

25/11/2020

It goes without saying that powerful images are essential to capturing an audience and building a reciprocal relationship with your customers. ⁠
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But I get it 🙋🏽‍♀️ – the digital era can be overwhelming. In an age where all products need great visual representation, and every brand needs a flourishing social media presence to engage and create a brand narrative. ⁠
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My purpose is to reduce the stress that comes with balancing your business and creating bespoke, unique content 🙌🏽⁠
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Let's become friends send me a DM or email at [email protected] to find out how I can help elevate your brand voice through timeless imagery x

25/11/2020

"AUTHENTICITY" is thrown around A LOT in the social sphere
We know authenticity is a vital component for any brand. It relates to how you are perceived, and how much trust you garner from both potential and existing consumers ⁠

⁠This begs the question have you built a strategy around authenticity, are you working toward being more authentic?⁠
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Let's talk about creating an authentic brand ⁠
1. Be available
Nothing will build authenticity quicker than being ready to have those conversations with your potential and existing customers. The social media sphere allows you to be 1:1 with your consumers so take full advantage of that
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2. Share stories
People like to hear stories. Not just promotional and marketing texts but real stories about the challenges your brand faces and how you overcome them to grow your business. Stories allow emotional connections to be formed if your people as people trust people. This is how people can relate to your brand
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3. Show BTS
Let your community see what it is like to be apart of your brand, sharing your brand BTS. This may be who they are chatting with via email, who makes the glorious product whatever it maybe will help your consumers authentically engage and connect with your brand personality - not just seeing you as a business
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4. Connection
The only way to connect authentically with your community is to find out what is important to them, who they are, what they value, what they're looking for.
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5. Admit when you are wrong
Don't be that brand who deletes comments, or hides the truth. You can establish authenticity on socials by taking action, speaking up, and apologising. We all make mistakes, you don't need to hide

6. Keep your brand consistency
In our modern world when everything changes in the blink of an eye, it’s very important for your brand to keep its consistency through all marketing and sales channels you got. This way, your audience can recognise you in an instant and know that your article, video, email, etc. can be trusted

Being authentic helps you to create your own loyal audience, earn a good reputation, and become a successful brand. Brand authenticity matters because personal authenticity matters.

25/11/2020

I made it official! ⁠I am so beyond excited to be finally making a place of my own in the virtual world! ⁠
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Hi! I'm Kelsea 👋🏻 ⁠
A marketing professional with 4 years of experience in the industry.⁠
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Launching Bceen was a dream of mine from the minute I stepped into the social media sphere. With a passion for nurturing long-lasting relationships and powerful, real connections, I made the leap to start my own venture, Bceen. A holistic full-service media and communications agency that tells meaningful stories, forging lasting connections between people.⁠
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But why Bceen? The purpose for every campaign is to primarily 'be seen' before anything else - it was a natural HELL YES to call my business Bceen. ⁠
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When I am not in my creative space, you’ll find me with my fluffy baby by my side, and my girlfriends on the other. I am wholeheartedly a social media addict and spend my time exploring its many platforms (for work & pleasure!). If you’re looking for a heart-centered, animal-loving, family-orientated, food enthusiast – then I’m ready and waiting for you. ⁠
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I’m here to listen to your social needs and navigate the waters of its many platforms for you.⁠ I offer dedicated representation, whilst guiding you every step of your Bceen journey.⁠ Whether you're looking to engage with Influencers, build your own community, or perhaps you need assistance with social management. Bceen offers a range of services to help you elevate your brand. Hit the link in my bio to know more about this space.⁠
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AND DON'T BE SHY, I love to chat - so lets become friends before anything else x ⁠
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Follow along with me for social media hacks, tips, tricks, education & guidance 🤍