16/06/2025
A few weeks ago, Tuesday, 27 May 2025, Vladimir Tretchikoff’s ”Lady from the Orient“ sold for nearly R31.9 million at Strauss & Co’s () evening sale in Johannesburg, setting a new global record for the artist. While headlines gleamed with numbers, the sale reveals a deeper shift: growing recognition of artistic value that extends beyond the walls of critical acclaim.
This sale surpasses Tretchikoff’s previous record for Chinese Girl, which sold for £982,050 (approx. US $1.5 million) in March 2013. At today’s rate, Lady from the Orient achieved roughly 17% more, an emphatic sign of renewed interest and rising market value.
Born in 1913 in Petropavlovsk, Russia, Vladimir Tretchikoff lived a life shaped by upheaval, travel, and constant reinvention. His family fled the Russian Revolution, eventually settling in Shanghai, where Tretchikoff began his career as a commercial artist. During World War II, he was captured by Japanese forces and interned in Java. After the war, he made South Africa his home in 1946, a country that would deeply influence both his life and artistic legacy.
Tretchikoff’s mass appeal, once a point of derision, is now central to his resurgence. We may very well be witnessing a “Tretchikoff renaissance,” not just in market value but in cultural importance. No longer confined to the label of “kitsch,” Tretchikoff is increasingly seen as a cultural icon, an artist whose fine art helped democratize visual art for a global audience.
🔗 Read Article: https://www.prazzlearts.com/editorial/r319-million-and-a-new-legacy-vladimir-tretchikoffs-lady-from-the-orient-world-breaking-record-at-johannesburg-auction
Images via / .ru