Greenbank Marketing

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Greenbank Marketing

Influencer & Social Media Marketing Expert; specialising in Instagram and Pinterest
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08/03/2023

Happy International Women's Day!

Today we celebrate the incredible strength, resilience, and achievements of women around the world.

From trailblazing leaders to everyday heroes, women continue to break barriers and inspire us all to be our best selves.

Let's continue to support, uplift, and empower one another as we work towards a brighter, more equal future for all.

Here's to the women who have come before us, those who stand with us now, and those who will carry the torch forward for generations to come. 💕

06/02/2023

People don’t trust companies; they trust people...

People buy from people and there are a number of ways you can show your customers why they should trust you or your business over your competition on social media…

Here are our top 5 tips

1. Engage With Your Audience
2. Be Authentic: Be Human
3. Be Transparent
4. Share Customer Testimonials
5. Encourage & Share User Generated Content

Building trust with your potential customers is possibly the single most important element of any business's social media strategy.

For more information on each of these tips head to our blog. Link in our bio 👉

Which tip will you action first? Let us know in the comments.

02/02/2023

What’s your hashtag strategy?

Don’t have one?

Don’t worry!

Most people don’t, but the correct and optimal use of hashtags can translate into more engagement, followers, and customers for your business.

Hashtags are still as effective as ever in reaching your target audience and increasing engagement on your Instagram posts in 2023.

Here are some of my top hashtag tips to add to your hashtag strategy.

⭐️ Use relevant and targeted hashtags on your posts.

⭐️ Use only the most relevant hashtags related to the content you're sharing.

⭐️ Use a variety of hashtags sizes so you don't get caught up in too large or too small hashtags.

⭐️ Try Flick - A great tool that helps you discover a variety of hashtags related to the topic you want to post about. I use it all day every day so can highly recommend it.

01/02/2023

🔥 February Instagram Engagement Challenge 🔥

If like me, you sometimes need a challenge to stay motivated, then join me this February in an Instagram Engagement Challenge!

Building a community is one of the most important elements of any social media strategy so this February let’s focus on building that community on Instagram.

Below are some daily (week days is fine!) and weekly tasks for you to complete throughout the month.

✅ Comment on 8 - 10 posts per day (set 10 mins aside in your diary every day) these should be posts of your followers/ideal customers
✅ Create 2 -3 polls in your stories each week - simple yes/no polls is all it takes
✅ Show 2-3 behind the scenes in your stories each week
✅ Encourage your audience to tag you in their stories by creating a mini challenge. You could take a photo of what you are doing at that very moment and ask your audience to do the same, tagging you. You can then share their tags in your stories.
✅ Each week ask your audience a question in your stories. It could be a specific question like ‘What would you like to see more of?”
✅ Create 1 reel per week in February! Go on! You can do it! Drop me a DM if you need some tips on how to create a reel quickly.

✅SAVE this post so you can easily refer back to it and let's see what results we get! I’m excited to see those insights on 1st of March🙌

Who’s in???

31/01/2023

New client insights for January 🙌🙌

How did we achieve this?

• Followed a strategy
• Regular engagement
• Consistent posting
• Regular posting of reels
• Behind the scenes stories

Increased engagement is absolutely critical to success…

Here are our top tips to help increase engagement on your page.

✅ Comment on 8 - 10 posts per day (set 10 mins aside in your diary every day) these should be posts of your followers/ideal customers

✅ Create 2 -3 polls in your stories each week - simple yes/no polls is all it takes

✅ Show 2-3 behind the scenes in your stories each week

✅ Encourage your audience to tag you in their stories by creating a mini challenge.

✅ Each week ask your audience a question in your stories. It could be a specific question like ‘What would you like to see more of?”

✅ Create 1 reel per week! Go on! You can do it! Drop us a DM if you need some tips on how to create a reel quickly.

