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01/10/2022

We’re going to say it…

Product photos are boring!

They all look the same.

Instead of doing that, take pictures showing how your product works — and post those!

People want to imagine how they can use your products in real life.

Giving people a sense of what your product will be like in their hands is the BEST way to entice people to buy it!

Take this a step further and partner with influencers who will show how your product works for you on their own platforms.

And if they have a large audience that engages well?

Get ready for a boatload of sales!

30/09/2022

People love quotes!

The reason why quotes work is that they can connect with literally anyone.

On our page, quotes tend to be one of our most engaged types of content.

That means quotes can work for you too!

29/09/2022

Do you have a blog that gives your audience a ton of value?

Post the link on Facebook!

While you could technically write a Facebook post up to 63,206 characters long, very few people scrolling on social media expect to read that much content.

Plus, linking to your blog posts can enhance your website’s SEO quality.

28/09/2022

Pictures of your team create a sense of familiarity with your business.

Many companies in the healthcare industry do a good job of this because they know it makes their office seem welcoming.

Share group and individual photos along with fun facts about the team or employee spotlights.

27/09/2022

Everyone's business journey is different.

But EVERYONE faces challenges.

Be open to sharing any business challenges you’ve dealt with.

You never know who's in the same boat as you!

Your post could help someone in your field avoid those same challenges by thinking ahead.

That's how you add value and earn your audience’s trust!

26/09/2022

Infographics are effective ways to share statistics, data, and other information in a more digestible form.

Here’s what we mean:

People are highly visual.

That’s why the most effective social media posts contain engaging images or videos.

By converting verbal information into an infographic, you leverage human psychology to connect with your audience.

25/09/2022

Have a go-to book or podcast that has changed your life?

There's likely someone out there who would also enjoy that content.

Show your fans you care and think about them by linking to resources you’re actively benefiting from and using.

24/09/2022

Businesses everywhere are using the power of social media to sell their services.

Companies can just organically share content to get sales.

But that's just the beginning.

If you’re doing one of the following online activities, consider using Facebook posts to generate leads:

Selling a product or service
Conducting a webinar
Teaching a course
Use a call to action (CTA) like "Click the button below" to let your audience know what next steps to take.

23/09/2022

Does your company need a new logo?

Are you trying to decide on some new product features?

Don't know how to automate your sales or marketing process?

Ask your Facebook fans for THEIR feedback!

Asking your audience for advice is a great way to boost engagement in a hurry.

Why?

People feel good when they can give feedback and share what they know.

22/09/2022

Believe it or not, a well-posted selfie can do a lot for your Facebook strategy!

Selfies show your fans that you’re just like them.

They also add much more to your brand’s personality than a logo ever could.

The key to a strategic selfie is knowing your audience.

If you’re a plant nursery, a selfie showcasing your re-stocked greenhouse will excite your audience.

If you’re targeting people raising young children, selfies revealing a little mess and chaos can be really relatable to parents.

A selfie might be a picture of you.

But you should always post it thinking about your audience.

22/09/2022

72% of consumers see brands and businesses as more trustworthy because of positive testimonials and reviews.

If you’ve got AWESOME reviews, use them!

Your Facebook audience values what you've done for others.

Customer reviews are like a resume your followers can reference when considering purchasing something from your brand.

21/09/2022

Facebook’s news feed algorithm rewards posts about trending topics.

For example, say the new trend is flying elephants.

So you publish a post about a flying elephant sighting.

Facebook algorithm likes this.

So it'll likely rank up your post.

On the other hand:

Your posts about fire-breathing monkeys — probably won’t get as much love from the algorithm.

21/09/2022

Want to know a secret?

Questions are a great way to get a group conversation going.

That’s why Facebook group administrators primarily use questions to network and get interactions.

Asking a question is also a natural and engaging way to end a post.

Open-ended questions invite people to add to your post by leaving a comment.

Open-ended questions are AMAZING for engagement.

Why?

They make people answer without saying a boring YES or NO.

21/09/2022

"My favorite color is___."

There's just something about fill-in-the-blank posts that make you automatically think of a response.

This is an excellent way of getting more comments.

We suggest you use a bright-colored graphic to help your fill-in-the-blank post stand out nicely.

You can even add multiple fill-in-the-blanks in one line.

"If I had the ____ superpower, I would ____."

20/09/2022

People CRAVE transparency.

Behind-the-scenes photos humanize your business.

And they help you stand out from the competition.

Show people how you edit your videos, work at your desk, or organize a future meeting.

It doesn't have to be too fancy (the simpler, the more authentic it seems).

In fact, this one is one of the more effortless posts to make for your Facebook audience.

20/09/2022

Businesses often obsess over their photos and captions so much that they forget about one of the most important pieces of their Instagram profile.

That is, their bio.

Your Instagram bio represents some seriously valuable real estate. From funneling visitors to your promotions to serving as a call to action, there’s a ton that brands can do in just a few words.

Here’s a quick checklist of what you can include in your bio regardless of what your business might be:

A branded hashtag to encourage tagging and sharing
A slogan or brief description that speaks to your brand voice
An Instagram-specific relevant bio link pointing to your homepage or a promotion (hint: you can use a URL tracker like Bitly to further assess your Instagram traffic)

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