Dental Marketing Secrets Podcast

12/27/2024

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy.

Here's a few highlights from this episode:

🔘Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.
🔘Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.
🔘Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.
🔘Insights on doubling down on high-impact strategies while eliminating time-wasting efforts.
🔘Actionable advice for creating a smarter, more streamlined marketing plan to maximize your ROI.
🔘Real-world examples of how dentists can apply the 80/20 rule to attract new patients and grow their practices.

Don’t miss this essential guide to smarter, more effective dental marketing!

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Save $750.00 on a new website build when you sign up before December 31st, 2024.

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12/03/2024

Your website is more than just an online business card—it’s the digital front door to your practice.

In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn:

🔘Why first impressions matter and how to make your website stand out.
🔘The secrets to boosting your search rankings with local SEO.
🔘Must-have features like online scheduling, patient reviews, and clear calls-to-action.
🔘How to track your website’s performance and keep it fresh for today’s patients.

If you’re ready to turn your website into a new patient magnet, this episode is packed with tips you can implement right away. Don’t miss it!

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Need a new website?
Save $750.00 on a new website build when you sign up before December 31st, 2024.

Contact us for more details:
[email protected]

09/25/2024

Are your marketing efforts actually paying off? Or are you just guessing?

Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape.

In this discussion, Jeff and Mark dive into:

🔘The changes to Facebook, Instagram, and Google
🔘Why impressions matter
🔘Why some practices aren't seeing the same results they did in the past
🔘Recommendations for those just starting to actively market their practice

Listen in!
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Contact Jeff Greenfield
www.provalytics.com
www.linkedin.com/in/jeffgreenfield

Free Attribution Certification:
www.provalytics.com/attribution-certification

06/13/2024

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.

Discover how AI can:

🔘Save you and your team precious time
🔘Kickstart your content creation
🔘Generate innovative ideas that can be fine-tuned to fit your unique voice and brand
🔘The WWWAC method to using AI
🔘Write patient follow up letters
🔘And even create your own custom practice song

Tune in to learn about the myriad benefits of integrating AI into your dental practice, from enhancing patient engagement to streamlining your marketing efforts.
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Contact Adrian Lefler
www.mysocialpractice.com
[email protected]

05/08/2024

Author, speaker, and well-known periodontologist Dr. Michael Sonick () joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people.

Here are just a few of the highlights:

Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doors
Aligning your purpose, vision, and team so that your "insides match your outsides"
Recognizing the importance of the fact that "What people see is the most important"
Becoming a servant-hearted leader in your practice
How to create unexpected "wow" moments for your patients
Tune in to learn more!
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To Learn More about Dr. Michael Sonick:

Website: www.michaelsonick.com
https://www.michaelsonick.com/little-things
https://www.youtube.com/+
https://www.michaelsonick.com/peoplenotpatients

05/07/2024

The opportunities that an associate bring are exciting.

An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.

Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you.

But...adding an associate to your practice isn't always as straight forward as it sounds.

To better understand the process, we talk with Dr. Pete Theurer about the ins and outs you need to know before getting started, including:

When does adding an associate make sense?
When does it NOT make sense?
What do you look for in an associate?
How does adding an associate impact your marketing strategy? How do you promote a new provider?
What are 1-2 steps to take right now to help you better prepare for adding an associate in the future? ..

Contact Dr. Pete Theurer:
https://www.linkedin.com/in/peter-theurer-3194678/
https://bridgedentalgroup.com/
[email protected]

02/07/2024

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices.

Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.

Importance of Using KPIs:

🔘Unlocking Practice Potential
🔘Team Alignment
🔘Clarity and Accountability
🔘Empowerment
🔘Data-Driven Decision-Making

Tune in to discover more about leveraging the power of KPIs in your practice!
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Connect with Dr. Spencer on Instagram:
www.westonspencerdds.com

Learn more about SPP Dental Partners:
www.sppdental.com

12/19/2023

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running.

This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future.

In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!

Crank the volume and tune in!
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Need help with implementation?

