Lexi Markets

Lexi Markets Hey small biz owners...

YOU NEED A SOCIAL PRESENCE! That’s where I come in! My goal is to make s
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Have you ever dusted off an old childhood favorite and found a new passion for it as an adult?I was an avid rollerblader...
30/11/2021

Have you ever dusted off an old childhood favorite and found a new passion for it as an adult?

I was an avid rollerblader as a kid — from the ages of 7 to 15, I asked for new rollerblades every year for my birthday or Christmas and would spend HOURS skating. Otherwise a deep hater of physical activity but aided by the 90s fervor for inline skating, rollerblades were my “thing” (don’t even get me started on the Disney Channel Original ‘Brink’ 😍) for a long time.

As is the way with teenagers, four wheels with an engine replaced my beloved blades and soon I had abandoned the wind in my (helmeted) hair for the vehicular version (sans helmet this time). I drove, got a job, went to college, moved from Illinois to California, had kids, and otherwise moved on completely from something I had once enjoyed. In truth, I’d forgotten about rollerblading entirely.

But this year, as June approached and I turned 33, I decided — in spite of an 18 year (😭) hiatus, I wanted to pick up the habit again. So I bought myself some new inlines from Impala Skate, stocked up on protective gear, and off I rolled.

It was like I’d never stopped.

I’ve had some hiccups in my reintroduction to rollerblading: a surgery in August knocked me off my wheels for 6 weeks, I got busy at work, moved in with my fiancé, and life got in the way.

But I’m recommitting to myself and my first love, enjoying a daily skate sesh even if only for a few minutes, because it clears my head and keeps my creative ADHD brain from crashing.

What was your childhood hobby? Do you still do it? Would you pick it up again as an adult?

Any guesses who I’ll be for Halloween this year? 🧐I don’t always dress up for Halloween, but this year we moved to THE H...
11/10/2021

Any guesses who I’ll be for Halloween this year? 🧐

I don’t always dress up for Halloween, but this year we moved to THE Halloween street in Calaveras County, so mama needs to go big or go home 😎

Are you celebrating this year?

How amazing is this??? 🤯The brains behind analytical trends — DOMO — put together this infographic “illustrating the imp...
09/10/2021

How amazing is this??? 🤯

The brains behind analytical trends — DOMO — put together this infographic “illustrating the impact of the coronavirus pandemic on the increasing digitization of daily life and how technology is helping re-imagine the future of work.”

According to DOMO:

📶 As of July 2021, the internet reaches 65% of the world's population and now represents 5.17 billion people--a 10% increase from January 2021.

📱Of this total, 92.6 percent accessed the internet via mobile devices.

Which of these platforms are you using? Which did you start using more in 2020/21? Did you find yourself spending LESS time on any of them?

Share below ⬇️

This weekend was about doing whatever I wanted.I tend to work on weekends—not by requirement, but because I’m catching u...
02/08/2021

This weekend was about doing whatever I wanted.

I tend to work on weekends—not by requirement, but because I’m catching up on things from the week that needed pushing aside, or to get a jump start on the week. But this weekend?

This weekend I spent NINE HOURS coloring my extensions. Nine. Two bleach processes, two Color OOPS processes, a bleach bath, and an Olaplex deep condition later and these bad boys match my hair perfectly 🤌🏻 Swipe ➡️ to see the before color!

How did you spend your weekend?

We officially belong in a Pixar movie and you can’t tell us otherwise
31/07/2021

We officially belong in a Pixar movie and you can’t tell us otherwise

Kicking off   weekend at the  with my love and kiddos
03/07/2021

Kicking off weekend at the with my love and kiddos

First ever French 75 at  🤤
30/05/2021

First ever French 75 at 🤤

Walked myself to Starbucks this morning and it occurred to me that somehow I have become that lady who is obsessed with ...
13/05/2021

Walked myself to Starbucks this morning and it occurred to me that somehow I have become that lady who is obsessed with leopard print 🐆

Meanwhile I got 2.2 miles in this AM and am ready to get to work and do the damned thing for clients.

How did you start your day today?

Today, I would like to speak to something close to my heart and a bit more personal than I’ve ever shared here, but I wa...
08/05/2021

Today, I would like to speak to something close to my heart and a bit more personal than I’ve ever shared here, but I want all of you to know me.