✅SAVE this post so you can easily refer back to it and let's see what results you get! I’m excited to see those insights 🙌

Remember your follower number is just a vanity metric. Your engagement is what really matters. Get that right and you will attract the right followers for your account.

We feel a February challenge coming on! Who’s in?

25/01/2023

~ Brand and website design ~

We love nothing more than to thoughtfully create and carefully develop brand identities and websites in order to capture the essence of your businesses.

Our brand and website designer, Charlotte, specialises in helping small business owners realise their dreams by providing them with a brand identity and a website they are proud of, in order to begin their business (ad)venture!

Charlotte loves the idea of showcasing what makes a client’s company special through the design of their logo, marketing materials and website. She aims to genuinely connect with her clients to provide them with the most personal, easy and light-hearted service – and to design artwork they love and which will resonate with customers, business contacts and peers alike.

For more information do drop us a DM.

18/01/2023

Does your Instagram Bio instantly tell someone how you can help them?

What problem are you solving and how?

Check and let us know in the comments if you change yours after reading this?

We change ours regularly as the business evolves.

Don't be afraid to change yours as your business evolves.

11/01/2023

⭐️ Our Top tips when looking to hire a social media manager ⭐️

👉 Be realistic with your expectations ~ One person cannot be an expert in every social media platform

👉Look for someone with experience managing social media accounts for businesses similar to yours.

👉Look for someone who has a deep understanding of the social media platforms you want to use.

👉Check for a track record of effectively growing an online following and engaging with an audience.

👉Look for someone who has experience with creating and implementing a content calendar.

For full details on each of these tips head to the blog now. 👉 https://greenbankmarketing.com/what-to-look-for-when-hiring-a-social-media-manager/

Greenbank Marketing has a team of Social Media Managers with expertise across several different social media platforms, industries and niches. Drop us an email ([email protected]) or DM if you’d like to find out more about how we can help you reach your target audience through social media in 2023.

01/01/2023

Wishing you a very Happy New Year. 💫

Here’s to a healthy, happy & prosperous 2023.

I’ve got lots of exciting plans for 2023 ~ all of which will help guide you along your 2023 social media marketing journey.

Stay tuned 😉

28/11/2022

Do you struggle to find the time to come up with consistent ideas for your social platforms?

Do you spend hours writing posts, only to delete them because you think they’re no good?

Imagine a world where your social media is managed by someone else!

A world where creating engaging content isn’t your responsibility anymore.

A world where engagement with your ideal customer is done by someone else, leaving you to get on with running your business.

Let us take all the worry away and manage your social media for you.

~ Full Social Media Management ~

This service includes:

⭐️ Bespoke content creation ~ produced in line with overall marketing strategy and branding ~ includes captions and hashtags
⭐️ Monthly posting schedule with content themes
⭐️ Monthly strategy and editorial meeting (over Zoom)
⭐️ Scheduling of posts
⭐️ Low-level Engagement

27/11/2022

Story Highlights live at the top of an Instagram profile and are the first thing that people will see when they visit the page.

They provide new followers with a glimpse of what to expect from your business and allow existing followers to relive specific moments.

Your highlights should mirror the content pillars identified within your Instagram Strategy.

If you don’t have a strategy for your social media then you need one!

Drop us a DM or email to learn more about our Social Media Strategy services.

25/11/2022

Why choose LinkedIn?

For any business, having a presence on social media is sure to be part of the marketing strategy and if you’re not already using it, LinkedIn should be definitely part of the plan.

Unlike some of the other mainstream platforms, LinkedIn was created with businesses and professional networking in mind right from the start.

LinkedIn provides a great opportunity to network and find the right people that you want to connect with.

How will it benefit my business?

There is huge scope on LinkedIn for businesses and it’s not just about lead generation although it certainly can be!

