10/11/2019
Department of Information and Communications Technology - Caraga Region
November 06, 2019 — DICT - Mindanao Cluster 2 in partnership with the City Government of Surigao and Department of Trade and Industry (DTI) culminated the DigitaljobsPH Training on Digital Marketing and eCommerce with all 25 scholars finishing as completers held at the Livelihood Training and Productivity Center, Surigao City.
Throughout the 10 weeks of training, 24 emerged as medalists - a first in the entire country to have tallied such number under the Digital Marketing and eCommerce course. Majority have also secured themselves online freelancing jobs. The Surigao graduates was mentored by ESTRAT.co CEO, Ruben Licera.
All 25 scholars have been trained with the required skill set - branding for companies, products and services, web development, product photography and content writing, customer relationship management and email follow through, data privacy, cybercrime law, digital marketing ethics, search engine optimization and email marketing, social media content planning and calendar, business blogging, social media content creation, and building a freelancer profile. All these have enabled them to aid the participating Micro, Small and Medium Enterprises (MSMEs) in promoting their products online to become more profitable and present in the market.
“Today we are not scholars anymore...today we are business partners”. Joel Navarette, medalist, addressed his heartfelt gratitude to the MSMEs who have been very supportive.
“For us MSMEs, it’s just wishful thinking that we can have a website, because we know that having [one] is expensive and also because we lack resources and the skill to do it. Then I woke up one day receiving a text from DTI informing me about this training, and I thank God because that wishful thinking is now a reality.” – Woodrow C. Escobal Jr., owner of JB Nature Farm and Resort, expressed how the training will sustain and nurture their business.
The training was made very successful with the support of Surigao City Government and DTI Surigao del Norte.
From all of us at DICT Mindanao Cluster 2, we bid our scholars farewell. Soar higher and congratulations!