Today is National Birth Mother’s Day. The day before Mother’s Day, where we celebrate mothers who gave their entire heart away for the benefit of another and placed their child for adoption.

This is my second Birth Mother’s Day…this weekend is hard for me, as I lean into the idea that both this day and tomorrow apply to me and my relationship with my son. I am his birth mother, his mom, his mama, and he is 1/3 of my heart living outside of my body. His dads are family to me, his sister is family to me, my life has filled with more love and more family than I could ever have dreamed of.

So today is a complicated day.

I will never stop loving you, little man. As long as I’m living, my baby you’ll be ❤️

Are you optimizing your content for your community?⁠⁠Whew Lexi, WTH does THAT mean???⁠⁠Well, it means you've developed a...
20/04/2021

Are you optimizing your content for your community?⁠

Whew Lexi, WTH does THAT mean???⁠

Well, it means you've developed a strategy - what to post, when to post it, what hashtags to use, etc - and you've been following it for a set amount of time and then...here's the big part...⁠

YOU'VE BEEN PAYING ATTENTION TO THE STATS!!!⁠

Social media platforms all have analytics of some sort free to your business page - make sure you're taking advantage of them. How?⁠

Here's a hint...⁠

Your top performing post? Make more content like that. ♥️⁠

[image says: “Optimizing Content - aka, posting what works!”]⁠

It's a new week tomorrow - make sure you're ready to go with this checklist!
18/04/2021

It's a new week tomorrow - make sure you're ready to go with this checklist!

Happy Friday, everyone!I like to take Fridays to focus on how the week went, making sure to acknowledge all of my wins a...
16/04/2021

Happy Friday, everyone!

I like to take Fridays to focus on how the week went, making sure to acknowledge all of my wins and my losses and enjoy the fact that I made it through the week 😄 and then I choose what I'll be focusing on over the weekend!

What are you going to focus on this weekend?

Will you be relaxing? Working on a side project? Getting out in nature?

Share with us!

[Image Description: a pastel pink background that says "Friday Focus: What is one thing you want to focus on this weekend?"]

Hey Small Biz Owners! Have you heard of Nextdoor?Nextdoor is a social media platform that connects neighbors to each oth...
14/04/2021

Hey Small Biz Owners! Have you heard of Nextdoor?

Nextdoor is a social media platform that connects neighbors to each other — and to everything nearby: Local businesses, services, news updates, recommendations and stuff for sale from the people down the block.

This platform has HUGE potential for small biz owners to reach the exact customers they are looking for: the community in which they are located.

Because Nextdoor requires a verified address from every single member when they sign up, you know that the people you are reaching are local to you and in need of your services or product.

So how do you reach them?

Head here to find out: https://business.nextdoor.com/

[Image Description: the green and white logo of Nextdoor, which shows a small white house next to the company name]

✨ATTENTION REALTORS✨ I am working on a freebie addressing your biggest struggles with social media, so I have a question...
12/04/2021

✨ATTENTION REALTORS✨

I am working on a freebie addressing your biggest struggles with social media, so I have a question for all of you:

What are your biggest challenges when it comes to social media and your real estate business?

Let me know in the comments!

[Image Description: a pastel pink background with the text "Calling All Realtors! I have a very important question for all of you..."]

10/04/2021

Happy National Siblings Day, everyone!

In honor of the day, here are a few great (and a few awkward) photos of myself and my six siblings!

Yes you read that right...six.

Enjoy the day, everyone! ♥️

Social media platforms are constantly updating and adding new features, so what have we seen change in the last few week...
08/04/2021

Social media platforms are constantly updating and adding new features, so what have we seen change in the last few weeks?

LOTS of things! For starters:

- Facebook announced they will be doing away with Facebook Analytics, which terrified SMM everywhere but really ended up being a tool nobody used much. Organic analytics on your Business Page will still be a thing!

- Instagram added a new Remix feature to Reels, allowing users to respond to Reels they find in their Feed and Explore tab. This is similar to the Duets feature on TikTok, and is something you can toggle on or off depending on whether or not you want people to be able to interact with your content this way. As a brand, it's a great tool to get users engaging with your content!

- Instagram accidentally revealed tests for hiding Likes on posts. The general idea is that you can choose to hide your Like counts on your posts. It wasn't intended to go live so soon, but should roll out in the next few months.