You can leverage LinkedIn to find:

⭐️ Your ideal clients and customers
⭐️ Network with like-minded individuals
⭐️ The right businesses and individuals to collaborate with
⭐️ A huge variety of educational content and resources
⭐️ The best candidates for roles within your business if you are recruiting

Using your LinkedIn company page in unison with your personal profile, you can showcase your business by sharing insights about your services, products, and company values to give your audience a better understanding of what your business is all about.

How do I get started?

If you haven’t dipped your toes into setting up a LinkedIn company page yet, head to our blog now (link in our bio 👉 ) to read our top five tips to setting up your LinkedIn company page.

If you feel you could benefit from having some expert support to help you get your LinkedIn strategy right this is something that we can help your business with. Get in touch for more details.

04/11/2022

Join us on our next virtual co-working session on Tuesday 8th November at 10am.

1 hour (well most probably 45 mins due to intro's and chat on the first session) to get your head down and tackle that to do list.

If you'd like to join the session drop me a DM and I'll send you an invite with the link attached.

Do tag anyone you think might be interested in joining the session.

There aren't any rules but here are some suggestions to keep the session as productive as possible.

🙌 Get the kettle going and pop to the bathroom 10mins before the session starts!

🙌 After the initial hello's, pop yourself on mute and use the chat to ask any questions.

🙌 Try to stay off your phone - unless you are creating content of course. Phones can be so distracting and this session is aimed at staying focused on your to do list for the day.

Any feedback after the session would be great too.

01/11/2022

My October Instagram Engagement Challenge is complete!

The result speak for themselves.

• Regular engagement
• Almost consistent posting (half term saw a slight drop in focus!)
• Regular posting of reels
• Polls in stories (I could have done more really)
• Behind the scenes stories - I failed on that one in October!

So the results were incredible but I can still do more.

How did you get on in October?

Fancy having a go in November?

Here are my top tips to help increase engagement on your page.

✅ Comment on 8 - 10 posts per day (set 10 mins aside in your diary every day) these should be posts of your followers/ideal customers
✅ Create 2 -3 polls in your stories each week - simple yes/no polls is all it takes
✅ Show 2-3 behind the scenes in your stories each week
✅ Encourage your audience to tag you in their stories by creating a mini challenge. You could take a photo of what you are doing at that very moment and ask your audience to do the same, tagging you. You can then share their tags in your stories.
✅ Each week ask your audience a question in your stories. It could be a specific question like ‘What would you like to see more of?”
✅ Create 1 reel per week in October! Go on! You can do it! Drop me a DM if you need some tips on how to create a reel quickly.

✅SAVE this post so you can easily refer back to it and let's see what results we get! I’m excited to see those insights on 1st of December (feels scary typing that month!) 🙌

Remember your follower number is just a vanity metric. Your engagement is what really matters. Get that right and you will attract the right followers for your account.

31/10/2022

As many of you will have noticed there was a massive glitch on Instagram today.

As the suspended accounts are reinstated your follower number will begin to rise back up to its usual number again. your follower number.

Don't panic, it's not you, it's Instagram.

As the suspended accounts are reinstated your follower number will begin to rise back up to it's usual number again.

28/10/2022

This is Jo, Greenbank Marketing’s LinkedIn and Twitter Expert

Whether it’s putting together an in-depth social media strategy, creating content or managing your platforms, Jo can help your socials flourish.

She has worked with both startups and established businesses to help them achieve the best results from the right platforms, ensuring that they remain aligned to company goals.

Her background in Business Management prior to retraining in Social Media Marketing, means that she has first-hand experience in understanding how to get the best out of these platforms for your business.

For more information on how Jo can help your business do drop us a DM.

26/10/2022

Join us on our next virtual co-working session on Tuesday 1st November at 10am.

1 hour (well most probably 45 mins due to intro's and chat on the first session) to get your head down and tackle that to do list.

If you'd like to join the session drop me a DM and I'll send you an invite with the link attached.

Do tag anyone you think might be interested in joining the session.

There aren't any rules but here are some suggestions to keep the session as productive as possible.

