19/10/2020
Lexus will abandon three unpopular models
The CT hatchback, IS sedan and RC coupe will leave the European market.
Lexus completes deliveries of three unpopular models to the European market. It is reported by Automotive News citing a brand representative. These are the CT hatchback, IS sedan and RC coupe. Completion of their life cycle will allow the manufacturer to direct all efforts and resources in the right direction, namely, to expand the crossover segment. Exceptions will be the well-proven fashion RC F and LS, as well as the ES sedan.
Based on sales results from January to August 2020, the UX crossover became the leader in Europe. It was chosen by over 10 thousand buyers. The top three also included NX (7739 units) and RX (3474 units). Such figures only demonstrate the correctness of Lexus's intentions.
For this reason, the ST hatchback will leave the European market; during this period, only 2344 buyers chose it. This figure is 35% less than in the same period in 2019. The same fate awaits the IS sedan. Its sales dropped by half to 1101 units and the RC coupe - 422 units.
That said, the flagship RC F sports coupe will remain in the lineup, as will the LS sedan, although sales are significantly lower.