As a Social Media Manager, it's my job to stay on top of social media updates and things sure change a lot! What are your thoughts on these changes?

[Image Description: A pastel pink background containing text that says "What's New?"]

06/04/2021

Are you wondering how to build a community in an authentic way? Watch this video and read on:

Step 1: Follow accounts you're truly interested in - and engage with them regularly. Don't be spammy - contribute to the conversation!⁠

Step 2: Engage with your followers - they love you, show them that love right back!⁠

Step 3: Use UGC (or User Generated Content) when you can - we all love to see real people we can identify with using a product/service/etc!⁠

These three steps will get you well on your way to building a community where your followers enjoy seeing your posts and get to know who you/your brand are!⁠

[Image Description: a video with no sound in a pastel pink, going through the 3 steps above]

I'll let you in on a little secret...⁠⁠⁠⁠I struggle OFTEN with what to post.⁠⁠⁠⁠I know, how embarrassing! But is it real...
22/03/2021

I'll let you in on a little secret...⁠⁠
⁠⁠
I struggle OFTEN with what to post.⁠⁠
⁠⁠
I know, how embarrassing! But is it really? I happen to know I'm not alone.⁠⁠
⁠⁠
If you're struggling to figure out what to post, try creating a content calendar - that can be a Word document, Google Sheet, or even a pen and paper you use to write down the types of posts you want to share.⁠⁠
⁠⁠
Remember the 80/20 rule - 80% value and social content/20% selling and product - when creating your content calendar! ♥️⁠⁠
⁠⁠
[Image Description:

First image: text that says “Struggling to figure out what to post? You’re not alone!”]⁠

Second Image: text that says “Use a content calendar!”

Third Image: text that says “Remember the 80/20 rule!”]

After years of experience, I can finally attest that the most effective way of doing something is by frickin’ doing it! ...
10/03/2021

After years of experience, I can finally attest that the most effective way of doing something is by frickin’ doing it! Who is with me? 💪🏻

10/03/2021

Looking to be more inclusive on IG?

Now you can use the Captions sticker in your stories for auto-captions that allow those who are deaf or hard of hearing to join in on the fun ✨

It’s   and I want to wish you all a beautiful day of celebrating your power! This day celebrates all women in every walk...
08/03/2021

It’s and I want to wish you all a beautiful day of celebrating your power!

This day celebrates all women in every walk of life and at every intersection - women of all races, ethnicities, religions, and countries of origin - and includes our trans sisters 🏳️‍⚧️

Social media for work and for...well, social, can lead to a serious blurring of boundaries. It's HARD to disconnect some...
06/03/2021

Social media for work and for...well, social, can lead to a serious blurring of boundaries. It's HARD to disconnect sometimes - but it's important to take a break and say NO when you need to!

Who’s with me? 💪🏻
05/03/2021

Who’s with me? 💪🏻

WFH?Could be worse 🤷🏼‍♀️
04/03/2021

WFH?

Could be worse 🤷🏼‍♀️

You know you’re a SMM when.....you order a dozen bunny ears for a million different content ideas 🐰👀
03/03/2021

You know you’re a SMM when...
..you order a dozen bunny ears for a million different content ideas 🐰👀

02/03/2021

Raise your hand if you’ve ever been personally victimized by your own content calendar. 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️

I’ve been so busy working with clients/on side projects that my own content suffers, but what a fantastic problem to have, right?

That also gives me serious insight as to why it is SO HARD as a small biz owner to run your own social - if it’s not your dedicated focus, you’re missing something somewhere!

Fruit cart goodness out in front of  today 😍🍉🍍🍈🥭🥥What a great end to my week - what wrapped your week up beautifully?
26/02/2021

Fruit cart goodness out in front of today 😍🍉🍍🍈🥭🥥

What a great end to my week - what wrapped your week up beautifully?

Oh boy we’re gonna be having flashbacks...
17/02/2021

Oh boy we’re gonna be having flashbacks...

It isn’t “aesthetic”, but I work at my kitchen table a LOT. Even portrait mode can’t make the dishes in the background ✨...
16/02/2021

It isn’t “aesthetic”, but I work at my kitchen table a LOT. Even portrait mode can’t make the dishes in the background ✨fun✨

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