🙌 Get the kettle going and pop to the bathroom 10mins before the session starts!

🙌 After the initial hello's, pop yourself on mute and use the chat to ask any questions.

🙌 Try to stay off your phone - unless you are creating content of course. Phones can be so distracting and this session is aimed at staying focused on your to do list for the day.

Any feedback after the session would be great too.

19/10/2022

Another fantastic client review! Reviews like this make our day. 🙌😍

"As a small business owner working with a very small team, I can definitely recommend Kirsty. It’s great to know my online profile and presence is in such great hands." Deborah Wise Wills

18/10/2022

This is Harriet ~ Our Paid Ads Manager and our most recent member to join the Greenbank team.

Harriet has 10+ years of expertise in advertising for social media channels including Facebook, Instagram, LinkedIn and more recently TikTok.

Harriet is an expert in defining and attracting key audiences to professionally build website leads to encourage greater online sales.

Her PR agency experience, mainly in the property and technology sector, has enabled her to produce a vast range of social media campaigns which are engaging, entertaining as well as educational to reach and resonate with a client’s target audience.

In addition to full campaign management, Harriet specialises in training businesses with the possibilities and impact of ad strategies and ensures each session is bespoke, personalised, and enjoyable.

Drop us a DM if you'd like to speak to Harriet about how she can help your business thrive through ad campaigns.

17/10/2022

Organic marketing is a strategy that generates traffic to your business over time rather than using paid methods.

Types of Organic Marketing include social media posts, user-generated content, blog posts, guest posts, email newsletters & SEO.

The main goal of an Organic Marketing strategy is to increase brand awareness and build a connection with your audience, through educational, inspiring or entertaining content.

Drop us a DM if you need help with your Organic Marketing Strategy.

14/10/2022

It’s been a while since we shared our team!

This is Kirsty ~ Kirsty is the founder of Greenbank Marketing.

Kirsty is our Digital Marketing Expert specialising in Social Media.

Kirsty’s specialist area is helping businesses thrive on Instagram, TikTok, Pinterest and Facebook.

With over 100K organic Instagram followers of her own, an award-nominated interiors blog – Greenbank Interiors – and an incredible 2 million monthly reach on Pinterest, Kirsty has first-hand insight into what makes followers tick on social media.

Kirsty specialises in working with businesses and brands to help them define and understand their audience and increase their reach and engagement online.

From helping startups build an in-depth social media strategy to fully managing established businesses’ social media platforms, Kirsty can assist you in achieving your business goals.

Kirsty is also a highly experienced influencer on Instagram and supports small businesses with their influencer marketing campaigns. From power hours through to fully managed influencer campaigns.

To book a 15 minute intro call with Kirsty please drop us a DM

13/10/2022

Join us on our next virtual co-working session on Tuesday 18th October at 10am.

1 hour (well most probably 45 mins due to intro's and chat on the first session) to get your head down and tackle that to do list.

If you'd like to join the session drop me a DM and I'll send you an invite with the link attached.

Do tag anyone you think might be interested in joining the session.

There aren't any rules but here are some suggestions to keep the session as productive as possible.

🙌 Get the kettle going and pop to the bathroom 10mins before the session starts!

🙌 After the initial hello's, pop yourself on mute and use the chat to ask any questions.

🙌 Try to stay off your phone - unless you are creating content of course. Phones can be so distracting and this session is aimed at staying focused on your to do list for the day.

Any feedback after the session would be great too.

11/10/2022

This is when you should be posting to social media!

If you’re running a B2C (Business to Consumer) business then you’re best posting when they are in scrolling mode which is likely to be early morning before their day starts or later in the evening when they are winding down for the day.

If your target audience consists of B2B (Business to Business) executives or brands, you’ll get better results posting at lunchtime or during office hours while they’re exploring different solutions.

