24/05/2022
What are the best ways to promote your brands?
Here are 9 ways to promote your brand (how people perceive your business and build some brand awareness):
1. Organic Social Media Marketing: Be active on the social media platforms where your target audience is active. Don't just post random stuff there, provide value, connect and engage with them.
2. Paid Social Media Marketing: If you're already active on Social media (organically), you can use paid social media marketing to increase your brand's reach and impressions with campaign objectives like brand awareness (reach/impressions) and engagements (likes, comments, shares, followers, etc).
3. Content Marketing with a Blog and Search Engine Optimization: Give value to your customers/potential customers and help them along their customer journey with your content so that they can eventually make a purchase. (This may be slow to give you returns but it can provide you with long-term returns in terms of Brand Awareness, Authority, and Sales).
4. Influencer Marketing: For brand awareness, I would suggest you reach out to influencers in your niche who can try the products or services that your brand provides so they can share their experience with their followers. This won't just boost brand awareness but will most likely, increase sales.
5. Advertise with Podcasts that work in niches related to your products or services. I don't have in-depth knowledge about Podcast marketing so you'll need to do your research on this one to see how it works but as a podcast listener, I have heard of and have good impressions of brands that advertise on various podcasts that I love to listen to.
6. Display Advertising with ad networks like Google Display Ads, Adsterra, and Ezoic. These ads will be placed in front of your customers as they use Websites/Apps they usually like to use, visit and interact with as long as you do your targeting well. I can’t count how many mobile games or apps I have downloaded or added to my wishlist because of an ad I saw on another mobile game or app.
7. Listen to what people are saying about your brand on External review sites like Trust Pilot, SiteJabber, etc., and offer incentives to your customers to leave reviews about their experience with your brand on these sites.
8. Use a consistent brand tone and messaging to communicate online. Regardless of who manages what online platform, make sure that your tone and messaging tell the same story. You should also seriously consider creating a social media policy.
9. Use storytelling to shape the perception people have of your brand.
Hope that helps.
I answered this question on Quora here:
Moshope Ajiboye's answer: Here are 9 ways to promote your brand (how people perceive your business and build some brand awareness): 1. Organic Social Media Marketing: Be active on the social media platforms where your target audience is active. Don't just post random stuff there, provide value, ...