Contact me via email to learn more:
[email protected]

10/31/2023

Know your numbers.

How often do we hear this? ALL. THE. TIME.

But do you truly know what a patient is worth to you?
And more importantly, do you know how much you can afford to invest to acquire a new patient?

Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth.

In this short episode, we dive into:

🔘How to calculate Lifetime Value of a Patient
🔘What this data means and how to apply it to your practice
🔘How growth-minded companies use this to drive massive growth
🔘and more!

Tune in to get a leg up on your competition...

Download Lifetime Value Worksheet:
https://sppdental.com/lifetime-value-of-a-patient/

10/25/2023

Arizona.
Texas.
Colorado.
Oklahoma.
North Carolina.
Kentucky.

Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close)

Here are a few of the topics we address in this episode:

🔘Medicaid, drill & fill, and other common misconceptions
🔘Marketing in the city vs. small town
🔘Community involvement
🔘Making your marketing dollars go further
🔘Better lifestyle
🔘Big opportunities available

If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first!
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Connect with Dr. David Whitlock
email: [email protected]
www.ruralpractices.com

10/23/2023

The final episode in our 3-part series on the book Traction by Gino Wickman.

In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.

Here are a few highlights:

🔘How to create a Scorecard to give you an accurate pulse on your practice
🔘3-Step Process for solving issues
🔘Empowering your team through Processes
🔘Creating ROCKS and a Meeting Pulse to power your vision to reality

Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

10/12/2023

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.

In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.

These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.

Here are a few highlights:

🔘Walt Disney and his unique vision
🔘Why CORE VALUES are, in fact, a big deal
🔘How to avoid getting distracted - CORE FOCUS
🔘My own 3 core values for my business
🔘Acres of Diamonds
🔘How to get the Right People in the Right Seat

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

09/19/2023

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.

If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.

🔘Used by over 10,000 companies and organizations
🔘Based off of 20 years of teaching coaching, planning, and problem solving leadership problems
🔘6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, People
🔘Letting Go of the Vine story
🔘The 3 Choices you can make
🔘Embracing the 4 Fundamental Beliefs

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

08/24/2023

What's Really Driving New Patients? Here's How To Find Out

In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.

Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.

Key highlights from this episode:

🔘How one Chicago practice increased new patients by 17% in just 3 months
🔘Understand the true impact of each marketing campaign
🔘4 Data Points you need to be tracking
🔘Four common mistakes
🔘How to get started

Tune in and turn up the volume!
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Connect with CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.

Learn More:
www.CallRail.com

08/17/2023

More Google Reviews = More Social Proof, More Visibility, More Patients

It’s time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them.

🔘Build Social Proof, Trust, and Credibility
🔘Improve Your Local SEO (Tap into the algorithm for more exposure!)
🔘Quality, Quantity, & Frequency
🔘A-S-K to G-E-T
🔘How one office generated 88 5-star Google reviews in one week
🔘In-Office Flyers, Review Cards

Let’s do this!

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Want marketing help?
Connect with Mark at [email protected]

07/28/2023

5x Practice Growth. That’s what we’re talking about in this episode.

I’m joined by childhood friend Dr. Weston Spencer () to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.

Here are just a few things that Wes and I dive into:

🔘Marketing Mindset: recognizing the opportunities and embracing a ‘figure-this-out mentality’
🔘Start Internal before External
🔘Practice Takeover: How to do it properly
🔘The Trust Test
🔘What’s Next after practice growth

Turn up the volume and grab a pen and paper for this one!

07/07/2023

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective.

Here's just a few of the things we dive into:

🔘The proper Money Mindset
🔘The concept of 'Infinite Banking' and how to make it work for you
🔘Marketing Budget based on the season of your practice

Tune in!

07/07/2023

A fantastic episode coming up with Dr. Jill Wade 🔥🔥
Finances, marketing, mindset...we hit it all!

Great morning shared with Mark Thackery as a guest on his podcast Dental Marketing Secrets! I will share the link soon.