Save this post for later if you haven’t got time to think it through right now 😉

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Videos

It’s time to stop focusing on your number of followers and start creating meaningful content that strikes a cord with your target audience. Creating content that appeals to the masses might get you more followers but are they really the followers that are going to buy from you? Instead create content that appeals to your target audience. Content that will either inspire them or better still teach them something they didn’t know about your product or service that will benefit them. Whether you are going to make their life easier, save them time or simply offer them the exact product or service they need at the time of posting. This type of content is far more likely to lead to a sale, over generic content that appeals to the masses. And remember! Engagement is just as key. Be sure to focus on building an online community by engaging on your followers profiles. Drop me a DM if you need any help with your social media strategy. #marketingstrategy #digitalmarketingstrategy #contentmarketingstrategy #socialmediamarketingstrategy #instagrammarketingstrategy #strategymarketing #marketingdigitalstrategy #marketingcontentstrategy #onlinemarketingstrategy #marketingstrategytips #marketingstrategyconsultant #businessmarketingstrategy #marketingstrategyforsmallbusiness #onlinemarketing #socialmediastrategist #digitalmarketing #smallbusinessmarketingstrategy #marketingplan #marketingguru #marketingsocial #marketingcoach #socialmediamarketing #socialmediastrategy #socialmediamanagement #socialmediatips #socialmediamanager #socialmediamarketingtips #socialmediamarketingtip #socialmediaforbusiness

Why including keywords in your captions is so important… It takes a lot of thought to write social media posts that are engaging. It’s just as important to attract your target audience to your content. One of the best ways to do is to use keywords. Keywords can help you meet your audience’s needs, and offer them relevant results in response to their searches. Plus, by using the right keywords you can attract more views and engagement for your posts. If you aren’t sure what your keywords are then spend some time putting yourself in your target audiences shoes. What will they be typing into their search bar to find you. Pop a comment below if you found this tip helpful… #keywordstrategy #keywordsforoptimising #keywordsforinstagram #keywordsearch #instagramstrategy #instagramforbusinesstips #instagrambusinessgrowth #socialmediatips #socialmediastrategy #smallbizuk #ukbusinessowner #smallbusinesssupport #businessowner #instagramhelperforbiz #findyourpeople❤️ #findyourcustomers #findyouraudienceoninstagram #findyourcommunity #buildyourbusinessonline #growthtipsforbusiness #growthtipsforsuccess

People don’t trust companies; they trust people. People buy from people and there are a number of ways you can show your customers why they should trust you or your business over your competition on social media… Here are our top 5 tips 1. Engage With Your Audience 2. Be Authentic: Be Human 3. Be Transparent 4. Share Customer Testimonials 5. Encourage & Share User Generated Content Head to the blog now to learn more about each of these tips. Building trust with your potential customers is possibly the single most important element to any businesses social media strategy. Which will you tackle first? #socialmediamanager #socialmediastrategy #socialmediamarketingtips #socialmediamarketing #buildyourbusiness #strategyplanning #socialmediastrategytips #smallbusinesssupport #smallbusinessowneruk #getyourstrategyright #socialmediaengagementtips #socialmediaengagement #knowyouraudience #buildyourcommunity #consumerbehaviour #customerreasearch #buildtrustonsocialmedia #socialmediasuccess #Socialmediatips

If you're looking for branding and web design help from someone who effortlessly gets it right from the start then I have just the person! Charlotte from @hellowhitespace took all my ideas and brought Greenbank Gyms to life. I can't thank her enough. If you're interested in fitness do give my new venture a follow @greenbank_gyms 😉 #hellowhitespace #dreamersanddoers #mycreativelife #everysquareastory #thatauthenticfeeling #livethelittlethings #thatsdarling #dailydoseofpaper #mycreativebiz #waketomake #mycreativelife #pursuewhatislovely #darlingmovement #makersofinstagram #calledtobecreative #makeithappen #branddesign #brandingdesign #brandbuilder #businessbranding #websitedesign #fitness #greenbankgyms #ukgymequipment

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